This presentation explores the following components of my personal brand: Identity, Profession, Target Audience, Career Goals, Skills, My Personal Promise, Credentials, Brand Position, and more.

1. PERSONAL BRAND EXPLORATION
Mylan Dockery
Project & Portfolio I: Week 1
JUNE 05, 2023

2. With more than eight years of experience as a
producer and production manager for feature
films and TV, along with being a member of the
Producers Guild of America (P.G.A.) and a
graduate of the Producers Inclusion Initiative
produced by Shondaland and NETFLIX, I
continue to have a passion for storytelling
and finding ways to captivate an audience,
while assembling diverse and collaborative
teams that can collectively work toward a
singular creative vision.
IDENTITY

3. PROFESSION
Potential Job Titles:
• SVP, Development & Production
• Director, Dev. & Production
• Senior Manager, Physical
Production
BRAND ARCHETYPE - showcase
how you go about your work
di
ff
erently than others. Content
should come from archetype quiz
completed during discussion board
activity.
PRODUCTION EXECUTIVE for FILM & TELEVISION

4. HIRING MANAGERS / DECISION MAKERS & COMPANIES
TARGET AUDIENCE
ROB FOX
Outreach Plan:
• Research mutual connections and solidify my reason
for contact.
• LinkedIn and/or introduction by a mutual contact.
• I will do a follow-up via email within 2-3 weeks of our
initial conversation.
EVP, Production, AMC
Studios at AMC Networks
CAROLYN MATHIS
Outreach Plan:
• Review, revise, and complete resume and cover letter.
• Apply (for a job) through the company job portal and
notify through LinkedIn.
• I will follow up by email and through LinkedIn 15 days
after the initial communication/application.
People Operations Chief &
Culture O
ffi
cer at Shondaland
LISA NIEDENTHAL
Outreach Plan:
• Research mutual connections and solidify my reason
for contact.
• LinkedIn and/or introduction by a mutual contact.
• I will do a follow-up via email within 2-3 weeks of our
initial conversation.
Head of Physical Production
at Blumhouse

5. GOALS
Short Term: (Immediately After Graduation, YEAR)
• To continue to freelance work on movies and
television shows as I increase my industry network
connections.
‣ Complete 1-4 feature projects and add six or
more industry connections/relationships within
that timeframe.
Mid Term: (YEAR)
• Take a mid-senior level sta
ff
position at a studio or
major production company.
‣ Land the title of Manager, Senior Manager, or
Director of Physical Production.
Long Term: (YEAR)
• Take a mid-senior level sta
ff
position at a studio or
major production company.
‣ Land the title of Manager, Senior Manager, or
Director of Physical Production.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Negotiation
SOFT
HARD
Novice / Adept / Expert
Management Novice / Adept / Expert
Leadership Novice / Adept / Expert
Microsoft O
ffi
ce Novice / Adept / Expert
Movie Magic Budgeting
SOFT
HARD
Novice / Adept / Expert
Content Development Novice / Adept / Expert
Contract Law / Entertainment
Law
Novice / Adept / Expert
Accounting Novice / Adept / Expert

7. I help entertainment companies captivate and
monetize audiences through innovative and creative
storytelling.
PROMISE

8. CREDENTIALS
Work Experience:
• 8+ Years Feature Film & TV Line
Producer / Production Manager
Education:
• Media Communications, Full Sail
University (2016)
• Entertainment Business, B.S., Full Sail University (Exp. 2023)
Awards:
• Shondaland I Net
fl
ix PRODUCERS
INCLUSION INITIATIVE Graduate
• Producer’s Guild of America (P.G.A.)
Member

9. COMPETITION
SEAN CHARLES
Industry Experience:
• 5+ years as a production coordinator
Education:
• Communication and Media Studies, B.A., Queens
College
• Business Administration and Management, M.B.A.,
Mercy College
Leadership Experience:
• Co-Chair of V.I.B.E. (Vested Interest in Black
Employees) Resource Group at AMC Networks
Skills and Pro
fi
ciencies:
• Broadcasting
• TV Production
• Production Assistance
MYLAN DOCKERY
Overall Online Presence:
• 500+ LinkedIn connections. Banner image customized.
Semi-professionalism of headshot. Poorly detailed
pro
fi
le. No published articles. Active on Instagram.
LinkedIn URL not customized.
• Grade: Poor, 35 out of 100
Industry Experience:
• 7+ years as a line producer / Production
Manager
Education:
• Media Communications, Certi
fi
cate, Full Sail University
• Entertainment Business, B.S., Full Sail University
Leadership Experience:
• Youth Leadership Mobile
• Leadership experience goes here
Skills and Pro
fi
ciencies:
• Line Production
• Film Production
• Organizational Leadership
Overall Online Presence:
• 200+ LinkedIn connections. Banner image customized.
Professional headshot. Very detailed pro
fi
le. 3
published articles. Active on other social media sites.
LinkedIn URL is customized.
• Grade: Above Average, 80 out of 100

