* What is Digital Marketing?
* Differentiation of taditional marketing and digital marketing
* Advantages of Digital Marketing
* What is SOSTAC on Social Media Marketing?
* Hootsuite Data : Digital in 2017 SouthEast Asia
* Digital Marketing Trends on 2018
Social media untuk keperluan bisnis sudah menjadi kebutuhan primer. Eksistensi sebuah badan usaha juga dihitung dari aktivitas social medianya. Dan pastinya akan merembet ke urusan social media marketing.
* What is Digital Marketing?
* Differentiation of taditional marketing and digital marketing
* Advantages of Digital Marketing
* What is SOSTAC on Social Media Marketing?
* Hootsuite Data : Digital in 2017 SouthEast Asia
* Digital Marketing Trends on 2018
Social media untuk keperluan bisnis sudah menjadi kebutuhan primer. Eksistensi sebuah badan usaha juga dihitung dari aktivitas social medianya. Dan pastinya akan merembet ke urusan social media marketing.
Disini saya menjabarkan pilihan Anda dalam membuat konten agar tidak hilang arah, sehingga diperlukan pilar konten sebelum menyusun strategi konten Anda khususnya di Instagram
Disini saya menjabarkan pilihan Anda dalam membuat konten agar tidak hilang arah, sehingga diperlukan pilar konten sebelum menyusun strategi konten Anda khususnya di Instagram
Kini Anda bisa ikut mengenal makhluk bernama "branding" tanpa harus berhadapan dengan jargon-jargon yang sengaja dibuat njelimet untuk membuat Anda merasa bodoh.
Ditulis dalam bahasa Indonesia (sebagian besarnya) dan logika yang sederhana, berikut adalah presentasi yang didaur ulang dari materi workshop saya untuk sebuah BUMN.
Selamat membaca. Ditunggu saran dan kritiknya.
:)
This tutorial shows the latest step by step FB Ads creation using the Ads Manager. Some insights on making your campaign more effective by targeting a specific audience that could be your potential customer.
When web meets world
Four workshops to discover an exciting future that closely interlinks the physical and virtual worlds and have a look on the new innovative ideas for the future.
It's all about Content Marketing, it's about the Content and the Human Mix, it's about the rules of the Social Media World.
Presentation by Stefanos Karagos, Founder of XPLAIN at Social Media World 2012 Conference
Capgemini Social Media Management Attensity PresentationAttensity
Social media is all about creating a global network of real-time relationships with your business. In this complimentary webinar, Rohit Kapoor, Senior Director & Principal of Business Process Outsourcing at Capgemini, shares valuable insights, tools and strategies for using the latest developments in social media analytics and engagement.
How to win the competition through actionable insight? This presentation was created for guest lecturer at Bina Nusantara International College, Marketing Faculty. Please enjoy and let me know if you have any feedback. Thanks.
5 things you need to know to make you a smarter mobile marketeer - Seattle Mo...Paul Booth
Julie Lynn Try (Southard) of Xbox takes us through her 5 important lessons of mobile marketing for Seattle Mobile Mixers.
For more information, please follow @MobileMixers on Twitter
Tim Leberecht@NEXT09: The Seven Rules of the Chief Meaning Officerfrog
"The job of leadership today is not just to make money. It's to make meaning," writes management consultant John Hagel.
This talk argues that the fundamental crisis of capitalism presents a historic opportunity for brands to transform themselves into arbiters of meaning. Becoming Chief Meaning Officers, CMOs and other marketing leaders must move beyond simply connecting products and customers with the goal to facilitate transactions – they must now create "meaning" through actions and interactions. A "meaning surplus" will become imperative: Only brands that give more than they take will be able to create sustained brand loyalty.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
3. this is a product
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4. this is a logo
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5. Interactio
n
this is a brand
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6. I bring to
Heaven with
me
Commitment create Brand Loyalist
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7. How to get IDEA
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8. Consumers Media today ...
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9. Consumers Media today ...
Storyline
IDEA-How to say
Youtube
Copywri7ng
SMS
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10. Consumers Media today ...
Storyline
Youtube
IDEA Copywri7ng
SMS
”Copyright owned by Hotline Advertising. All rights reserved.”
11. Consumers Media today ...
Storyline
IDEA-What to say
Youtube
Copywri7ng
SMS
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12. How to get the WHAT IDEA
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13. Multivitamin YANG ...
