2. Avicii – Aviciis most popular kind of target audience are female
aged from 18 -24 years. They are mostly from Scotland and of a
social grade C2DE. The most common profession was advertising
and marketing and are on the right side of politics. They has a fun,
outgoing lifestyle and personality and enjoy listening to music,
similar to Avicii. They consume most ancillaries through
magazines and social media. They like Avicii because he is
attractive and outgoing, this is showing through his videos which
are mostly of him performing. They enjoy shows such as Glee,
which shows they are loving.
Deadmau5 – Deadmau5 target audience was mostly men ages 18-24
from London and Brighton and of a high social grade ABC1. They are
mostly on the left side of politics and most are engineers. This shows
that they live a quirky and wacky lifestyle, as London and Brighton
are know to be ‘Indie’ towns. Hence why they like Deadmau5s music.
They are more interested in his music and are quirky/wacky which
would be the main reason why Deadmau5 uses performance and
conceptual videos to draw away from a narrative. They would mostly
consume his ancillaries through social media .
Tiesto – Tiestos main target audience was also men but aged 25-39, living
in central Scotland of a social class, C2DE. They are shifted towards the
right side of politics and have professions in Information Technology.
They enjoy shows such as Top Gear, which shows they are quite laid back
and have a sense of humor. They would mostly consume ancillaries
through social media and Television. They enjoy Tiestos music, not his
appearance, hence why Tiesto uses performance music videos.
