Leveraging Social Media during Your Job Search discusses how to use LinkedIn to facilitate networking, company research, and interview preparation during a job search. LinkedIn has over 90 million subscribers globally and allows users to create a public profile and connect with current and past colleagues, vendors, customers, and classmates. The larger a user's network, the higher their profile will appear in search results. The document recommends connecting with new contacts and asking how they can help each other, as well as searching for people at target companies to expand one's network. It also provides tips on using LinkedIn and other online research to learn about companies and prepare for interviews.

1. Leveraging Social Media during Your Job Search2nd Level LinkedIn Workshop

2. “The internet ‘IS’ a poor substitute for real human interaction, though it does facilitate (or enrich) relationships I'd never have been able to have without it.” Brad F.Linkedin The Power of Networking

3. LinkedIn ObjectivesLeveraging LinkedIn as a tool to facilitate:NetworkingCompany researchInterview preparation3

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5. About LinkedInNetworking tool for professionals90 million subscribers - World wideBased on 3 degrees of separation300,000+ recruitersProvided public profileMore connections=greater search capabilityUsed by: customers, personnel departments, recruiters, associates, friends...5

6. LinkedIn NetworkWhat is the value of a large network?Greater opportunity to find contacts inyour target companiesGreater opportunity to help connect others to their target companiesMore contacts results in higher placement in search engine results6

7. LinkedIn NetworkWho should I connect to?Current and previous contactsSupervisors, subordinates and colleaguesVendors and customersClassmatesNew networking contacts7

8. LinkedIn NetworkWhat is the goal for new networking contacts? Set up one-on-one or informational meetingAsk how you can help themAsk to connect on LinkedInAsk for new contacts!!Get a new advocate8

9. Searching on LinkedInPeople searchFind friends and colleagues from your pastJob searchAdvanced searchCompaniesLocationTitles (Recruiter, Talent Acquisition, Human Resources)Employees in your networkKeywordsIndustry9

10. Networking to Target CompaniesNetworkingJoin groups pertinent to your function and industryLook for and attend events for the groupsLook for members at target companies to network toJob BoardsMonster, CareerBuilder, Ladders, Dice, Job Finder, indeed.com, Jobs.comLook up these in LinkedIn to see who you are connected to10

11. Call to ActionBuild and/or strengthen your profileMeet people and build your networkSearch your target companiesResearch in preparation for interviewsTalk to hiring manager if possibleTake friend or colleague out to lunchAsk about the companyThey can pass your resume to hiring manager or recruiterMany jobs are not postedNetwork.....Network.....Network11

12. Company Research & Interview PreparationLook at company info on LinkedIn Check out Company Buzz Application on LinkedIn

13. See what groups key contacts belong to, and follow their discussions

14. Follow key contacts on Twitter and Facebook.

15. Learn what their hot issues are

16. Search company names and products on Twitter and Facebook12

17. Company Research & Interview PreparationUse companies and groups searches to look for contacts leading to target companies13This is the company search screen.

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21. Incorporating Internet Into Job SearchNetwork into company! Do not rely on submitting resume onlyApply at Company website whenever possibleFind better opportunities on websites which cost employers less and/or employers can use to network and promote their company17Also, Professional Association Websites Often Have Job Boards for MembersTIPS IF YOU’RE USING JOB SEARCH ENGINES/JOB BOARDS

22. Additional Research SitesBetter Prepare for Interview By Performing Online ResearchResearch Company (Challenges, future of industry, competitors, mission & goals) Research people (Company goal setters, who’s interviewing you & what they’ve been tasked with)Corporate website – Corporate Governance info Business news sites and trade publicationsCompany profile/analysis websitesTrade/professional associations Officers, committees, conference/exhibitor speaker bios18