This document outlines Judith Hall's personal brand exploration project for her portfolio. It provides an overview of her background and experience in the entertainment industry in Houston working with her partner. Her brand focuses on helping new media creators and entrepreneurs in the gaming/streaming space maximize their brands and professionalize as they work to be respected as equals to traditional media talents. The document outlines her goals, skills, competition, brand positioning, and professional development plan.

1. PERSONAL BRAND EXPLORATION
Judith Hall
Project & Portfolio I: Week 1
March 7, 2021

2. Houston, Texas is not what you think of when you
think of major cities associated with the
entertainment industry. I had zero clue of the hidden
world that was functioning so close to me until I met
my significant other, Christopher. He is a Film Major
from FullSail and he was super excited to share some
of the skills and knowledge that he picked up during
his career. I quickly found my own personal talent for
understanding the delicate balance between artists
and businesses. I use that insight to guide myself,
and other individuals, on a path to success and
inspiration within our own local community.
IDENTITY
Us

3. PROFESSION
Potential Job Titles:
• Producer
• Marketing Strategists
• Agent/ Manager
BRAND ARCHETYPE - There's a
reason why the results “Explorer”
and “Entertainer” excited me. It’s
exactly where I want to be! What I’m
doing is trying to add some more
professional standards to a facet of
Entertainment that is still
functioning like the Wild West.
Consultant for Entertainment Entrepreneurs
Picture
Relevant to
Your Industry
Goes Here
I am my brand

4. DEMOGRAPHICS: The great thing
about the internet is that everyone I
welcomed to join! I want to work with
professionals within the outlining facets
of the entertainment industry.
PSYCHOGRAPHICS: These people are
using cutting edge social media and
content production, but they lack the
professionalism and know how to
interact within the entertainment industry
as equals.
IDEAL AUDIENCE MEMBERS:
Cosplayers, Streamers, Pre-Production
Experts, Event Coordinators, Gaming
Stores, and many more.
New Media Entrepreneurs, Talent & Relating businesses
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately Following Graduation, 2023)
• Work with select individuals on maximizing their own brands on
a local scale, and through the web.
‣ The biggest KPI to be aware of at this stage is the
amount of individual clients that I have. 5 contracts
signed with creators.
Mid Term: (2030)
• Provide more resources for clients to use to be fully supported
as talent. The larger ecosystem we have the more we can
accomplish on a larger scale.
‣ Have a running contract with at least 3 local businesses
and 1 major convention in Texas.
Long Term: (2050)
• Have a fully functional ecosystem type of business that is a
“one stop shop” for all content producers to have their needs
met.
‣ Traffic conversions between various forms of marketing
and content production. This would be specifically
watching customer acquisition margins and monitoring
the amount of people follow across an individual’s entire
brand.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
General Knowledge of Pre-Production: 60%
Search Engine Optimization (SEO): 60%
Active Listening: 80%
Encouraging: 90%
SOFT
HARD
Conversion Rate Optimizations (CRO): 60%
Embracing Various Types of Content & Platforms: 90%
Problem Sensitivity: 75%
Deductive Reasoning: 50%
SOFT
HARD

7. I help new media content creators maximize
their brands by fighting for them to have the
same respect as their equals in the
traditional entertainment industry.
PROMISE

8. CREDENTIALS
Work Experience:
• Veteran of US Army
• Twitch Affiliate
• Event Host and Coordinator
• Producer
Education:
• Business in Entertainment , B.S., Full Sail University (2023)
• Photography Masterclass, Udemy Online (2019)
• Level 2 (Intermediate) TOPIK certification in Korean Language
Volunteer Work:
• Content production and marketing
advisements for local businesses, events,
and cosplayers
• Education for young entrepreneurs in low
income, or at risk areas of Texas

9. COMPETITION
Pastorini-Bosby Talent
Agency
Industry Experience:
• The franchise was first created in 1990
• SAG-AFTRA Affiliate
• Texas and Houston Film Commission
• American Marketing Association (AMA)
• Texas Motion Picture Alliance (TMPA)
• Boasts a wide ranging clientele of voice
actors, makeup artists, and cosplayers
• Heavily focused on vocal talents, as of the
last decade.
Overall Online Presence:
• Website is cleaning design, but it is not very
forthcoming with information about the company itself
and how they operate.
• Highest rating and first search result available on
Google for “Talent Agents in Houston”
• Grade: Average, 70 out of 100
Judith Hall
Industry Experience:
• Twitch Affiliate
• YouTuber
• Model
Education:
• Masters in Entertainment Business (FullSail University,
2023)
• Multiple course certifications for various content
creation processes
Leadership Experience:
• Runs several local, small community gaming events for
various Houston based businesses
Skills and Proficiencies:
• Proficient in multiple languages
• Demonstrates keen understanding of the art of
persuasion
• Highly sociable
Overall Online Presence:
• Many custom elements to her various platforms and
accounts.
• Grade Average: 50 out of 100

