The document outlines the evolution of communication technologies, from oral traditions to modern digital media, emphasizing how each innovation reshaped societal interactions and information dissemination. It highlights key milestones including the printing press, photography, radio, television, and the internet, illustrating their cultural impact and shift in consumption patterns. Furthermore, it discusses the transition from traditional to digital communication methods, indicating how Tunheim Partners leverages these advancements in their public relations and e-strategy practices.

1. Technology Use & Media Consumption 5/7/08 Tunheim.com | e-Strategy.com

2. Who We Are: About Tunheim Partners Well-regarded thinking and crisp execution – these are the building blocks of Tunheim Partners. Our clients turn to us to help them capitalize on important communications opportunities. We respond with insightful counsel and service to help them achieve their objectives.

3. Old Technologies Word Of Mouth In the beginning was the word The Oral Tradition Passing on knowledge through generations Homer – The Odyssey Rhetorical devices - “Rosy fingered dawn” Written Language Papyrus Analytical thought Knowledge elites Philosophers – Influentials Printing Press Johann Gutenberg – 1439 Books & Newspapers Wide dissemination of knowledge Scientific revolution Political revolution Dictionary – circa 1600 Standardization of language

4. Old Technologies Photography – 1820s Capturing history Abraham Lincoln Civil War Battlefields Iconic Imagery Iowa Jima Sailor kissing in Times Square Hank Aaron JFK Jr.’s Salute Shared moments Poloroids Documenting the mundane

5. Old Technologies Motion Pictures – 1900s Silent & Talkies Communal, shared experiences Hollywood & the film industry Dramatic impact Cultural touchstones Celebrity

6. Old Technologies Teleprinting Telegraph Samuel Morse - 1837 Thomas Edison Two-way telegraph – 1870s Stock ticker – 1870s Nikola Tesla Wireless telegraph – 1890s Ernest Hemmingway – 1920s Telephone - 1860s-1870s Alexander Graham Bell, Johann Reis, Elisha Gray Compressed Distance Word of mouth

7. Old Technologies Radio Wireless technologies – 1890s Audio broadcasts – 1920s Licensed radio stations – 1920s Owned by manufacturers, department stores, newspapers FM radio – 1930s Instantaneous transmission of news H.G. Wells War of the Worlds broadcast – 1938 Joe Lewis broadcast Edward R. Morrow London Blitz FDR Fireside Chats Broadcast model Common, shared experience Celebrity Advertising - Soaps

8. Old Technologies Television – 1930s Popular television – 1950s Broadcast model One size fits all advertising Communal, shared experiences JFK Assassination Moon landing Vietnam Challenger Disaster OJ & Gulf War I Celebrity Cable Television – Late 70s Fragmentation Sharply defined channels Formats: MTV music videos

9. Technology Transitions Oral traditions/Word of mouth Instant messaging Social networks Written word Email Printed word Newsletters, Web sites & blogs Telephone Mobile, Smart phones Telegraph Text messaging Photography Flickr Radio Streaming Podcasts Television YouTube One Size Fits All On Demand, On My Terms Place & Time Dependant Place & Time Shifting

10. Internet Technologies Internet – 1969 Hypertext – 1989 Mosaic & WWW – 1993 Web 2.0 – Same Technologies Web pages Databases Audio/Video Scripting Languages – JavaScript, Database scripting Social Media Ability to easily talk to one another Broadband & Mobile Makes place- & time-shifting possible

11. Email Business & Personal Communication One to one Intense attention Publishing Newsletters & Updates One to many Focused attention Discussion Lists Many to many Intense/Focused/Infrequent attention Active/Passive participation Contributor/Lurker/Monitor Coupons & Catalogs Pure ecommerce Primed for purchase List optimization Three Words Known sender Subject line Scanning Generational Use Silent Most used Internet technology Communicate with children/grandchildren Xers & Boomers Fundamental technology Personal & business Millennials Will only use at work/with elders

12. Web Sites Information Gathering News Education Product/company research Locating/Contacting Graphic appeal Fast Scan headlines Simple, easy-to-use navigation

13. Search Engines First stop Research News Breaking News Education Product Companies People Information Gathering vs. Ready To Act Self-identified through queries Search to site Unified Experience Search Silos General Web Blogs Video Products Local

14. Web Video On Web sites News Corporate Sports/Entertainment/Leisure Products Video Sharing YouTube Embeddable video Friends & Family HD video online Gaming Sports Internet Ready TV

15. TV Use On Demand & DVRs Time shifting Content skipping Advertising is dying Ad skipping High Definition penetration Large screen formats Digital looks bad on HD Changing expectations From TV to search From small screen to smaller screen Apple TV Slingbox

16. Online Radio/Podcasts Broadcast Radio Appointment listening Ephemeral Radio to search Time & Place Shifting Streaming Live listening for AM Archives Podcasts Traditional radio Homegrown podcasts Awareness of format Daily SearchCast On The Media…Online

17. Social Networking Trusted networks Friends & friends of friends Word of mouth Profiles Status updates Micro content

18. Video Games Huge & Growing Industry Hard to reach audience Not just hard core anymore Internet ready On Demand Content Movies & Television RSS Home entertainment system

19. Mobile Three Words Smart Phones WiFi broadband Micro content Mobile search Directions Text Messaging IM Streaming audio/video Ipods Portable Gaming PSP

20. The Future RSS TV Any online content to home TV High Definition More mobile Virtual reality? Augmented reality Robotics Voice recognition

21. Tunheim Partners’ e-Strategy Tunheim Partners Strategic communications company Public relations Public affairs e-Strategy e-Strategy Tunheim Partners’ specialty Internet marketing practice Full service Internet marketing practice Experienced leadership, strong team

22. Contact Web tunheim.com e-strategy.com Email [email_address] [email_address] Phone 952-851-1600