Planning Your International Recruiting in Uncertain Times

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This document discusses international recruiting strategies during uncertain times due to the COVID-19 pandemic. It recommends reassessing country-level recruiting plans without travel by surveying markets, virtual options, and available college resources. Virtual recruitment options like enhanced online profiles, localized communications, and virtual events are now mandatory. Flexible admission policies around tests, deadlines, and deposits are needed. For graduate programs, specific program messaging, clarity on recruitment objectives, and finding quality applicants through multiple channels are priorities when travel is restricted. The document provides examples of actions institutions can take in these areas.

Education

PlanningYour
International
Recruitingin
UncertainTimesWhat matters most, what will get
you through to the other side.

Undergraduate
Priorities
Flexibility, adaptability, change
2

Need: Revised country-level planning
Without the prospect of travel, time to reassess how you
approach robust armchair, data-driven recruitment options.
Surveying the landscape
• What markets make sense for your
institution? Historical, real-time,
and prospective student sources
• What virtual options are available
to reach those students?
• What college resources can you tap
to help in the process?
3

Need: Flexible admissions policies
From required tests, deadlines, deposits, and other criteria,
change is going to come.
• Test-optional for international
students (SAT/ACT)
• Various options for English
language proficiency
• Rolling admissions for
international students
• Adjusted deposit deadlines
5

Graduate
Priorities
Quality, diversity, adaptation
6

Need: Program-specific messaging
Graduate prospects’ first question is “Do you have the
program I want?”
Content review
• Check website. Is content
complete and compelling
concerning program options?
• Review email campaigns. Do
they acknowledge students’
experience with COVID-19?
• Print. How can you make the
most of publications?
7

Need: Clarity on recruitment objectives
Institutions vary on goals for research-based or income-
generating programs (or a combination of the two).
• Goal setting. Who sets goals
and how do you influence
them?
• Contingencies. What are the
plans? How do those get
communicated to prospects?
• Differentiation. How to serve
different types of programs,
based on their needs?
8

Need: Quality applicants
Without the ability to target the students you want by visiting
their institutions, a multi-channel approach is needed.
• If not China and India, where can
you go to find students?
• How do you reach the students you
want? Test-taker name purchases?
Online portals?
• How can faculty help?
• What funding options do you offer?
Are there any new sources?
9

NAFSAInsights
Enrollment estimates and
Congressional advocacy

April Hansson
+1 23 987 6554
april@www.proseware.com
Thankyou!

Cris Reconco has over 10 years of experience in higher education and business management. She currently owns and operates Cris's Cleaning Services, LLC in Surprise, Arizona, where she handles all daily operations including hiring, training, accounting, and marketing. Previously, she held various roles at Grand Canyon University and the University of Phoenix, including Data Analyst, Academic Counselor, and International Enrollment Counselor. She has a Masters degree in Public Administration from Grand Canyon University and a Bachelors in Business Management from the University of Phoenix.

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