The document describes how Tourism Australia has created the "World's Biggest Social Media Team" by leveraging user-generated content from millions of fans and followers who share their travel experiences and photos from Australia on social media platforms. Tourism Australia focuses on creating platforms where fans can share stories themselves rather than broadcasting messages, and makes fans the heroes by featuring their content. This approach has helped grow Tourism Australia's social media presence and make Australia a more sought-after travel destination through word-of-mouth recommendations.
A statistical insight into how ‘social’ the world is and case-studies of brands that have gone beyond customer interaction and successfully leveraged social media for making business processes a lot more efficient.
The document provides an overview of using social media for business purposes. It discusses strategies for using various social media platforms like Twitter, Facebook, and LinkedIn to engage customers, build brands, and promote businesses. Specific tips are provided for using each platform effectively and measuring the success of social media efforts.
Social Media in Future.pdf
This presentation contributes brief scopes of social media in the Immediate, Near, and Far Future through filters of Consumers, Industries, and Public policies.
20 Reasons Why Your Business NEEDS Social Media MarketingHaidi Demneri
Did you know that 90% of all marketers say social media marketing has increased their business exposure?
I can help you Create and grow your Online Business contact me on Fiverr: haidid
Or that 66% of marketers that spend at least 6 hours on social per week have seen more leads? No matter what you sell and who you sell it to, using social media as a marketing tool can help you grow your brand and pad your wallet.
This document discusses social media and digital marketing. It provides statistics on internet and social media usage globally and in India. Some key points include: Over 35% of the world is connected to the internet, with 6 billion mobile connections and growing. Indians commonly use email, download music/videos, instant messaging, and social networking online. Facebook has over 1 billion monthly users and LinkedIn has 18 million users in India. The document also discusses what social media is, its components, and strategies for using social media including creating a culture of sharing and having response policies.
Digital Engagement: 5 Steps to Build, Analyze & Measure Your Digital Engageme...SnapApp
In today’s digital world, customers and fans demand engagement across channels; but most companies still struggle with a comprehensive strategy that combines the content, involvement & acquisition tactics required to do so. See examples that any business can use to build a strategy that fuels growth.
The document describes how Tourism Australia has created the "World's Biggest Social Media Team" by leveraging user-generated content from millions of fans and followers who share their travel experiences and photos from Australia on social media platforms. Tourism Australia focuses on creating platforms where fans can share stories themselves rather than broadcasting messages, and makes fans the heroes by featuring their content. This approach has helped grow Tourism Australia's social media presence and make Australia a more sought-after travel destination through word-of-mouth recommendations.
A statistical insight into how ‘social’ the world is and case-studies of brands that have gone beyond customer interaction and successfully leveraged social media for making business processes a lot more efficient.
The document provides an overview of using social media for business purposes. It discusses strategies for using various social media platforms like Twitter, Facebook, and LinkedIn to engage customers, build brands, and promote businesses. Specific tips are provided for using each platform effectively and measuring the success of social media efforts.
Social Media in Future.pdf
This presentation contributes brief scopes of social media in the Immediate, Near, and Far Future through filters of Consumers, Industries, and Public policies.
20 Reasons Why Your Business NEEDS Social Media MarketingHaidi Demneri
Did you know that 90% of all marketers say social media marketing has increased their business exposure?
I can help you Create and grow your Online Business contact me on Fiverr: haidid
Or that 66% of marketers that spend at least 6 hours on social per week have seen more leads? No matter what you sell and who you sell it to, using social media as a marketing tool can help you grow your brand and pad your wallet.
This document discusses social media and digital marketing. It provides statistics on internet and social media usage globally and in India. Some key points include: Over 35% of the world is connected to the internet, with 6 billion mobile connections and growing. Indians commonly use email, download music/videos, instant messaging, and social networking online. Facebook has over 1 billion monthly users and LinkedIn has 18 million users in India. The document also discusses what social media is, its components, and strategies for using social media including creating a culture of sharing and having response policies.
Digital Engagement: 5 Steps to Build, Analyze & Measure Your Digital Engageme...SnapApp
In today’s digital world, customers and fans demand engagement across channels; but most companies still struggle with a comprehensive strategy that combines the content, involvement & acquisition tactics required to do so. See examples that any business can use to build a strategy that fuels growth.
Luxottica is an Italian eyewear company founded in 1961. It has expanded from manufacturing glasses to owning popular brands like Ray-Ban and retail chains like LensCrafters. The company operates welfare programs. Research found prescription customers value personalized service while trying on glasses. Sunglasses buyers appreciate knowledgeable staff. Current online options lack an augmented try-on for non-mobile and personal opinions. The summary proposes allowing augmented try-ons on websites and using social media polls of virtual try-ons to provide opinions to fill these gaps. This aims to improve the online experience and drive engagement.
How To Use Texting To Drive More E-Commerce ConversionsPayKickstart
The global spending for online retail in 2019 was an estimated $3.46 trillion according to research from Global Commerce 360. This makes it the only trillion-dollar industry that’s reportedly growing at a double-digit percentage each year!
Millions of global shops around the world compete for a piece of this trillion-dollar pie. Converting clicks to currency and trading window displays for websites.
The moral of the story is, the way we look at the traditional sales funnel is changing at the hand of the internet. As such, the way online retailers reach and build relationships with customers is evolving right along with it.
With thousands of digital CRM tools at your disposal, we want to share a little bit more about a tool that’s already in your hands and the hands of almost all of your customers.
Your cellphone.
Attached is comprehensive presentation deck that is the product of a year’s worth of research and completed training on Social Media Marketing, Strategies and Integration. The purpose is to educate, train and empower employees to use Social Media as a free marketing tool to build relationships and connect to consumers before and after the sale. It also answers questions like, “What is Social Media and why is it valuable? , “What is the new way of selling?” and “How will marketing activities change in the future?” In the presentation, I give a basic overview of what is known as the Big Five (Facebook, LinkedIn, Twitter, Blogging and Video Marketing) and how it can be leveraged for business activities. For management, I have included potential liabilities and a sample of a social media policy and other resources to get started on developing a business strategy.
Social media allows for organic conversations between organizations and various stakeholders. It is important for organizations to participate in these conversations transparently and honestly while following best practices like experimenting, listening, sharing useful content, and accepting criticism. The power is shifting from organizations to individuals online, so social media influences word-of-mouth more than traditional marketing.
Getting Started With Social Networking Jan 2010Jeffrey Stewart
You’ve heard about social media applications like LinkedIn, Facebook, and Twitter, but you haven’t figured out how to harness these channels to grow your business or how to incorporate them into your customers’ campaigns. This is your chance to learn the ins and outs of social media. Attend this hands-on demonstration of key social media technologies to get started
The document provides a framework for developing an effective social media strategy, emphasizing the importance of research, objectives, content creation and distribution across major social platforms, and establishing metrics to track performance and ROI. It outlines maturity phases for social media strategy and recommends focusing deeply on a few key channels rather than spreading resources too thin. Successful companies are more engaged across social media and focus on building relationships and conversations rather than just promotional push content.
The document discusses the rise of hacktivism and online activism targeting large corporations. It provides examples of activist campaigns against companies like Shell, Kenneth Cole, and Starbucks. The document urges companies to have response protocols and escalation procedures in place to respond to unexpected online attacks. It offers five tips for corporate readiness, including always-on social listening, anticipating worst case scenarios, developing response protocols, knowing escalation procedures, and being prepared to respond offensively if needed.
Digital Marketing for Financial Services WorkshopH2 Central
For those in financial services who market primarily by wholesaling and B2B, the new mix of digital media can seem especially perplexing – how does a company profit from large-scale social media if its business is almost entirely along more direct B2B lines? Can more traditional means – such as e-mail marketing – still be profitable and, if so, how?
This document outlines 8 stages in the evolution of corporate websites to become more social:
1. No social integration.
2. Linking directly to social media without strategy.
3. Linking to social media while encouraging sharing.
4. Integrating the brand experience across social channels.
5. Aggregating social discussions on the corporate site.
6. Allowing social logins to keep users on the site.
7. Triggering viral sharing through social logins.
8. Achieving seamless integration between the corporate site and social media.
Trends and Frameworks for Interactive Success... A strategic interactive approach for taking businesses to their customers by listening, sharing and providing timely and relevant services and support.
features of social media, types of social media, types of conversion marketing, social media marketing concepts, impacts of social media on every business
Delivered at the TDWI Executive Summit, Las Vegas, Feb 2010. Discusses socila medial and its relationship to business intelligence. Copyright William Baker.
