Michael Starkes is exploring his personal brand as a content producer in the entertainment industry. He has worked in various jobs and likes to be creative and collaborative. His goals are to restore his online presence in the short term, work on a television set in the mid term, and be a respected producer in the long term. He identifies skills like storytelling, attention to detail, and video editing. Starkes plans to network at industry events, use digital marketing, and continue his education and skills development.

1. PERSONAL BRAND EXPLORATION
Michael E. Starkes
Project & Portfolio I: Week 1
June 1,2023

2. My name is Michael E. Starkes, I am 29 years
old, and I like to believe that I am a jack of all
trades. From a young age, I could never decide
what I wanted to be when I ‘grew up’, so I
decided to learn and try out as many job
positions as possible. I am someone who loves
to be creative and push an idea to fruition. I am
personable and understanding, I love meeting
new people, and am open to working with
anyone. I do my best to create a fun and
entertaining environment while diligently
handling tasks. My goal is to make as many
connections as possible. I know if I continue to
be me, entertaining, caring, and creative, it will
get me far into the entertainment industry.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Content Producer
• Television Producer
• Production Assistant
- As someone who is considered,
understanding, caring, and realistic,
I can speak about ideas that the
silent majority would vouch for. My
connection to others’ love for
creativity, drives my urge to want
help to create and be a part of
something truly remarkable.
Producer for Entertainment Industry
Picture Relevant
to Your Industry
Goes Here

4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Kevin Feige
Outreach Plan:
• I will do my research on current,
past, and future projects that are
being worked on. I will also research
his current role at Marvel, with the
challenges that have been faced.
• An email might be effective to reach
out to Kevin Feige. I can insert a link
to my portfolio, my resume, and my
LinkedIn account.
• I can send gentle reminders about
the initial outreach and express my
interest in speaking with Kevin
Feige
President of Marvel Studios
Jimmy Donaldson
Outreach Plan:
• I will make sure I follow all of Jimmy Donalson’s
social media and websites under MrBeast, as well
as being familiarized with all his work and projects.
• Jimmy Donaldson seems to do the majority of his
communication through social media. Establishing
a positive presence on all social platforms can
demonstrate my interest in working for MrBeast.
• A relationship through engagements can eventually
be built over social media and attending events, a
friendly reminder with an email.
Content Producer of MrBeast
Curtis Jackson
Outreach Plan:
• I will research all work pertaining to television produced by
Curtis Jackson.
• I can explain my interest in potentially working under and
learning from Curtis Jackson, in a well-formatted email.
• Curtis Jackson’s project is usually often, so the schedule for
him to get back to me might take weeks if not more. Thank
is okay, I do not mind sending a follow-up email a few
weeks after the initial one, highlighting my interest in
learning.
PROFILE
PICTURE
Executive Producer at Starz

5. GOALS
Short Term: (February 2025)
• Restore my online presence.
‣ Creating a professional business page that
highlights my work and provides services, such
as Video Editing, Graphic Designs, etc.)
Mid Term: (2035)
• Working on Set.
‣ Working as a producer for television and
learning under veteran producers will help me
in my journey.
Long Term: (2045)
• Be a respected Producer.
‣ The work put forth is constantly high quality
and will be a highlight of my career. The
projects worked on will be recognized.
Speaking about my work in press, or at
interviews will also be a goal.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Strong Story Telling
SOFT
HARD
Novice / Adept / Expert
Attention To Detail Novice / Adept / Expert
Communication Novice / Adept / Expert
Problem Solving Novice / Adept / Expert
Photo & Video Editing
SOFT
HARD
Novice / Adept / Expert
Post-Production Workflow Novice / Adept / Expert
Strong Organization Novice / Adept / Expert
Strategic Thinking Novice / Adept / Expert

7. I will always create a trust worthy,
entertaining, and honest work environment,
by using my personable skills with my team.
PROMISE

8. CREDENTIALS
Work Experience:
• Bubba Gump Shrimp Co., Ambassador
Rewards Program, Ambassador
Coordinator
• WrestlePro, Production for live events,
Talent
Education:
• BMCC, Early Childhood Education (2012)
• Entertainment Business, B.A., Full Sail University (Exp. 2025)
Awards:
• We Are WrestlePro Award
(WAWA) Break out Star of the year
(2017, WrestlePro)

9. COMPETITION
Darnell Zachery
Noteworthy Experience:
• Producer of music for ‘ndecisiv’
YOUR NAME
Industry Experience:
• Music production for 4 years
Education:
• Full Sail University (Class of 2025)
Skills and Proficiencies:
• Music Production
• Production Layout
• Sound Design
Overall Online Presence:
• Darnell does not many online articles relating
directly to him, however, I did stumble upon his
music when I added “music” to my search. He
does have a LinkedIn profile but it lacks a lot of
information.
• Grade: Superior 40/100
Industry Experience:
• 10 Years of Entertainment and
production
Education:
• Full Sail University (Class of 2025)
• BMCC (2012-2013)
Leadership Experience:
• Ambassador Coordinator
• Production Assistant for live events
Skills and Proficiencies:
• Skill 1 Graphic Design - 0 endorsements
• Skill 2 Video Editing - 0 endorsements
• Skill 3 Production Setup - 0 endorsements
Overall Online Presence:
• There is not many articles about me. Just track records
of matches I’ve had over there years from professional
wrestling. There are some articles involving my name
do not references me at all, and other articles relating
to my stage name. My LinkedIn profile does show up
and my picture. But nothing relevant to my history and
desire to production.
• Grade: Poor 25/100

