Structured Content ... Sexy? Strategic? Or Both?

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Andrea's presentation at Adobe DITA World 2017 It might be hard to believe, but Structured Content has been around for decades. FrameBuilder (an early version of FrameMaker with structured content support) made its debut in the early 1990s. Through the rise of modern tools, like FrameMaker 2017, and technologies, like DITA, structured content has become much easier to author, and thus more popular. But is structured content important? Or is it just another (albeit long-lived) trend? Given structured content's long reign, isn’t it time for a new strategy to overthrow the throne? For now, at least, the answer is “no.” If there is a holy grail of content, most experts would probably agree it’s structure. Why? Because structure provides so many benefits, in so many different ways – to authors and authoring, to the content experience, enabling achieving business goals. And the list goes on. In her presentation, Andrea will discuss the business, user experience, and organizational impact of structured content – all of the aspects that make structured content strategic. And then she’ll try to convince you that structured content is sexy, too!

Structured Content ...
Sexy? Strategic? Or both?
Andrea L. Ames (@aames)
Idyll Point™ Group
11 Oct 2017 @aames | andrea@IdyllPointLLC.com | © Idyll Point LLC

Today’s
discussion
Structured content…
It’s sexy…you know you want it
AND
It’s strategic…you really need it
@aames | andrea@IdyllPointLLC.com | © Idyll Point LLC

Today’s
discussion
Achieving the afterglow
vs
regret
@aames | andrea@IdyllPointLLC.com | © Idyll Point LLC

@aames | andrea@IdyllPointLLC.com | © Idyll Point LLC
Structured
content
is
strategic

@aames | andrea@IdyllPointLLC.com | © Idyll Point LLC
Structured
content
is
sexy

Afterglow
What is sexy?
Afterglow
Commitment
Evaluation
First
attraction
Depends on who and
where you are!
@aames | andrea@IdyllPointLLC.com | © Idyll Point LLC

@aames | andrea@IdyllPointLLC.com | © Idyll Point LLC
Initially, it’s superficial
First attraction

@aames | andrea@IdyllPointLLC.com | © Idyll Point LLC
Fashionable
& trendy
Separation of
message and
presentation
Reuse across
many looks

@aames | andrea@IdyllPointLLC.com | © Idyll Point LLC
Financially independent
Efficient Cost effective

@aames | andrea@IdyllPointLLC.com | © Idyll Point LLC
Getting to know you
Evaluation

@aames | andrea@IdyllPointLLC.com | © Idyll Point LLC
Many interests
Omnichannel

@aames | andrea@IdyllPointLLC.com | © Idyll Point LLC
FlexibleAdaptive

@aames | andrea@IdyllPointLLC.com | © Idyll Point LLC
Good
communicator
Supports
translation

@aames | andrea@IdyllPointLLC.com | © Idyll Point LLC
Ready to settle down
Commitment

@aames | andrea@IdyllPointLLC.com | © Idyll Point LLC
Grows
with
you
S C A L A B L E

@aames | andrea@IdyllPointLLC.com | © Idyll Point LLC
Wise (from age and experience)
Stable

@aames | andrea@IdyllPointLLC.com | © Idyll Point LLC
Faithful
Reusable

@aames | andrea@IdyllPointLLC.com | © Idyll Point LLC
Achieving the afterglow
Avoiding regret

@aames | andrea@IdyllPointLLC.com | © Idyll Point LLC
Consistency
Models

External
impact of
models
Define and deliver what’s
appropriate
for your customer
@aames | andrea@IdyllPointLLC.com | © Idyll Point LLC

Internal impact
of models
Ensure consistency
in content creation
@aames | andrea@IdyllPointLLC.com | © Idyll Point LLC

@aames | andrea@IdyllPointLLC.com | © Idyll Point LLC
CleverMetadata

External
impact of
metadata
Enable
dynamic, custom
delivery
@aames | andrea@IdyllPointLLC.com | © Idyll Point LLC

Internal impact
of metadata
Enhance and improve
findability of content
components
and thus
reuse
@aames | andrea@IdyllPointLLC.com | © Idyll Point LLC