This document provides an overview of social media marketing. It discusses what social media is, the evolution and history of social media, and the current social media landscape. Key topics covered include the definition of social media, examples of different social media platforms, how social media has developed since 1997, current trends like the growth of video content and mobile usage, and how to choose the right social media channels for different types of businesses. The document also provides learning points on creating a social media strategy and measuring goals using social media metrics.
DISCLAIMER: The views are entirely that of the author of the presentation and ESS does not associate itself with the content whatsoever. ESS cannot be held liable in anyway for any claims arising out of the presentation or any repercussions from partial/complete implementation of any of the ideas presented.
Here are the key steps in Cisco's social media engagement process:
1. Listening teams monitor conversations to identify issues or opportunities.
2. Issues are routed to the appropriate SME teams (e.g. marketing, product, or support) based on predefined rules.
3. SME teams engage directly on social media to resolve issues, answer questions, or provide feedback to product teams.
4. Crisis issues are escalated to crisis management for a coordinated response across social media channels.
The goal is to provide timely, helpful responses across the customer lifecycle from marketing to support. Monitoring and routing issues to subject experts allows Cisco to address customer needs on their preferred social media channels.
Social Media 2010: Competitive Advantage and SurvivalPatsy Stewart
The Salem-Roanoke County Chamber hosts a seminar Social Media 2010: Competitive Advantage and Survival, presented by Entwine Inc. The seminar will focus on changing the mindset of Company Owners and Senior level Executives and educate them on Social Media and how it will impact their business whether they participate or not.
Social media whitepaper from d13 march 2001Carol Austin
This document discusses the evolving uses of social media networking for organizations. It argues that social media is here to stay and organizations need to have a strategic plan for how to use it. The document provides examples of how social media has been used successfully for fundraising, knowledge translation, and internally within companies. It emphasizes that for social media strategies to be effective, organizations need to monitor and measure the results.
The document discusses the evolving uses of social media networking and provides guidance on developing a strategic social media plan. It notes that social media is now widely adopted and outlines key steps to developing an effective plan, including defining goals, choosing appropriate channels, investing time and money, and monitoring results. It also provides an example of how social media was used successfully for fundraising in the 2008 US presidential election.
The document discusses overcoming barriers for CMOs in using social media effectively. It identifies 5 barriers: having a campaign-based culture rather than ongoing engagement; planning social media as just a channel rather than a framework; lack of consensus on measurement; no forum for sharing best practices; and prioritizing biggest budgets. It then provides 5 steps to address these barriers: define goals; embrace a social media engagement framework; build consensus on a measurement model; establish a learning organization; and define the brand's social identity.
Tips on How to Integrate Print with other ChannelsinterlinkONE
This document provides tips on integrating print with other marketing channels. It discusses how print can be used with mobile, social media, email, and websites. Print is still valuable when combined with digital channels as it can increase awareness and drive traffic. Specific ideas are provided like using QR codes and URLs in print to link to digital content or capture email addresses. The key is taking an integrated, multi-channel approach to reach audiences across different mediums.
Luxottica is an Italian eyewear company founded in 1961. It has expanded from manufacturing glasses to owning popular brands like Ray-Ban and retail chains like LensCrafters. The company operates welfare programs. Research found prescription customers value personalized service while trying on glasses. Sunglasses buyers appreciate knowledgeable staff. Current online options lack an augmented try-on for non-mobile and personal opinions. The summary proposes allowing augmented try-ons on websites and using social media polls of virtual try-ons to provide opinions to fill these gaps. This aims to improve the online experience and drive engagement.
How To Use Texting To Drive More E-Commerce ConversionsPayKickstart
The global spending for online retail in 2019 was an estimated $3.46 trillion according to research from Global Commerce 360. This makes it the only trillion-dollar industry that’s reportedly growing at a double-digit percentage each year!
Millions of global shops around the world compete for a piece of this trillion-dollar pie. Converting clicks to currency and trading window displays for websites.
The moral of the story is, the way we look at the traditional sales funnel is changing at the hand of the internet. As such, the way online retailers reach and build relationships with customers is evolving right along with it.
With thousands of digital CRM tools at your disposal, we want to share a little bit more about a tool that’s already in your hands and the hands of almost all of your customers.
Your cellphone.
Attached is comprehensive presentation deck that is the product of a year’s worth of research and completed training on Social Media Marketing, Strategies and Integration. The purpose is to educate, train and empower employees to use Social Media as a free marketing tool to build relationships and connect to consumers before and after the sale. It also answers questions like, “What is Social Media and why is it valuable? , “What is the new way of selling?” and “How will marketing activities change in the future?” In the presentation, I give a basic overview of what is known as the Big Five (Facebook, LinkedIn, Twitter, Blogging and Video Marketing) and how it can be leveraged for business activities. For management, I have included potential liabilities and a sample of a social media policy and other resources to get started on developing a business strategy.
Social media allows for organic conversations between organizations and various stakeholders. It is important for organizations to participate in these conversations transparently and honestly while following best practices like experimenting, listening, sharing useful content, and accepting criticism. The power is shifting from organizations to individuals online, so social media influences word-of-mouth more than traditional marketing.
Getting Started With Social Networking Jan 2010Jeffrey Stewart
You’ve heard about social media applications like LinkedIn, Facebook, and Twitter, but you haven’t figured out how to harness these channels to grow your business or how to incorporate them into your customers’ campaigns. This is your chance to learn the ins and outs of social media. Attend this hands-on demonstration of key social media technologies to get started
The document provides a framework for developing an effective social media strategy, emphasizing the importance of research, objectives, content creation and distribution across major social platforms, and establishing metrics to track performance and ROI. It outlines maturity phases for social media strategy and recommends focusing deeply on a few key channels rather than spreading resources too thin. Successful companies are more engaged across social media and focus on building relationships and conversations rather than just promotional push content.
The document discusses the rise of hacktivism and online activism targeting large corporations. It provides examples of activist campaigns against companies like Shell, Kenneth Cole, and Starbucks. The document urges companies to have response protocols and escalation procedures in place to respond to unexpected online attacks. It offers five tips for corporate readiness, including always-on social listening, anticipating worst case scenarios, developing response protocols, knowing escalation procedures, and being prepared to respond offensively if needed.
Digital Marketing for Financial Services WorkshopH2 Central
For those in financial services who market primarily by wholesaling and B2B, the new mix of digital media can seem especially perplexing – how does a company profit from large-scale social media if its business is almost entirely along more direct B2B lines? Can more traditional means – such as e-mail marketing – still be profitable and, if so, how?
This document outlines 8 stages in the evolution of corporate websites to become more social:
1. No social integration.
2. Linking directly to social media without strategy.
3. Linking to social media while encouraging sharing.
4. Integrating the brand experience across social channels.
5. Aggregating social discussions on the corporate site.
6. Allowing social logins to keep users on the site.
7. Triggering viral sharing through social logins.
8. Achieving seamless integration between the corporate site and social media.
Trends and Frameworks for Interactive Success... A strategic interactive approach for taking businesses to their customers by listening, sharing and providing timely and relevant services and support.
features of social media, types of social media, types of conversion marketing, social media marketing concepts, impacts of social media on every business
Delivered at the TDWI Executive Summit, Las Vegas, Feb 2010. Discusses socila medial and its relationship to business intelligence. Copyright William Baker.
This document provides an overview of social media marketing. It discusses what social media is, the evolution and history of social media, and the current social media landscape. Key topics covered include the definition of social media, examples of different social media platforms, how social media has developed since 1997, current trends like the growth of video content and mobile usage, and how to choose the right social media channels for different types of businesses. The document also provides learning points on creating a social media strategy and measuring goals using social media metrics.
DISCLAIMER: The views are entirely that of the author of the presentation and ESS does not associate itself with the content whatsoever. ESS cannot be held liable in anyway for any claims arising out of the presentation or any repercussions from partial/complete implementation of any of the ideas presented.
