LinkedIn is a professional networking platform with over 300 million users worldwide. It is important for professionals to have a complete profile that highlights their skills, experiences, and goals in order to connect with others and further their careers. Users should ensure their profile photo presents a professional image and that their profile utilizes relevant keywords. Actively engaging with connections and groups is key to building a strong professional network on LinkedIn and advancing one's business or career.

1. Are you Linked In properly?
Presenter: Doug (DA) Anderson

2. Leverage LinkedIn
 PROFILE IN LINKEDIN
Ensure your profile is 100% complete
BE CLEAR
 What will you do for others?
 Why & How?
 What do you want/need?
*Personal profiles make up the backbone of LinkedIn, with
over 300 million users throughout the world.

3. Leverage LinkedIn
One of the most important parts of
your LinkedIn profile is your photo.
Your photo helps the people you
invite to connect to identify you at a
glance.
It also helps you present a personable
and professional image on the leading
professional networking site.
The one site that matters the most
when you present your personal
brand is LinkedIn.

4. 5 Ways you can Lose your Account or get a
Restricted Account on LinkedIn™
 Name Field: If you have anything but your name in your “Name”
Field, you can get a restricted account
 Spam or Abuse: If you are accused of spamming or abuse
regardless of its validity –
 IDK’s: Otherwise known as “I Don’t Know”. If 3 people claim
they don’t know you from invitations you send out, you will earn
a restricted account.
 Page Views: Don’t get over zealous on how many profiles you want to view,
LinkedIn will suspend your account because they think you are “Phishing”.
 Non Professional Profile Picture: That’s right folks… in the terms of use, so
make sure you aren’t showing too much skin, something inappropriate, or
even a business logo.

5. Leverage LinkedIn
 PROFILE IN LINKEDIN
Use your ‘key words’ in your profile so people can
find you.
Make it very friendly and key word rich.
Provide a reason to connect with you.

6. LinkedIN
Here’s what's new
 Industry and Location
 Up to date current position w. description
 Two past positions
 Your Education
 Your skills and recommendations
 Profile photo gets 20% of eye time on your profile
 Aim for at least 50 connections

7. LinkedIN
Top Tip
 Ensure you know the people you invite – they are
closing down the spammers and mass broadcasters.
 Some might “allow everyone in”, but there are frauds
and evil doers who want to know you hackers and
identify theft concern.
 Build your network by adding regularly. Have
meaningful phone conversations on what your
customers are interested in. Get off of LinkedIN and go
straight to a phone call or meet in person, more effective.

8. LinkedIN
Top tip
 Ok, you have modified your profile and your
Summary. Now it is time to increase your network
connection to increase your business.
 Aim to make connections, much like real
networking, with people that are aligned with your
business and your personality, if possible.
 If you are realtor, you may not need to connect to
another realtor profile.

9. LinkedIN
Top suggestion
 Regular updates – As often as possible (minimum 1
time per week) update your Status on LinkedIn
regarding in your business life or related articles to
your business in order to engage people in your
network. Get good content and exposure for your
business.
 LinkedIn is a great business (social) network
website where if you are able to utilize all the
features of the website including these suggestions,
you will increase your business.

10. LinkedIN
Top suggestion
 Another newer aspect of personal LinkedIn
profiles which are great for connections and
potential customers or employees to see are the
publications, professional gallery, and projects
section of a profile.
 In addition to showcasing projects and links to past
work, there’s also a section called Publications,
where a user can add journal articles, blog posts,
and other examples of content they’ve written
online.

12. Leverage LinkedIn Groups
 Fox News Business reports a recent LinkedIn survey
showed 80% of small business owners (with “small
businesses” categorized as those with 200 or less
employees) are utilizing social networks to find new
customers and grow revenue.
 While LinkedIn does offer paid services (like job
postings and premium profile levels), there are
ways that only cost time and effort up front, such as
keeping an updated company page, employee
profiles, and groups.

13. Leverage LinkedIn Groups
 Another area of LinkedIn to promote your job
openings (whether they are hosting on LinkedIn or
not), as well as share company and industry news
are Groups.
 According to LinkedIn, the average user joins seven
groups. Groups are discussion areas where users
can post discussion content and questions, promote
events, or connect with others surrounding the
group topics.

14. Leverage LinkedIn Groups
 In addition to joining groups covering industry
topics, your small business employees should also
join regional or local groups.
 For instance, a sales associate could find a lot of
networking opportunities with local business
people if they searched for groups who have titles
such as, “[City Name] Entrepreneurs” or “[Regional
Name] Small Businesses.”

15. Leverage LinkedIn Groups
 Having an active presence on groups is something
owners and employees should strive to make part of
their daily or weekly routine.
 By answering questions, offering their own
products and services (in a non-pushy way), and
connecting with others can help increase the
credibility of your business, especially in your target
industry market or area.

16. Leverage LinkedIn Groups
 Many active LinkedIn groups also have in-person
networking events, which can be a great way for
small business owners and employees to get to
know other professionals in their community.
 Whether it is personal profiles, company pages,
jobs, or groups, LinkedIn has a plethora
of opportunities for small businesses to leverage
their online presence.

17. Leverage LinkedIn Groups
 Survey finds small business owners thinking about
the greater good:
 92% feel a sense of responsibility to give back
 87% even if they don't see financial gain, its worth
it to help
 69% say social responsibility creates repeat
customers
 45% say their business financial position has
improved, up from 39% in May 2013

18. LinkedIn Bonuses
- Make a custom profile URL and use it -- on business
cards, in your email signature, in blogging, on your
website. It's an easy and memorable way for people to
connect with you.
-- Follow relevant news and companies. Like ‘groups’,
these demonstrate your interests and help you keep up
with the latest news.
-- Post professional LinkedIn status updates and show you
know your stuff. Got a professional blog? Share your blog
posts and interesting industry news.

19. LinkedIn Summary
¥
Time is money so don’t waste time on the internet
Are your clients using LinkedIn, if so then increase your use

20. LinkedIn Summary
Follow Up:
Ensure your Profile Photo is the best it can be
Ask “why are you on LinkedIn, what is your
objective”?
What are your monthly and annual goals using
LinkedIN?
Networking on LinkedIn, what’s your plan
Who do you want to connect with?

21. LinkedIn Summary
Pre-flight Check up:
Check your Settings, Profile, Interests and
Summary
Consider the groups who can benefit you
Ask for input on your Home Page
Consider your Alumni network
Check out who’s hiring and growing their
business / company