"Everybody is a Designer. Deal with it." by Wolfgang Bremer
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Wolfgang Bremer is delivering his talk "Everybody is a Designer. Deal with it." during the UXSEA Summit 2019 on November 20, 2019 in Singapore. Wolfgang likes building products and simplifying people’s lives. He is an award-winning design veteran with 20+ years of experience and a rare combination of design & product knowledge. He speaks about design, leadership, team development and more. You can invite Wolfgang to speak; more info at: bremer.co/speaking As a design leader in multiple Fortune 500 companies and billion dollar startups Wolfgang has managed global design teams and worked in hands-on manner on countless B2C & B2B projects for mobile & desktop, including mapping services, music apps, social networks, marketing & enterprise software and more on client & agency side. Equipped with an entrepreneurial mindset, creative problem solving skills, and an excellent eye for detail, he drives product design & development and creates outstanding consumer & business products. He feels comfortable working in both international corporate and startup environments. He is also co-founder of Founder2be.com, the largest truly global online service for finding co-founders. Follow Wolfgang at twitter.com/WolfgangBremer
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"Everybody is a Designer. Deal with it." by Wolfgang Bremer
- 1. Wolfgang Bremer Design Leader @ Fortune 500 Companies and Billion Dollar Startups @WolfgangBremer
- 2. 🖐 Who of you is a designer?
- 4. Everybody is a Designer. Deal with it.
- 8. Let’s talk about it
- 9. 👩🎨 What do designers do?
- 11. 🤔 Why are designers doing this?
- 13. 👨💼 What do PMs do?
- 15. 🤔 Why are PMs doing this?
- 17. 👩💻 What do developers do?
- 18. Architecture Dev Planning Coding Creating features Refactoring Removingfeatures Codereviews Test-driven developm ent Unit testing Integration testing System testing Acceptancetesting
- 19. 🤔 Why are developers doing this?
- 22. 🛶 We all want to deliver products with great experiences
- 23. 👮 Nobody will steal your job
- 24. 💻 Remember when you as designer did some coding?
- 25. 👀 Did you become the developer?
- 26. 🧐 Why wouldn’t that work the other way around, too?
- 27. 🌏 Why would we want that?
- 28. 🏋 Never worked at an organization which had enough designers
- 29. ⚖ Often designer : developer ratio can be 1 : 50 or more
- 30. 🐝 Designers are busy supporting so many people
- 31. ⏱ Don’t work 24/7 to support everybody
- 32. 🚫 Don’t just say »no support« from design
- 33. 🕹 In that moment you give up control
- 34. 🏭 Teams will still keep shipping
- 37. 🍎 How do some companies create great experiences consistently?
- 38. 👩🎨👨🎨👩🎨👨🎨👩🎨👨🎨 Do they have the most designers?
- 39. 🕛🕐🕑🕒🕓🕔 Do they have the most time?
- 40. 👩🎨👨💼👩💻👨🎨👩💼👨💻 Every team member cares about the experience
- 41. Everybody is a Designer. Deal with it.
- 42. Everybody is a Designer. How to Deal with it.
- 43. 🗼 Come down from that ivory tower
- 44. 🙋 Do what designers have wanted for so very long
- 45. 🤝 Invite the others. Make them part of it.
- 46. 🤔 Don’t bring me a solution, bring me a problem.
