Presented on behalf of the Texas Association of Graduate Admissions Professionals on December 14, 2011.
As graduate admissions offices warm up to new technology, flashy CRM systems and social networking, the number of channels available to reach prospective students is immense. With a shaky economy and growing competition, growing the top of the recruitment funnel is crucial to boosting enrollments and deepening the applicant pool. Take your recruitment to the next level by determining which channels yield the best results, leveraging social media to expand your reach beyond your "fans," appropriately assessing results from each of your lead sources and identifying ways to efficiently allocate your resources. This session will delve into each stage of the recruitment funnel and discuss how you can collect your leads, engage them to inquire and apply and assess the results.
Presented by Marcus Hanscom, Associate Director of Graduate Recruitment and Outreach at the University of New Haven and President of the New England Association of Graduate Admissions Professionals (NEGAP)
As graduate admissions offices warm up to new technology, flashy CRM systems and social networking, the number of channels available to reach prospective students is immense. With a shaky economy and growing competition, growing the top of the recruitment funnel is crucial to boosting enrollments and deepening the applicant pool. Take your recruitment to the next level by determining which channels yield the best results, leveraging social media to expand your reach beyond your "fans," appropriately assessing results from each of your lead sources and identifying ways to efficiently allocate your resources. This session will delve into each stage of the recruitment funnel and discuss how you can collect your leads, engage them to inquire and apply and assess the results.
Presented by Marcus Hanscom, Associate Director of Graduate Recruitment and Outreach at the University of New Haven and President of the New England Association of Graduate Admissions Professionals (NEGAP)
Take your recruitment to the next level by determining which channels yield the best results, leveraging social media to expand your reach beyond your "fans," appropriately assessing results from each of your lead sources and identifying ways to efficiently allocate your resources. This session will delve into each stage of the recruitment funnel and discuss how you can collect your leads, engage them to inquire and apply and assess the results. Presentation by Marcus Hanscom, Associate Director of Graduate Recruitment and Outreach at the University of New Haven, at the NEGAP Annual Conference on November 18, 2011.
This document discusses how colleges and universities can improve their web pages for academic programs. It provides five reasons why program pages are important: 1) they are the top priority for prospective students; 2) programs are the core products that colleges offer; 3) college is expensive so pages need to demonstrate value; 4) Google is directing targeted searches to these pages; 5) these pages appeal to focused students. It then provides seven ideas for developing and rolling out new program pages, such as assembling a team, piloting select programs, doing a competitive analysis, and testing pages with students.
our goal is simple: bring order to higher ed’s wild, wild Web. We understand the challenges facing higher education and the growing demands placed on Web teams. We’ve been there. We've experienced the silos, the shrinking resources, the lack of defined processes and the growing complexity.
These slides will demonstrate web governance best practices to bring order and increased efficiency. Matt will help you find a path from battles to buy in, as well as help you get around a few common roadblock.
Key Takeaways:
-Justify additional resources
-Prioritize based on strategic goals
-Truly collaborative web strategy planning
-Select and optimize the campus web tools set
-Show risk associated with not investing in Web
It's The Cause, Not the College: Expanding Content Marketing Beyond the BrandGene Begin
On campus, around the world, and even in its own marketing department, Babson College is entrepreneurial to the core. In 2013, the College experimented with creating a content marketing hub geared not toward traditional higher ed audiences like prospective students or engaged alumni, but instead aimed at the much broader sphere of people who share our passion for entrepreneurship. The site, Entrepreneurship of All Kinds™, rallies the community around a cause, not just a college, to extend our brand’s reach far beyond campus.
Take control of your recruitment efforts by adding powerful tools to your web...Marc-Olivier Ouellet
Do you have a lot of visitors on your website, but wish that you could identify those with the most potential, interact with them in a personalized manner and convince them to submit an application? Do you dream to have a way to know if your presence in school fairs really worth it? If yes, then watch this presentation! Learn how the Université de Montréal improved its website to better accompany prospective students and to measure its recruitment efforts. You will learn how to add powerful features, such as Login with Facebook, to gather information about your visitors beyond what you know from Google Analytics. Discover what strategies can be implemented to put this new information to work, and how you can master every step of your recruiting funnel, with good old Excel and without the use of proprietary systems and expensive CRM.
Get with the Program (Swissnex Edition)Doug Gapinski
This deck was originally presented at a Swissnex Higher Ed Webinar in January 2015.
Majors, degrees, and programs ... these are the products that colleges and universities offer, and the act of earning a degree is a life-changing experience for most people. Why, then, are so many major, program, and degree pages on .edu sites so long, lackluster, or lifeless?
This session focused on the content needed to create better user experiences for prospective students browsing major, degree, and program pages. We looked at the assessment, planning, collaboration, and governance needed to get it done.
As graduate admissions offices warm up to new technology, flashy CRM systems and social networking, the number of channels available to reach prospective students is immense. With a shaky economy and growing competition, growing the top of the recruitment funnel is crucial to boosting enrollments and deepening the applicant pool. Take your recruitment to the next level by determining which channels yield the best results, leveraging social media to expand your reach beyond your "fans," appropriately assessing results from each of your lead sources and identifying ways to efficiently allocate your resources. This session will delve into each stage of the recruitment funnel and discuss how you can collect your leads, engage them to inquire and apply and assess the results.
