Estevan Portier is exploring their personal brand as a creative entrepreneur focused on media and entertainment. They come from a background in performance and producing small productions. Their goal is to launch World Unknown, which will provide resources and opportunities to connect creatives with projects. They aim to become an internationally recognized entertainer and entrepreneur through strategic planning and passion.

1. PERSONAL BRAND EXPLORATION
Estevan Portier
Project & Portfolio I: Final Keynote
February, 1, 2021

2. I come from a performance entertainment
background. As a young grade school student I
wrote and performed a number of musical theater
productions, talent shows, and variety events.
Seeing how a show went from concept to “lights,
audience, action” was a very fascinating process to
me. I was always in awe at how the smallest details
during certain stages of preparation made all the
difference when the
fi
nal product was revealed. That
same level of awe is what drives me to take on
creative projects today. I strive for next level
entertainment experiences by using strategic
planning and channeling passion into every individual
aspect.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Creative Director
• Production Manager
• Director of Creative Services
BRAND ARCHETYPE - (Creative Explorer with
Magician Energy)
I always like to merge the unknown with the
inherent. In my opinion, this is what breeds
greatness. By being open to new ideas, while still
pushing the limits of my own individuality, I am
always left with something I can be proud of. A
willingness to combine divergent perspectives that
ultimately appeal to a broader audience is what
will separate my brand from others. A great idea
can come at anytime, from anyone, anywhere!
Entrepreneur/Consultant for Media & Entertainment
Picture Relevant
to Your Industry
Goes Here

4. • DEMOGRAPHICS: Ages 16-29. Male & Female.
Minority Races. Non-married with no children.
Writers, media engineers, artists, designers,
entertainers, videographers, students, and
entrepreneurs.
• PSYCHOGRAPHICS: Interested in spirituality,
health &
fi
tness, art, music,
fi
lm, dance, personal
growth, and community building. Likes to travel,
read, consume digital media, connect with others,
and see their people win. Believes strongly in
being a part of something bigger than themselves.
Motivated by the ability to truly express
themselves within a complex culture. May be afraid
of stepping out of their comfort zones to try new
things or experience new ways of life.
• Students at FullSail, Students at the Art Institute,
and Students at The New York Film Academy:
Brenno DaSilva, Marcus Lawson, and Ashley Wilson.
[Urban Community of Creators]
TARGET AUDIENCE

5. GOALS
Short T
erm: (Immediately After Graduation, 2022)
• World Unknown releases a successful television miniseries and
fi
lm production with distribution deal.
‣ Secure a quarter million dollar budget. Get 3
distribution offers. Cast at least two B-list celebrities.
Mid T
erm: (2025)
• Estevan Portier becomes an internationally recognized
entertainer and entrepreneur.
‣ Win 5 national music awards. Win 5 industry business
awards. Receive a Platinum Plaque. Get a 100 million
Youtube views on one video. Establish 5 successful
sister companies.
Long T
erm: (2030)
• World Unknown becomes a global conglomerate.
‣ Reach 1 billion in revenue. Build annex branches in 5
international locations.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Content Management 50%
Adobe Software Suite 25%
Creativity 75%
Adaptability 50%
SOFT
HARD
Script Analysis 25%
Event Planning 50%
Communication 50%
Critical Thinking 95%
SOFT
HARD

7. “We help creatives reach their goals by
re
fi
ning the vision, securing the resources,
and establishing a solid plan of action.”
PROMISE

8. CREDENTIALS
Work Experience:
• Stage Manager (Stepp Stewart
Productions)
• Creative Director (The Champion Band)
Education:
• Business Builder Certi
fi
cation, Cardone
University (2020)
• Entertainment Business, B.S., Full Sail University (2022)
Volunteer Work:
• Drama Kids International (Assistant
Director)
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
T
errence Day
Industry Experience:
• Freelance Photographer/
Videographer
Education:
• Entertainment Business, B.S., Full Sail University
(2020)
Leadership Experience:
• Derek Blanks Studio (Lead Director)
Skills and Pro
fi
ciencies:
• Recording
• Editing
• Storyboarding
Estevan Portier
Overall Online Presence:
• No LinkedIn. Semi-professional headshot. Active on
Instagram and Facebook.
• Grade: Poor (10/100)
HEADSHOT HEADSHOT
Industry Experience:
• Stage Manager (Stepp Stewart
Productions)
• Creative Director (The Champion
Band)
Education:
• Entertainment Business, B.S., Full Sail University
(2022)
Leadership Experience:
• Drama Kids International (Assistant Director)
Skills and Pro
fi
ciencies:
• Negotiating
• Strategic Planning
• Storytelling
Overall Online Presence:
• No LinkedIn. Semi-professional headshot. Active on
Instagram and Facebook.
• Grade: Poor (10/100)

