This is a project I completed on behalf of my Portfolio 1 course at Full Sail University completed in June 2021.

1. PERSONAL BRAND EXPLORATION
Destiny Clarke
Project & Portfolio I: Week 1
JUNE 06, 2021

2. Destiny Clarke is from Athens, Alabama. She went to
Athens High School and is working on her Bachelor of
Science degree in Entertainment Business from Full Sail
University. Growing up she was always fascinated with
international media. Her ethnic background has always had a
huge impact on the way she consume music, film and other
forms of media.
IDENTITY
Picture of You
Goes Here
Destiny’s work in customer service for six years helped her
realize how important diversity is in the workforce. This
coupled with her love of music set her on the path she’s on
today.
Diversity, specifically in the music industry, is something she
has always looked for because seeing yourself on screen and
connecting with the audience is important when marketing
and selling media. In the future, she plans to use her unique
perspective to help promote music and artist to diverse
audiences.

3. PROFESSION
Potential Job Titles:
• Marketing Manager
• Business Manager of Artists
• Advertising and Promotions
Manager
BRAND ARCHETYPE - I am the
Creator Archetype. I express my vision,
goals, and overall brand by creating
things for visual types of media and
consumption. I am overall inspired by
the world and media around me and use
that inspiration to help express my own
vision and present it to the world.
MARKETING for MUSIC INDUSTRY

4. • DEMOGRAPHICS:
• Age: 47 -53
• Sex: Men and Women
• Ethnicity/Race: Korean
• PSYCHOGRAPHICS:
• Consumer of Korean Media
• IDEAL AUDIENCE MEMBERS:
• HAN SE MIN - 47; CEO OF
SM ENTERTAINMENT
• NAM SO YOUNG - 53; CEO
OF SM ENTERTAINMENT
HIRING MANAGER at SM ENTERTAINMENT
TARGET AUDIENCE

5. GOALS
Short Term: (May, 2023)
• Learn Korean and increase my brand awareness.
‣ I will go increase my fluency and knowledge of the
Korean language from A1 to C2 by graduation. I will
also work to establish and then increase my bond
awareness by 5% each week by publishing brand
specific content.
Mid Term: (2024)
• Acquire and internship or entry level job in marketing
at SM Entertainment’s LA Branch.
‣ I will use the year after graduation to make SM
Entertainment aware of myself by interacting with
them consistently on social media and publishing
content specific to their company and artist.
Long Term: (2027)
• Move to South Korea and begin to work at SM
Entertainment main brand in Seoul.
‣ I will increase my knowledge of SM Entertainment’s
artist and business practices by 20% each quarter.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Microsoft Office Suite 100%
SOFT
HARD
Sales and Marketing 20%
Written Comprehension 80%
Deductive Reasoning 100%
SOFT
HARD
Research and Analysis 90%
Communication 80%
Marketing Trends 80%
CRM Software 00%

7. As an aspiring entertainment business
professional, I hope to promote music
product and artists, by connecting the fans
to the music with my skills of research and
analysis, communication, and
marketing…reaching diverse audiences
through my own unique perspective.
PROMISE

8. CREDENTIALS
Work Experience:
• McDonald’s; Shift Manager
• Panera Bread; Crew Member
• Target; Crew Member
• Chipotle; Crew Member
Education:
• Athens High School (2014)
• Entertainment Business, B.S., Full Sail University (2023)
Leadership Roles:
• Shift Manager at McDonald’s for one
year.

9. COMPETITION
Claudia Morris-Barclay
Industry Experience:
• Entertainment & Lifestyle Consultant
Oct 2015-Present
• Facilitator/ Featured Speaker; Jul
2016 - Present
Education:
• Full Sail University; Master of Science, Entertainment
Business 2011-2012
• Florida State University; Bachelor of Music Education
2001-2005
Leadership Experience:
• Owner of Claudia MB Consulting
Skills and Proficiencies:
• Entertainment - 24 endorsements
• Event Planning - 24 endorsements
• Brand Development - 4 endorsements
Destiny Clarke
Overall Online Presence:
• 500+ Connections. The user has a customized
background imagine as well as featured articles and
videos.
• Grade: Poor, Average, or Superior?, 95 out of 100
Industry Experience:
• N/A
Education:
• Athens High School
• Entertainment Business; Full Sail University
Leadership Experience:
• Shift Manager at McDonalds
Skills and Proficiencies:
• Microsoft Office Suite - 0 endorsements
• Communication - 0 endorsements Data
• Data Analysis - 0 endorsements
Overall Online Presence:
• No connections and No online Presence
• Grade: 0 out of 100