Presented by Marcus Hanscom, Associate Director of Graduate Recruitment and Outreach at the University of New Haven and President of the New England Association of Graduate Admissions Professionals (NEGAP)
Take your recruitment to the next level by determining which channels yield the best results, leveraging social media to expand your reach beyond your "fans," appropriately assessing results from each of your lead sources and identifying ways to efficiently allocate your resources. This session will delve into each stage of the recruitment funnel and discuss how you can collect your leads, engage them to inquire and apply and assess the results. Presentation by Marcus Hanscom, Associate Director of Graduate Recruitment and Outreach at the University of New Haven, at the NEGAP Annual Conference on November 18, 2011.
This document discusses how colleges and universities can improve their web pages for academic programs. It provides five reasons why program pages are important: 1) they are the top priority for prospective students; 2) programs are the core products that colleges offer; 3) college is expensive so pages need to demonstrate value; 4) Google is directing targeted searches to these pages; 5) these pages appeal to focused students. It then provides seven ideas for developing and rolling out new program pages, such as assembling a team, piloting select programs, doing a competitive analysis, and testing pages with students.
our goal is simple: bring order to higher ed’s wild, wild Web. We understand the challenges facing higher education and the growing demands placed on Web teams. We’ve been there. We've experienced the silos, the shrinking resources, the lack of defined processes and the growing complexity.
These slides will demonstrate web governance best practices to bring order and increased efficiency. Matt will help you find a path from battles to buy in, as well as help you get around a few common roadblock.
Key Takeaways:
-Justify additional resources
-Prioritize based on strategic goals
-Truly collaborative web strategy planning
-Select and optimize the campus web tools set
-Show risk associated with not investing in Web
It's The Cause, Not the College: Expanding Content Marketing Beyond the BrandGene Begin
On campus, around the world, and even in its own marketing department, Babson College is entrepreneurial to the core. In 2013, the College experimented with creating a content marketing hub geared not toward traditional higher ed audiences like prospective students or engaged alumni, but instead aimed at the much broader sphere of people who share our passion for entrepreneurship. The site, Entrepreneurship of All Kinds™, rallies the community around a cause, not just a college, to extend our brand’s reach far beyond campus.
Take control of your recruitment efforts by adding powerful tools to your web...Marc-Olivier Ouellet
Do you have a lot of visitors on your website, but wish that you could identify those with the most potential, interact with them in a personalized manner and convince them to submit an application? Do you dream to have a way to know if your presence in school fairs really worth it? If yes, then watch this presentation! Learn how the Université de Montréal improved its website to better accompany prospective students and to measure its recruitment efforts. You will learn how to add powerful features, such as Login with Facebook, to gather information about your visitors beyond what you know from Google Analytics. Discover what strategies can be implemented to put this new information to work, and how you can master every step of your recruiting funnel, with good old Excel and without the use of proprietary systems and expensive CRM.
Get with the Program (Swissnex Edition)Doug Gapinski
This deck was originally presented at a Swissnex Higher Ed Webinar in January 2015.
Majors, degrees, and programs ... these are the products that colleges and universities offer, and the act of earning a degree is a life-changing experience for most people. Why, then, are so many major, program, and degree pages on .edu sites so long, lackluster, or lifeless?
This session focused on the content needed to create better user experiences for prospective students browsing major, degree, and program pages. We looked at the assessment, planning, collaboration, and governance needed to get it done.
Case Study: Rebuilding an Admissions Web PresenceDave Olsen
The document summarizes West Virginia University's process of rebuilding their admissions website. A multi-disciplinary team conducted research, audited content, developed a new structure focused on academics and costs, and launched a minimum viable product. Analytics showed increases in applications, visits to academic pages, and uses of the tuition calculator. The project influenced other recruitment channels. Lessons included prioritizing content, integrating efforts across departments, and allowing time for ongoing maintenance.
Reimagining Your Website: What are prospective students looking for and how a...Dave Olsen
Review insights from the 2016 Ruffalo Noel Levitz E-expectations Report and discover tips and tools for implementing these strategies across your websites.
Carving Your Niche: New Methods of Digital Marketing for Higher EducationGil Rogers
This document discusses Chegg's digital marketing services for higher education institutions. It outlines Chegg's large reach among college-bound high schoolers and college students and provides statistics on engagement. The presentation then covers topics like understanding Generations Y and Z, how students discover schools, best digital research tools, and the importance of Niche.com. It proposes strategies like retargeting, location-based mobile ads, and utilizing student data from Niche to improve rankings and inform recruitment. The goal is to help schools connect with prospects throughout their educational journey and build their brands online.
How to Fill Your Class Without Blowing Your Budget or Losing Your MindGil Rogers
This document discusses Chegg's student recruitment services for higher education institutions. It provides an overview of Chegg's large network of high school and college students, and how schools can use Chegg to build their prospect pool, brand, and engage students. Specific services highlighted include accessing Chegg's database of student inquiries, matching students likely to be a good fit, digital advertising options, and tools to optimize lead conversion and track key metrics. The goal is to help schools recruit qualified students more efficiently through Chegg's digital marketing and data solutions.
7Summits Re-thinking College Admissions by Embracing Social Business - EduWe...7Summits
The document discusses using social business strategies to rethink college admissions. It proposes building online academic communities to engage prospective students, current students, and alumni across the entire student lifecycle. This would help increase qualified applicants and conversion rates, improve student retention and satisfaction, and boost alumni engagement through networking and donations. The case study highlights how Milwaukee School of Engineering developed an online community called "Bridge" to connect students, alumni, and industry partners in order to enhance career opportunities and outcomes for students.
