This is my project and portfolio Personal Brand Keynote

1. PERSONAL BRAND EXPLORATION
Jessie Valiente
Project & Portfolio I: Week 3
May 26, 2019

2. Born an only child, Jessie Valiente grew up in the
beautiful warm city of Miami, Florida, which
shaped his “Philanthropic” ethics and principles,
such as helping those in need, putting others
above himself, and changing the world for the
better. He’s been an avid EDM fan his entire life
and dreams of Producing and Owning events and
Festivals for Artist in the industry. As well as
innovate in the entertainment industry and other
industries as well. Jessie enrolled in the
Entertainment Business program at Full Sail
University where he’s focused on developing
Business and Marketing Skills.
He will proceed further with his education with a
Masters in Innovations and Entrepreneurship,
where he will develop the skills necessary to
innovate and be an entrepreneur in any industry.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Chief Innovations Officer
• Innovations Director
• Assoc Scientist, Assoc. Inst.
Innovator
Magician Archetype - producing
Innovations that transform lives by
highlighting Problems that no dreams
of solving. Using industry trends and
defining new ones to fascinate
audiences and inspire them to
Innovate in their daily lives. I never
think inside the box, in fact I try to
stay as far away from that as
possible before I start innovating.
Innovating for Any Industry (Especially Entertainment Industry)

4. • DEMOGRAPHICS: 67% Female
33% Male, 35-45 years old,
Mixed Ethnicity, Married, College
Educated, Located in the East
Coast.
• PSYCHOGRAPHICS: spends free
time playing with kids outside,
adheres to conservative lifestyles
and opinions, Very well educated,
as well as serious about what
they do.
IDEAL AUDIENCE MEMBERS:
Mary Church, HR Manager (CIP),
Ellis Carr, President and CEO (CIP),
Jeanne Molinari, Manager of
Corporate Affairs (CIP)
Recruiters & Hiring Managers at Capital Impact Partners
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2020)
• Land an entry-level Innovations job at CIP.
‣ Connect with, and send a follow up email
to, 15 CIP team members on LinkedIn by
December 31, 2019.
Mid Term: (2025)
• Lead a successful Innovation campaign aimed at
expanding the widespread use of Electric
Vehicles.
‣ Innovate Solutions for Electric Vehicles to
bring about the more avid use of EV’s in the
general public by December 31, 2025.
Long Term: (2040)
• Establish an Electric Vehicle Company that helps
Bring about the wide spread use of Electric
Vehicles because the technology is at the level it
should be.
‣ Bring to market my designs for Electric
Vehicles, that are self sustained and never
need to stop to charge by December 31, 2040.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Innovation 87%
Research 65%
People Skills 70%
Networking 90%
SOFTHARD
CDFI Fund programs 0%
New Markets Tax Credits (NMTC) 0%
Proven Leader 50%
People Development 60%
SOFTHARD

7. There is a solution to every problem,
innovation is all about having a
different perspective, to think outside
the box, and I promise to only think
outside the box when I innovate a
solution.
PROMISE

8. CREDENTIALS
Work Experience:
• 4 years running and operating my own
innovations company
• 5 years managing and operating a
Reset Specialist Team
• 5 years training team members for
Reset Specialist Team
Education:
• Entertainment Business, B.S., Full Sail
University (Exp. 2020)
• Innovations and Entrepreneurship, M.S., Full Sail University (Exp. 2021)
Awards:
• Manager of The Year, Pan American
Food Brokers

9. COMPETITION
Nathan Rawley
Industry Experience:
• 2 years as an Artist Manager
• 2 years doing Social Media
Marketing
Education:
• Current student enrolled in Music Business, B.S.
at Full Sail University
Leadership Experience:
• 9 years in Karate, Ju Jitsu, and Mauy Thai. -
Multiple leadership skills
• Team Leader for Construction group (We built a
house in a year)
Skills and Proficiencies:
• Public Speaking - 5 endorsements
• Social Media Marketing - 7endorsements
• People Management - 8 endorsements
Jessie Valiente
Overall Online Presence:
• More than 500 connections, banner image
customized, amateur headshot, detail
throughout profile, articles published, active on
social media, URL not yet customized
• Grade: Poor, 60 out of 100
Industry Experience:
• 4 years Innovation Experience
Education:
• Current student enrolled in Entertainment
Business, B.S. at Full Sail University
• Future student enrolled in Innovations and
Entrepreneurship, M.S., at Full Sail University
Leadership Experience:
• Reset Specialist Team Leader - Manager
Skills and Proficiencies:
• Innovations - 7 endorsements
• Networking - 5 endorsements
• Team Building - 6 endorsements
Overall Online Presence:
• 800+ connections, no banner image customized,
Semi-professional headshot, no articles
published, sporadically active on personal social
media accounts
Grade: Average, 30 out of 100

