The document presents a strategy for using LinkedIn for marketing, detailing features of the platform and best practices for account optimization and network building. It emphasizes the importance of connections, recommendations, and search capabilities for both individual and company branding. Additionally, it outlines how to leverage LinkedIn for recruiting and increasing brand visibility.

1. Strategic Marketing With LinkedIn Presented By David Erickson Director of e-Strategy Tunheim Partners [email_address] tunheim.com

2. What Is LinkedIn? LinkedIn.com A Social Networking Site Facebook for business A Relationship Engine Examines relationships among your contacts … and your contacts’ contacts Knows who you know … and who you should know Trust If you’re a friend of Joe’s…

3. Things To Consider Company Information: Too much company information from employee profiles? Recruiters: LinkedIn is used heavily by recruiters. Privacy: The less you share, the less valuable the network.

4. LinkedIn Login Screen

5. LinkedIn Features

6. LinkedIn Features

7. LinkedIn Features

8. LinkedIn Features

9. LinkedIn Features

10. Opening & Optimizing Accounts are free or for fee Fill in completely More information = more possible connections Use keywords freekeywords.wordtracker.com Likely search phrases Industry keywords Interest keywords Job title keywords

11. Optimizing Your Account

12. Optimizing Your Account

13. Optimizing Your Account

14. Optimizing Your Account

15. Optimizing Your Account

16. Optimizing Your Account

17. Building Your Network Begin with your own network Invite family, friends, colleagues & clients Mining contacts Examine friends’ networks Search for former classmates & co-workers Ask for introductions Encourage people to join Clients & colleagues Search for LIONs LinkedIn Open Networker

18. LinkedIn Answers Ask Questions As a way to connect with targeted audiences Answer Questions Demonstrate expertise Connect with targeted audiences

19. LinkedIn Answers

20. LinkedIn Answers

21. LinkedIn Recommendations Ask for recommendations Ask people you trust Return the favor Spread the love Recommend people Multiple Recommendations Establishes trust

22. LinkedIn Recommendations

23. Search LinkedIn Sophisticated & Powerful Search Keyword search Industry search Title search Company search Geographic search Very narrow demographics Research & Find Learn about companies Find people

24. Search LinkedIn

25. LinkedIn SEO Optimize for external search engines Full view profile Google, Yahoo!, MSN searchable Public profile URL keywords Links from your profile to web sites Links on profile page Other Links to your profile from Other social networking sites Your own blogs/web sites

26. LinkedIn Groups Join Connect with targeted audiences Create Must be approved Connect with targeted audiences Promote yourself, a product, service, or company

27. Recruiting On LinkedIn Find potential employees Research job applicants Research potential employees Post job openings

28. Recruiting On LinkedIn

29. Recruiting On LinkedIn

30. Recruiting On LinkedIn

31. LinkedIn Marketing Strategies Brand visibility Expert positioning Announce services Gain new blog readers Service recommendations Find potential clients Respond to requests for services Find the right contact in a company

32. Tunheim Partners’ e-Strategy Tunheim Partners Strategic communications company Public relations Public affairs e-Strategy e-Strategy Tunheim Partners’ specialty Internet marketing practice Full service Internet marketing practice Experienced leadership, strong team

33. Contact Web tunheim.com e-strategy.com Email [email_address] Phone 952-851-1600