Bellevue University offers affordable, accredited graduate degree programs in an online or in-person format. Their programs are designed for working professionals and emphasize applied learning through collaborative projects and real-world experience. Students gain skills and knowledge to advance their careers through Bellevue's flexible options that accommodate busy schedules.
Presented by Patrick Lane, WICHE
This webinar focuses on why reengaging adult learners (particularly those with some college credit but no degree) is such an important part of any metropolitan strategy to increase degree attainment. With demographic and workforce projections showing that the traditional education pipeline will not provide sufficient students to meet the future needs of employers, bringing back adults who have started but not finished a postsecondary credential is crucial. In addition to focusing on the need to serve these potential students, the webinar also shares promising strategies to develop collaborative relationships with other stakeholders to increase degree attainment.
Salesforce Foundation HESUMMIT 2014 7Summits Social Strategies for Successf...7Summits
Engage in a discussion about how leading institutions are applying social technologies to attract new students, engage and retain their existing student population, and inspire and re-connect with alumni.
HobsonsU 2012 Presentation: Face the (Country) Music: Utilizing Connect to M...Marcus Hanscom
My presentation from the Hobsons University 2012 conference on Tuesday, July 17, 2012.
We all struggle with allocating limited resources for our recruitment efforts and convincing the "powers that be" that we need more. In this light, determining ROI is critical to strategic planning efforts. This session will discuss how you can leverage Connect to appropriately assess your student demographic to appropriately select lead sources, more effectively capture and track leads, and measure ROI for each of your lead sources. A comprehensive referral source process and policy will be discussed.
The document outlines a strategic plan for Successful Study Skills 4 Students (S4) to expand their business. It reviews their current marketing efforts and develops a strategy with goals to educate parents and get them to request S4's program from schools. It provides recommendations to optimize their website, leverage social media, and pursue partnerships with local media. The plan also discusses performance monitoring, operational and financial reviews, and strategies to increase profitability and drive expansion.
This document provides an overview and instructions for student organization treasurers regarding registration, roles and responsibilities, available funding, and audit processes at Ohio State University. It outlines how to register a student organization, the roles of the treasurer, president, and advisor. It describes the types of available funding, including operating funds and programming funds, and how to apply for and audit funds. Resources for student organizations are also summarized, including the Center for Student Leadership and Service.
Chris Lavelle and Mike Wong present "Preparing Students for Internships" during Reynolds Business Journalism Week 2013.
Reynolds Business Journalism Week is an all-expenses-paid seminar for journalists looking to enhance their business coverage, and professors looking to enhance or create business journalism courses.
For more information about business journalism training, please visit businessjournalism.org.
Want to hear about all things #Converge2015, but unable to attend this year’s conference? Maybe you made it, but your team didn’t. Or maybe you decided to head somewhere else for your annual work trip. Don’t worry – we’ve got you covered with the cliff notes version of the conference.
Beyond the Brochure: Using the Right Communication Channels to Enroll and Retain Students is the title of the presentation. There is substantial research that states pre-enrollment student engagement increases persistence and retention rates.
Academically Social:The Social Business and Digital Revolution of Higher Edu...7Summits
The social phenomenon is impacting every facet of Higher Education. From the onslaught of new ways students are communicating, sharing, collaborating, and learning via social media to the innovative digital and social breakthroughs that stand to reinvent the way knowledge is transferred in a Higher Education setting, change is coming to this sector. And it will be disruptive. Learn first-hand what these big changes mean today and how to prepare for their effects tomorrow.
Join Jive Software, 7Summits, Penn Foster, and Milwaukee School of Engineering as they share best best practices and discuss how institutions can apply social technologies to attract new students, engage and retain their existing student population, and inspire and re-connect with alumni for measurable business benefits.
During this presentation, you will learn:
- How social technologies can drive value throughout the student experience (prospects, students, alumni)
- How to engage and influence high school students and their parents
- Suggested strategies for implementing social technologies within your institution
- Lessons learned from two leading institutions, Milwaukee School of Engineering and Penn Foster
NAGAP 2011: Building the Recruitment Funnel and Measuring the FlowMarcus Hanscom
This is my presentation from the 2011 Annual Conference of the National Association of Graduate Admissions Professionals (NAGAP) on April 7, 2011, in Washington, D.C.
Critical Engagement: A Social Media BootcampMarcus Hanscom
The document summarizes information about the University of New Haven and strategies for using social media. It provides an overview of the university, including that it is private and nonprofit with 1,800 graduate students located in West Haven, Connecticut. It then discusses best practices for using key social media platforms like Facebook, Twitter, Pinterest, and LinkedIn to engage audiences and develop content strategies. Tips included defining goals, voice, types of content, and tools to use.
Case Study: Rebuilding an Admissions Web PresenceDave Olsen
The document summarizes West Virginia University's process of rebuilding their admissions website. A multi-disciplinary team conducted research, audited content, developed a new structure focused on academics and costs, and launched a minimum viable product. Analytics showed increases in applications, visits to academic pages, and uses of the tuition calculator. The project influenced other recruitment channels. Lessons included prioritizing content, integrating efforts across departments, and allowing time for ongoing maintenance.
Reimagining Your Website: What are prospective students looking for and how a...Dave Olsen
Review insights from the 2016 Ruffalo Noel Levitz E-expectations Report and discover tips and tools for implementing these strategies across your websites.