Seller
Buye One Few Many
r
Monopo Buyers Buyers
One Market Market
ly
Monopo Oligopol Buyers
Few Market
ly y
Homoge
Pure
Monopo Sellers Competiti
n ly Market Value
Many
on
Added
Different Monopo Sellers Monopolistic
iated ly Market Competition
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14. Value Added
Personal
Self
B R A N D
Emotional benefit of being Exist
Actualization
Emotional benefit of being leader Esteem
Emotional benefit of being accepted Social Class
Emotional benefit of being secure Security
PRODUCT
Physical benefit of having the PRODUCT Physiologocal
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15. How to get the HOW IDEA
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16. Segmentasi
Target
Market
Geography
Urban,
sub
urban,
rural
Demography
Pria/wanita,
Usia,
Pendidikan,
Pekerjaan,
Family
size
Psychograph
Layman
vs
expert
Loner
vs
gregarious
Behaviors
Usage
rate
:
Light,
Medium,
Heavy
Media
habit
:
Tradi7onal
vs
Digital
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17. Consumers today ...
Old Media New Media
Passive Audience Active Audience
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18. 5 Langkah Formula
1. Need
:
need
atas
product
benefit
baru,
atau
need
baru
pada
produk
lama.
Need
of
having
physical
benefit
dan
need
of
having
emo1onal
benefit
2. Brand
:
propose
you
brand
gently
3. Promise
:
buatlah
janji.
Janji
besar
boleh
asal
jangan
janji
palsu
4. Proof
:
Tunjukkan
buk7
atas
janji
diatas
5. AcEon
:
Iklan
harus
ditutup
dgn
kalimat
ajakan
utk
membeli
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19. Matrix
1
Awareness
Knowledge
Liking
Preference
ConvicEon
Loyal
Smartphone
Fitur
lengkap
Sekretaris
Need
baru
pribadi
(NEW)
Blackberry
Brand
1. Helpful
Real
7me
PC
dalam
Promise
2. Kemudahan
Push
email
genggaman
(BIG)
komunikasi
TwiZer
BB
Mesanger
Facebook
internet
Selalu
update
Update
berita
1
juta
20
jutq
sdh
Proof
sekretaris
blackberry
sudah
memakai
Beli
sekarang
Beli
sekarang
Miliki
Call
to
konek
dapatkan
sekretaris
ac7on
sekarang
dicicil
6x
tanpa
probadi
bunga
sekarang
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20. Matrix
1
Awareness
Knowledge
Liking
Preference
ConvicEon
Loyal
Need
(NEW)
Brand
Physical
Secure
Esteem
Social
Exist
Promise
(BIG)
Proof
Call
to
ac7on
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21. Matrix
2
Personal
Family
Face
to
Reference
Social
Sub
NaEon
face
group
Class
NaEon
IniEator
TMarket
Influencer
V
Decider
V
User
V
Buyer
V
V
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22. Script Writing
1. Stopping Power : Ciptakan pembukaan iklan yang
memiliki kekuatan untuk membuat khalayak berhenti
dari kegiatan lain
2. Striking Power : Need, Brand, Promise, Proof
ataupun Action to buy yang bila perlu sensasional
3. Sticking Power : Ciptakan iklan yang ‘lekat’ dalam
benak konsumen. Gunakan 3 Key :