Here are the key steps in Cisco's social media engagement process:
1. Listening teams monitor conversations to identify issues or opportunities.
2. Issues are routed to the appropriate SME teams (e.g. marketing, product, or support) based on predefined rules.
3. SME teams engage directly on social media to resolve issues, answer questions, or provide feedback to product teams.
4. Crisis issues are escalated to crisis management for a coordinated response across social media channels.
The goal is to provide timely, helpful responses across the customer lifecycle from marketing to support. Monitoring and routing issues to subject experts allows Cisco to address customer needs on their preferred social media channels.
Social Media 2010: Competitive Advantage and SurvivalPatsy Stewart
The Salem-Roanoke County Chamber hosts a seminar Social Media 2010: Competitive Advantage and Survival, presented by Entwine Inc. The seminar will focus on changing the mindset of Company Owners and Senior level Executives and educate them on Social Media and how it will impact their business whether they participate or not.
Social media whitepaper from d13 march 2001Carol Austin
This document discusses the evolving uses of social media networking for organizations. It argues that social media is here to stay and organizations need to have a strategic plan for how to use it. The document provides examples of how social media has been used successfully for fundraising, knowledge translation, and internally within companies. It emphasizes that for social media strategies to be effective, organizations need to monitor and measure the results.
The document discusses the evolving uses of social media networking and provides guidance on developing a strategic social media plan. It notes that social media is now widely adopted and outlines key steps to developing an effective plan, including defining goals, choosing appropriate channels, investing time and money, and monitoring results. It also provides an example of how social media was used successfully for fundraising in the 2008 US presidential election.
The document discusses overcoming barriers for CMOs in using social media effectively. It identifies 5 barriers: having a campaign-based culture rather than ongoing engagement; planning social media as just a channel rather than a framework; lack of consensus on measurement; no forum for sharing best practices; and prioritizing biggest budgets. It then provides 5 steps to address these barriers: define goals; embrace a social media engagement framework; build consensus on a measurement model; establish a learning organization; and define the brand's social identity.
Tips on How to Integrate Print with other ChannelsinterlinkONE
This document provides tips on integrating print with other marketing channels. It discusses how print can be used with mobile, social media, email, and websites. Print is still valuable when combined with digital channels as it can increase awareness and drive traffic. Specific ideas are provided like using QR codes and URLs in print to link to digital content or capture email addresses. The key is taking an integrated, multi-channel approach to reach audiences across different mediums.
DMA 2012 Conference: Social Intelligence Panel October 2012IdentitiLab
1) The document discusses how social media is changing the way companies approach marketing and customer relationships.
2) It highlights the shift from traditional websites being the center of a company's online presence to social media platforms, where consumers now spend over 50% of their time.
3) The key is for companies to develop a strategic, integrated approach across online and offline channels, with a focus on conversation and advocacy over traditional advertising.
Community conference 2011 - Dell, Bill JohnstonSeismonaut
This document discusses creating sustainable value through social media. It outlines Dell's journey with social media over five years, experiments, and lessons learned. Key insights include:
1) Social media improves engagement, provides solutions, and boosts loyalty across the customer lifecycle from awareness to post-purchase support.
2) Listening is critical for understanding customers and markets. Social media also provides insights to improve products, marketing, and operations.
3) While direct sales impacts can be measured, social media value is multi-dimensional, including influence on purchase, increased attention, loyalty, and other less direct impacts.
4) For Dell, social media affects all business units and stages of the buying process, not
Presentation from the University of Wisconsin Madison Executive Education Program Integrated Marketing Communications program Day 2 that I presented last winter and fall
Katheleen Ritz, founder of Ritz Marketing, gives us an overview of the social media technology and how we might deploy based on her own firm’s real world examples.
Higher education marketing faces significant challenges in the coming years due to dramatic shifts in the industry. Many schools take a mass marketing approach and communicate similar messages, resulting in an "identity crisis." To be successful, schools need to better understand their target audiences through research and develop more integrated and strategic marketing approaches that are consistent across media and reinforce their brands. They also need to view students as part of a lifetime relationship and capitalize on opportunities with alumni to advance the institution. Data-driven tactics and measurement of outcomes will be crucial for higher education marketers to meet future challenges.
Social Media Week Presentation from Social2B - Metrics, Measurements and Sca...Viosk International
The document discusses social media metrics and scalability for enterprises. It provides an overview of traditional marketing metrics versus online and social media metrics. It outlines new rules for social media engagement and measurement, including that qualitative and quantitative metrics are needed. It also discusses how enterprises can scale their social media efforts through tools that help with exposure, engagement, influence, action, and calculating return on investment.
Marketing Day 2012: the new media mix: the new rules of marketing & media pla...Bisnode Belgium
Marketing communications and media planning have been fundamentally altered by the explosive growth of digital media and mobile technologies. Although traditional channels like email and print media are not going away anytime soon, consumers increasingly demand that companies also interact with them on social networks, via tablets and mobile devices, and in ways that were not
possible just a few years ago.
INTEGRATED MARKETING - GETTING IT RIGHTHnyB Untangle
Social Media Strategy & Delivery for Business. HnyB Untangle – A Specialist Social Branding and Promotion Company delivering Social Branding, Social Advertising, Social Marketing and Social PR solutions.
HnyB Untangle is an agency fuelled by passion to create brands which are loved by people and is driven by smart thinking.
HnyB Untangle engage Social Branding opportunities with innovative solutions crafted to produce measurable results.
HnyB Untangle's brand of creative strategic solutions are defined by our people, our processes, our network and exhaustive experience of our team.
- The document discusses the evolving landscape of communication and media technologies, which are providing new marketing and PR opportunities.
- It emphasizes the importance of social media monitoring to understand conversations about your brand and identify influencers and emerging issues.
- Effective social media strategies require defining goals, understanding audiences, and leveraging insights from conversations.
Where social media is today. Where it's headed. What is HOLDING brands/biz back. Includes a social media maturity framework for digital strategists.
If you download - please add a comment.
Laurie Dillon-Schalk's keynote for IBM's Retail Fall Showcase on Nov. 2nd, 2011
Lotus Education presentation with Sandy CarterLotus Education
When marketing with social media, what sets you apart is how effectively you use the technology to complement and enhance your marketing activities to drive greater results. Using her experiences at IBM, with customers, and with industry leaders, Sandy Carter will show you the critical success factors in adding social media to your marketing mix. Examples will cover blogs and microblogs like Twitter, viral videos with YouTube, social networking, serious games, and more. You will come away with a step-by-step framework to develop a plan that you can act on today. This is a great opportunity for the Lotus Education community to see how they can work together towards building a highly skilled Lotus professionals base !
This document summarizes key aspects of social media and online marketing. It discusses how providing shareable social objects can help brands build momentum and become a reference point. Examples of social objects include photos, videos, profiles and documents shared on platforms like Flickr and Wikipedia. The document also emphasizes the importance of listening to conversations on social media through monitoring tools and engaging by contributing valuable content.
Social media marketing is growing rapidly and is key to future marketing success. It involves understanding social networks, applying tactics like content marketing, and creating a social media plan. Content is the most important factor, and should be shared across social networks and search engines. The process involves assessing target demographics and objectives, and using strategies like building networks and online conversations to achieve goals like visibility, traffic and profits.
The document discusses the business case for social media marketing in China. It provides several key points:
1. Social media marketing can grow profits through increased customer loyalty, advocacy, and user contributions online by activating word-of-mouth referrals.
2. Consumer purchasing decisions are highly influenced by word-of-mouth on social media.
3. Social media marketing increases the overall effectiveness of marketing and reduces costs over time.
Chinese consumers spend more time on social media than those in the US, Japan, or other BRICI nations. Popular platforms in China include search engines, instant messaging, online music, news, blogs, and Weibo microblogging.
1. @MarieHowell
Start
Marie Howell, Wesley George, Tom Siejka
2. Contents
Introduction and impact of Social Media on
Marketing
The role of Social Media in Marketing benefits and
warnings
How is Starbucks using Social Media in their
Marketing campaign
The Future of Social Media in Marketing
3. What is Social Media?
Social Media is a group of Internet-based applications
that build on the ideological and technological
foundations of Web 2.0, and that allow the creation and
exchange of User Generated Content.
“Users are in control – as content consumers, as publishers and as influencers.”
