Destiny Clarke is pursuing a Bachelor's degree in Music Business from Full Sail University with an expected graduation in 2023. Her goal is to work in marketing at SM Entertainment, promoting music and artists to global audiences using her unique cultural perspective. She plans to increase her Korean language skills and network within the music industry through internships, events, and developing her online brand presence.

1. PERSONAL BRAND EXPLORATION
Destiny Clarke
Project & Portfolio I: Week 1
JUNE 06, 2021

2. Destiny Clarke is is working on her Bachelor of Science degree in
Music Business from Full Sail University with an expected graduation
date of 2023. Destiny Clarke is from Athens, Alabama where she
went to Athens High School. Growing up she was always fascinated
with media and technology. Destiny's cultural background has
always had a huge impact on the way she consumes music, film,
and other forms of media.
IDENTITY
Picture of You
Goes Here
Destiny’s work in customer service for six years helped her
realize the huge role innovation between culture and media plays in
business today. This coupled with her love of music set her on the
path she’s on today.
Diversity, specifically in the music industry, is something she has
always looked for because seeing yourself on screen and connecting
with the audience is important when marketing and selling media. In
the future, she plans to use her unique perspective to help promote
music and artist to global audiences.

3. PROFESSION
Potential Job Titles:
• Marketing Manager
• Business Manager of Artists
• Advertising and Promotions
Manager
BRAND ARCHETYPE - I am the
Creator Archetype. I express my vision,
goals, and overall brand by creating
things for visual types of media and
consumption. I am overall inspired by
the world and media around me and use
that inspiration to help express my own
vision and present it to the world.
MARKETING for MUSIC INDUSTRY

4. • DEMOGRAPHICS:
• Age: 47 -53
• Sex: Men and Women
• Ethnicity/Race: Korean
• PSYCHOGRAPHICS:
• Consumer of Korean Media
• IDEAL AUDIENCE MEMBERS:
• HAN SE MIN - 47; CEO OF
SM ENTERTAINMENT
• NAM SO YOUNG - 53; CEO
OF SM ENTERTAINMENT
HIRING MANAGER at SM ENTERTAINMENT
TARGET AUDIENCE

5. GOALS
Short Term: (May, 2023)
• Learn Korean and increase my brand awareness.
‣ I will go increase my fluency and knowledge of the
Korean language from A1 to C2 by graduation. I will
also work to establish and then increase my bond
awareness by 5% each week by publishing brand
specific content.
Mid Term: (2024)
• Acquire and internship or entry level job in marketing
at SM Entertainment’s LA Branch.
‣ I will use the year after graduation to make SM
Entertainment aware of myself by interacting with
them consistently on social media and publishing
content specific to their company and artist.
Long Term: (2027)
• Move to South Korea and begin to work at SM
Entertainment main brand in Seoul.
‣ I will increase my knowledge of SM Entertainment’s
artist and business practices by 20% each quarter.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Microsoft Office Suite 100%
SOFT
HARD
Sales and Marketing 20%
Written Comprehension 80%
Deductive Reasoning 100%
SOFT
HARD
Research and Analysis 90%
Communication 80%
Marketing Trends 80%
CRM Software 00%

7. As an aspiring music business professional,
I hope to promote music product and artists,
by connecting the fans to the music with my
skills of research and analysis,
communication, and marketing…reaching
global audiences through my own unique
perspective.
PROMISE

8. CREDENTIALS
Work Experience:
• McDonald’s; Shift Manager
• Panera Bread; Crew Member
• Target; Crew Member
• Chipotle; Crew Member
Education:
• Athens High School (2014)
• Music Business, B.S., Full Sail University (2023)
Leadership Roles:
• Shift Manager at McDonald’s for one
year.

9. COMPETITION
David Sung
Industry Experience:
• Digital Marketing Director at SM
Entertainment (Aug 2018-Present)
Education:
• University of California, Berkeley; Bachelor’s Degree,
Computer Science, Cognitive Science 2012-2016
Leadership Experience:
• Facebook Marketing Partner (June 2020 – Present)
Skills and Proficiencies:
• Computer Science- 8 endorsements
• Music- 5 endorsements
• Databases- 5 endorsements
Destiny Clarke
Overall Online Presence:
• 500+ Connections. Their profile is detailed with a
activity section with 699 followers.
• Grade: 90 out of 100
Industry Experience:
• N/A
Education:
• Athens High School
• Entertainment Business; Full Sail University
Leadership Experience:
• Shift Manager at McDonalds
Skills and Proficiencies:
• Microsoft Office Suite - 0 endorsements
• Communication - 0 endorsements Data
• Data Analysis - 0 endorsements
Overall Online Presence:
• No connections and No online Presence
• Grade: 0 out of 100

