The document discusses good and bad practices for integrating user experience (UX) design into agile development processes based on real project examples. It outlines anti-practices to avoid like big upfront design and only prototyping on paper. Recommended practices include conducting research in a separate track, treating prototypes as specifications, and having UX designers be fully integrated into agile teams rather than shared among multiple teams. The goal is to surface a product's true nature faster in a collaborative, cross-functional way.

1. Boas e Más Práticas
para Agile UX
Tiago Silva da Silva
Professor/Pesquisador, UNIFESP
silvadasilva@unifesp.br

2. Practices and
Anti-Practices for
Agile UX
Tiago Silva da Silva
Professor/Pesquisador, UNIFESP
silvadasilva@unifesp.br

3. UX
“How people feel when they use something.”
–Tomer Sharon (@tsharon)

4. UX
“...a person’s perceptions and responses that
result from the use or anticipated use of a
product, system or service...”
– ISO 9241-210

5. UX Design
“...a person’s perceptions and responses that
result from the use or anticipated use of a
product, system or service...”
“...the application of User-Centered Design
practices to generate cohesive, predictive and
desirable designs based on holistic
consideration of users’ experience...”
– ISO 9241-210

6. UCD
http://www.usabilityprofessionals.org/usability_resources/about_usability/what_is_ucd.html
ISO 13407: Human-centred design process

7. Traditional usability
evaluation is a bottleneck
in Agile environments

8. “Esta NÃO é uma palestra sobre Lean UX.”
–Tiago Silva da Silva

9. “Esta NÃO é uma palestra sobre Lean UX.”
“Esta é uma apresentação de um conjunto de
BOAS e MÁS práticas extraído de projetos reais
para a integração entre Agile e UX.”
–Tiago Silva da Silva

10. Lean UX
“Inspired by Lean Startup and Agile
development theories, it’s the practice of
bringing the true nature of a product to light
faster, in a collaborative, cross-functional way
with less emphasis on deliverables and greater
focus on a shared understanding of the actual
experience being designed.”
–Jeff Gothelf

11. http://blog.uxpin.com/1375/lean-ux-vs-agile-ux-is-there-a-difference/

12. http://www.andersramsay.com/2012/04/24/agile-ux-vs-lean-ux/

13. Agile UX
http://blog.uxpin.com/1375/lean-ux-vs-agile-ux-is-there-a-difference/

15. Agile UX

16. Context
• 2 weeks iterations
• 8 weeks releases
• Internal customer
• Dedicated developer
• Dedicated QA
• Shared UX Designer

17. Anti-Practice:
Big Design Up Front

18. Practice:
Sprint 0

19. Practice:
Continuous Research (in
a separated track)

20. Anti-Practice:
Work One Sprint Ahead

21. Practice:
Research ahead, work
together and follow behind
http://www.huffingtonpost.com/jacqueline-carte/working-with-mindfulness-_b_4786150.html

22. Practice:
Become a design
facilitator
http://www.agileproductdesign.com/blog/emerging_best_agile_ux_practice.html

23. Anti-Practice:
No definition of Done

24. Practice:
Your design is a
hypothesis

25. Practice:
Inspection Evaluation

26. Practice:
Lightweight and cost-effective
testing
http://tishadiplomaproject.blogspot.com.br/2011/10/user-testing-round-1.html

27. Practice:
Continuous user feedback
(5 Users every Friday)
http://www.bluehair.co/2008/06/ipnext-usability-testing-and-redesign-of-an-office-phone/

28. Practice:
Design partners

29. Practice:
Users time is valuable
http://galleryhip.com/confused-computer-user.html

30. Practice:
Use data to settle
subjective issues
http://www.londes.com/analytics

31. Anti-practice:
Prototype only on paper

32. Practice:
Prototype in low fidelity

33. Practice:
Treat prototype as
specification

34. Anti-Practice:
Designers used to be
heroes

35. Practice:
Shared understanding
(anti-hero)

36. Anti-Practice:
Shared UX Designer (UX people
supporting multiple teams at the
same time)

37. Practice:
UX Designer as part of
the team

38. “Designers must evolve to stay relevant!”
–Jeff Gothelf
http://www.jeffgothelf.com/blog/unicorn-a-visual-designer-with-ux-chops/#sthash.1vCLoZmQ.dpbs

39. Understanding UX Designers
Roles within Agile Teams
• User eXperience Designer
• Responsible for the understanding of the users
• User Research, Ethnographic Studies, User Experience Design, User Profiling, Ideation,
Competitor Analysis, Design Thinking, Customer Journey Mapping.
• Interaction Designer
• Responsible for Designing and Evaluating the users’ interaction with products or services,
both on prototypes and the developed system
• Interaction Design, Rapid Prototyping, User Experience Design, Product Design, Guerrilla
Testing Sketching, Usability Testing, Ideation, Collaborative Design, Process Flows,
Information Architecture, Service Design, Design Thinking.
• UI Developer
• Responsible for the Development of the Graphical User Interface and the Design of Graphic
Elements
• Rapid Prototyping, Collaborative Design, Information Architecture, Visual Design, GUI
Design, Service Design, Design Thinking.

40. Some references

41. EXTREME AGILE
São Paulo - abril de 2015
www.agiletrendsbr.com
www.extremeagile.com.br

42. Obrigado.
Boas e Más Práticas para
Agile UX
Tiago Silva da Silva
silvadasilva@unifesp.br
@tiagosdasilva
http://www.slideshare.net/silvadasilva

43. Thanks.
Practices and
Anti-Practices for Agile UX
Tiago Silva da Silva
silvadasilva@unifesp.br
@tiagosdasilva
http://www.slideshare.net/silvadasilva