Stefani Patterson is an automotive digital advertising and data expert with over 8 years of experience in the automotive industry. She has held director level positions managing digital marketing, sales, and strategic planning. Patterson has a proven track record of growing revenue, improving ROI, and implementing key performance indicators. She is proficient in digital advertising, data analysis, and developing client relationships.
Dynamic career with success designing and implementing effective procedures to improve the efficiency of daily operations, developing and deploying strategic sales/marketing plans and achieving record breaking increases in profits and productivity.
Dynamic career with success designing and implementing effective procedures to improve the efficiency of daily operations, developing and deploying strategic sales/marketing plans and achieving record breaking increases in profits and productivity.
Dynamic career with success designing and implementing effective procedures to improve the efficiency of daily operations, developing and deploying strategic sales/marketing plans and achieving record breaking increases in profits and productivity.
Dynamic career with success designing and implementing effective procedures to improve the efficiency of daily operations, developing and deploying strategic sales/marketing plans and achieving record breaking increases in profits and productivity.
With the recent relocation of my husband to Arizona, I am currently in search of a new position in the Phoenix area. I have a background in Technical Training/Support, Sales, Sales Management, Production Hardware/Software Solutions (Canon), and Project Management. My resume is attached . Best Regards, Lynnanne Phillips 616-291-2532.
With the recent relocation of my husband to Arizona, I am currently in search of a new position in the Phoenix area. I have a background in Technical Training/Support, Sales, Sales Management, Production Hardware/Software Solutions (Canon), and Project Management. My resume is attached . Best Regards, Lynnanne Phillips 616-291-2532.
Innovative strategist and business development champion with a history of leading business transformations. Top-Performing Business Development Champion, Partnership Leader and Revenue Generator with an enviable track record marketing products, applications and technologies across diverse industries. Articulate communicator with superb analytical skills and strong qualifications in strategic planning, competitive positioning and strategic account development. Successful In the conceptualization and execution of business plans and programs that expand market share and enhance profit margins. Extensive experience in change management, team development, startup and turnaround operations.
1. STEFANI PATTERSON
STEFANI.PATTERSON@GMAIL.COM 904.612.7081 I LINKEDIN.COM/STEFANI
AUTOMOTIVE DIGITAL ADVERTISING EXPERT | ALL THINGS DIGITAL | ALL THINGS DATA
8 Years Automotive Experience • Director of Strategic Planning for Digital Marketing Success •
Data Management and ROI Analysis Presented at C Level • Professional in Appearance and
Presentation • Eager Learning Skills and Exceptionally Coachable • Composed and Productive in
High Stress and Fast-Paced Environments • Excellent Ability to Cultivate New Relationships and
Grow Networking • Bilingual: Spanish
Inventory Management aligned with KPIs Brand Management Across Multiple Mediums
Vendor Coordination, Relations & Negotiations Reputation and Social Management
Budget Management and ROI Analysis Employee Training, Development & Leadership
PROFESSIONAL EXPERIENCE
Transparency AI Feb 2016- Nov 2016
Sr. Director of Sales, Delray Beach, FL
§ Managed & Grew Automotive Business Across the US by 25+ new accounts and over $110k in
Online Display Media
§ Assisted in Launch of New Key Performance Indicators for overall profitable growth and
database management
§ Changed client’s perception of ROI & Attribution leading to increased profitability for the client and
increased sales for Transparency
Braman Management Association July 2014- Jan 2016
Digital Sales and Marketing Director (23 Franchises), Miami, FL 2014–2016
§ Manage and Report “all things digital” to Mr. Braman aligning with overall sales goals
§ Launched new standard of KPIs for Digital increasing overall reputation and online
presence
§ Implemented Google Analytics Reporting Tool across the board-- presenting areas of
improvement & opportunity from a single platform to both the General Managers along with
Braman Management monthly
§ Assisted in sales and profitability growth through a strong focus on enhancing customer
experience, online merchandising, consistent branding, efficient investments, and teamwork.
Cars.com Feb 09–Jan 14
Promoted rapidly through a series of increasingly responsible revenue and management positions
based on strong understanding of product, sales success, team building, and team leadership
performance.
Digital Media Senior Consultant, Jacksonville, FL Jan 2014-July 2014
Digital Media Regional Consultant, Denver CO Dec 2012-Jan 2014
§ Net Revenue for Year: $103,000
2. § First Sales Associate to sell over 100k net in one year in Cars.com history generating over 1.2
million in annual revenue
§ 2013 Revenue Leader Award, MVP Regional Award, Special Offers Award, Challenger Award
§ Implemented Service Process for Team West to improve retention and increase sell thru
§ Adopted the “Challenger Sale Approach”-Trained and coached sales representatives across the
country to adopt this method
§ Managed and Coached Cars.com Regional Sales Team
§ Identified Skill, Engagement, Coach ability Gap (SEC)
Major Account Executive, Jacksonville, FL June 2011- Dec 2012
§ Renewed and managed one of the largest dealer group contracts in Cars.com history: Asbury
Automotive.
§ Doubled Asbury’s monthly spend from May 2011 ($90,000) to Oct 2012 ($192,000)
§ Increased contractual yearly spend by 20% at renewal date, May 1, 2012
§ Accomplished revenue increase, an additional 13%, from 170k to 192k during May 2012 to
October 2012
§ Lead initiative that changed client’s perception of Cars.com from a vendor to a partner
§ Implemented a nationwide proven process to increase service and communication
§ Designed and assembled communication for direct/affiliate markets
§ Implemented standardized document that improved communication and process
Key Account Manager, Jacksonville FL Jan 2011-May 2011
§ In just 6 months, achieved and maintained $36,113 Net Revenue
§ Record Sales in the month of May 2011 of $22,037
§ Managed ALL dealer groups in Jacksonville
§ Implemented standard service document leading to incremental revenue increase:
§ Trained and Coached New Field Sales Managers via One on One Ride Alones
§ Worked closely with Regional Sales Manager for continued success and market strategy
Field Sales Manager, Jacksonville, FL 2009–2011
§ Recipient of 2010 inaugural Service Excellence Award
§ 2009 Golden Glove Southeast Winner
§ Elected member of Purple Pride Leadership Team
§ Increased Revenue YTD $20,000
§ Increased NLP Product sell through with current customers 80-100%
EDUCATION
Bachelor of Business Administration, 2008 • Southern Wesleyan University, SC
TECHNOLOGY SKILLS
Proficient in Excel, Word, Power Point. Expert Ability to Analyze Google Analytics and Reporting Tools.