10. COMPETITION
Tiffany Doll
Leadership Experience:
• Senior Account Manager (BEN Promotion)
Estevan Portier
HEADSHOT HEADSHOT
Industry Experience:
• Production Coordinator (Branded
Entertainment Network)
• Events & Logistics Manager
(3AWorldwide)
Education:
• Public Relations, B.A., University of Puerto Rico
• Entertainment Business, M.S., Full Sail University
(2013)
Skills and Pro
fi
ciencies:
• Negotiating
• Digital Marketing
• Sales
Overall Online Presence:
• 500+ connections. No banner customization. Very
professional headshot. Very detailed pro
fi
le. No
published articles. Active on Instagram and Facebook.
LinkedIn URL not customized.
• Grade: Superior (90/100)
Industry Experience:
• Stage Manager (Stepp Stewart
Productions)
• Creative Director (The Champion
Band)
Education:
• Entertainment Business, B.S., Full Sail University
(2022)
Leadership Experience:
• Drama Kids International (Assistant Director)
Skills and Pro
fi
ciencies:
• Negotiating
• Strategic Planning
• Storytelling
Overall Online Presence:
• No LinkedIn. Semi-professional headshot. Active on
Instagram and Facebook.
• Grade: Poor (10/100)

11. BRAND POSITION
For young, minority-based talent that is seeking
opportunity and representation, I provide a
culturally collaborative environment with unlimited
access to industry-standard resources… because
making your moment is more rewarding than
waiting for it.
“THE SMASH PAD”
WORLD UNKNOWN

12. NETWORKING &
MARKETING
Industry Events & Organizations
• AT&T Revolt Summit
‣ 2021 | Atlanta, GA
• Grant Cardone 10X My Income
‣ 2021 | Online
• The Gathering Spot
‣ 2021 | Atlanta, GA
Digital Marketing
• Primary Content: I will create music,
fi
lms, miniseries, documentaries,
e-courses, podcasts, live productions, and an educational database.
• Primary T
ools: I will market my content with social media platforms
such as Instagram and Facebook. I will also use Youtube, radio,
Google Ads, paid sponsorships, and a dedicated street team. I plan
to recalibrate these tools monthly to ensure bene
fi
cial results are
being made.
• Website: I will use my digital portfolio site to give potential clients a
glimpse of what it would be like to collaborate with me.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I am seeking a mentor who thinks outside the box. They
should have experience in the entertainment and or/
entrepreneurial industry. DATE TO EST. (Oct 2022)
Formal Education
• 15-Week Screenwriting Intensive, NYFA (Oct 2022)
• Project Management Certi
fi
cate, Cornell (May 2023)
• Entertainment, Media & T
ech, M.B.A., NYU (Dec 2024)
T
echnical Skills
• Customer Relationship Management
• Scripting Software
• Project Management Software
Soft Skills
• Organization
• Active Listening
• T
eamwork
I’d like to develop these
skills within the next 3
years (December 2024)

14. Estevan Portier
You know how hard it is for unsigned talent to
access resources, network with industry peers,
and book great work? Just as hard as it is for
independent contractors to
fi
nd quality projects to lend their skills. Well, what
I do is bridge that gap by offering a dedicated space that thrives on
connecting the right individuals to bring creative concepts to life. In fact,
World Unknown has helped hundreds of creatives secure meaningful work
“

15. REFERENCES
27-1011.00 - Art Directors. (2020). ONet. https://
www.onetonline.org/link/summary/27-1011.00
Ellering, N. (2017, January 18). 113 Content Types To
Organize With Your Marketing Calendar. CoSchedule
Blog. https://coschedule.com/blog/types-of-content/
FIND MBA. (2020, May 13). Top MBA Programs for
Media / Entertainment 2020. https://find-mba.com/
lists/top-business-school-by-speciality/top-mba-
programs-for-media-entertainment
LinkedIn: Log In or Sign Up. (2020). LinkedIn. https://
www.linkedin.com/?trk=public_profile_nav-header-
logo