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© 2018 ValueSelling Associates, Inc. | Creator of the ValueSelling Framework®
B2BProspecting
Challenges:Fromthe
FrontLines
Presented by Julie Thomas
President & CEO, ValueSelling Associates
October 18th, 2018
© 2018 ValueSelling Associates, Inc. | Creator of the ValueSelling Framework®
Follow and engage with us!
ValueSelling-
Associates
ValueSellingAssocValueSelling
Associates
@Valuselling
#ValueSelling #VSAWebinar
© 2018 ValueSelling Associates, Inc. | Creator of the ValueSelling Framework®
© 2018 ValueSelling Associates, Inc. | Creator of the ValueSelling Framework®
“Nobody is going to buy from
you because you have a quota to
meet. They are going to buy from
you because they see value in
doing so.”
Bob Burg, Author
© 2018 ValueSelling Associates, Inc. | Creator of the ValueSelling Framework®
What we learn today
B2B Prospecting Challenges: From the Front Lines
• The most effective ways to reach new prospects
• The critical skills for making a connection with prospects
• The biggest challenges to outbound prospecting
• The top qualities needed to prospect powerfully
• How to build credibility immediately
© 2018 ValueSelling Associates, Inc. | Creator of the ValueSelling Framework®
© 2018 ValueSelling Associates, Inc. | Creator of the ValueSelling Framework®© 2018 ValueSelling Associates, Inc. | Creator of the ValueSelling Framework®
What are the biggest challenges your
team faces in securing an initial meeting?
Note: Scores are greater than 100 because respondents could choose multiple answers on a sliding scale.
© 2018 ValueSelling Associates, Inc. | Creator of the ValueSelling Framework®
What are the most effective method(s)
for reaching new prospects?
Note: Responses total greater than 100% because respondents could choose multiple answers.
© 2018 ValueSelling Associates, Inc. | Creator of the ValueSelling Framework®
© 2018 ValueSelling Associates, Inc. | Creator of the ValueSelling Framework®
Skill Required
What are the most important skills a rep needs to
connect with new prospects?
Note: Scores are greater than 100 because respondents could choose multiple answers on a sliding scale.
© 2018 ValueSelling Associates, Inc. | Creator of the ValueSelling Framework®
© 2018 ValueSelling Associates, Inc. | Creator of the ValueSelling Framework®
Skill Required
Top 3 Skills
• Doing research to identify target prospects
• Getting an introduction via referral
• Face-to-face networking
How skilledis your
averagerep?
© 2018 ValueSelling Associates, Inc. | Creator of the ValueSelling Framework®
The Realities of Outbound Prospecting:
On average, how many attempts, using
multiple touch points (phone, email,
social, etc.) does it take to get an initial
meeting?
© 2018 ValueSelling Associates, Inc. | Creator of the ValueSelling Framework®
© 2018 ValueSelling Associates, Inc. | Creator of the ValueSelling Framework®
Top 3 Selling
Qualities:
How wouldyou
rateyoursalesrep?
• Willingness and commitment to selling
• Curiosity and questioning
• Qualifying opportunities
© 2018 ValueSelling Associates, Inc. | Creator of the ValueSelling Framework®© 2018 ValueSelling Associates, Inc. | Creator of the ValueSelling Framework®
What are the greatest challenges your team
faces when planning for and executing
outbound prospecting?
Note: Responses total greater than 100% because respondents could choose
multiple answers.
© 2018 ValueSelling Associates, Inc. | Creator of the ValueSelling Framework®
How much time is spend on
cold calling in one week?
© 2018 ValueSelling Associates, Inc. | Creator of the ValueSelling Framework®© 2018 ValueSelling Associates, Inc. | Creator of the ValueSelling Framework®
Do your sales reps have a quota for
securing initial meetings?
© 2018 ValueSelling Associates, Inc. | Creator of the ValueSelling Framework®
© 2018 ValueSelling Associates, Inc. | Creator of the ValueSelling Framework®
Training:
Outbound
Prospecting&
SettingupInitial
Meetings
• How often do you provide training on
outbound prospecting?
© 2018 ValueSelling Associates, Inc. | Creator of the ValueSelling Framework®
Analysis
• The goal of this survey was to better understand how sales reps and
managers are dealing with the challenge of filling the revenue pipeline.
• The solution is a double-sided coin.