1. Key Word - Slogan
2. Key Visual – master shot
3. Key Sound – Jingle
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23. Script Writing
Audio Visual
Stopping Key Sound – Jingle Proof
Power Need, Brand,
Striking Promise Key Visual – master shot
Power Benefit
Sticking 1. Action to buy
Power Key Word - Slogan
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24. Pra Hotline
1. Sakura Film (Nirwana Photo) “Sakura Film rancak bana”
2. LIGNA (Furniture) “Kalau sudah duduk, lupa berdiri”
3. Engran (Multivitamin) “Engran Sarapan Kedua”
4. Xon-Ce (Vitamin C) “Xonce-nya mannnna ?”
5. Sanaflu (obat Flu) “Flu boleh, kerja jalan terus. Belum tahu dia ?”
6. Promag (obat maag) “Lho ? Kok masih didepan TV ?”
7. MAYORA (Snack Manufacturer) “Satu lagi dari MAYORA !”
8. KOPIKO (Coffee Candy) “Gantinya ngopi”
9. Biskuit Roma “Sudah Tradisi”
10. POLYTRON (Local TV set) “The Winning Theme”
11. DIGITEC (Local TV set) “Digitec memang mooi”
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25. Slogan
1. Ligna : “Kalau sudah duduk lupa berdiri
2. Digitec : “Digitec memang mooi”
3. EXTRA JOSS (Energy drink) “Ini Biangnya, buat apa beli botolnya”
“Merubah Ngos menjadi Joss”
4. INDOMIE (Instant Noodle) “Indomie seleraku”
5. Minakjinggo (Kretek Cigaret) “Jinggo, jinggo, jinggo … ugh!!!”
6. Gudang Garam Merah (Kretek Cigaret) “Merah … Meriah ooiii”
7. TIGA RODA (Mosquito coil) “Nyamuk sini Cuma takut TIGA RODA”
8. SANAFLU (Flu tablet) “Flu boleh, kerja jalan terus. Belum tahu dia”
9. Tropikal (Cooking Oil) “Dua kali penyaringan”
10. SINZUI (Sabun pemutih) “Emangnya yang putih Cuma Jepang ?”
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26. Slogan
1. EXTRA JOSS (Energy drink) “Ini Biangnya, buat apa beli botolnya”
“Merubah Ngos menjadi Joss”
2. INDOMIE (Instant Noodle) “Indomie seleraku”
3. Minakjinggo (Kretek Cigaret) “Jinggo, jinggo, jinggo … ugh!!!”
4. Gudang Garam Merah (Kretek Cigaret) “Merah … Meriah ooiii”
5. TIGA RODA (Mosquito coil) “Nyamuk sini Cuma takut TIGA RODA”
6. SANAFLU (Flu tablet) “Flu boleh, kerja jalan terus. Belum tahu dia”
7. Tropikal (Cooking Oil) “Dua kali penyaringan”
8. SINZUI (Sabun pemutih) “Emangnya yang putih Cuma Jepang ?”
9. BuKrim (Detergent) “Beli satu dapat dua”
10. OBHerbal (Cough syrup) “Herbal 100%”
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27. 1. SBY-JK (Precidentials Campaign 2004) “Bersama Kita Bisa”
“Perubahan Kini Semakin Dekat”
2. PERTAMINA (Oil)
3. PERTAMINA (Corporate) “Selalu Hadir Melayani”
4. MANDIRI Fiesta (saving account) “Terbesar dan Tersebar’
5. KARTU AS “Nomornya Cuma-Cuma, Pakenya Suka-suka”
6. FB-Prijanto (Governor Campaign 2007) “Serahkan Pada Ahlinya”
“Coblos Kumisnya”
7. CFC (Resto) “Bukan Cuma ayam”
8. ENTROSTOP (diare) “Stop ! Dengan Entrostop”
9. Extra Joss (Campaign 2009) “Stamina plus nyali”
10. CITILINK (low cost airlines) “Bayar seperlunya”
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29. 7 macam Headline yang efektif
1. Direct H/L – Lugas dan menyatakan ide besar anda.
Kopi ini berenergi.
2. News H/L – Khalayak tertarik pada berita. Kata2
yang memiliki nilai berita seperti baru, kini, dan
akhirnya. Akhirnya Jakarta bebas polusi
3. How-To H/L - Menjanjikan solusi atas masalah atau
informasi yang menarik. Tahukah anda cara langsing
dalam 30 hari
4. Question H/L – Untuk manfaat atau kepedulian
khalayak, H/L bernada pertanyaan memiliki
kekuatan merebut perhatian. Adakah cagub DKI
yang bisa mengurai kemacetan lalu lintas?
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30. 7 macam Headline yang efektif
5. Command H/L – H/L bernada perintah langsung
masuk jalur cepat dan langsung menjual. Beli
sekarang atau anda akan kehabisan
6. Informative H/L – Konsumen membuat keputusan
membeli berdasarkan informasi yang anda berikan.
Dengan mengedukasi mereka, anda akan mendapat
perhatian dan kepercayaan. Dua alasan mengapa
kopi membuat jantung anda tetap sehat
7. Testimonial H/L – Tidak ada yang lebih meyakinkan
dari pengakuan konsumen. Hypnolangsing membuat
saya langsing. Demikian juga anda!
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