Carving Your Niche: New Methods of Digital Marketing for Higher EducationGil Rogers
This document discusses Chegg's digital marketing services for higher education institutions. It outlines Chegg's large reach among college-bound high schoolers and college students and provides statistics on engagement. The presentation then covers topics like understanding Generations Y and Z, how students discover schools, best digital research tools, and the importance of Niche.com. It proposes strategies like retargeting, location-based mobile ads, and utilizing student data from Niche to improve rankings and inform recruitment. The goal is to help schools connect with prospects throughout their educational journey and build their brands online.
How to Fill Your Class Without Blowing Your Budget or Losing Your MindGil Rogers
This document discusses Chegg's student recruitment services for higher education institutions. It provides an overview of Chegg's large network of high school and college students, and how schools can use Chegg to build their prospect pool, brand, and engage students. Specific services highlighted include accessing Chegg's database of student inquiries, matching students likely to be a good fit, digital advertising options, and tools to optimize lead conversion and track key metrics. The goal is to help schools recruit qualified students more efficiently through Chegg's digital marketing and data solutions.
7Summits Re-thinking College Admissions by Embracing Social Business - EduWe...7Summits
The document discusses using social business strategies to rethink college admissions. It proposes building online academic communities to engage prospective students, current students, and alumni across the entire student lifecycle. This would help increase qualified applicants and conversion rates, improve student retention and satisfaction, and boost alumni engagement through networking and donations. The case study highlights how Milwaukee School of Engineering developed an online community called "Bridge" to connect students, alumni, and industry partners in order to enhance career opportunities and outcomes for students.
Bellevue University offers affordable, accredited graduate degree programs in an online or in-person format. Their programs are designed for working professionals and emphasize applied learning through collaborative projects and real-world experience. Students gain skills and knowledge to advance their careers through Bellevue's flexible options that accommodate busy schedules.
Presented by Patrick Lane, WICHE
This webinar focuses on why reengaging adult learners (particularly those with some college credit but no degree) is such an important part of any metropolitan strategy to increase degree attainment. With demographic and workforce projections showing that the traditional education pipeline will not provide sufficient students to meet the future needs of employers, bringing back adults who have started but not finished a postsecondary credential is crucial. In addition to focusing on the need to serve these potential students, the webinar also shares promising strategies to develop collaborative relationships with other stakeholders to increase degree attainment.
Salesforce Foundation HESUMMIT 2014 7Summits Social Strategies for Successf...7Summits
Engage in a discussion about how leading institutions are applying social technologies to attract new students, engage and retain their existing student population, and inspire and re-connect with alumni.
HobsonsU 2012 Presentation: Face the (Country) Music: Utilizing Connect to M...Marcus Hanscom
My presentation from the Hobsons University 2012 conference on Tuesday, July 17, 2012.
We all struggle with allocating limited resources for our recruitment efforts and convincing the "powers that be" that we need more. In this light, determining ROI is critical to strategic planning efforts. This session will discuss how you can leverage Connect to appropriately assess your student demographic to appropriately select lead sources, more effectively capture and track leads, and measure ROI for each of your lead sources. A comprehensive referral source process and policy will be discussed.
The document outlines a strategic plan for Successful Study Skills 4 Students (S4) to expand their business. It reviews their current marketing efforts and develops a strategy with goals to educate parents and get them to request S4's program from schools. It provides recommendations to optimize their website, leverage social media, and pursue partnerships with local media. The plan also discusses performance monitoring, operational and financial reviews, and strategies to increase profitability and drive expansion.
This document provides an overview and instructions for student organization treasurers regarding registration, roles and responsibilities, available funding, and audit processes at Ohio State University. It outlines how to register a student organization, the roles of the treasurer, president, and advisor. It describes the types of available funding, including operating funds and programming funds, and how to apply for and audit funds. Resources for student organizations are also summarized, including the Center for Student Leadership and Service.
Chris Lavelle and Mike Wong present "Preparing Students for Internships" during Reynolds Business Journalism Week 2013.
Reynolds Business Journalism Week is an all-expenses-paid seminar for journalists looking to enhance their business coverage, and professors looking to enhance or create business journalism courses.
For more information about business journalism training, please visit businessjournalism.org.
Want to hear about all things #Converge2015, but unable to attend this year’s conference? Maybe you made it, but your team didn’t. Or maybe you decided to head somewhere else for your annual work trip. Don’t worry – we’ve got you covered with the cliff notes version of the conference.
Beyond the Brochure: Using the Right Communication Channels to Enroll and Retain Students is the title of the presentation. There is substantial research that states pre-enrollment student engagement increases persistence and retention rates.
Academically Social:The Social Business and Digital Revolution of Higher Edu...7Summits
The social phenomenon is impacting every facet of Higher Education. From the onslaught of new ways students are communicating, sharing, collaborating, and learning via social media to the innovative digital and social breakthroughs that stand to reinvent the way knowledge is transferred in a Higher Education setting, change is coming to this sector. And it will be disruptive. Learn first-hand what these big changes mean today and how to prepare for their effects tomorrow.
Join Jive Software, 7Summits, Penn Foster, and Milwaukee School of Engineering as they share best best practices and discuss how institutions can apply social technologies to attract new students, engage and retain their existing student population, and inspire and re-connect with alumni for measurable business benefits.
During this presentation, you will learn:
- How social technologies can drive value throughout the student experience (prospects, students, alumni)
- How to engage and influence high school students and their parents
- Suggested strategies for implementing social technologies within your institution
- Lessons learned from two leading institutions, Milwaukee School of Engineering and Penn Foster
NAGAP 2011: Building the Recruitment Funnel and Measuring the FlowMarcus Hanscom
This is my presentation from the 2011 Annual Conference of the National Association of Graduate Admissions Professionals (NAGAP) on April 7, 2011, in Washington, D.C.