Andreas & Michael (2009);
IAB (2012)
9. • 2010 - 400 Mil
• 2011 - 750 Mil
• 2012- 1 Bil
Top 10 Facebook Countries
1. USA 1. UK
2. Brazil 2. Turkey
3. India 3. Philippines
4. Indonesia 4. France
5. Mexico 5. Germany
The social ecosystem continues to grow and evolve at a speed that creates increasing risks, challenges
and opportunities for market participants. Hayden & Tomal 2012; IAB 2012; McKinsey 2011
10. What is Social
Media Marketing?
Social media marketing consists of the attempt to use
social media to persuade consumers that one's
company, products and/or services are worthwhile. Social
media marketing is marketing using online
communities, social networks, blog marketing and more.
• Devising a strategy that utilises carefully selected tools to
engage directly with customers, other brands…
…. IF appropriate to the business
Neti (2011)
12. Marketing
Traditional
Digital (new)
(old)
Billboard Radio TV Print Website Email RSS Widgets
Social Content
Banners
Podcast
Media / PPC
13. Marketing Mix
Coupon, bulk buy, BOGOF
Price
TV Marketing Coffee, book
Promotion Product
advertisement, Print Mix
advert (bottom right)
Place
Magazine, business
network
14. Marketing Mix
Discount code, flash
Price sale, groupon
Viral YouTube
video
Promotion Product eBook, software, insu
rance
Marketing
Mix
Place Participation Upload, download, s
LinkedIn, F hare, review, comme
acebook, T nt
witter
Belicove (2012)
15. Impact of Social Media on
Marketing
Traditional marketing Social Media marketing
Reach limited by Massive potential reach
circulation/viewing
Slower delivery Speedy delivery of message
Longevity of message Fast update lead to loss of
message
Slow customer engagement Real time customer
engagement
Word of mouth Ambassadors and e-
advocates for brands
Slow communication Constant communication
Impersonal Emotional
Paid Earned
Synergy with social media Synergy with traditional
media
Strauss (2012);
IAB (2012)
16. Impact of Social Media on
CRM
• Traditional • Social Media
Marketing Marketing
• Focus on Single Sales • Focus on customer
• Focus on volume retention
• Short-term timescales • Focus on customer value
• Emphasis on product • Long-term timescales
features and quality • Emphasis on relationship
• Little emphasis on quality
customer service • High emphasis on
• Moderate but dis- customer service
continuous customer • High level of continuous
contact customer contact
…listen in on conversations, engage users … generate insight…adding valuable insight through
measurement…rounding out the paid, owned, and earned offering with intelligence…”
Ellis 2011 (adapted from Christopher el al. 2002); IAB (2012)
17. Social media
self segmentation
Traditional Marketing:
Segmentation by marketers
demographics- generic groupings
Gatorade (traditional segmentation + social
media)
Social Media Marketing:
Self segmentation
micro-segmentation
identify influencers; advocates
linked in business groups
money savings groups
castrol
Gatorade Case Study (2011); IAB (2012)
18. Not Everyone Engages
in Social Media
· 79% don’t ‘like’ on Facebook
· Only 42 % Facebook users agree that ‘like’ means that they are a fan or advocate of the
company
· 1% brands engage on Facebook
· 59% consumers don’t engage with their favourite brands through any social network
· 71% say they are more selective when ‘liking’ than a year ago
· 78% customers who ‘like’ brands, ‘like’ fewer than 10 brands
· 75% don’t follow any brands on Twitter
· More than half feel overwhelmed by brands on SM
· 20% feel that incentives are not worth the effort
· 60% find it annoying when brands communicate with them directly via SM
· 64% hate being targeted by their SM profiles
· 58% find SMM invasive
· 3 in 4 think 2 brand messages a day is SM is too much
· 81% consumers have ‘unliked’ a company
· 58% consumers have never had conversations with brands via SM
Thefinancialbrand (2012)
19. However, the center of gravity is shifting
Social Media without an effective
Marketing Strategy is Lame; however,
Marketing without an Effective Social
Media Strategy is Blind.
Image: Danilo Rizzuti / FreeDigitalPhotos.net
20. @MarieHowell
Word of mouth is the currency and now we have infrastructure
for Word of Mouth to be on steroids
Vaynerchuck (20110
21. The role of Social Media in
Marketing
Part of a wider marketing strategy: amelioration not
replacement
•Engagement
•CRM
•Knowledge
•Granular Data
•Combining online and offline world
•Online PR / SEO / Content Marketing Strategy
Wilson et al. 2009;
Barwise & Meehan 2010
22. Customer Knowledge
Listen: read, understand, respond
“Brands that use their data intelligently will be the long-term winners of customer trust.
Using the client intelligence is the next step, in driving innovation across their entire organizations”
“A brand’s social strategy starts with identifying its entire audience on and off channel,
segmenting the audience into different types of users, and developing an engagement
strategy for each type…”
Edelman (2010); IAB 2012; marketingmagazine.co.uk 2012
23. Customer Engagement
• Create (multiple) touch points
• Online consumer is no longer linear
• Relationship after purchase
• CRM
“These small per-event impacts of social earned media activity can accumulate to
have a substantial long term impact on sales…”
Stephen and Galak ( 2012); Pardot 2011; Edelman (2010)
27. Online – Offline Synergy
• Link print media to the online world
• Give users a short URL on TV /radio
campaigns
• Consider: do you need to move to
different mediums? Purchase directly in
FB?
• Consistent brand message across
platforms
• Foursquare promotes offline action
• Groupon
• Content / authority
Hotelnewsnow 2009; Kolmes 2012
29. SWOT ANALYSIS
S • Large market reach or penetration
W • Ever-changing environment
• Build a conversation and converse with
others and build close networking bonds • Reputation Warfare
• Human factor: Your “brand” becomes more • Time investment & Personnel
HUMAN • Pull marketing
• Direct contact with audience (almost like • KPI’s: must be measurable
face-to-face) • Lack of privacy
• Tap into the wisdom of consumers • Increase in customer complaints
• Engages prospects through customer
evangelism
• Reach out to certain groups that
O traditional media didn’t allow you to T
• Competitor is going after the same
space or same audience with similar
• Developing a following/ audience campaign
that auto-nurtures itself • Has no solid revenue model
• It may become the dominant • Advertisements on the sites
• way for businesses to communicate with • Account hacking
their customers • Employees
• Quick delivery, branding opportunities, and • Emotion / irresponsibility
enhanced marketing opportunities • #Fail
• Develop applications to interact with target • Customers desensitivity
audience, e.g. students • Victim of own success
35. Social Media Triage
Take reasonable action
to fix issue and let
customer know action
taken
Positive Negative
Yes Yes
No Assess the
Does customer
Do you want Evaluate the
need/deserve more
to respond? message purpose
info?
Yes Unhappy Yes Are the facts No Gently correct the
No Response
Customer? correct? facts
No
Yes Can you add No Dedicated Yes Are the facts No
value? Complainer? correct?
No Yes
Is the Explain what is being
Respond in Thank the Comedian Yes
problem done to correct the
kind & share person Want-to-Be?
being fixed? issue.
No
Yes
Let post stand and
monitor.
Clearverve (2009)
38. Brand Overview: Building the Digital Environment
• Starbucks wanted to extend the experience to their customer through Online channels and Social
Media channels, a natural next step in their relational and communal evolution as a brand.
