The document summarizes how global brands and consumers are reacting to the post-recession economy and provides strategies for brands to engage new consumers. It discusses that brands are cutting costs, saving money, staying flexible and planning short term to deal with the recession. Consumers are changing their behaviors and attitudes about who to trust. The document also outlines strategies for brands including paid, owned, and earned media where brands pay for media, develop their own proprietary media, or encourage user generated social media through their actions.