This document provides reader profiles for three different magazines: The NME reader profile describes the typical reader as a 24% female and 6% male with a median age of 23. 34% are students who are influential when it comes to mobile phone choices and obsessed with music. The Q reader profile has a median age of 34, with 70% employed. The Billboard reader profile describes the typical reader as having a median age of early 15-25, with 68% being college graduates and an average income of over £212k. The gender is described as unisex.

1. Reader Profile

2. A set of criteria of an average reader of the
magazine produced by the publishers and
sent out so companies to attract them to
advertise in the magazine. A reader profile
can include the average age, income and
interests of the typical reader so that the
adverts inside the magazine are suited to
them.

3. NME Reader Profile
(as of 2009)
6% male
24% female
Median age 23
34% student
Influential when
it comes to mobiles.
Twice as likely
to advise on mobile
choices.
Obsessed with music.
Rely on editorials and
ads to keep up. This
knowledge then makes
them music authority in
their peer group
Enjoy watching films
both in the cinema and
at home. Buy more
DVDs each month
that the national
average.

4. Q Reader Profile
Median Age 34
70% employed
Chris is 29 years old and lives in Leeds. Music is more
important to him than anything else. It’s at the
centre of his social life. It soundtracks all the best
moments in his life. It’s his identity, his social
currency and his world.
Chris lives for gigs, festivals and those electrifying
moments of togetherness that only music can
provide. He is the one who sorts out gig tickets for
his
friends, turns them on to new bands and sets up the
big festival weekend.
Chris works in a professional job and finally has the
money and time to indulge his music habit to the full.
He lives with a partner (no kids, yet) who is similarly
music mad. He is “discovering quality” in all areas,
from sound
systems to deluxe reissues to cars, travel and clothes.
Chris loves technology – he was first with the iPod,
iPhone, iPad and now streaming music services. He
downloads music but still prefers to own CDs. And he
spends more on music than anything else: a big gig
every week or so, six albums a month plus a Spotify
subscription and countless on-the-go downloads.

5. Billboard Reader Profile
68% college graduates
Average income £212k+
Median age early 15-25
Gender unisex