Critical Engagement: A Social Media BootcampMarcus Hanscom
The document summarizes information about the University of New Haven and strategies for using social media. It provides an overview of the university, including that it is private and nonprofit with 1,800 graduate students located in West Haven, Connecticut. It then discusses best practices for using key social media platforms like Facebook, Twitter, Pinterest, and LinkedIn to engage audiences and develop content strategies. Tips included defining goals, voice, types of content, and tools to use.
University of New Haven Graduate School Quantitative Profile SampleMarcus Hanscom
This document provides demographic data on applicants to the M.S. Quantitative Profile program from 2008-2011. Key points:
- 68% of domestic applicants were from Connecticut, 32% out-of-state, 14% international
- Top majors of applicants were English (41%), other (31%), law and psychology (7-11%)
- University of New Haven was the top feeder institution (20% of applicants)
- International applicants came primarily from Saudi Arabia (26%), UAE (43%), and China (19%)
- Admission rates were 92% for domestic, 86% for international applicants
- Enrollment in the program increased from 76 students in 2007 to 90 in 2011
NAGAP 2012: "Not Everything is Bigger in Texas: Small Things That Make A Big ...Marcus Hanscom
This document discusses how small efforts using technology can have a big impact on recruitment efforts. It provides examples of lightening the workload through leveraging CRM systems, websites, directory sites, analytics, and social media. 11 assignments are proposed that graduate recruitment offices can implement to optimize their processes using these tools with minimal time commitment. The assignments include tasks like creating automated plain text emails, optimizing web pages and listings, scheduling social media posts, and creating initial social media ads. The document emphasizes working smarter through technology instead of harder to promote programs and brands.
NAGAP 2012 Professional Development Institute Prezi Presentation: Social Medi...Marcus Hanscom
Presented by Lorena Shank (George Washington University), Josh LaFave (Syracuse University), and Marcus Hanscom (University of New Haven) at the Social Media Professional Development Institute at the National Association of Graduate Admissions Professionals (NAGAP) Annual Conference in Austin, TX, on April 25, 2012.
Communication Plan Strategy: Using Message Customization EffectivelyMarcus Hanscom
Marcus Hanscom, Director of Graduate Cohort Recruitment from the University of New Haven Graduate School, shares insights into using message customization effectively. The University of New Haven has developed a blended communication strategy using both a push (email) and pull strategy (VIP page) to provide relevant and timely customized messages.
Introduction to Inbound Marketing for Independent SchoolsBlackbaud
This document provides an introduction to inbound marketing for independent schools. It discusses defining target audiences through personas, identifying keywords for SEO, creating content to attract prospective students and parents, using calls to action and forms to convert visitors, and developing email nurturing streams to close leads. The presentation provides examples for how Proctor Academy implements these inbound strategies, and discusses challenges schools may face with content creation, data management, and institutional agility.
Introduction to Inbound Marketing for Independent Schools - Leigh Fitzgerald ...Blackbaud
Blackbaud K-12 User Conference Breakout Sessions
Introduction to Inbound Marketing for Independent Schools - Leigh Fitzgerald, Hubspot
Scott Allenby, Proctor Academy
Nile University is conducting a marketing overview using the SOSTAC framework. In the situation analysis, they analyzed customer feedback, competitive advantages, marketing mix effectiveness, target segments, and potential external impacts. The objective is to increase student acquisition and retention, improve customer satisfaction, enhance the university's reputation, and strengthen recruitment across markets. The strategy involves tactics like identifying the customer decision journey, segmenting markets, developing an engaging brand identity, and optimizing the website and social media presence. Controls will include reports and dashboards to monitor key performance indicators.
Philippe Taza, CEO of Higher Education Marketing, presented on the essentials of an effective inbound marketing strategy. The presentation covered developing personas, creating targeted content, optimizing websites for SEO, leveraging social media, email marketing, and considering mobile. It emphasized using inbound tactics like quality content, SEO, social sharing, and analytics to attract and engage prospective students throughout their decision journey. The goal is to provide a consistent student-focused experience from first encounter to enrollment through meaningful dialogue and relationship building.
This document discusses enrollment marketing strategies for continuing and professional education programs. It outlines CM Vision's goal to be a trusted authority in digital marketing and enrollment for non-traditional and graduate students. It also discusses market opportunities in growing demographics and demands for flexibility. The document then provides examples of strategic goals, enrollment goals, case studies on ROI from previous clients, challenges schools face, and CM Vision's unique solution to provide qualified leads and introduce prospective students through paid search, display ads, and retargeting campaigns.
Organizing for Results - How to Build an Effective Marketing Function in an I...Jeffrey Rich
Higher ed has survived for hundreds of years without giving an ounce of thought to marketing since competition was stagnant due to the inability of new entrants into their markets. For-profit and online education changed all that. Now, competition is almost limitless, and many schools will go out of business if they don't take marketing seriously. Infusing marketing strategy and talent to differentiate your brand, academic programs and having a daily focus on inquiry generation are now requirements. Here are some tips on how to organize and what to focus on.
The document outlines branding and communication strategies provided by a company called 360 Branding. It discusses services related to brand strategy and activation, creative development, brand implementation and campaign management. Specific capabilities mentioned include brand research, social media marketing, internal communications, and talent acquisition. The remainder of the document provides examples of work for clients in various industries and discusses branding approaches for areas like careers, onboarding, and consumer marketing.