• Starbucks CEO Howard Schultz encourages technology initiatives and was aggressive in using
consumer-focused new media
Starbucks (2012)
39. Model used by Starbucks
Social Media tightly align with
Starbuck’s strategy, from brand
definition to execution through
service delivery
Clark & Shapiro (2012)
40. How is Starbucks using Social Media Marketing
Proprietary Social Media Channels
Starbucks (2012)
41. How is Starbucks using Social Media Marketing
Starbucks’ Wheel & Spoke Visualized
Starbucks (2012)
42. How is Starbucks using Social Media Marketing
12/12/2012 42
Starbucks (2012)
43. Starbucks
Facebook Facts
Starbucks Costa Coffee
Fan Likes 32,510, 186 Fan Likes 831,873
Talking about this 37,4257
Talking about this 49,902
We’re here 4,357,771
We’re here N/A
Starbucks UK Likes 955, 234
Stores: 19,972 stores in 60 countries Stores: 1300 shops across the UK and 600
790 in the UK internationally
SocialBakers (2012)
47. SWOT ANALYSIS
S • Strong brand loyalty
W • Easy to replicate e.g (Costa)
• High ROI on social media $67m
• Negative feedback on multiple
• High CRM social networks (UK)
• Mobile phone payment • Time investment & Personnel
• Implements ideas of customers in their • Pull marketing
products
• Increase in customer complaints
• High use of multiple social media network
• Micro campaigns (e.g 12 days of Christmas)
• Diversifying to TV advertising
O • Linking online and offline T
• Increase competition on SM
networks (e.g Costa)
• Expand social media in stores • Reputation management
• Reward engagement in social media • Account hacking
• Home-made coffee machine (Verismo) • Employees (potential)
• Increase SMM involving fair trade (9% • #Fail
increase Q1 2012) • Customer desensitivity
• Link with businesses via social media to
elicit Starbucks machines in
offices/universities
49. Future of Social
Media
The ‘Future’
• Two worlds combine
• Social Dashboards
• Social commerce stores
• The right info for the right person at the right time
• NFC, Promo & Upsell
• Closer Global Interaction
• Passive to Active Consumers
• Crowdsourced services
50. Future of Social
Media
Falling stock prices
Customer migration
Information overloaded
Addiction
Neocortex
Thebrainbank (2012)
51. Future of Social
Media Marketing
• Reputation management
• Evolution of new tools
• Less push > more pull
• Semi-automated responses?: a reduction in authority / trust?
• Sentiment analysis
• Customer Engagement & CRM
• Guerilla Marketing & Viral Marketing
• Marketers to become better listeners
• Finally understanding that a 22 yo cannot undertake a SM
campaign
• Advent of new tools & swift rise (e.g. Pinterest in 2011/12)
• social technologies stand to unlock $1.3 trillion in business
value Holloman 2012; The Cloud 2012; McKinsey 2011
52. Future of Social
Media Marketing
• User engagement manuals: detailed back-house manuals
• In-house marketers to become user engagement specialists
• More effective monetization of Social Media
• Marketers to finally understand that social media is a tool to
promote long term engagement not short term
• Marketers to plan short, medium & long term SMM campaigns
• KPI’s to be carefully selected & measured, then campaigns adjusted
• Withdrawal from SMM (e.g. selected financial services)
• Better selection of SM platforms/Mergers
• Massive growth internationally: 23% Middle East / Africa; 21% Asia-
Pacific
• Local market SM tools & niche markets expand, e.g. Sina Weibo
Holloman (2012); Hootsuite 2012
53. Future of Social
Media Marketing: Mobile
• Smartphones and social media have a symbiotic relationship, with
both feeding off each other
• Mobile Internet use in the US is set to overtake wired use by 2015
• Mobile marketing- universities, mobile apps for children, Medical
apps.
• Mobile advertising more viable, e.g. native ads (sponsored /
promoted)
Hootsuite 2012; The Cloud 2012; Marketingmagazine 2012
54. Future of Social
Media Marketing
Estimated future performance
• The Social Media feeds can be effective indicators of
real world performance
• The results have shown that the buzz from Social Media
can be acurate indicator of future outcome
Jansen (2009)
55. The Future Role of Social
Media - Generations
57 percent of the Gen-Y population spend half their
salaries on social purchases like holidays and technology.
Gen X – The service industries most concerned about the
GenX should be restaurants, banks & credit card companies
GEN C
Socialmediatoday (2012)
57. Summary
• Social media and marketing mix
• Impact and role – medium of innovation
• Massive coverage
• Organizations – use as another marketing platform to increase
exposure of brand
• Treating social media as a “bolt-on” or silo will never work.
• The future – new generation of buyers
• Co-create products- build relationships
• Value that companies generate from technologies will be passed
on to consumers.
58. References
• Andreas, M. K., and Michael, H., 2009. Users of the world, unite! The challenges and opportunities of social media. Business
Horizons, 53, 59-68.
• Gatorade case study: Using consumer segmentation and social media to drive market growth 1-18 (MarketLine, a Datamonitor
business 2011).
• Barwise, P., and Meehan, S., 2010. The one thing you must get right when building a brand. Harvard Business Review, 88 (12), 80-
84.
• Belicove, M. Where social media fits in the marketing mix. Available from: http://www.entrepreneur.com/video/223200
[Accessed: 4 December 2012].
• Bennett, W. L., 2012. The personalization of politics: Political identity, social media, and changing patterns of participation. Annals
of the American Academy of Political and Social Science, 644 (1), 20-39.
• Bort, J., 2011. How starbucks and other companies use complex math algorithms to read your feelings. Available from:
http://www.businessinsider.com/twitter-facebook-monitoring-2012-11#ixzz2EaH8iWa6
• [Accessed: 9 December 2012].
• Castronovo, C., and Lei, H., 2012. Social media in an alternative marketing communication model. Journal of Marketing
Development & Competitiveness, 6 (1), 117-136.
• Clark, M., and Shapiro, M. Developing a socialmedia strategy. Available from:
http://www.hccmsite.co.uk/Developing_a_Social_Media_Strategy.pdf [Accessed: 3 December 2012].
• Clearverve. Reacting to social media. Available from: http://www.clearverve.com/wp-content/uploads/2009/12/cv_reacting-to-
social-media.pdf [Accessed: 4 December 2012].
• Costa., 2012.. An announcement for all cycling loving costa fans! Available from: http://forcoffeelovers.tumblr.com/page/2
[Accessed: 5 December 2012].
• Divol, R., Edelman, D., and Sarrazin, H., 2012. Demystifying social media. McKinsey Quarterly (2), 66-77.
• Edelman, D. C., 2010. Branding in the digital age: You're spending your money in all the wrong places. Harvard Business Review, 88
(12), 62.
• Hayden, B., and Tomal, R. A history of social media. Available from: http://www.copyblogger.com/history-of-social-media/
[Accessed: 4 December 2012].
• Holloman, C., and Adeyeri, E., 2012. The social media mba : Your competitive edge in social media strategy development and
delivery. Chichester, West Sussex, U.K. ; Hoboken, N.J. : John Wiley and Sons, 2012
59. References
• Kirby, P. Starbucks ceo called me to apologise. Available from: http://octopuspr.co.uk/2012/10/17/starbucks-ceo-called-me-to-
apologise/ [Accessed: 5 December 2012].
• Kolmes, K., 2012. Social media in the future of professional psychology. Professional Psychology: Research and Practice.
• Larsen, J. Viral video case study of dollar shave club : What we can learn. Available from:
http://blogs.imediaconnection.com/blog/2012/08/27/viral-video-case-study-of-dollar-shave-club-what-we-can-learn/ [Accessed:
5 December 2012].
• Lewellen, J., and Nagel, S., 2006. The conditional capm does not explain asset-pricing anomalies. Journal of Financial
Economics, 82 (2), 289-314.
• Marketingcharts. Social media poised to become a stronger force for innovation. Available from:
http://www.marketingcharts.com/wp/direct/social-media-poised-to-become-a-stronger-force-for-innovation-
24879/?utm_campaign=newsletter&utm_source=mc&utm_medium=textlink [Accessed: 4 December 2012].
• McKinsey, 2012. The social economy: unlocking value and productivity through social technologies: Available from:
http://www.mckinsey.com/insights/mgi/research/technology_and_innovation/the_social_economy [Accessed: 5 December 2012
• Miller, R., and Lammas, N. 2010. Social media and its implications for viral marketing (Vol. 11, pp. 1-9).
• Neti, S., 2011. Social media and its role in marketing. International Journal of Enterprise Computing and Business Systems, 1 (1), 1-
15.
• Rumorfix., 2012. Alec baldwin quits twitter over airline scandal. Available from: http://rumorfix.com/2011/12/alec-baldwin-
quits-twitter-over-airline-scandal/ [Accessed: 5 December 2012].
• Scott, P. R., and Jacka, J. M., 2011a. Auditing social media : A governance and risk guide. Wiley.
• Strauss, K. Obama beats romney in internet savvy & social media. Available from:
http://www.forbes.com/sites/karstenstrauss/2012/10/09/obama-beats-romney-in-internet-savvy-social-media/ [Accessed: 5
December 2012].
• Thefinancialbrand.,(2012). Brands struggle in social media, data shows sobering stats. Available from:
http://thefinancialbrand.com/23213/brand-engagement-rates-in-social-media/ [Accessed: 5 December 2012].
