Assignment 44 of our media blog for our a level.

1. Explanation Extension Compare to real
artists’ TA
Age The target audience for our
music video will be 16-25
year olds. This is because our
previous research shows that
they are the most common
consumers of the EDM genre
as they like to party the
most.
Mainstream DJs, such as
David Guetta will have a
slightly larger and wider
audience due to their
popularity. Their target
audiences could have ages of
12-35 years old.
Gender A mixture of men and
women consume EDM music
and enjoy it.
Mainstream DJs such as
Marshmello will also have a
mixture of men and women
as this is a popular genre for
both sexes due to the nature
of the music.
Ethnicity Multicultural – mostly white,
westernised people. Black
people tend to listen to
rap/grime music. However,
this is a minority. It is a
mainstream artist so is
listened to around the world.
This will be multicultural due
to the popularity of the
music produced by artists
such as David Guetta and
Marshmello. Having said that
mostly white westernised
people are most likely to
listen to this genre.
Profession/Role Students studying at higher
education or at university.
Some apprentices also enjoy
this type of music.
Students and adults
Social Class BC1C2 – These are the most
common class of people that
listen to the music. This is
because most people of this
class are the type of people
to go partying and to raves.
BC1C2D1 – D1 people would
listen to DJs, such as David
Guetta or Tiesto because
they play on the radio so are
heard by a wide
demographic.
Social Group Outgoing people who like to
party frequently with their
friends and socialise by going
to concerts/raves of DJs.
The social group would be
the same as our music video
as this type of music attracts
people who are outgoing and
love partying.