10. COMPETITION
Lesley Robinson
Noteworthy Experience:
• Talent Associate; Sep 2017 - Feb 2019
• Diversity, Equity, & Inclusion Associate; April 2020-
March 2021
HEADSHOT
Industry Experience:
• Diversity, Equity, and Inclusion
Manager at Meredith Corporation.
Education:
• Bachelor’s Degree, Psychology; Hampton University
2010-2014 Magna Cum Laude, 3.71 GPA.
Skills and Proficiencies:
• Public Speaking - 32 endorsements
• Microsoft Office - 21 endorsements
• Event Planning - 19 endorsements
Overall Online Presence:
• 500+ Connections. Their profile is very detailed with a
full about section, activity section with 2,150 followers,
as well as one recommendation.
• Grade: 95 out of 100
Destiny Clarke
Industry Experience:
• N/A
Education:
• Athens High School
• Entertainment Business; Full Sail University
Leadership Experience:
• Shift Manager at McDonalds
Skills and Proficiencies:
• Microsoft Office Suite - 0 endorsements
• Communication - 0 endorsements Data
• Data Analysis - 0 endorsements
Overall Online Presence:
• No connections and No online Presence
• Grade: 0 out of 100

11. BRAND POSITION
I hope to bring my interests in international media, and
my unique cultural perspective, to a major
entertainment company where I can support the impact
of music distribution to consumers in unmet markets,
with my experience in customer service, understanding
of diverse needs, and my knowledge of how to connect
the consumer to the product through the use of
marketing and media.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• #NEXTGEN_U STUDENT SUMMIT
‣ August 10-12, 2021 | Online
• Music Biz LIVE
‣ Weekly, All Year Round | Online
• Midem Asian Music Forum
‣ TBD | Online
Digital Marketing
• Primary Content: I plan to create online written and video blog.
• Primary Tools: Twitter, Facebook, and TikTok will be the
primary tools I use. I will make large updates twice a month
with smaller updates in-between.
• Website: I will use it to showcase my work in marketing and
diversity by updating it regularly with relevant work.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I will seek out a mentor who is in a similar position to
me as someone with little to no experience and who
worked their way from the ground up. Partnership by
July 2022.
Formal Education
• Complete Entertainment Business, B.S. by expected
graduation date in December 2023
Technical Skills
• Digital Marketing - Google Digital Marketing Courses,
Aug 2021
• Key Measurement Tools - Oct 2021
• Knowledge of Key Digital Platforms -, Jan 2022
Soft Skills
• Training teams - May 2023
• Analysis - June 2023
• Manage internal and external Partnership Relationships
- July 2023

14. DESTINY CLARKE
You know how some markets can be untapped and be a great revenue source? Well, what I
hope to do is to use my own unique perspective and ability to have knowledge of these diverse
markets, to do just that. In fact, I have experience working with The BIPOC Project which
specializes in understanding communities and networks in complex environments.

15. REFERENCES
BARCLAY, C. M. (n.d.). CLAUDIA MORRIS-BARCLAY, MSEB.
Retrieved April 16, 2021, from
https://www.linkedin.com/in/claudiamorrisbarclay/.
The black TV & FILM COLLECTIVE. (2021, April 05). Retrieved
April 16, 2021, from https://www.blacktvfilmcollective.org/#
Chris, A., Says, J., Morgan, J., Says, A., Says, S., Chatterjee, S., . .
. Greemus. (2021, January 28). The 10 best online courses
on digital marketing (free & PAID). Retrieved April 16, 2021,
from https://www.reliablesoft.net/best-digital-marketing-
courses/
Discover the benefits of OUTFEST MEMBERSHIP. (n.d.).
Retrieved April 16, 2021, from
https://outfest.org/memberships/
Driving change: A diversity & inclusion event. (2021, April 13).
Retrieved April 16, 2021, from
https://musicbiz.org/events/driving-change/
Robinson, L. (n.d.). Diversity, Equity & Inclusion Manager at
Meredith Corporation. Retrieved April 16, 2021, from
https://www.linkedin.com/in/lesley-robinson-b6146796/.
SM Entertainment. (n.d.). https://www.smentertainment.com/.
Summary report FOR: 11-2021.00 - marketing managers. (n.d.).
Retrieved April 16, 2021, from
https://www.onetonline.org/link/summary/11-2021.00
Summary Report for: 11-2011.00 - Advertising and Promotions
Managers. O*NET OnLine. (n.d.).
https://www.onetonline.org/link/summary/11-2011.00.
Summary Report for: 13-1011.00 - Agents and Business Managers
of Artists, Performers, and Athletes. O*NET OnLine. (n.d.).
https://www.onetonline.org/link/summary/13-1011.00.
TOPIK 한국어능력시험 기출문제/모의고사, Previous Test/Practice
Test, 真题/模拟考试. (n.d.). http://www.topikexam.com/.