• One approach is to increase the number of overall opportunities to yield
more wins.
• Another approach is to qualify each opportunity more carefully, thereby
yielding higher win rates.
2
3
4
5
6
7
8
© 2018 ValueSelling Associates, Inc. | Creator of the ValueSelling Framework®© 2018 ValueSelling Associates, Inc. | Creator of the ValueSelling Framework®
Plan of Action
• Business Acumen
• Multiple touch points, multiple channels
• Consistency, persistence and confidence
• Measurement
• A continuous learning environment
© 2018 ValueSelling Associates, Inc. | Creator of the ValueSelling Framework®© 2018 ValueSelling Associates, Inc. | Creator of the ValueSelling Framework®
Questions?
© 2018 ValueSelling Associates, Inc. | Creator of the ValueSelling Framework®
Go to valueselling.com > resources > library > watch
to download today’s slides
At the end of today’s webinar
© 2018 ValueSelling Associates, Inc. | Creator of the ValueSelling Framework® © ValueSelling Associates, Inc. 2018. All rights reserved.
Let’s meet in Las Vegas!
Join me at Sales 3.0 Conference
October 25 – 26 | Caesars Palace
Email webinar@valueselling.com to register with
discount code 35vegas by Friday, Oct. 19
(Save 35%)
© 2018 ValueSelling Associates, Inc. | Creator of the ValueSelling Framework®
20
Game On: How to Build an Effective Playbook
November 15, 2018 | 10:00 AM Pacific
Save the date!
© 2018 ValueSelling Associates, Inc. | Creator of the ValueSelling Framework®
Follow and engage with us!
ValueSelling-
Associates
ValueSellingAssocValueSelling
Associates
@Valuselling
#ValueSelling #VSAWebinar
© 2018 ValueSelling Associates, Inc. | Creator of the ValueSelling Framework®
Thank you!
• THE PROVEN FORMULA
FOR ACCELERATING SALES RESULTS.
Julie Thomas
+1 858 759 7954
Julie.thomas@valueselling.com
https://www.linkedin.com/in/
julieathomas/
https://www.facebook.com/
ValueSellingAssociates/
Thank you!

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Overcoming B2B Prospecting Challenges

  • 1. © 2018 ValueSelling Associates, Inc. | Creator of the ValueSelling Framework® B2BProspecting Challenges:Fromthe FrontLines Presented by Julie Thomas President & CEO, ValueSelling Associates October 18th, 2018
  • 2. © 2018 ValueSelling Associates, Inc. | Creator of the ValueSelling Framework® Follow and engage with us! ValueSelling- Associates ValueSellingAssocValueSelling Associates @Valuselling #ValueSelling #VSAWebinar
  • 3. © 2018 ValueSelling Associates, Inc. | Creator of the ValueSelling Framework® © 2018 ValueSelling Associates, Inc. | Creator of the ValueSelling Framework® “Nobody is going to buy from you because you have a quota to meet. They are going to buy from you because they see value in doing so.” Bob Burg, Author
  • 4. © 2018 ValueSelling Associates, Inc. | Creator of the ValueSelling Framework® What we learn today B2B Prospecting Challenges: From the Front Lines • The most effective ways to reach new prospects • The critical skills for making a connection with prospects • The biggest challenges to outbound prospecting • The top qualities needed to prospect powerfully • How to build credibility immediately © 2018 ValueSelling Associates, Inc. | Creator of the ValueSelling Framework®
  • 5. © 2018 ValueSelling Associates, Inc. | Creator of the ValueSelling Framework®© 2018 ValueSelling Associates, Inc. | Creator of the ValueSelling Framework® What are the biggest challenges your team faces in securing an initial meeting? Note: Scores are greater than 100 because respondents could choose multiple answers on a sliding scale.
  • 6. © 2018 ValueSelling Associates, Inc. | Creator of the ValueSelling Framework® What are the most effective method(s) for reaching new prospects? Note: Responses total greater than 100% because respondents could choose multiple answers.
  • 7. © 2018 ValueSelling Associates, Inc. | Creator of the ValueSelling Framework® © 2018 ValueSelling Associates, Inc. | Creator of the ValueSelling Framework® Skill Required What are the most important skills a rep needs to connect with new prospects? Note: Scores are greater than 100 because respondents could choose multiple answers on a sliding scale.
