SlideShare a Scribd company logo
Acquiring customers
through Mobile

24th May 2011
Blue Chip Customer Base In 30+ Countries




                                           CONFIDENTIAL & PROPRIETARY
Unprecedented opportunities for advertisers
            am                                               pm



                        On your                                                                        On your
A day in life   home     way              work
                                           work           purchasing        work         purchasing     way                home               sleep

                          On
                TV         Radio
                         your           Radio             Radio        Radio              Radio        Radio            Internet
                         way
                Newspaper Billboards    Internet          Billboards   Internet           Billboards   Billboards       Books
                Radio      Free         Exhibitions       Tabloids     Exhibitions        Tabloids     Free             Tabloids
                           newspapers   Social Networks                Social Networks                 newspapers       Popular press
                                                                                                                        TV, Movies




                                                                                                                 CONFIDENTIAL & PROPRIETARY
Mobile has favourable attributes for advertisers




                                                   CONFIDENTIAL & PROPRIETARY
1. Mobile Response




                     CONFIDENTIAL & PROPRIETARY
Mobile plays well with other media




                                     CONFIDENTIAL & PROPRIETARY   5
Mobile facilitates trackable direct response




              TEXT MEGA
               TO 61232




                                               CONFIDENTIAL & PROPRIETARY   6
2. Mobile Advertising




                        CONFIDENTIAL & PROPRIETARY   7
Real-time bidding is the new direct response




                                               CONFIDENTIAL & PROPRIETARY
3. Mobile Remarketing




                        CONFIDENTIAL & PROPRIETARY
The ultimate remarketing tool




                                CONFIDENTIAL & PROPRIETARY
Summary


          Unprecedented opportunities for advertisers


              Favourable attributes for advertisers


                     Plays well with others


              Facilitates trackable direct response


          Real-time bidding is the new direct response


                 The ultimate remarketing tool



                                                      CONFIDENTIAL & PROPRIETARY

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