10. COMPETITION
Jordan Ben-Hanania
Noteworthy Experience:
• Coordinator, Media Marketing; Jan 2017 - Apr 2019
HEADSHOT
Industry Experience:
• Manager, Media Marketing at
Universal Music Group.
Education:
• Bachelor of Arts in Journalism, Advertising with
Certificate in Music Business, 3.43 (2010-2014)
Skills and Proficiencies:
• Music- 46 endorsements
• Music Industry - 31 endorsements
• Public Relations- 5 endorsements
Overall Online Presence:
• 500+ Connections. Their profile is very detailed with an
about section and activity section with 1941 followers.
• Grade: 97 out of 100
Destiny Clarke
Industry Experience:
• N/A
Education:
• Athens High School
• Entertainment Business; Full Sail University
Leadership Experience:
• Shift Manager at McDonalds
Skills and Proficiencies:
• Microsoft Office Suite - 0 endorsements
• Communication - 0 endorsements Data
• Data Analysis - 0 endorsements
Overall Online Presence:
• No connections and No online Presence
• Grade: 0 out of 100

11. BRAND POSITION
I hope to bring my interests in international media, and
my unique cultural perspective, to a major
entertainment company where I can support the impact
of music distribution to consumers in unmet markets,
with my experience in customer service, understanding
of diverse needs, and my knowledge of how to connect
the consumer to the product through the use of
marketing and media.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• SXSW 2022
‣ March 11-20, 2022
• MUTEK
‣ Locations: Mexico, Barcelona, Buenos Aires, Dubai,
San Francisco and Tokyo
• Atlanta Film Festival 2022
‣ April 21 – May 1
Digital Marketing
• Primary Content: I plan to create online written and video blog.
• Primary Tools: Twitter, Facebook, and TikTok will be the
primary tools I use. I will make large updates twice a month
with smaller updates in-between.
• Website: I will use it to showcase my work in marketing and
diversity by updating it regularly with relevant work.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I will seek out a mentor who is in a similar position to
me as someone with little to no experience and who
worked their way from the ground up. Partnership by
July 2022.
Formal Education
• Complete Music Business, B.S. by expected graduation
date in December 2023
Technical Skills
• Digital Marketing - Google Digital Marketing Courses,
Aug 2021
• Key Measurement Tools - Oct 2021
• Knowledge of Key Digital Platforms -, Jan 2022
Soft Skills
• Training teams - May 2023
• Analysis - June 2023
• Manage internal and external Partnership Relationships
- July 2023

14. DESTINY CLARKE
You know how some markets can be untapped and be a great revenue source? Well, what I
hope to do is to use my own unique perspective and ability to have knowledge of these diverse
markets, to do just that. In fact, I have experience working with The BIPOC Project which
specializes in understanding communities and networks in complex environments.

15. REFERENCES
BARCLAY, C. M. (n.d.). CLAUDIA MORRIS-BARCLAY, MSEB.
Retrieved April 16, 2021, from
https://www.linkedin.com/in/claudiamorrisbarclay/.
The black TV & FILM COLLECTIVE. (2021, April 05). Retrieved
April 16, 2021, from https://www.blacktvfilmcollective.org/#
Chris, A., Says, J., Morgan, J., Says, A., Says, S., Chatterjee, S., . .
. Greemus. (2021, January 28). The 10 best online courses
on digital marketing (free & PAID). Retrieved April 16, 2021,
from https://www.reliablesoft.net/best-digital-marketing-
courses/
Discover the benefits of OUTFEST MEMBERSHIP. (n.d.).
Retrieved April 16, 2021, from
https://outfest.org/memberships/
Driving change: A diversity & inclusion event. (2021, April 13).
Retrieved April 16, 2021, from
https://musicbiz.org/events/driving-change/
Robinson, L. (n.d.). Diversity, Equity & Inclusion Manager at
Meredith Corporation. Retrieved April 16, 2021, from
https://www.linkedin.com/in/lesley-robinson-b6146796/.
SM Entertainment. (n.d.). https://www.smentertainment.com/.
Summary report FOR: 11-2021.00 - marketing managers. (n.d.).
Retrieved April 16, 2021, from
https://www.onetonline.org/link/summary/11-2021.00
Summary Report for: 11-2011.00 - Advertising and Promotions
Managers. O*NET OnLine. (n.d.).
https://www.onetonline.org/link/summary/11-2011.00.
Summary Report for: 13-1011.00 - Agents and Business Managers
of Artists, Performers, and Athletes. O*NET OnLine. (n.d.).
https://www.onetonline.org/link/summary/13-1011.00.
TOPIK 한국어능력시험 기출문제/모의고사, Previous Test/Practice
Test, 真题/模拟考试. (n.d.). http://www.topikexam.com/.