  • 8. © 2018 ValueSelling Associates, Inc. | Creator of the ValueSelling Framework® © 2018 ValueSelling Associates, Inc. | Creator of the ValueSelling Framework® Skill Required Top 3 Skills • Doing research to identify target prospects • Getting an introduction via referral • Face-to-face networking How skilledis your averagerep?
  • 9. © 2018 ValueSelling Associates, Inc. | Creator of the ValueSelling Framework® The Realities of Outbound Prospecting: On average, how many attempts, using multiple touch points (phone, email, social, etc.) does it take to get an initial meeting?
  • 10. © 2018 ValueSelling Associates, Inc. | Creator of the ValueSelling Framework® © 2018 ValueSelling Associates, Inc. | Creator of the ValueSelling Framework® Top 3 Selling Qualities: How wouldyou rateyoursalesrep? • Willingness and commitment to selling • Curiosity and questioning • Qualifying opportunities
  • 11. © 2018 ValueSelling Associates, Inc. | Creator of the ValueSelling Framework®© 2018 ValueSelling Associates, Inc. | Creator of the ValueSelling Framework® What are the greatest challenges your team faces when planning for and executing outbound prospecting? Note: Responses total greater than 100% because respondents could choose multiple answers.
  • 12. © 2018 ValueSelling Associates, Inc. | Creator of the ValueSelling Framework® How much time is spend on cold calling in one week?
  • 13. © 2018 ValueSelling Associates, Inc. | Creator of the ValueSelling Framework®© 2018 ValueSelling Associates, Inc. | Creator of the ValueSelling Framework® Do your sales reps have a quota for securing initial meetings?
  • 14. © 2018 ValueSelling Associates, Inc. | Creator of the ValueSelling Framework® © 2018 ValueSelling Associates, Inc. | Creator of the ValueSelling Framework® Training: Outbound Prospecting& SettingupInitial Meetings • How often do you provide training on outbound prospecting?
  • 15. © 2018 ValueSelling Associates, Inc. | Creator of the ValueSelling Framework® Analysis • The goal of this survey was to better understand how sales reps and managers are dealing with the challenge of filling the revenue pipeline. • The solution is a double-sided coin. • One approach is to increase the number of overall opportunities to yield more wins. • Another approach is to qualify each opportunity more carefully, thereby yielding higher win rates. 2 3 4 5 6 7 8
  • 16. © 2018 ValueSelling Associates, Inc. | Creator of the ValueSelling Framework®© 2018 ValueSelling Associates, Inc. | Creator of the ValueSelling Framework® Plan of Action • Business Acumen • Multiple touch points, multiple channels • Consistency, persistence and confidence • Measurement • A continuous learning environment
  • 17. © 2018 ValueSelling Associates, Inc. | Creator of the ValueSelling Framework®© 2018 ValueSelling Associates, Inc. | Creator of the ValueSelling Framework® Questions?
  • 18. © 2018 ValueSelling Associates, Inc. | Creator of the ValueSelling Framework® Go to valueselling.com > resources > library > watch to download today’s slides At the end of today’s webinar
  • 19. © 2018 ValueSelling Associates, Inc. | Creator of the ValueSelling Framework® © ValueSelling Associates, Inc. 2018. All rights reserved. Let’s meet in Las Vegas! Join me at Sales 3.0 Conference October 25 – 26 | Caesars Palace Email webinar@valueselling.com to register with discount code 35vegas by Friday, Oct. 19 (Save 35%)
  • 20. © 2018 ValueSelling Associates, Inc. | Creator of the ValueSelling Framework® 20 Game On: How to Build an Effective Playbook November 15, 2018 | 10:00 AM Pacific Save the date!
  • 21. © 2018 ValueSelling Associates, Inc. | Creator of the ValueSelling Framework® Follow and engage with us! ValueSelling- Associates ValueSellingAssocValueSelling Associates @Valuselling #ValueSelling #VSAWebinar
  • 22. © 2018 ValueSelling Associates, Inc. | Creator of the ValueSelling Framework® Thank you! • THE PROVEN FORMULA FOR ACCELERATING SALES RESULTS. Julie Thomas +1 858 759 7954 Julie.thomas@valueselling.com https://www.linkedin.com/in/ julieathomas/ https://www.facebook.com/ ValueSellingAssociates/ Thank you!