adaptTo() 2014 - Mobile app dev with Cordova, Sling, and AEMrbl002
From http://adapt.to/2014/en/schedule/mobile-app-development-with-apache-cordova-and-aem.html:
This talk will focus on patterns and tools for bringing your Sling and web expertise to the world of mobile applications. Centre stage will be Cordova, an Apache project with PhoneGap origins - built to enable cross-platform mobile apps and in turn, advance the open web. I'll introduce techniques for solving common use cases with Sling as the backend, complete with sample code to get you started today. Lastly, we'll take a look at the integration of Cordova and AEM (affectionately known as PhoneGap Enterprise) featured in the 6.0 release.
Manage Your Existing Mobile Apps with AEM Mobilearumsey
Discover how AEM Mobile can be used to manage ALL of your mobile applications. These slides accompany a lab that was created for Adobe Summit 2016.
Associated GitHub proejct:
https://github.com/Adobe-Marketing-Cloud-Apps/aem-mobile-hybrid-reference
Learn how Enplug's digital signage platform can help you show the most engaging content for marketing or internal communications on your displays.
With the industry's only Open App Market for digital signage, we offer a growing set of features including interactive social media, news feeds, announcements, graphics and videos, calendar bookings, and metrics dashboards. You can even build your own app on our platform.
More at https://enplug.com.
adaptTo() 2014 - Mobile app dev with Cordova, Sling, and AEMrbl002
From http://adapt.to/2014/en/schedule/mobile-app-development-with-apache-cordova-and-aem.html:
This talk will focus on patterns and tools for bringing your Sling and web expertise to the world of mobile applications. Centre stage will be Cordova, an Apache project with PhoneGap origins - built to enable cross-platform mobile apps and in turn, advance the open web. I'll introduce techniques for solving common use cases with Sling as the backend, complete with sample code to get you started today. Lastly, we'll take a look at the integration of Cordova and AEM (affectionately known as PhoneGap Enterprise) featured in the 6.0 release.
Manage Your Existing Mobile Apps with AEM Mobilearumsey
Discover how AEM Mobile can be used to manage ALL of your mobile applications. These slides accompany a lab that was created for Adobe Summit 2016.
Associated GitHub proejct:
https://github.com/Adobe-Marketing-Cloud-Apps/aem-mobile-hybrid-reference
Learn how Enplug's digital signage platform can help you show the most engaging content for marketing or internal communications on your displays.
With the industry's only Open App Market for digital signage, we offer a growing set of features including interactive social media, news feeds, announcements, graphics and videos, calendar bookings, and metrics dashboards. You can even build your own app on our platform.
More at https://enplug.com.
An overview of five common mistakes made in developing mobile learning content - and demonstrations of ways to implement more effectively. Understand and prevent the most common errors as you transition to mobile content for your eLearners.
LINK TO THE RECORDING OF THE SEMINAR: https://www.adobe.com/cfusion/event/index.cfm?event=register_no_session&id=2581778&loc=en_us
Curriculum for xamarin xamarin provide corporate training in punetlab sonline
Technnovation labs is one of best xamarin corporate center in narayan peth in pune offering high end xamarin ,php mvc4 Angularjs javascript html5 css3 boostrap noodjs course and services to their xamarin best center in pune at reasonable cost technnovation labs best corporate center computer software programming and development training and education center
Technnovation labs is one of best xamarin corporate center in narayan peth in pune offering high end xamarin course and services to their xamarin best center in pune at reasonable cost. Technnovation labs php mvc4 Angularjs javascript html5 css3 boostrap noodjs course and services to their xamarin best center in pune technnovation labs best corporate center computer software programming and development training and education center best corporate center in pune.
Developing Your Organizational Power and InfuenceAndrea L. Ames
One pain point continually rises to the top of my clients’ and colleagues’ list of challenges. It’s voiced in various ways, using many different words, but it always boils down to the same thing:
How do I get the
< recognition | promotion | respect | resources (tools, people, money, time) | appreciation | your favorite thing here >
that I/my team
< deserve | need | want >?