• White, C. Dell laptop explodes in flames. Available from: http://gizmodo.com/182257/dell-laptop-explodes-in-flames [Accessed:
5 December 2012].
• Wilson, H. J., Guinan, P. J., Parise, S., and Weinberg, B. D., 2011. What's your social media strategy? Harvard Business Review, 89
Before edit this PowerPoint template: Please Make sure required fonts installed (this presentation use: League Gothic and Museo) This is a Master file, Just in case you made some modifications, please Save As this file with new file name.--------------------------Let’s start editing file… HOW TO (also available in documentation file):Changing the background image:Click the view menu > slide master > insert > picture > select preferred ‘background.jpg’Insert Background image in the first page of Slide master> Right Click > Send to Back(Note: All elements images are inside ‘images’ folder)Insert a Logo:For better logo quality and avoid the white block, logo should be in *.png formatClick the view menu > slide master > insert > picture > select logo, put your logo in desirable area, in the first page of slide master and cover slide.Or you can insert logo in preferred slide by go to insert menu > picture > select logo.Implement Layout Template into a slide:Add new Slide (Ctl +M), Right Click on the new slide > Right Click > Select Layout > select Desirable TemplateInsert and Edit DateGo to View > Slide Master > Insert > Date and Time > Checklist the date > Select Update automatically or Fixed > Apply to all or Apply in current slide.--------------------------Animated Image or TextClick the text box or images that you will be modifying, then choose "Custom Animation" from the drop-down list under "Slide Show" on the top menu bar. An area will open up on the right-hand side of the window.--------------------------Slide TransitionAll slide using ‘Fade Smoothly’ Transition--------------------------Title SlideThis Slide use “Title Slide” on Master Slide View.The background images can be found in “images” folder named “background.jpg”“Socialita Agency” is an image because it’s difficult to get big size font on ppt, you can found in PSD folder named “cover_tittle.psd”You can add elements or icons in “images” folderTittle Text: You can modify it, change color, rotate, etc. button_star.jpg”--------------------------Social Media Icons:http://www.webdesignerdepot.com/2010/08/buddycons-vector-social-media-icons/
--------------------------Company Information SlideThis Slide use “About Us” Layout on Master Slide View.Slide tittles is editable, you can change text, color or rotate easily.Fill your company information in the text area an replace the loremipsum feed. --------------------------Navigation ButtonNavigation Button help you to move slide to next or previous slidesThe Navigation Button can be found in First Slide in Master Slide View, To make it works as slide navigation, Right click the arrow button image > Select Hyperlink > Select “Place in this document” > Select Next Slide or Previous Slide--------------------------Insert and Edit FooterIf you want to edit the footer text go to View > Slide Master > Select first slide master > Type the Tex Box Area with your company information (company name, address, website, etc)--------------------------AnimationsMost of animation using “peek in” effect.
Before edit this PowerPoint template: Please Make sure required fonts installed (this presentation use: League Gothic and Museo) This is a Master file, Just in case you made some modifications, please Save As this file with new file name.--------------------------Let’s start editing file… HOW TO (also available in documentation file):Changing the background image:Click the view menu > slide master > insert > picture > select preferred ‘background.jpg’Insert Background image in the first page of Slide master> Right Click > Send to Back(Note: All elements images are inside ‘images’ folder)Insert a Logo:For better logo quality and avoid the white block, logo should be in *.png formatClick the view menu > slide master > insert > picture > select logo, put your logo in desirable area, in the first page of slide master and cover slide.Or you can insert logo in preferred slide by go to insert menu > picture > select logo.Implement Layout Template into a slide:Add new Slide (Ctl +M), Right Click on the new slide > Right Click > Select Layout > select Desirable TemplateInsert and Edit DateGo to View > Slide Master > Insert > Date and Time > Checklist the date > Select Update automatically or Fixed > Apply to all or Apply in current slide.--------------------------Animated Image or TextClick the text box or images that you will be modifying, then choose "Custom Animation" from the drop-down list under "Slide Show" on the top menu bar. An area will open up on the right-hand side of the window.--------------------------Slide TransitionAll slide using ‘Fade Smoothly’ Transition--------------------------Title SlideThis Slide use “Title Slide” on Master Slide View.The background images can be found in “images” folder named “background.jpg”“Socialita Agency” is an image because it’s difficult to get big size font on ppt, you can found in PSD folder named “cover_tittle.psd”You can add elements or icons in “images” folderTittle Text: You can modify it, change color, rotate, etc. button_star.jpg”--------------------------Social Media Icons:http://www.webdesignerdepot.com/2010/08/buddycons-vector-social-media-icons/
Belicove
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Belicove
Belicove
Before edit this PowerPoint template: Please Make sure required fonts installed (this presentation use: League Gothic and Museo) This is a Master file, Just in case you made some modifications, please Save As this file with new file name.--------------------------Let’s start editing file… HOW TO (also available in documentation file):Changing the background image:Click the view menu > slide master > insert > picture > select preferred ‘background.jpg’Insert Background image in the first page of Slide master> Right Click > Send to Back(Note: All elements images are inside ‘images’ folder)Insert a Logo:For better logo quality and avoid the white block, logo should be in *.png formatClick the view menu > slide master > insert > picture > select logo, put your logo in desirable area, in the first page of slide master and cover slide.Or you can insert logo in preferred slide by go to insert menu > picture > select logo.Implement Layout Template into a slide:Add new Slide (Ctl +M), Right Click on the new slide > Right Click > Select Layout > select Desirable TemplateInsert and Edit DateGo to View > Slide Master > Insert > Date and Time > Checklist the date > Select Update automatically or Fixed > Apply to all or Apply in current slide.--------------------------Animated Image or TextClick the text box or images that you will be modifying, then choose "Custom Animation" from the drop-down list under "Slide Show" on the top menu bar. An area will open up on the right-hand side of the window.--------------------------Slide TransitionAll slide using ‘Fade Smoothly’ Transition--------------------------Title SlideThis Slide use “Title Slide” on Master Slide View.The background images can be found in “images” folder named “background.jpg”“Socialita Agency” is an image because it’s difficult to get big size font on ppt, you can found in PSD folder named “cover_tittle.psd”You can add elements or icons in “images” folderTittle Text: You can modify it, change color, rotate, etc. button_star.jpg”--------------------------Social Media Icons:http://www.webdesignerdepot.com/2010/08/buddycons-vector-social-media-icons/
Belicove
Massive reach allows for companies to More marketers sign on to social media (Politicians No longer brands are launching new products through TV advertising, they are now creating online communitiesto do such.Obama raised $147 million from small donors who chipped in $200 or less, nearly three-and-a-half times as much as Romney.
Groups onlinkedin- If you were a marketer, you job would be quite simple due to self segmentation.Moneysupermarket which is a comparison website has bought over moneysavingexpert which provided great user feedback on the best products (Market was already segmented which provided a great opportunity for moneysupermarket to purchaseGatorade’s market for carbonated beverages had significantly fallen. They decided to use consumer segmentation and social media to drive market growth
Need to add the reference for this....