10. COMPETITION
Burnie Burns
Noteworthy Experience:
• Red VS Blue (web series): Director
• RWBY (web series): Voice Actor
• A Heist with Markiplier (YouTube Film): E.P.
Judith Hall
HEADSHOT
Industry Experience:
• A founder of Rooster Teeth Productions, LLC
• The founding members of the LLC were key players in
the production of Red VS Blue (April 2003)
Education:
• University of Texas, Austin (BA)
Skills and Proficiencies:
• Proficiency in all film skills
• Writer and Storyboarding
Overall Online Presence:
• Grade: Superior, 93 out of 100
Industry Experience:
• Twitch Affiliate
• YouTuber
• Model
Education:
• Masters in Entertainment Business (FullSail University,
2023)
• Multiple course certifications for various content
creation processes
Leadership Experience:
• Runs several local, small community gaming events for
various Houston based businesses
Skills and Proficiencies:
• Proficient in multiple languages
• Demonstrates keen understanding of the art of
persuasion
• Highly sociable
Overall Online Presence:
• Many custom elements to her various platforms and
accounts.
• Grade Average: 50 out of 100

11. BRAND POSITION
For nerds by nerds who want to make content for
their communities, I provide a safe and
encouraging environment for them to maximize
their audience viewership, because I believe in the
idea of community, not competition within the
entertainment industry.
PROFESSIONAL NERDS

12. NETWORKING & MARKETING
Industry Events & Organizations:
• Delta H Anime Convention
‣ TBD | Houston, TX
• BlizzCon (Game Convention)
‣ TBD |Anaheim, CA
• World Cosplay Summit (Sekai Kosupure Samitto)
‣ TBD | Japan
Digital Marketing:
• Primary Content: Short Form Content and Live Streams
• Primary Tools: Weekly Live Streams, Monthly YouTube
uploads, and consistently posting images on both Patreon
and Instagram
• Website: I will add it to my LinkTree Profile with all my other
social media links, so my audience can have easy access.
Me

13. PROFESSIONAL DEVELOPMENT
Mentor
• Some one who respects and understands the
entertainment industry as it is, but also recognizes the
needs for growth and inclusivity. Feb. 2020.
Formal Education
• MBA Degree, FullSail University (2023)
Technical Skills
• Complete Filmmaker Guide —Udemy Online Courses,
Sept. 2021
• SEO 2021: Complete SEO Training - Udemy Online
Courses, August 2021
• Premier Pro CC for Beginners -Video School, Jan. 2022
Soft Skills
• Soft Skills: The 11 Essential Career Soft Skills - Udemy
Online Courses, Dec. 2021
• Transformational Leadership & Leading Corporate
Culture - Institute for Leadership Excellence

14. Judith Hall
You know how influencers and cosplayers can’t
get the same respect as old media talents? Well, what I do is add
professional advice to their toolkits. In fact, I have done it for several
local creators in my hometown.
“

15. REFERENCES
All images used were provided by the Author herself, or by
Pixabay.com
Martinaeu, P. (2019) The WIRED Guide to Influencers. Wired.
Retrieved from: https://www.wired.com/story/what-is-an-
influencer/
McCoy, J. (2020) The 11 Most Important Hard & Soft Skills
Marketers Need to Have. Search Engine Journal.
Retrieved from: https://www.searchenginejournal.com/hard-
soft-skills-marketers-need/376873/
Burns, B. (2014) Rooster Teeth - IndieGoGo FAQ. IndieGoGo
Retrieved from: https://archive.vn/20140611073956/http://
roosterteeth.com/members/journal/entry.php?id=3213236
All information on Udemy Online Courses is available to the
general public on their website: https://www.udemy.com/
All information about Pastorini - Bosby Talent Agency is
available on their website: https://www.pbtalent.com/