It pulls our attention, time, and energy away from our real work: Making our companies and our customers wildly successful!
Well, what if it wasn’t true? What if it was simple? What if you have the agency to get everything that you and your team truly need? What if you could just be and succeed most of the time by practicing a handful of fundamental habits?
That’s my story, and I’m sticking to it. Join me for a quick tour of the habits on which I, my corporate client teams, and my individual coaching students build our power and influence — both as individuals and organizations — an overview of my formula for adopting and integrating them for yourself.
A full-day, experiential tour of several techniques used in Design Thinking. Using one or more sample problems, workshop participants will work together to develop solutions following a Design Thinking framework. Because we’ll be face-to-face, we’ll go low-tech and focus on the framework and techniques using flip-chart paper and stickie notes. Andrea will also discuss how to get the most from the process across geographically distributed teams using online tools.
Design Thinking Workshop - LavaCon 2018 New OrleansAndrea L. Ames
A half-day, experiential tour of several techniques used in Design Thinking. Using one or more sample problems, workshop participants will work together to develop solutions following a Design Thinking framework. Because we’ll be face-to-face, we’ll go low-tech and focus on the framework and techniques using flip-chart paper and stickie notes. Andrea will also discuss how to get the most from the process across geographically distributed teams using online tools.
[Mini-Workshop] Content Architecture: Where Humans and Machines AgreeAndrea L. Ames
Andrea's Information Development World mini-workshop
http://informationdevelopmentworld.com/speakers/andrea-ames/
Handout: https://www.slideshare.net/aames/handout-for-miniworkshop-content-architecture-where-humans-and-machines-agree
If there’s one thing about content on which humans and machines can agree, it’s consistency — particularly architectural consistency. Often the format, markup language, or content management approach that you use is far less relevant than the output of the content—the deliverables, themselves—in the success of content for both humans and machines. This is somewhat controversial, as much of the discussion of “structured content” dives directly to the underlying format—even though the architecture and design of the resulting experience and content within that experience should be driving those more technical decisions.
Arguably, the most critical aspect of structured content—“the architecture”—drives the success of the content for people and machines. The pitfalls of leaping directly into a technology discussion—about XML, content management systems, etc.—vs. spending the right time and focus on design can often lead to significantly less successful content, rework, and additional cost.
Attend this mini-workshop with Andrea Ames to better understand content modeling at the deliverable and experience level—not at the individual article or topic level. You’ll learn about an approach for accomplishing great content architecture (one that can save time, reduce costs, and help you use your limited resources wisely). And, you’ll discover the steps you’ll need to follow in order to successfully create—and validate—your own content modeling approach.
[Handout for Mini-Workshop] Content Architecture: Where Humans and Machines A...Andrea L. Ames
Handout to accompany Andrea's Information Development World mini-workshop
mini-workshop slides: https://www.slideshare.net/aames/miniworkshop-content-architecture-where-humans-and-machines-agree
http://informationdevelopmentworld.com/speakers/andrea-ames/
[Keynote] Human vs Machine: Conflict or Collaboration?Andrea L. Ames
Andrea's Information Development World 2017 keynote
Unless you have been vacationing on Mars for the past couple of years, you know that AI, machine learning, and cognitive computing are the hottest things in digital experience since HTML 1.0. And as a savvy content professional, you know that 80-90% of the digital experience is content. Content is the conversation we have with our prospects and our customers. Content carries the client relationship into the digital realm.
So how does content fare in this new, smarter digital space? What impact does machine-based experience have on the content that we create and the content experiences we want our customers to have? Must we learn an entirely new way of doing things? Or is the Machine Age just forcing us to adopt content-creation approaches that we should have been using all along? Is the development of human-readable content in conflict with the processes and designs we must follow to create good machine-processable content? Or is the content more similar than not?