Before edit this PowerPoint template: Please Make sure required fonts installed (this presentation use: League Gothic and Museo) This is a Master file, Just in case you made some modifications, please Save As this file with new file name.--------------------------Let’s start editing file… HOW TO (also available in documentation file):Changing the background image:Click the view menu > slide master > insert > picture > select preferred ‘background.jpg’Insert Background image in the first page of Slide master> Right Click > Send to Back(Note: All elements images are inside ‘images’ folder)Insert a Logo:For better logo quality and avoid the white block, logo should be in *.png formatClick the view menu > slide master > insert > picture > select logo, put your logo in desirable area, in the first page of slide master and cover slide.Or you can insert logo in preferred slide by go to insert menu > picture > select logo.Implement Layout Template into a slide:Add new Slide (Ctl +M), Right Click on the new slide > Right Click > Select Layout > select Desirable TemplateInsert and Edit DateGo to View > Slide Master > Insert > Date and Time > Checklist the date > Select Update automatically or Fixed > Apply to all or Apply in current slide.--------------------------Animated Image or TextClick the text box or images that you will be modifying, then choose "Custom Animation" from the drop-down list under "Slide Show" on the top menu bar. An area will open up on the right-hand side of the window.--------------------------Slide TransitionAll slide using ‘Fade Smoothly’ Transition--------------------------Title SlideThis Slide use “Title Slide” on Master Slide View.The background images can be found in “images” folder named “background.jpg”“Socialita Agency” is an image because it’s difficult to get big size font on ppt, you can found in PSD folder named “cover_tittle.psd”You can add elements or icons in “images” folderTittle Text: You can modify it, change color, rotate, etc. button_star.jpg”--------------------------Social Media Icons:http://www.webdesignerdepot.com/2010/08/buddycons-vector-social-media-icons/
--------------------------Social Media TodayTechnology change everything also the way we communicate.Explain the Social media and people in using technology, previously and todayThis Slide use “Socila Media Today” Layout on Master Slide View Phone icon you can get here: http://www.iconarchive.com/show/heartquake-prevention-icons-by-iconshock/telefono-icon.htmliPhone icon you can get here: http://www.iconarchive.com/show/apple-products-icons-by-svengraph/iPhone-front-black-icon.html Mail icon you can get here: http://www.iconarchive.com/show/stainless-icons-by-iconleak/mail-icon.htmleMail icon you can get here: http://www.iconarchive.com/show/mobile-icons-by-youdu/Mail-icon.htmlNews icon you can get here: http://www.iconarchive.com/show/oxygen-icons-by-oxygen-icons.org/Mimetypes-message-news-icon.htmleNews icon you can get here: http://www.iconarchive.com/show/nod-icons-by-rimshotdesign/Location-NEWS-icon.htmliMac icon you can get here: http://www.iconarchive.com/show/bee-mac-icons-by-artbees/iMac-24-icon.htmlSocialize icon you can get here: http://www.iconarchive.com/show/aesthetica-2-icons-by-dryicons/user-comments-icon.htmlSocial.net icon you can get here: http://www.iconarchive.com/show/social-balloons-icons-by-double-j-design/social-balloon-twitter-icon.html http://www.iconarchive.com/show/social-balloons-icons-by-double-j-design/social-balloon-facebook-icon.html http://www.iconarchive.com/show/social-balloons-icons-by-double-j-design/social-balloon-youtube-icon.html
Model is likely to be adopted for the future. Plan and target the consumer along the buying process by interacting first interacting socially
Technological advances are creating exciting new ways for psychologists to offer help to their clientsSome clinicians are using text (via blogging or e-mail), audio recordings, and video chat (such as YouTube, Skype, or other videoconferencing systems) to provide a range of services from psychoeducation to psychotherapy.
iddy Gets Giddy Meanwhile, some applications and services are quickly acquiring millions of users and becoming the next big hit, simply because of instant identity verification. As the ecosystem matures, the next multibillion dollar revenue line item for Facebook or Twitter or [insert the next #SM hit here] will be user access, data and verification fees – charging application developers on a per user basis to access individuals (in other words, a tollbooth on the information highway). Presented below is an example from Mary Meeker’s Internet Trends report of the Facebook user impact on Viddy, which gained 17 million new users in 17 days after being highlighted in the Facebook newsfeed. There is a huge opportunity to generate revenue from the network effect of a social media platform.
--------------------------How do we worksThis is the slide explain how your social media campaign process.Put your key point in the circles, you can easily change the colors and replace the text content.This Slide use “How do we works” Layout on Master Slide View
Technological advances are creating exciting new ways for psychologists to offer help to their clientsSome clinicians are using text (via blogging or e-mail), audio recordings, and video chat (such as YouTube, Skype, or other videoconferencing systems) to provide a range of services from psychoeducation to psychotherapy.
Technological advances are creating exciting new ways for psychologists to offer help to their clientsSome clinicians are using text (via blogging or e-mail), audio recordings, and video chat (such as YouTube, Skype, or other videoconferencing systems) to provide a range of services from psychoeducation to psychotherapy.
Technological advances are creating exciting new ways for psychologists to offer help to their clientsSome clinicians are using text (via blogging or e-mail), audio recordings, and video chat (such as YouTube, Skype, or other videoconferencing systems) to provide a range of services from psychoeducation to psychotherapy.
Technological advances are creating exciting new ways for psychologists to offer help to their clientsSome clinicians are using text (via blogging or e-mail), audio recordings, and video chat (such as YouTube, Skype, or other videoconferencing systems) to provide a range of services from psychoeducation to psychotherapy.
Technological advances are creating exciting new ways for psychologists to offer help to their clientsSome clinicians are using text (via blogging or e-mail), audio recordings, and video chat (such as YouTube, Skype, or other videoconferencing systems) to provide a range of services from psychoeducation to psychotherapy.
Technological advances are creating exciting new ways for psychologists to offer help to their clientsSome clinicians are using text (via blogging or e-mail), audio recordings, and video chat (such as YouTube, Skype, or other videoconferencing systems) to provide a range of services from psychoeducation to psychotherapy.
Technological advances are creating exciting new ways for psychologists to offer help to their clientsSome clinicians are using text (via blogging or e-mail), audio recordings, and video chat (such as YouTube, Skype, or other videoconferencing systems) to provide a range of services from psychoeducation to psychotherapy.
Before edit this PowerPoint template: Please Make sure required fonts installed (this presentation use: League Gothic and Museo) This is a Master file, Just in case you made some modifications, please Save As this file with new file name.--------------------------Let’s start editing file… HOW TO (also available in documentation file):Changing the background image:Click the view menu > slide master > insert > picture > select preferred ‘background.jpg’Insert Background image in the first page of Slide master> Right Click > Send to Back(Note: All elements images are inside ‘images’ folder)Insert a Logo:For better logo quality and avoid the white block, logo should be in *.png formatClick the view menu > slide master > insert > picture > select logo, put your logo in desirable area, in the first page of slide master and cover slide.Or you can insert logo in preferred slide by go to insert menu > picture > select logo.Implement Layout Template into a slide:Add new Slide (Ctl +M), Right Click on the new slide > Right Click > Select Layout > select Desirable TemplateInsert and Edit DateGo to View > Slide Master > Insert > Date and Time > Checklist the date > Select Update automatically or Fixed > Apply to all or Apply in current slide.--------------------------Animated Image or TextClick the text box or images that you will be modifying, then choose "Custom Animation" from the drop-down list under "Slide Show" on the top menu bar. An area will open up on the right-hand side of the window.--------------------------Slide TransitionAll slide using ‘Fade Smoothly’ Transition--------------------------Title SlideThis Slide use “Title Slide” on Master Slide View.The background images can be found in “images” folder named “background.jpg”“Socialita Agency” is an image because it’s difficult to get big size font on ppt, you can found in PSD folder named “cover_tittle.psd”You can add elements or icons in “images” folderTittle Text: You can modify it, change color, rotate, etc. button_star.jpg”--------------------------Social Media Icons:http://www.webdesignerdepot.com/2010/08/buddycons-vector-social-media-icons/
Technological advances are creating exciting new ways for psychologists to offer help to their clientsSome clinicians are using text (via blogging or e-mail), audio recordings, and video chat (such as YouTube, Skype, or other videoconferencing systems) to provide a range of services from psychoeducation to psychotherapy.
Technological advances are creating exciting new ways for psychologists to offer help to their clientsSome clinicians are using text (via blogging or e-mail), audio recordings, and video chat (such as YouTube, Skype, or other videoconferencing systems) to provide a range of services from psychoeducation to psychotherapy.
Technological advances are creating exciting new ways for psychologists to offer help to their clientsSome clinicians are using text (via blogging or e-mail), audio recordings, and video chat (such as YouTube, Skype, or other videoconferencing systems) to provide a range of services from psychoeducation to psychotherapy.
Technological advances are creating exciting new ways for psychologists to offer help to their clientsSome clinicians are using text (via blogging or e-mail), audio recordings, and video chat (such as YouTube, Skype, or other videoconferencing systems) to provide a range of services from psychoeducation to psychotherapy.