The big picture
Strategic Sexy
First attraction
Separate presentation and message Fashionable, trendy
Efficient Financially independent
Evaluation
Omnichannel Many interests
Adaptive Flexible
Supports translation Good communicator
Commitment
Scalable Grows with you
Stable Wise (from age and experience)
Reusable Faithful
Afterglow
comes from
Model Consistent
Metadata Clever
@aames | andrea@IdyllPointLLC.com | © Idyll Point LLC

ImagebyStockUnlimited
@aames | andrea@IdyllPointLLC.com | © Idyll Point LLC

Questions
@aames | andrea@IdyllPointLLC.com | © Idyll Point LLC
Image by StockUnlimited

Andrea L. Ames
Keynote speaker, award-winning author
CEO/Founder & Content Experience Strategist
Idyll Point Group
Program Chair & Instructor, Technical Writing & Communication
UCSC Extension in Silicon Valley
STC Fellow & past president (2004-05)
ACM Distinguished Engineer
2016 MindTouch Top 25 Content Strategy Influencer
2017 [A] Top 25 Masters of Multichannel (marketing)
@aames | andrea@IdyllPointLLC.com | © Idyll Point LLC

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This document discusses content modeling and access methods for installation information. The primary access method is searching or browsing an online library. Required elements for describing installation information include system requirements, installation steps. Optional elements include prerequisites for installation and post-installation configuration details. The content is to be organized with standard navigation guidelines and may also be accessed through files on media or links from an installation wizard.

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This document outlines a workshop on content experience modeling. It presents a high-level design for considering content presentation, display, and navigation. The design addresses what content is presented, why the format and media are chosen, and where, when, and how users can search, browse, or be pushed content. For example, an in-app interactive overlay on first launch or via the settings menu could ensure users' success in getting started with a mobile app.

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In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject. We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup. Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved. The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring. The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise. By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.

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Structured Content ... Sexy? Strategic? Or Both?

1. Structured Content ... Sexy? Strategic? Or both? Andrea L. Ames (@aames) Idyll Point™ Group 11 Oct 2017 @aames | andrea@IdyllPointLLC.com | © Idyll Point LLC

2. Today’s discussion Structured content… It’s sexy…you know you want it AND It’s strategic…you really need it @aames | andrea@IdyllPointLLC.com | © Idyll Point LLC

6. Afterglow What is sexy? Afterglow Commitment Evaluation First attraction Depends on who and where you are! @aames | andrea@IdyllPointLLC.com | © Idyll Point LLC

8. @aames | andrea@IdyllPointLLC.com | © Idyll Point LLC Fashionable & trendy Separation of message and presentation Reuse across many looks

20. External impact of models Define and deliver what’s appropriate for your customer @aames | andrea@IdyllPointLLC.com | © Idyll Point LLC

21. Internal impact of models Ensure consistency in content creation @aames | andrea@IdyllPointLLC.com | © Idyll Point LLC

24. Internal impact of metadata Enhance and improve findability of content components and thus reuse @aames | andrea@IdyllPointLLC.com | © Idyll Point LLC

25. The big picture Strategic Sexy First attraction Separate presentation and message Fashionable, trendy Efficient Financially independent Evaluation Omnichannel Many interests Adaptive Flexible Supports translation Good communicator Commitment Scalable Grows with you Stable Wise (from age and experience) Reusable Faithful Afterglow comes from Model Consistent Metadata Clever @aames | andrea@IdyllPointLLC.com | © Idyll Point LLC

28. Andrea L. Ames Keynote speaker, award-winning author CEO/Founder & Content Experience Strategist Idyll Point Group Program Chair & Instructor, Technical Writing & Communication UCSC Extension in Silicon Valley STC Fellow & past president (2004-05) ACM Distinguished Engineer 2016 MindTouch Top 25 Content Strategy Influencer 2017 [A] Top 25 Masters of Multichannel (marketing) @aames | andrea@IdyllPointLLC.com | © Idyll Point LLC

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