In this opening keynote address, content experience strategist, Andrea Ames, will discuss the importance of making our content both human-readable and machine-processable. You’ll discover how doing so can help you ensure you are providing the best content experiences possible.
Andrea's half-day LavaCon 2017, Portland, OR, workshop
You’ve likely heard of Design Thinking, but did you know that it’s not specifically and only about “design” as we typically think of design — industrial, interaction, or visual design of products? Design Thinking is a methodology for problem solving, and we’ve all got challenges and issues we need to address every day! In fact, Design Thinking is becoming more and more common as a general business practice. And it’s great for working through content challenges!
Join Andrea for a half-day, experiential tour of several techniques used in Design Thinking. Using one or more sample problems, workshop participants will work together to develop solutions following a Design Thinking framework. Because we’ll be face-to-face, we’ll go low-tech and focus on the framework and techniques using flip-chart paper and stickie notes. Andrea will also discuss how to get the most from the process across geographically distributed teams using online tools.
Managing Stakeholders Across the Content Ecosystem: The Key to Implementing a...Andrea L. Ames
Andrea's LavaCon 2017, Portland, OR, presentation
Trying to implement an content strategy that supports your customers across their entire journey–or even just sell the idea to decision makers? Having problems getting it to fly? More than any other single aspect, stakeholder management is critical to getting support for and implementing a unified content strategy (or ANY project, for that matter). You need to understand THEIR needs and ensure that you’re communicating continually to quiet objections and move your project forward. And it’s not always easy–especially when you’re leading initiatives across silos and teams with no direct authority. Influencing those stakeholders is key!
In this session, Andrea will discuss the success factors to aim for, and the behaviors that can trip you up, when managing stakeholders to successfully support your clients, solve business problems, and drive revenue and customer loyalty!
Structured Content ... Sexy? Strategic? Or Both?Andrea L. Ames
Andrea's presentation at Adobe DITA World 2017
It might be hard to believe, but Structured Content has been around for decades. FrameBuilder (an early version of FrameMaker with structured content support) made its debut in the early 1990s. Through the rise of modern tools, like FrameMaker 2017, and technologies, like DITA, structured content has become much easier to author, and thus more popular.
But is structured content important? Or is it just another (albeit long-lived) trend? Given structured content's long reign, isn’t it time for a new strategy to overthrow the throne? For now, at least, the answer is “no.”
If there is a holy grail of content, most experts would probably agree it’s structure. Why? Because structure provides so many benefits, in so many different ways – to authors and authoring, to the content experience, enabling achieving business goals. And the list goes on.
In her presentation, Andrea will discuss the business, user experience, and organizational impact of structured content – all of the aspects that make structured content strategic. And then she’ll try to convince you that structured content is sexy, too!
Influencing Up through Personal LeadershipAndrea L. Ames
Andrea's presentation at CIDM Best Practices 2017
Whether you are a manager or an individual contributor who is leading an information initiative, project, or team, you are likely answering to someone for your resources and approval for the focus of your efforts. Most often, that someone is a busy manager or executive with broad areas of responsibility and concern. In her world, you are one of 10, 25, or even 50 individual initiatives. So how do you get your team, your project, or even your career development or advancement on her radar — AND get her approval, funding, or other support?
There is an art to “managing up,” and everyone, at every level, should learn how to do it and practice it! You can become an influence ninja by focusing on only what you can personally control! Join Andrea as she shares the key, actionable tips, tricks, and tools that have brought her the best success in influencing up. (First tip: All of her tips apply to influencing in ANY direction!)
Participants will get an overview of influencing, the key building blocks of personal leadership that provide the platform for true influence, and tips for how to influence anyone, at any level, no matter how much positional power they have.
Post-Sales Content and the Future of MarketingAndrea L. Ames
Andrea's presentation at Content Marketing World 2017
Are your marketing priorities focused primarily on the traditional “get sales” mantra? Or perhaps the holy grail of customer advocacy is in your sights? Maybe you’re hoping for both sales and advocates and are discouraged by the challenges of attacking two seemingly unrelated goals. If this sounds like you, you’re not alone.
