According to Aptitude Research, over 70% of enterprise organizations are investing in recruitment marketing capabilities this year, and evaluating different providers and solutions for very different needs: Some companies want support with career sites, some companies want a true CRM, and some companies are not sure what they want. In order to help provide clarity on the complex market of recruitment marketing platforms, and highlight the key differentiators of the leading providers in this space, Kelly Cartwright, head of Talent Acquisition Technology Strategy at Amazon Web Services, and Madeline Laurano, founder of Aptitude Research, will be discussing some of the latest trends in recruitment marketing and key recommendations for evaluating providers.

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Selecting The Right Recruitment
Marketing Technology
Madeline Laurano
Kelly Cartwright

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Agenda
Current State
Building a Business Case
Future Trends

3. CURRENT STATE OF TALENT ACQUISITION

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New challenges
In 2017 and 2018, over 60% of
companies stated that improving the
candidate experience was their top
priority.
Source: 2019 Aptitude Research, www.aptituderesearch.com

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NEW FRAMEWORK: THE TRIFECTA
Attract
Employer Branding
Candidate Attraction
Sourcing
Candidate Engagement
Recruit
Assess
Interview
Screen
Offer
Onboard
Forms
Tasks
Socialization
1 in 3 companies
will increase investments
86% of new hires
decide to leave or stay in first
6 months
Source: Aberdeen, Aptitude Research

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NEW RESPONSIBILITIES
•
• Recruiters
• Sourcers
• Recruitment marketers, digital,
social media specialists
• Employer Branding
• Operations specialists
• Data Scientists
• Talent Acquisition Leaders
• Business Partners
• Candidate Experience Experts
Specialization in
Talent Acquisition
The moderni
irecruiter

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THE ROLE OF THE RECRUITER
Communicating with Candidates
Scheduling Interviews
Findings Candidates in their ATS
Scheduling Calls
Meeting with Hiring Managers
Recruiters spend most of their
time…

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Companies are still lagging behind
1 in 4 companies have no plans for
digital transformation
1 in 2 companies state that engineering
roles are the hardest to fill
Only 50% of companies are measuring
ROI in their investment

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Fast fact
1 in 2 companies
believe that candidates make
the decision to join an
organization before or during
the apply process.

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Top areas of tech investment
Automation
Job matching/AI
Campus
Recruiting
Solutions
Assessments
Recruitment
Marketing/CRM
Source: 2019 Aptitude Research, www.aptituderesearch.com

11. 1. WHAT CRITERIA SHOULD COMPANIES USE?

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Greater simplicity
➔ Partnership
➔ Expertise
➔ Experience
➔ Adoption
Only 2% of companies
use all the functionalities in their
recruitment marketing program
20% of companies
are unhappy with their current
talent acquisition solution

13. 2. ARE FEATURES MORE IMPORTANT THAN
CUSTOMER SUPPORT?

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Companies replacing RPM/CRM
76% of companies are using or
planning to use a CRM this year.
Why do companies replace their
provider?
Source: 2019 Aptitude Research, www.aptituderesearch.com

15. 3. WHAT ROLE DOES AI PLAY IN
RECRUITMENT MARKETING?

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Data to drive decisions
Only 4% of companies are using AI
at every stage of Talent Acquisition
Source: 2019 Aptitude Research, www.aptituderesearch.com

17. 4. HOW SHOULD COMPANIES BUILD A
BUSINESS CASE?

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Calculating ROI
Benefits - Costs
Costs
Payback –
The timeframe for
when you start to see
the value.
ROI –
The benefits divided
by the costs.
Savings –
The amount saved
during the payback
period.

19. 5. WHAT ARE THE FUTURE TRENDS TO
CONSIDER?

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Supporting technology
Source: 2019 Aptitude Research, www.aptituderesearch.com

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Future of recruitment marketing
1 in 3 companies
plans to invest in AI this year

22. KEY RECOMMENDATIONS

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Supporting technology
➔ Simplify the process
➔ Embrace data
➔ Look at the consumer world
➔ Empower talent acquisition to think strategically
➔ Invest in the right provider

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Thank you
Questions?

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NEW RESPONSIBILITIES
• Recruiters
• Sourcers
• Recruitment marketers, digital,
social media specialists
• Employer Branding, events,
campus recruiting
• Operations specialists
• Data Scientists
• Talent Acquisition Leaders
• Business Partners
• Candidate Experience Experts
Specialization in
Talent Acquisition

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A true single source of truth
No more data silos. Every
candidate record, every
interaction, every
communication, finally in one
place and searchable by your
whole team.
Faster user adoption
Existing integrations make it
easier for users to adopt
Beamery and shortens
implementation and training.
Improve the
candidate experience
With every relationship
managed from a single system,
it’s finally possible to provide
a fantastic candidate
experience from first touch,
to offer acceptance.
Connect systems
you’re already using
Best in class API middleware
and seamless integrations with
all of the systems that you’re
using already for an end-to-end
recruiting workflow.
The Beamery Platform

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Talent Marketing
Bring consumer-grade marketing
capabilities to your talent team
Comply
For the global enterprise,
GDPR is just the beginning
Connect No more data silos, a single connected experience for candidates and recruiters
Talent CRM
A true CRM built on a foundation
of data intelligence
Our Talent Operating System helps enterprises attract, identify and engage
candidates on one unified platform, to deliver better talent acquisition—at scale.
The Beamery Platform

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About us
Founded in
2013
on a mission
to empower
companies to make
talent a priority
$40M
raised from leading investors
from Silicon valley and Europe
Headquartered in
London with offices
in San Francisco
and Austin
We partner with the best to support the success of our customers

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