The summary provides an overview of a digital recruitment strategy for a Master of Public Health program at a university. The goals are to raise awareness of the program and increase enrollment by 35% over the previous year. Key tactics include optimizing the program website for search engines, running social media and paid search ads targeting millennials interested in public health careers, and analyzing metrics like website visits and social media engagement to measure the strategy's effectiveness. The proposed timeline is January to April with an estimated budget of $85,000 to pilot various digital tactics.
This document discusses the University of Toledo's efforts to recruit non-traditional online students through digital marketing strategies. It provides an overview of UT Online's programs and growth in online students. It then outlines UT's use of techniques like search engine optimization, content marketing, social media, and partnerships with digital marketing firms to increase inquiries, applications, admits, and enrollment. The document also explores new technologies like behavioral tracking of online visitors and targeted digital displays to identify and recruit prospective online students.
Missouri ACT Identified Keys to Enrollment SuccessStephaneGeyer
This document summarizes a presentation on enrollment management best practices. It discusses how the field of enrollment management has evolved from primarily focusing on admissions to taking a more comprehensive, data-driven approach. It identifies some of the key components of modern enrollment management systems and strategic planning. It also provides data on the most effective recruitment and retention practices according to different institutional types. Finally, it emphasizes the importance of taking a campus-wide, strategic approach to enrollment management.
Increase enrollment through Inbound Marketing - Presentation at Assocation of...Schola Inbound Marketing
How do you find more prospective students? What is the difference between inbound marketing and traditional marketing? Do you know the first steps to take in implenting an inbound marketing campaign? This presentation will answer all these questions. It was presented by Ralph Cochran at the 2013 Association of Classical Christian Schools Conference.
Today’s advancement teams are facing intense pressure to find more donors and larger gifts than ever and relate to constituents in a more sophisticated manner. The mobile and social era has changed the way higher education must connect with their alumni and donors. And with increased competition for philanthropic dollars and time, successful advancement professionals must deliver the anytime, anywhere, collaborative experience today’s alumni and donors expect. Northeastern University will share their journey of how Salesforce has helped grow alumni relationships with a 360 degree view of every supporter and help move prospects towards major giving.
Research + Press = New Program Success 2012 GMAC Leadership ConferencePercept Research
The document discusses how conducting market research is important for the successful launch of new academic programs. It recommends testing market demand through qualitative and quantitative research with target audiences. Key factors to consider include the audience for the program, market demand, competitive landscape, and opportunity size. Measuring opportunities involves scanning the market, concept testing, prototype development, and market testing. Optimizing success requires refining the value proposition based on research findings and engaging stakeholders like students, alumni, employers, and press to build awareness and support.
The document describes the Digital Destinations project run by Bournemouth University. The project aims to help tourism businesses improve their use of digital technologies through workshops. One participating business, New Forest Activities, received help analyzing their digital marketing and developing a new plan. The plan focuses on improving their website, email marketing, social media, and analytics to better engage customers and grow key areas of their business.
This document outlines Becker College's plan to enhance predictive modeling of college enrollment. It discusses declining enrollment trends in the US and presents Becker College's goal to utilize predictive analytics to increase enrollment. The presentation covers the predictive analytics workflow, including understanding the business goals, exploring and preparing the data, building predictive models, and evaluating and deploying the models. Key aspects of Becker's student data and predictive modeling process are described. The presentation concludes with next steps and challenges to consider when using predictive analytics.
Academic research and recommendations finalKris Hardy
This document summarizes recommendations from a research compilation on optimizing academic program pages on a college website. It conducted surveys of prospective students to determine key priorities for academic content. Based on the research, it recommends transitioning program pages to a decentralized model within department sites. It also recommends introducing new solutions for displaying course information and alumni outcomes, as well as standardizing key content categories across department sites. The next steps outlined are to finalize these recommendations with university leaders and develop the technical solutions.
"Mapping the Student Lifecycle from Inquiry Through Graduation" [CAHEA Presen...Seelio
This document summarizes a presentation about mapping the student lifecycle from inquiry through graduation. It discusses how the student journey has evolved and strategies for aligning marketing from interest to alumni. It outlines recognizing the stages of inquiry, including top-of-funnel considerations to generate interest and middle-of-funnel engagement. Using portfolios throughout the student experience is highlighted as a tool to impact engagement, retention, career preparation, and graduation. Examples are provided of portfolio assignments and student feedback on their impact.
Similar to TxGAP Webinar: Sizing Up A Monumental Task: Building Your Recruitment Funnel and Measuring the Flow (20)
How to Fix the Import Error in the Odoo 17Celine George
An import error occurs when a program fails to import a module or library, disrupting its execution. In languages like Python, this issue arises when the specified module cannot be found or accessed, hindering the program's functionality. Resolving import errors is crucial for maintaining smooth software operation and uninterrupted development processes.
Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
This presentation was provided by Steph Pollock of The American Psychological Association’s Journals Program, and Damita Snow, of The American Society of Civil Engineers (ASCE), for the initial session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session One: 'Setting Expectations: a DEIA Primer,' was held June 6, 2024.
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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Find out more about ISO training and certification services
Training: ISO/IEC 27001 Information Security Management System - EN | PECB
ISO/IEC 42001 Artificial Intelligence Management System - EN | PECB
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Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
তাই একজন নাগরিক হিসাবে এই তথ্য গুলো আপনার জানা প্রয়োজন ...।
বিসিএস ও ব্যাংক এর লিখিত পরীক্ষা ...+এছাড়া মাধ্যমিক ও উচ্চমাধ্যমিকের স্টুডেন্টদের জন্য অনেক কাজে আসবে ...