Luckily, the answer is simple — not easy, but simple. The simple part: The experience with the product and the product content is the bridge that closes the gap between a customer purchasing your product and that customer advocating for the product. The not-easy part: You likely don’t own the post-sales customer experience.
Join Andrea in this session as she throws down a controversial gauntlet: Post-sales product content is not only the most critical key to solving this problem but also the future of marketing. WHAT?! If that’s the case, how do you ensure that this content is satisfying the needs of marketing? Andrea’s going to discuss that, too! In this session, she will discuss:
The right environment to ensure a customer experience that drives sales and advocacy
The critical components of that environment for measurably impactful content
The skills needed to lead and drive the creation of that content
Modeling the Content Experience: Delivering the Right Content, to the Right P...Andrea L. Ames
Presentation by Andrea Ames (@aames) from STC Summit 2017 (#stc17): https://summit.stc.org/schedule/
Do you work in a multi-product environment and struggle to keep content experiences consistent and delightful for your customers across the enterprise? Do you feel that your style and design guidance is necessary, but not sufficient, to address the task of ensuring your content is delivered to the right person, in the right place, and at the right time? If so, join Andrea for this deep-dive into modeling the content experience. You will dive into a real-world example and work in a group to follow Andrea's process for creating the framework of several models. You will complete enough of each model to continue the process back on the job, and you will take away actionable advice, tips, and tricks to make the work as efficient and successful as possible. Bring your questions and plan to get your hands dirty and have fun!
In this hands-on workshop, you will learn
- What content experience modeling is and how it differs from content or topic modeling
- How modeling benefits your customer experience
- What some typical models are and how to identify the right models for you
- How to design, develop, and validate models
- How to enable the content designers and developers on your team to apply those models
Closing the Gap Without Falling Into It: Creating an Ecosystem to Unify Conte...Andrea L. Ames
Presentation by Andrea Ames (@aames) from Intelligent Content Conference 2017 (#intelcontent): http://www.intelligentcontentconference.com/sessions/setting-up-an-roi-process-around-content/
Are you a Marketer thinking post-sales content has only a niche role to play in marketing? If you’d like to increase post-sales content in the pre-sales phases of the client journey, do you have resources — time, money, or people — to do so?
Are you a post-sales content professional who has been told “everybody sells?” Have you been asked to demonstrate how your work contributes to revenue generation and customer loyalty?
If this sounds familiar, join Andrea to discuss how a content strategy that is unified across the entire client journey — from discovery to advocacy — and the right ecosystem (team, culture, etc.) can help you address these truths. In this session, you will learn:
Key components of a unified content strategy to deliver successful content across the client journey
Content ecosystem prerequisites for successfully creating and implementing that unified strategy
How people and culture (organization, roles, incentives, performance measures) can drive your strategy — or send it over a cliff!
Design: Prereq to Tech! Deliver the right content using design thinkingAndrea L. Ames
Presentation by Andrea Ames (@aames) from CMS/DITA North America 2017 (#cmsconference): https://cm-strategies.com/2017-cms-conference/agenda-day-3-2/ames/
Before you DITA, know your users, their goals, and the content that they need. Then design an experience that delivers the right content at the right time, and leverage the capabilities of DITA to implement that experience. Easy to say…not always easy to do. Enter Design Thinking! The Design Thinking approach provides a collaborative framework for thinking about a problem space and gives you the methods to take action. And it’s FUN!
This presentation describes the basics of the Design Thinking problem-solving framework, how to apply it to a content challenge, and how it can be used to generate ideas and requirements.
An overview of five common mistakes made in developing mobile learning content - and demonstrations of ways to implement more effectively. Understand and prevent the most common errors as you transition to mobile content for your eLearners.