Starbucks store in Tukwila, WA - made of shipping containers. The design came from our use of these containers to ship coffee and tea from locations all over the world.You pick your favourite. I'll pick mine. Bring in a friend, and make festive memories over your favourite holiday drinksThe idea is that by tapping into the community of passionate Starbucks customers' you can leverage the wisdom of crowdsStarbucks uses social media initiatives as a Magnet to attract inbound customer dialog
--------------------------Fun FactsSocial media trends are growing, annually increased the number you can add current data on this slide.This Slide use “Fun Facts” Layout on Master Slide View--------------------------Animation I’m using ‘Wipe’ effect for Circle and ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
--------------------------Fun FactsSocial media trends are growing, annually increased the number you can add current data on this slide.This Slide use “Fun Facts” Layout on Master Slide View--------------------------Animation I’m using ‘Wipe’ effect for Circle and ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
--------------------------Fun FactsSocial media trends are growing, annually increased the number you can add current data on this slide.This Slide use “Fun Facts” Layout on Master Slide View--------------------------Animation I’m using ‘Wipe’ effect for Circle and ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
--------------------------Fun FactsSocial media trends are growing, annually increased the number you can add current data on this slide.This Slide use “Fun Facts” Layout on Master Slide View--------------------------Animation I’m using ‘Wipe’ effect for Circle and ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
--------------------------How do we worksThis is the slide explain how your social media campaign process.Put your key point in the circles, you can easily change the colors and replace the text content.This Slide use “How do we works” Layout on Master Slide View
Before edit this PowerPoint template: Please Make sure required fonts installed (this presentation use: League Gothic and Museo) This is a Master file, Just in case you made some modifications, please Save As this file with new file name.--------------------------Let’s start editing file… HOW TO (also available in documentation file):Changing the background image:Click the view menu > slide master > insert > picture > select preferred ‘background.jpg’Insert Background image in the first page of Slide master> Right Click > Send to Back(Note: All elements images are inside ‘images’ folder)Insert a Logo:For better logo quality and avoid the white block, logo should be in *.png formatClick the view menu > slide master > insert > picture > select logo, put your logo in desirable area, in the first page of slide master and cover slide.Or you can insert logo in preferred slide by go to insert menu > picture > select logo.Implement Layout Template into a slide:Add new Slide (Ctl +M), Right Click on the new slide > Right Click > Select Layout > select Desirable TemplateInsert and Edit DateGo to View > Slide Master > Insert > Date and Time > Checklist the date > Select Update automatically or Fixed > Apply to all or Apply in current slide.--------------------------Animated Image or TextClick the text box or images that you will be modifying, then choose "Custom Animation" from the drop-down list under "Slide Show" on the top menu bar. An area will open up on the right-hand side of the window.--------------------------Slide TransitionAll slide using ‘Fade Smoothly’ Transition--------------------------Title SlideThis Slide use “Title Slide” on Master Slide View.The background images can be found in “images” folder named “background.jpg”“Socialita Agency” is an image because it’s difficult to get big size font on ppt, you can found in PSD folder named “cover_tittle.psd”You can add elements or icons in “images” folderTittle Text: You can modify it, change color, rotate, etc. button_star.jpg”--------------------------Social Media Icons:http://www.webdesignerdepot.com/2010/08/buddycons-vector-social-media-icons/
The social media giant was originally valued at $100 billion before its IPO in May. It now hovers around $50 billion, with stock prices at about 38 percent lower than they were after the first trading day’s close.According to a recent Comscore report, 31 percent of Facebook ads are never seen. This number may be going down even further due to the increase in mobile use.We’ve simply reached a place where consumers are inundated with so much information that it’s taking more and more effort to get found. While early adopters of blogs and social media were able to get the likes, clicks and sales they were looking for, it’s become a much more crowded and noisy market.
Twitter and Facebook are only five and seven years old, respectively. Who knows what new technologies lie ahead?
--------------------------Company Information SlideThis Slide use “About Us” Layout on Master Slide View.Slide tittles is editable, you can change text, color or rotate easily.Fill your company information in the text area an replace the loremipsum feed. --------------------------Navigation ButtonNavigation Button help you to move slide to next or previous slidesThe Navigation Button can be found in First Slide in Master Slide View, To make it works as slide navigation, Right click the arrow button image > Select Hyperlink > Select “Place in this document” > Select Next Slide or Previous Slide--------------------------Insert and Edit FooterIf you want to edit the footer text go to View > Slide Master > Select first slide master > Type the Tex Box Area with your company information (company name, address, website, etc)--------------------------AnimationsMost of animation using “peek in” effect.
--------------------------Company Information SlideThis Slide use “About Us” Layout on Master Slide View.Slide tittles is editable, you can change text, color or rotate easily.Fill your company information in the text area an replace the loremipsum feed. --------------------------Navigation ButtonNavigation Button help you to move slide to next or previous slidesThe Navigation Button can be found in First Slide in Master Slide View, To make it works as slide navigation, Right click the arrow button image > Select Hyperlink > Select “Place in this document” > Select Next Slide or Previous Slide--------------------------Insert and Edit FooterIf you want to edit the footer text go to View > Slide Master > Select first slide master > Type the Tex Box Area with your company information (company name, address, website, etc)--------------------------AnimationsMost of animation using “peek in” effect.
Before edit this PowerPoint template: Please Make sure required fonts installed (this presentation use: League Gothic and Museo) This is a Master file, Just in case you made some modifications, please Save As this file with new file name.--------------------------Let’s start editing file… HOW TO (also available in documentation file):Changing the background image:Click the view menu > slide master > insert > picture > select preferred ‘background.jpg’Insert Background image in the first page of Slide master> Right Click > Send to Back(Note: All elements images are inside ‘images’ folder)Insert a Logo:For better logo quality and avoid the white block, logo should be in *.png formatClick the view menu > slide master > insert > picture > select logo, put your logo in desirable area, in the first page of slide master and cover slide.Or you can insert logo in preferred slide by go to insert menu > picture > select logo.Implement Layout Template into a slide:Add new Slide (Ctl +M), Right Click on the new slide > Right Click > Select Layout > select Desirable TemplateInsert and Edit DateGo to View > Slide Master > Insert > Date and Time > Checklist the date > Select Update automatically or Fixed > Apply to all or Apply in current slide.--------------------------Animated Image or TextClick the text box or images that you will be modifying, then choose "Custom Animation" from the drop-down list under "Slide Show" on the top menu bar. An area will open up on the right-hand side of the window.--------------------------Slide TransitionAll slide using ‘Fade Smoothly’ Transition--------------------------Title SlideThis Slide use “Title Slide” on Master Slide View.The background images can be found in “images” folder named “background.jpg”“Socialita Agency” is an image because it’s difficult to get big size font on ppt, you can found in PSD folder named “cover_tittle.psd”You can add elements or icons in “images” folderTittle Text: You can modify it, change color, rotate, etc. button_star.jpg”--------------------------Social Media Icons:http://www.webdesignerdepot.com/2010/08/buddycons-vector-social-media-icons/
Before edit this PowerPoint template: Please Make sure required fonts installed (this presentation use: League Gothic and Museo) This is a Master file, Just in case you made some modifications, please Save As this file with new file name.--------------------------Let’s start editing file… HOW TO (also available in documentation file):Changing the background image:Click the view menu > slide master > insert > picture > select preferred ‘background.jpg’Insert Background image in the first page of Slide master> Right Click > Send to Back(Note: All elements images are inside ‘images’ folder)Insert a Logo:For better logo quality and avoid the white block, logo should be in *.png formatClick the view menu > slide master > insert > picture > select logo, put your logo in desirable area, in the first page of slide master and cover slide.Or you can insert logo in preferred slide by go to insert menu > picture > select logo.Implement Layout Template into a slide:Add new Slide (Ctl +M), Right Click on the new slide > Right Click > Select Layout > select Desirable TemplateInsert and Edit DateGo to View > Slide Master > Insert > Date and Time > Checklist the date > Select Update automatically or Fixed > Apply to all or Apply in current slide.--------------------------Animated Image or TextClick the text box or images that you will be modifying, then choose "Custom Animation" from the drop-down list under "Slide Show" on the top menu bar. An area will open up on the right-hand side of the window.--------------------------Slide TransitionAll slide using ‘Fade Smoothly’ Transition--------------------------Title SlideThis Slide use “Title Slide” on Master Slide View.The background images can be found in “images” folder named “background.jpg”“Socialita Agency” is an image because it’s difficult to get big size font on ppt, you can found in PSD folder named “cover_tittle.psd”You can add elements or icons in “images” folderTittle Text: You can modify it, change color, rotate, etc. button_star.jpg”--------------------------Social Media Icons:http://www.webdesignerdepot.com/2010/08/buddycons-vector-social-media-icons/