- 47. 👩🎨👨💼👩💻 Some of my best work was co-designing with a PM or dev
- 48. 🔦 Enable the others to work more independently
- 49. Lots of ways to do that 🐜 🐜 🐜 🐜 🐜 🐜
- 50. 💄🐷 Depends on the maturity of your (design) org
- 51. 🖍 Let me highlight three ways
- 53. 👴 Source: https://www.nngroup.com/articles/ten-usability-heuristics/ Jakob Nielsen from NN/g: 10 Usability Heuristics for User Interface Design
- 54. #1: Visibility of system status The system should always keep users informed about what is going on, through appropriate feedback within reasonable time. #5: Error prevention Even better than good error messages is a careful design which prevents a problem from occurring in the first place. Either eliminate error-prone conditions or check for them and present users with a confirmation option before they commit to the action. Source: https://www.nngroup.com/articles/ten-usability-heuristics/
- 55. #2: Match between system and the real world The system should speak the users' language, with words, phrases and concepts familiar to the user, rather than system-oriented terms. Follow real-world conventions, making information appear in a natural and logical order. #3: User control and freedom Users often choose system functions by mistake and will need a clearly marked "emergency exit" to leave the unwanted state without having to go through an extended dialogue. Support undo and redo. #4: Consistency and standards Users should not have to wonder whether different words, situations, or actions mean the same thing. Follow platform conventions. #6: Recognition rather than recall Minimize the user's memory load by making objects, actions, and options visible. The user should not have to remember information from one part of the dialogue to another. Instructions for use of the system should be visible or easily retrievable whenever appropriate. #7: Flexibility and efficiency of use Accelerators — unseen by the novice user — may often speed up the interaction for the expert user such that the system can cater to both inexperienced and experienced users. Allow users to tailor frequent actions. #8: Aesthetic and minimalist design Dialogues should not contain information which is irrelevant or rarely needed. Every extra unit of information in a dialogue competes with the relevant units of information and diminishes their relative visibility. #9: Help users recognize, diagnose, and recover from errors Error messages should be expressed in plain language (no codes), precisely indicate the problem, and constructively suggest a solution. #10: Help and documentation Even though it is better if the system can be used without documentation, it may be necessary to provide help and documentation. Any such information should be easy to search, focused on the user's task, list concrete steps to be carried out, and not be too large. Source: https://www.nngroup.com/articles/ten-usability-heuristics/
- 56. 👨🦳 Source: https://wikipedia.org/wiki/Dieter_Rams Dieter Rams: 10 Principles for Good Design
- 57. #6: Good design is honest It does not make a product appear more innovative, powerful or valuable than it really is. It does not attempt to manipulate the consumer with promises that cannot be kept. #10: Good design is as little design as possible Less, but better – because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity. Source: https://wikipedia.org/wiki/Dieter_Rams
- 58. #1: Good design is innovative The possibilities for progression are not, by any means, exhausted. Technological development is always offering new opportunities for original designs. But imaginative design always develops in tandem with improving technology, and can never be an end in itself. #2: Good design makes a product useful A product is bought to be used. It has to satisfy not only functional, but also psychological and aesthetic criteria. Good design emphasizes the usefulness of a product whilst disregarding anything that could detract from it. #3: Good design is aesthetic The aesthetic quality of a product is integral to its usefulness because products are used every day and have an effect on people and their well-being. Only well- executed objects can be beautiful. #4: Good design makes a product understandable It clarifies the product’s structure. Better still, it can make the product clearly express its function by making use of the user's intuition. At best, it is self-explanatory. #5: Good design is unobtrusive Products fulfilling a purpose are like tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained, to leave room for the user's self- expression. #7: Good design is long-lasting It avoids being fashionable and therefore never appears antiquated. Unlike fashionable design, it lasts many years – even in today's throwaway society. #8: Good design is thorough down to the last detail Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the consumer. #9: Good design is environmentally friendly Design makes an important contribution to the preservation of the environment. It conserves resources and minimizes physical and visual pollution throughout the lifecycle of the product. Source: https://wikipedia.org/wiki/Dieter_Rams
- 59. 👨🔬 Don’t just follow. Make them your own.
- 60. 🔎 What should be the focus for your org?
- 61. ✌ Design Guidelines & Design System
- 63. 🏗 Build common ground to avoid conflict
- 64. 🏋 Effort and dedication needed but so worth it
- 66. 👩🔬 Where 1 + 2 + … come together
- 67. 🎤 Talk design to all stakeholders
- 68. 👍 Encourage design principles, design guidelines & design systems
- 69. 📈 Elevate the others’ design skills
- 72. 🙈🙉🙊 Who should be doing this?
- 73. 🏋 Design and team effort
- 77. 🤔 Remember?
- 80. 🏁 Remember the common goal
- 82. 🔮 The Future of UX
- 83. ⚔ Don’t fight a losing battle
- 84. 🕊 Make people your allies
- 85. 👨🏫 Enable and guide them
- 86. 🛠 Provide tools to work with
- 88. 🗝 Make it easy and desirable
- 89. 🙅 Avoid losing control. Avoid the blame game.
- 90. © SNL