LINK TO THE RECORDING OF THE SEMINAR: https://www.adobe.com/cfusion/event/index.cfm?event=register_no_session&id=2581778&loc=en_us
Curriculum for xamarin xamarin provide corporate training in punetlab sonline
Technnovation labs is one of best xamarin corporate center in narayan peth in pune offering high end xamarin ,php mvc4 Angularjs javascript html5 css3 boostrap noodjs course and services to their xamarin best center in pune at reasonable cost technnovation labs best corporate center computer software programming and development training and education center
Technnovation labs is one of best xamarin corporate center in narayan peth in pune offering high end xamarin course and services to their xamarin best center in pune at reasonable cost. Technnovation labs php mvc4 Angularjs javascript html5 css3 boostrap noodjs course and services to their xamarin best center in pune technnovation labs best corporate center computer software programming and development training and education center best corporate center in pune.
Developing Your Organizational Power and InfuenceAndrea L. Ames
One pain point continually rises to the top of my clients’ and colleagues’ list of challenges. It’s voiced in various ways, using many different words, but it always boils down to the same thing:
How do I get the
< recognition | promotion | respect | resources (tools, people, money, time) | appreciation | your favorite thing here >
that I/my team
< deserve | need | want >?
It pulls our attention, time, and energy away from our real work: Making our companies and our customers wildly successful!
Well, what if it wasn’t true? What if it was simple? What if you have the agency to get everything that you and your team truly need? What if you could just be and succeed most of the time by practicing a handful of fundamental habits?
That’s my story, and I’m sticking to it. Join me for a quick tour of the habits on which I, my corporate client teams, and my individual coaching students build our power and influence — both as individuals and organizations — an overview of my formula for adopting and integrating them for yourself.
A full-day, experiential tour of several techniques used in Design Thinking. Using one or more sample problems, workshop participants will work together to develop solutions following a Design Thinking framework. Because we’ll be face-to-face, we’ll go low-tech and focus on the framework and techniques using flip-chart paper and stickie notes. Andrea will also discuss how to get the most from the process across geographically distributed teams using online tools.
Design Thinking Workshop - LavaCon 2018 New OrleansAndrea L. Ames
A half-day, experiential tour of several techniques used in Design Thinking. Using one or more sample problems, workshop participants will work together to develop solutions following a Design Thinking framework. Because we’ll be face-to-face, we’ll go low-tech and focus on the framework and techniques using flip-chart paper and stickie notes. Andrea will also discuss how to get the most from the process across geographically distributed teams using online tools.
[Mini-Workshop] Content Architecture: Where Humans and Machines AgreeAndrea L. Ames
Andrea's Information Development World mini-workshop
http://informationdevelopmentworld.com/speakers/andrea-ames/
Handout: https://www.slideshare.net/aames/handout-for-miniworkshop-content-architecture-where-humans-and-machines-agree
If there’s one thing about content on which humans and machines can agree, it’s consistency — particularly architectural consistency. Often the format, markup language, or content management approach that you use is far less relevant than the output of the content—the deliverables, themselves—in the success of content for both humans and machines. This is somewhat controversial, as much of the discussion of “structured content” dives directly to the underlying format—even though the architecture and design of the resulting experience and content within that experience should be driving those more technical decisions.
Arguably, the most critical aspect of structured content—“the architecture”—drives the success of the content for people and machines. The pitfalls of leaping directly into a technology discussion—about XML, content management systems, etc.—vs. spending the right time and focus on design can often lead to significantly less successful content, rework, and additional cost.
Attend this mini-workshop with Andrea Ames to better understand content modeling at the deliverable and experience level—not at the individual article or topic level. You’ll learn about an approach for accomplishing great content architecture (one that can save time, reduce costs, and help you use your limited resources wisely). And, you’ll discover the steps you’ll need to follow in order to successfully create—and validate—your own content modeling approach.