10. BRAND POSITION
For NETWORKS, STREAMERS, AND OTHER
ENTERTAINMENT PROVIDERS who NEED TO
GROW NEW AUDIENCES, I provide INNOVATIVE
AND CREATIVE WAYS TO CAPTIVATE AND
MONETIZE AUDIENCES because MY UNIQUE
BLEND OF ENTHUSIASM, PASSION, EXPERIENCE,
EXPERTISE, AND INDUSTRY CONNECTIONS MAKE
ME AN INVALUABLE ASSET TO THE TEAM.
“A MYLAN”

11. NETWORKING &
MARKETING
Industry Events & Organizations
• Hollywood Climate Summit
‣ JUNE 21st - JUNE 24th | LOS ANGELES + VIRTUAL
• ATL Thirsty Thursday
‣ JUNE 22 | ATLANTA
• LPs Who Lunch
‣ JUNE 23 | VIRTUAL
Digital Marketing
• Primary Content: Primary content I will post online will be
articles showing showcasing my knowledge of the
fi
lm & tv
industry and its production. I will mix this with postings of
light encouragement and decompression strategies.
• Primary Tools: LinkedIn and personal/brand website. Once a
week. Articles with images.
• Website: By showcasing my current and previous work while
also publishing information about me, my experience, and my
background. I will also feature articles showcasing me as an
expert in my
fi
eld.

12. PROFESSIONAL DEVELOPMENT
Mentor
• I will seek Film & Television Production Executives.
They will have 15+ years in the entertainment industry -
preferably as a production manager or supervisor now
in an executive production role or head of production
capacity x July 2nd, 2023.
Formal Education
• Entertainment Business, Masters, Full Sail University,
2024
Technical Skills
• Business Storytelling and Brand Development - Full
Sail University, 2024
• Entertainment Business Finance - Full Sail University,
2024
• Entertainment Media Publishing and Distribution - Full
Sail University, 2024
Soft Skills
• Personal Development and Leadership - Full Sail
University, 2024
• Executive Leadership, Full Sail University, 2024
• Project and Team Management - Full Sail University,
2024

13. MYLAN DOCKERY
Do you know how hard it is to sustain your current
audience while trying to add new subscribers? Well,
what I do is captivate and bring about new audiences
through innovative storytelling. In fact, one of my recent
successes is a gripping 2020
fi
lm, The Vanished, that has received loads of attention
and, not surprisingly, reached the number two spot on Net
fl
ix's top ten list before
settling in at number four. The movie has surpassed popular titles like Homefront,
Penguins of Madagascar, and We Can Be Heroes. In addition, the
fi
lm amassed 195
million minutes viewing threshold in one week (January 2021) on Net
fl
ix, as reported by
global marketing research
fi
rm Nielsen.
“

14. REFERENCES
LinkedIn: Log In or Sign Up. (n.d.). LinkedIn. https://
www.linkedin.com/
Produced By . . . (n.d.). Produced By . . . https://
www.producedbym2.com
Who We Are. (n.d.). Who We Are – AMC Networks Inc. https://
www.amcnetworks.com/who-we-are/
SVP, Production. (2023, June 2). SVP, Production | Job O
ff
er
Media Match USA. https://www.media-match.com/usa/
current/svp-production-job-25450582?rf=jb
about shondaland - Shondaland. (2020, September 30).
Shondaland - Shondaland Is the Global Multi-media
Storytelling Company Founded by Shonda Rhimes. The Brand
Website Is Where You Can Learn More About the Company’s
Content Divisions, Business Partnerships, Recent News and
Employment Opportunities. https://
www.shondalandmedia.com/about-us