User experience design is essentials for every business either digital or physical products. As a design practitioner, we already knew how to make a great design and most of us knew the design principles that we learned from design school. But how about the principles implemented in the design industries as a Designer? In this slide, I share my personal experience about the principles for designers that can be implemented in the design industries.

1. Principles for
UI/UX Designer
in Digital Design Industries

2. Me
Visual Designer Web Designer - CRO Manager Designer
Student of Life | Design Practitioner
Abankirenk

3. A brief about UX and
UX Design Process
How people feel when they use a product or
service.
So every instance of human-object interaction
has associated user experience.
In my View UX is

4. UX Process
1st Edition 2nd Edition
jjg.net/elements/pdf

5. Design Principles
A value statement that is
tied to the goals of the
product.
Function: Guiding stars for designers.
They ensure designers make the best
decisions for their users for the product or
the services they’re working on.

6. Heuristic, Law of UX, Design
Thinking, Inclusive Design,
Pareto, Usability, Affinity,
Don`t make me drink,
Prototyping, User Centered
Design, Human Centered
Design, Sprint, Jogging,
Agile,Lean, Data-Driven,
Face-ism, Golden Ratio,
Horror Vacui, etc

7. Designer
in Industries.
Freelance In-House
(Product Team)
Design Agency
(IC/Lead Team)
as an Individual
contributor, Survival,
and contract based.
Part of team with Lean
and agile development
cycle
Complex, Complicated
and unpredictable
condition.
Mostly Waterfall

8. 01.
Be Empathetic
[ Berempati ]
Empathetic
adj
having the ability to imagine how
someone else feels:
dictionary.cambridge.org

9. Why?
interaction-design.org
“PEOPLE IGNORE DESIGN THAT
IGNORES PEOPLE.”
—FRANK CHIMERO

10. Empathy
=
Sympathy.
Youtube.com | The RSA Channel

11. 02.
Collaboration
[ Kolaborasi ]
noun
the situation of two or more people
working together to create or achieve
the same thing:
dictionary.cambridge.org

14. Mental model is an explanation of
someone's thought process about how
something works in the real world.
Based on each individual's learning and
experience.
Different
Mental Model

15. System Model
how something works
Interaction Model
how to interact /
how to use it.
“ I know how system
application/web work but not
how people really use it”
“ I am a user, but have no
idea how system application
work”
“ I understand both and can
fill the gap”

16. 03.
Fluid & Adaptive
[ Mudah beradaptasi ]
Adaptive
adj
having an ability to change to suit
different conditions
dictionary.cambridge.org

18. “The design process is
messy and not always smooth" “
mindtribe.com/blog

19. productplan.com/blog
Different Phase, Different Focus

20. 04.
Deliver Progress
and Outcomes
[ Memberikan Hasil ]
Outcome
noun
a result or effect of an action, situation,
etc
dictionary.cambridge.org

21. Why?
Managers want to see
progress.

22. Output
Lean UX book-Jeff Gothelf
Outcomes Impact
The change after we deliver the
output.
Refer to "what difference is
there."
Harder to trace
E.g.
- Behaviour
- Satisfaction
Increase user sign-up rate
Increase user active time app
etc
The material we produce
Relate to "what we do"
Easy to trace
E.g.
A new signup page
A new login page
etc
The change we see over time.
Refer to "what difference in the
world."
Very Hard to trace
E.g.
- ROI
- Brand Awareness
- Market Share
Service Profitable

23. Slideshare/Joshua Seiden,

24. Slideshare/Joshua Seiden,

25. Slideshare/Joshua Seiden,

26. 05.
Experiment to
Learn
[ Berani bereksperimen
untuk belajar ] Experiment
verb
to try something in order to discover
what it is like or find out more about it:
dictionary.cambridge.org

27. “Technology change
rapidly, people and
culture change
slowly”

28. “We never know until
we test it”

29. Fail Fast.
SUCCEED
FASTER.
- Lean startup machine slogan
Ux strategy book

30. Key Takeaway
Everything in this
presentation is based
on my personal
experience.

31. Reference
The Design of Everyday Things
Elements of User Experience Design
Lean UX
Creative Confidence
UX Strategy
The Lean Product Playbook
Don`t make me think
Interaction-design.org
NNgroup.com

32. “Practice Makes Progress.
Design is Never DONE”
A Designer who is still learning about design for human, and who
believe designers are thinkers as much as they are makers.
- Rudityas W. Anggoro | uxmarker -