[Handout for Mini-Workshop] Content Architecture: Where Humans and Machines A...Andrea L. Ames
Handout to accompany Andrea's Information Development World mini-workshop
mini-workshop slides: https://www.slideshare.net/aames/miniworkshop-content-architecture-where-humans-and-machines-agree
http://informationdevelopmentworld.com/speakers/andrea-ames/
[Keynote] Human vs Machine: Conflict or Collaboration?Andrea L. Ames
Andrea's Information Development World 2017 keynote
Unless you have been vacationing on Mars for the past couple of years, you know that AI, machine learning, and cognitive computing are the hottest things in digital experience since HTML 1.0. And as a savvy content professional, you know that 80-90% of the digital experience is content. Content is the conversation we have with our prospects and our customers. Content carries the client relationship into the digital realm.
So how does content fare in this new, smarter digital space? What impact does machine-based experience have on the content that we create and the content experiences we want our customers to have? Must we learn an entirely new way of doing things? Or is the Machine Age just forcing us to adopt content-creation approaches that we should have been using all along? Is the development of human-readable content in conflict with the processes and designs we must follow to create good machine-processable content? Or is the content more similar than not?
In this opening keynote address, content experience strategist, Andrea Ames, will discuss the importance of making our content both human-readable and machine-processable. You’ll discover how doing so can help you ensure you are providing the best content experiences possible.
Andrea's half-day LavaCon 2017, Portland, OR, workshop
You’ve likely heard of Design Thinking, but did you know that it’s not specifically and only about “design” as we typically think of design — industrial, interaction, or visual design of products? Design Thinking is a methodology for problem solving, and we’ve all got challenges and issues we need to address every day! In fact, Design Thinking is becoming more and more common as a general business practice. And it’s great for working through content challenges!
Join Andrea for a half-day, experiential tour of several techniques used in Design Thinking. Using one or more sample problems, workshop participants will work together to develop solutions following a Design Thinking framework. Because we’ll be face-to-face, we’ll go low-tech and focus on the framework and techniques using flip-chart paper and stickie notes. Andrea will also discuss how to get the most from the process across geographically distributed teams using online tools.
Managing Stakeholders Across the Content Ecosystem: The Key to Implementing a...Andrea L. Ames
Andrea's LavaCon 2017, Portland, OR, presentation
Trying to implement an content strategy that supports your customers across their entire journey–or even just sell the idea to decision makers? Having problems getting it to fly? More than any other single aspect, stakeholder management is critical to getting support for and implementing a unified content strategy (or ANY project, for that matter). You need to understand THEIR needs and ensure that you’re communicating continually to quiet objections and move your project forward. And it’s not always easy–especially when you’re leading initiatives across silos and teams with no direct authority. Influencing those stakeholders is key!
In this session, Andrea will discuss the success factors to aim for, and the behaviors that can trip you up, when managing stakeholders to successfully support your clients, solve business problems, and drive revenue and customer loyalty!
Structured Content ... Sexy? Strategic? Or Both?Andrea L. Ames
Andrea's presentation at Adobe DITA World 2017
It might be hard to believe, but Structured Content has been around for decades. FrameBuilder (an early version of FrameMaker with structured content support) made its debut in the early 1990s. Through the rise of modern tools, like FrameMaker 2017, and technologies, like DITA, structured content has become much easier to author, and thus more popular.
But is structured content important? Or is it just another (albeit long-lived) trend? Given structured content's long reign, isn’t it time for a new strategy to overthrow the throne? For now, at least, the answer is “no.”
If there is a holy grail of content, most experts would probably agree it’s structure. Why? Because structure provides so many benefits, in so many different ways – to authors and authoring, to the content experience, enabling achieving business goals. And the list goes on.
In her presentation, Andrea will discuss the business, user experience, and organizational impact of structured content – all of the aspects that make structured content strategic. And then she’ll try to convince you that structured content is sexy, too!
Influencing Up through Personal LeadershipAndrea L. Ames
Andrea's presentation at CIDM Best Practices 2017
Whether you are a manager or an individual contributor who is leading an information initiative, project, or team, you are likely answering to someone for your resources and approval for the focus of your efforts. Most often, that someone is a busy manager or executive with broad areas of responsibility and concern. In her world, you are one of 10, 25, or even 50 individual initiatives. So how do you get your team, your project, or even your career development or advancement on her radar — AND get her approval, funding, or other support?
