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Marketing To Millennials
The document discusses the behaviors and preferences of millennials (ages 12-24) regarding technology and media usage, emphasizing their reliance on digital communications and social media while expressing a general mistrust of traditional media sources. It highlights trends such as the rise of online content creation among teens, the significance of community in their online experiences, and the impact of technology on their social interactions. Furthermore, it addresses the implications of these shifts for marketing strategies aimed at this demographic.
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