10. COMPETITION
Stephanie Dawson
Noteworthy Experience:
• Producer of ‘Great Performances’ on PBS
• Producer of ‘House Hunters International’
YOUR NAME
Industry Experience:
• 15 Years of film video production
Education:
• Full Sail University (2005-2006)
• University of Miami (1994-1998)
Skills and Proficiencies:
• Skill 1 Television Production - X endorsements
• Skill 2 Short Film - X endorsements
• Skill 3 Production Management - X endorsements
Overall Online Presence:
• Stephanie is perceived well online. She has
professional looking headshots and mid shots,
organized content on her personal page with
accolades, and past achievements. There are
many articles and videos relating directly to her
working experience as a producer. Although there
are many articles on Stephanie Dawson, there
are other articles/sites that are not related to her.
• Grade: Superior 95/100
Industry Experience:
• 10 Years of Entertainment and
production
Education:
• Full Sail University (Class of 2025)
• BMCC (2012-2013)
Leadership Experience:
• Ambassador Coordinator
• Production Assistant for live events
Skills and Proficiencies:
• Skill 1 Graphic Design - 0 endorsements
• Skill 2 Video Editing - 0 endorsements
• Skill 3 Production Setup - 0 endorsements
Overall Online Presence:
• There is not many articles about me. Just track records
of matches I’ve had over there years from professional
wrestling. There are some articles involving my name
do not references me at all, and other articles relating
to my stage name. My LinkedIn profile does show up
and my picture. But nothing relevant to my history and
desire to production.
• Grade: Poor 25/100

11. BRAND POSITION
For [Filmmakers] who [Professional Production
support], I provide [UNIQUE AND PERSONALIZED
PRODUCTION SERVICES THAT STREAMLINE THE
CREATIVE PROCESS AND BRING THEIR VISION
TO LIFE] because [I OFFER A COLLABORATIVE
AND WELL-ORGANIZED APPROACH, GIVING MY
EXPERTISE LEVERAGE TO DELIVER HIGH
QUALITY PRODUCTIONS. .]
“CHEIF OF ENTERTAINMENT”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Hotdog and a Hand Shake, Professional Wrestling Event
‣ 06/10 / WORCESTER, MA
• WrestlePro Shotgun Thursday, Pro Wrestling Event
‣ 06/22NY/ Union, NJ
• Victory Pro Wrestling, Pro Wrestling Event
‣ 06/24/ Bronx, Ny
Digital Marketing
• Primary Content: I would have the option to book appointments for
graphic designs, (Logos, business designs, concepts for clothing) and
Video editing (Highlight video, Short clips, Promotional video) on my
website. Also included would be a short paragraph speaking about my
background. Also included is a small portfolio of my best work for viewers
and potential partners.
• Primary Tools: I will use all major social media networks, (Instagram,
Facebook, TikTok, Twitter, LinkedIn) to promote my page. Adding
buttons/links to my website containing all platforms my brand is
promoted on. (Allmylinks, Linktree)
• Website: My digital portfolio will play a prominent role in my website. I
can also highlight my skill and expertise. I'll be sure to make my website
unique to draw attention to possible partners.

13. PROFESSIONAL DEVELOPMENT
Mentor
• A peronal development mentor would be best for me.
Sometimes criticism and not getting the results I am
looking for can detour my focus. A mentor with
experience in leadership and management will be best
to help guide me through success and failures.
Formal Education
• Entertainment Business Bachelors Degree (Feb 2025)
Technical Skills
• Production set up/ breakdown, WrestlePro, JAN 2013
• Digital Marketing, Independent, 2016
• Project Management, Full Sail, SEP 2021
Soft Skills
• Communication/Speech, BMCC, AUG 2013
• Creativity, Independent, SEP 1993
• Problem Solving, Brimar, AUG 2020

14. Michael E. Starkes
Do you know how some TV/Movie characters are bland? Well, what I do is
Create appealing characters. In fact, I’ve created multiple character arcs for
a fictional hot dog character for the past 10 years, in my history of
professional wrestling and sports entertainment.
“

15. REFERENCES
Stephanie Dawson Email Address & Phone number: WNET
New York Public Media Producer Contact Information.
RocketReach. (n.d.). https://rocketreach.co/stephanie-dawson-
email_13136452
Stephanie Dawson (PBS, “House Hunters International”) | Full
Sail University. (n.d.). Www.youtube.com. Retrieved June 8,
2023, from https://www.youtube.com/watch?v=STXP9uQThwA
‌
Napoletano, E. (2022, January 13). Understanding Multi-Level
Marketing. Forbes Advisor. https://www.forbes.com/advisor/
investing/multi-level-marketing-mlm/
‌
Top 10 Producer Certifications. (2022, December 31).
ResumeCat. https://resumecat.com/blog/producer-certifications
‌
5 Skills All Successful Producers Have. (2019, March 20).
EDMProd. https://www.edmprod.com/5-skills-successful-
producers-have/
‌‌
How Media Producers Define An Audience For Their Product.
(n.d.). Chris DuplockMedia. https://
chrisduplockmedia.weebly.com/critical-approaches-to-creative-
media/how-media-producers-define-an-audience-for-their-
product
‌
writer, I. R. | S. (2021, January 22). New group, new sound,
N’deci$iv. The Famuan. http://www.thefamuanonline.com/
2021/01/22/new-group-new-sound-ndeciiv/
‌
Production: Career Possibilities: Career Prep: The Media
School: Indiana University Bloomington. (n.d.). The Media
School. Retrieved June 8, 2023, from https://
mediaschool.indiana.edu/career/possibilities/production.html
‌