10. COMPETITION
Sue Siegel
Industry Experience:
• Chief Innovation Officer, GE &
CEO, GE Ventures
Oct 2017 - Present 1 yr 8 mo
• CEO, healthymagination 7 years
Education:
• Biochemistry & Molecular Biology, M.S., Boston
University School of Medicine
• Biology, B.S., University of Puerto Rico-Mayaguez
Noteworthy Experience:
• Chief Innovation Officer, GE, For 7 years
• Innovation Advisory Board, Partners HealthCare, for 6
years and 5 mos
• Innovation Advisory Board, University of California,
For 4 years and 11 mos
Skills and Proficiencies:
• Entrepreneurship - 99+ endorsements
• Product Development - 78 endorsements
• R&D - 52 endorsements
Jessie Valiente
Overall Online Presence:
• 500+ connections, banner image customized,
polished headshot, Plenty of Articles written,
detailed profile summaries, Four
recommendations, notable volunteer work, URL
customized, premium membership, 18 skills
listed
• Grade: Good, 90 out of 100
Industry Experience:
• 4 years Innovation Experience
Education:
• Current student enrolled in Entertainment
Business, B.S. at Full Sail University
• Future student enrolled in Innovations and
Entrepreneurship, M.S., at Full Sail University
Leadership Experience:
• Reset Specialist Team Leader - Manager
Skills and Proficiencies:
• Innovations - 7 endorsements
• Networking - 5 endorsements
• Team Building - 6 endorsements
Overall Online Presence:
• 800+ connections, no banner image customized,
Semi-professional headshot, no articles
published, sporadically active on personal social
media accounts
Grade: Average, 30 out of 100

11. BRAND POSITION
Nothing is impossible, innovation is about
perspective, I have plenty of that here, in
comparison to others I don’t think inside the
box, doing the impossible is what I am good at!
JESSIE “TONY STARK” VALIENTE
Jessie earned the nickname
“Tony Stark” During his
experience at Full Sail
University, because he was
always innovating and
creating ideas for the future,
just like Stark.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Future Festival Orlando
‣ Jan 17th, 2020 | Orlando, FL
• Inventors Council of Central Florida
‣ Membership | Orlando Chapter
• Innovation Summit
‣ March 7th, 2020 | Chicago, IL
Digital Marketing
• Primary Content: est. podcast called “Out of the Box
Innovation”; 15 min. episodes telling personal stories of people
innovating outside of the box; 1 episode per week; host and
syndicate through Soundcloud.
• Primary Tools: FB, Instagram, Linkedin - promote podcast
through 30 sec. promo videos; LinkedIn - network with industry
pros and publish monthly articles highlighting some of the
podcast stories as well as articles and stories I have not
covered in the podcast to add extra layers to what the
consumer wants to find.
• Website: Full Sail digital portfolio site to showcase school
work and other innovations i’ve worked on during the time I
spent at Full Sail; use blog to showcase knowledge, articles,
and innovations that I deem the public should be aware of.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior-level Innovations Expert with at
least 25 yrs of experience in innovations field in
the automotive industry; Works for SCORE
mentorship Orlando Chapter Jan. 2020
Formal Education
• Complete Entertainment Business, B.S. by expected
graduation date in 2020
• Complete Innovations & Entrepreneurship, M.S. by
expected graduation date in 2021
Technical Skills
• Learn all the CDFI programs and how to use them
proficiently by Dec, 2020
• Learn Proficiently the NMTC programs by Dec, 2020
• Website building with Wordpress and Elementor -
PP1, Full Sail University, May 2019
Soft Skills
• Writing Formal Business Letters & Emails -
Lynda.com, Dec. 2019
• Product Innovation for Product Managers -
Lynda.com, Dec. 2019
• Join local Inventors Council of Central Florida and
regularly attend monthly events, starting Oct. 2019
• Leading with Innovation - Lynda.com, Dec. 2019

14. Jessie Valiente
You know how people are always looking for a
bigger, better way of doing things? Well, what I
do is identify the problem that needs a solution, or a
product that needs updating, and I will innovate a better solution.
In fact, after developing designs for Electric Vehicles that never
have to stop to charge, I decided it was time to go to Full Sail
University to receive a Formal Education in Innovations and
Entrepreneurship, to learn the industry leading fashion of
innovation in many industries.
“

15. REFERENCES
,11-1011.00 - Chief Executives. (n.d.). Retrieved May 26,
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11-1011.00
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17-3023.01 - Electronics Engineering Technicians. (n.d.).
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Capital Impact Partners Linkedin. (n.d.). Retrieved May
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Future Festival Orlando - Our Best Orlando Innovation
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photo_14974438_growing-gears-gear-icon-gears-
icon-.html
Innovation - Lynda. (n.d.). Retrieved May 26, 2019, from
https://www.lynda.com/search?
q=innovation&f=producttypeid:2
Innovation Summit. (n.d.). Retrieved May 26, 2019, from
https://events.economist.com/events-conferences/
americas/innovation-summit
Inventors Council of Central Florida. (n.d.). Retrieved
May 26, 2019, from https://www.inventcf.com/
Magician Brand Archetype - Kaye Putnam | Psychology
Brand Strategy. (n.d.). Retrieved May 26, 2019, from
https://www.kayeputnam.com/brandality-archetype-
magician/
McGowan, B. (2016, November 17). How IT leaders can
define and drive IT innovation. Retrieved May 26, 2019,
from https://www.cio.com/article/3142322/how-it-
leaders-can-define-and-drive-it-innovation.html
Siegel, S. (n.d.). Sue Siegel's Linkedin Profile. Retrieved
May 26, 2019, from https://www.linkedin.com/in/sue-
siegel/
Ulwick, T., & Ulwick, T. (2018, March 05). 5 Barriers To A
Predictable Innovation Process. Retrieved May 26,
2019, from https://jobs-to-be-done.com/give-your-
innovation-process-the-ultimate-upgrade-