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
The simplified electron and muon model, Oscillating Spacetime: The Foundation...RitikBhardwaj56
Discover the Simplified Electron and Muon Model: A New Wave-Based Approach to Understanding Particles delves into a groundbreaking theory that presents electrons and muons as rotating soliton waves within oscillating spacetime. Geared towards students, researchers, and science buffs, this book breaks down complex ideas into simple explanations. It covers topics such as electron waves, temporal dynamics, and the implications of this model on particle physics. With clear illustrations and easy-to-follow explanations, readers will gain a new outlook on the universe's fundamental nature.
हिंदी वर्णमाला पीपीटी, hindi alphabet PPT presentation, hindi varnamala PPT, Hindi Varnamala pdf, हिंदी स्वर, हिंदी व्यंजन, sikhiye hindi varnmala, dr. mulla adam ali, hindi language and literature, hindi alphabet with drawing, hindi alphabet pdf, hindi varnamala for childrens, hindi language, hindi varnamala practice for kids, https://www.drmullaadamali.com
Assessment and Planning in Educational technology.pptxKavitha Krishnan
In an education system, it is understood that assessment is only for the students, but on the other hand, the Assessment of teachers is also an important aspect of the education system that ensures teachers are providing high-quality instruction to students. The assessment process can be used to provide feedback and support for professional development, to inform decisions about teacher retention or promotion, or to evaluate teacher effectiveness for accountability purposes.
Assessment and Planning in Educational technology.pptx
TxGAP Webinar: Sizing Up A Monumental Task: Building Your Recruitment Funnel and Measuring the Flow
1. TxGAP Webinar
Sizing up a Monumental Task: Building Your
Recruitment Funnel and Measuring the Flow
Presented by:
Marcus Hanscom, M.B.A. (@MarcusHanscom)
Associate Director, Graduate Recruitment
& Outreach, University of New Haven
2. Overview
• Assessing the present
• Building the funnel
• Engaging your prospects
• Measuring and utilizing results
• Determining ROI and “selling” it
3. Learning Outcome for Today
• We will recruit more efficiently and deliver higher
ROI if we:
– Evaluate our current student base
– Use student information to make educated decisions on
marketing channels and relevant messaging
– AND track student data throughout the funnel including
activity on our website, social media
4. The “Informed” ROI Process
Assess
Incoming/
Current
Students
Lead
Tracking Generatio
n
Funnel
Managemen
t/Marketing/
Recruitment
7. Your current students
• Assess the demographics and needs of current
students
– Average age?
– Male/Female ratio?
– Previous major?
– Referral Source?
• In an ideal world, assess by program
– Easier for decentralized admissions
8. A Case Study: M.S.E.D.
M.S. Education Applicants by Age and Gender
Three-Year Analysis: AY08-09 through AY10-11
400
350
300
250
200 Male
Female
150
100
50
0
Age 18-24 25-34 35-44 45-54 55-64 65+
9. A Case Study: M.S.E.D.
M.S. Education Applicants by Referral Source and Gender
Three-Year Analysis: AY08-09 through AY10-11
Referral Source n % of n Gender % of n n
Fair/Expo/Tour 15 1.6% Female 71% 653
Internet 169 18% Male 29% 267
UNH Mailing/Email 6 0.6% Total --- 920
Newspaper Ad 3 0.3%
Other 142 15%
Print/Web Directory 16 1.7%
Word of Mouth 506 55%
Empty 63 6.8%
Totals 920
10. Assignment #1
• Conduct a program demographic assessment
– Age/Gender
– Location (In/Out of State, International)
– Referral Source
– Previous Major
– …and others
• Present to program faculty
– Engage faculty in process if not already
– Faculty buy-in is crucial
11. We all want our cake, and we want to eat it, too.
BUILDING THE FUNNEL
13. Generating Awareness
• …but this is so 2011
– Directory Sites (Gradschools.com, Petersons.com,
GraduateGuide.com…)
– University Website
– Social Media (Facebook, Twitter, LinkedIn, FourSquare…)
– Google/search engines
– Blogs
– Virtual Information Sessions/Chats
– Open Houses
14. Lead Sources
• Purchased Lists • Word of Mouth
• Directory Sites • Click-thru campaigns
• Social Media • Mailings/BRC
• University Website • …and more
• Search Engines
(Paid and Organic)
• Graduate Fairs/Visits
• Open Houses
• Webinars / Chats
15. Key Questions
• What is the total budget allocated to generating
leads?
• Are lead generation techniques/processes
customized by program?
• What role do faculty members play? Administrators?
• How do you manage your prospect leads versus your
inquiries?
16. Assignment #2
• Do a lead generation audit
– List all current lead sources and costs
– Identify financial goals: spend more or less?
– Are you doing some things because “that is what we
always do?”
– We have a collective groupthink problem. Does your
institution suffer?
– Just the basics: How many students are applying or
enrolling from each source?