There is an art to “managing up,” and everyone, at every level, should learn how to do it and practice it! You can become an influence ninja by focusing on only what you can personally control! Join Andrea as she shares the key, actionable tips, tricks, and tools that have brought her the best success in influencing up. (First tip: All of her tips apply to influencing in ANY direction!)
Participants will get an overview of influencing, the key building blocks of personal leadership that provide the platform for true influence, and tips for how to influence anyone, at any level, no matter how much positional power they have.
Post-Sales Content and the Future of MarketingAndrea L. Ames
Andrea's presentation at Content Marketing World 2017
Are your marketing priorities focused primarily on the traditional “get sales” mantra? Or perhaps the holy grail of customer advocacy is in your sights? Maybe you’re hoping for both sales and advocates and are discouraged by the challenges of attacking two seemingly unrelated goals. If this sounds like you, you’re not alone.
Luckily, the answer is simple — not easy, but simple. The simple part: The experience with the product and the product content is the bridge that closes the gap between a customer purchasing your product and that customer advocating for the product. The not-easy part: You likely don’t own the post-sales customer experience.
Join Andrea in this session as she throws down a controversial gauntlet: Post-sales product content is not only the most critical key to solving this problem but also the future of marketing. WHAT?! If that’s the case, how do you ensure that this content is satisfying the needs of marketing? Andrea’s going to discuss that, too! In this session, she will discuss:
The right environment to ensure a customer experience that drives sales and advocacy
The critical components of that environment for measurably impactful content
The skills needed to lead and drive the creation of that content
Modeling the Content Experience: Delivering the Right Content, to the Right P...Andrea L. Ames
Presentation by Andrea Ames (@aames) from STC Summit 2017 (#stc17): https://summit.stc.org/schedule/
Do you work in a multi-product environment and struggle to keep content experiences consistent and delightful for your customers across the enterprise? Do you feel that your style and design guidance is necessary, but not sufficient, to address the task of ensuring your content is delivered to the right person, in the right place, and at the right time? If so, join Andrea for this deep-dive into modeling the content experience. You will dive into a real-world example and work in a group to follow Andrea's process for creating the framework of several models. You will complete enough of each model to continue the process back on the job, and you will take away actionable advice, tips, and tricks to make the work as efficient and successful as possible. Bring your questions and plan to get your hands dirty and have fun!
In this hands-on workshop, you will learn
- What content experience modeling is and how it differs from content or topic modeling
- How modeling benefits your customer experience
- What some typical models are and how to identify the right models for you
- How to design, develop, and validate models
- How to enable the content designers and developers on your team to apply those models
Closing the Gap Without Falling Into It: Creating an Ecosystem to Unify Conte...Andrea L. Ames
Presentation by Andrea Ames (@aames) from Intelligent Content Conference 2017 (#intelcontent): http://www.intelligentcontentconference.com/sessions/setting-up-an-roi-process-around-content/
Are you a Marketer thinking post-sales content has only a niche role to play in marketing? If you’d like to increase post-sales content in the pre-sales phases of the client journey, do you have resources — time, money, or people — to do so?
Are you a post-sales content professional who has been told “everybody sells?” Have you been asked to demonstrate how your work contributes to revenue generation and customer loyalty?
If this sounds familiar, join Andrea to discuss how a content strategy that is unified across the entire client journey — from discovery to advocacy — and the right ecosystem (team, culture, etc.) can help you address these truths. In this session, you will learn:
Key components of a unified content strategy to deliver successful content across the client journey
Content ecosystem prerequisites for successfully creating and implementing that unified strategy
How people and culture (organization, roles, incentives, performance measures) can drive your strategy — or send it over a cliff!