17. So, the funnel is flowing. Now what!?
ENGAGING PROSPECTS
18. Keys to Success
• Communication Plan (Automated)
• Relevant Messaging
• Cross-channel messaging
• Regular social media participation
• Personalization whenever and wherever possible
19. Communication Plan
• CRM is key
• Automation = efficiency
– Particularly for small offices
– Does not necessarily mean impersonal
• Integrated marketing opportunities
– Letters, emails, personalized portal pages
– Phone call management
• Ensure communication consistency to all audiences
20. Relevant Messaging
• Graduate students want personalization
• Avoid the fluff communications
• Provide program information as soon as possible
– Preferably through multiple channels – mail, email, phone
• Clear, succinct, “What’s in it for me?”
communications
Initial Email Communication Interaction
Rates
General 4% Program- 20%
Specific
21. Social Media
• Not a “set it and forget it” process
• Engaging students on SM means exactly that
– Regular interactions
– Go beyond the “press release” posts
– Offer contests
• Remember the audiences for each platform
• Create opportunities to request information, learn
more, “see” your experience
• Integrate with your website
22. Where are you sending prospective students?
• Generic page on your site?
• An inquiry form?
• A specific landing page for just the leads from a
particular source?
• A specific inquiry form?
23. Assignment #3
• Set up Unique Source Pages
– Set up landing pages or inquiry forms unique to each lead
source
– Create vanity urls (ie. www.newhaven.edu/nytimes) for
print advertising
– Create pages for your generic lead generation and for
event advertising management
– Use QR codes on mailings and advertisements with a
unique landing page
24. Assignment #4
• Create a referral source policy
– How do you accurately report where students came from?
– Identify how the created source versus a “How did you hear
about us?” question will vary in your data
• Create one data set/attribute to collect this data
– Greatly reduces reporting headaches
25. They came, we talked, but I have no idea what happened!
MEASURING AND
UTILIZING RESULTS
26. Measuring Results
• CRM System Results
– Email Results (Open rate, interactions)
Email Interaction Rates
General 4% Program- 20%
Specific
– Personalized portal results
• Source Coding (Referrals)
– Create definitions/guide
• Unique Landing Pages w/tracking
• Google Analytics (or other software)
27. Personalized portal results
• 9% of all visitors clicked an “Apply Now” link
• 69% of those completed and submitted an application
• Average visits per user: 4.9
• Average login time: 20 minutes
• 4,408 active visitors in last six months
• 675 engaged visitors (15%)
28. Google Analytics
• Great for assessing website effectiveness
• Learn what content works
• Determine how students get to your content
• Determine which content is generating the most
leads
• Determine information paths
• Be mindful of where you are sending students
– If sending to external sites, can affect your Analytics efforts
30. Assignment #5
• Become a user on Google Analytics
– Learn how to find your specific site content
– Evaluate metrics as a whole
– No single metric on its own is helpful
• Use metrics to make educated decisions about page
content
– Do you need to adjust content on your admissions pages?
Program pages?
– Would new landing pages help?
31. Campaign Tracking
• Google URL Builder
– Other tools are available
– Ease of use for beginners and advanced users
• Use for web ads, landing pages, social media links,
blog posts, etc.
34. Assignment #6
• Use the URL builder to create a tracking URL
– Try it with a social media ad
– Assess the results in GA after two weeks; a month; two
months
• Advanced option: create two ads that link to two
different pages on your website
– Use two separate unique tracking URL’s
– Evaluate which pages/ads have better results
• Bounce rate, time on site, pages per visit, etc.
35. Tips on Tracking
• Minimize options on how students get to your site
– Tracking does little good if you have too much to track
• Use vanity URL’s for ease of use or hidden tracking
URL’s
• Use short inquiry forms if directing students there
first
• K.I.S.S.
• All tracking involves a grain of salt
36. Utilizing Results
• Allocation of financial and human resources
• Development of new channels/expansion of current
ones
• Strategic advertising timing
• Strategic planning for links/awareness
• Restructure/rewrite existing content
37. A Starting ROI Argument
• Avg. Rev/Student x # enrolled from source =
Estimated Total Revenue/Source
– Can simplify numbers by funnel status
– Determine the “value” of a given inquiry
or applicant
• Compare revenue to annual spend per source
– Is your return worth the investment?
38. ROI Example
Directory Listing College Fairs
• Avg. Total Revenue/student = • Avg. Total Revenue/student =
$25,000 $25,000
• Students enrolled = 10 • Students enrolled = 2
• Total revenue from source= • Total revenue from source=
$250,000 $50,000
• Annual Directory spend: $32,000 • Annual Travel Spend: $30,000
• ROI: 681% • ROI: 67%
**Remember this is using a gross revenue figure.
39. Assignment #7
• Assign revenue to lead sources and determine
estimated ROI
– Gross revenue is a start
– Determine average revenue/student
• Can be most helpful at program level
– Can compare to other sources by percentage return on the
dollar
40. Assignment Review
1. Conduct a program demographic assessment
2. Do a lead generation audit
3. Set up unique source pages
4. Create a referral source policy
5. Become a user on Google Analytics (and use it)
6. Use the URL builder to create a tracking URL
7. Assign revenue to lead sources for ROI
41. Final Thoughts
• None of this happens overnight
• Need commitment of human (and in some cases,
financial) resources
• Involve faculty if not already doing so
• Be adaptable
42. If you enjoyed this session…
“Not Everything is Bigger in Texas: Small
Things That Make a Big Impact on
Recruitment Efforts”
NAGAP 25th Annual Conference
Thursday, April 26, 2012
10:45am – 11:45am
43. Marcus Hanscom
MHanscom@newhaven.ed
u
203.932.7277
Twitter: @MarcusHanscom
Questions?
THANK YOU.
View this presentation and the sample referral source guidelines
online at www.slideshare.net/mhanscom