Design: Prereq to Tech! Deliver the right content using design thinkingAndrea L. Ames
Presentation by Andrea Ames (@aames) from CMS/DITA North America 2017 (#cmsconference): https://cm-strategies.com/2017-cms-conference/agenda-day-3-2/ames/
Before you DITA, know your users, their goals, and the content that they need. Then design an experience that delivers the right content at the right time, and leverage the capabilities of DITA to implement that experience. Easy to say…not always easy to do. Enter Design Thinking! The Design Thinking approach provides a collaborative framework for thinking about a problem space and gives you the methods to take action. And it’s FUN!
This presentation describes the basics of the Design Thinking problem-solving framework, how to apply it to a content challenge, and how it can be used to generate ideas and requirements.
Do you know how well your content is performing? Is it achieving the goals you set for it? If it is, do you know why? And even more importantly, if it isn’t, do you know why not? It can be difficult to answer these questions. We know we want to measure something, but we might not know what to measure. We might not even be exactly sure how to articulate the answer we hope to get so that we can “ask the right question.”
In this session, Andrea will describe a method for evaluating your problem space starting with the result you hope to achieve. She’ll discuss the merits of this approach, how it will help you to determine what data you want to collect, and how to best collect and analyze the right data to determine the effectiveness of various kinds of content.
You Mean You Don't Have to Start Over Every Time?Andrea L. Ames
Learning to work smarter, not harder, with content -- advice to marketing content folks from the technical content practice
Is your typical approach to new marketing project to start from scratch? Are you under the gun to do more and more with less time and fewer resources? And are you feeling the pain of that “start from scratch” process considering the current demands on you and your time? This is your invitation to get a peek into the technical content practitioner’s playbook and learn some post-sales content secrets to apply to your pre-sales content projects. You might think technical content folks are geeky recluses who transcribe dry specs and have nothing to share with marketing. This keynote will change your mind and open communication with those technical folks across the aisle.
Content Experience Leadership: Transforming Your Organization for Content Exc...Andrea L. Ames
Half-day workshop for TCUK 2015. An exploration of content ecosystem and the critical factors across the ecosystem that can enable teams to design and deliver high-value content, communicate that to the business or client, and measure the impact.
Fonts play a crucial role in both User Interface (UI) and User Experience (UX) design. They affect readability, accessibility, aesthetics, and overall user perception.
Technoblade The Legacy of a Minecraft Legend.Techno Merch
Technoblade, born Alex on June 1, 1999, was a legendary Minecraft YouTuber known for his sharp wit and exceptional PvP skills. Starting his channel in 2013, he gained nearly 11 million subscribers. His private battle with metastatic sarcoma ended in June 2022, but his enduring legacy continues to inspire millions.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
In this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
PDF SubmissionDigital Marketing Institute in NoidaPoojaSaini954651
https://www.safalta.com/online-digital-marketing/advance-digital-marketing-training-in-noidaTop Digital Marketing Institute in Noida: Boost Your Career Fast
[3:29 am, 30/05/2024] +91 83818 43552: Safalta Digital Marketing Institute in Noida also provides advanced classes for individuals seeking to develop their expertise and skills in this field. These classes, led by industry experts with vast experience, focus on specific aspects of digital marketing such as advanced SEO strategies, sophisticated content creation techniques, and data-driven analytics.
Maximize Your Content with Beautiful Assets : Content & Asset for Landing Page pmgdscunsri
Figma is a cloud-based design tool widely used by designers for prototyping, UI/UX design, and real-time collaboration. With features such as precision pen tools, grid system, and reusable components, Figma makes it easy for teams to work together on design projects. Its flexibility and accessibility make Figma a top choice in the digital age.
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Content Experience Modeling Workshop A. Ames—2014 STC Summit
High-Level Design
Content Presentation Display Navigation
What Why Format Media Where When Search/Browse Push/Embedded
Ex. Mobile app intro Ensure success in
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Content Experience Modeling Workshop A. Ames—2014 STC Summit
Content Presentation Display Navigation
What Why Format Media Where When Search/Browse Push/Embedded
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