Barbara Basquill has experience in various areas of digital marketing including marketing program planning and strategy, social media, search engine optimization, campaign management, analytics and reporting, content creation, user experience design, and budgeting and ROI analysis. She has skills in tools like Eloqua, SalesForce, Google Analytics, and various marketing channels including search, social media, email, and paid advertising.

1. Digital Marketing
Performed by Barbara Basquill
Marketing
Program Marketing
Planning and Strategy
New Product Launches
Search Engine Marketing
Social Media (Ambassador Certification)
Search Engine Optimization
CRM Management
Campaigns
Landing Pages
Banner Ads
White Papers
Case Studies
e‐Books
Press Releases
Blog Articles
E‐mails
Newsletters
Link Building
Events
Webinars
Videos
Data Analysis & Tools
Eloqua 10
SalesForce
Google Analytics
Unica
Evergage
SiteCatalyst
Lead Scoring
SEO/SEM/SMM/PPC
Tracking Code Assignment & Reporting
Channel Performance Analysis
A/B Testing
E‐Content
Copywriting
Landing Page
Social Media
E‐mail Composition
Social Media
Advertising
Direct Mail
Product Brochures & Guides
Annual Reports
Article/Newsletters
Press Releases
Speech/Scripts
E‐Commerce
Uniformity & Usability
Search Engine Optimization
Channel Optimization
Customer Experience
Persona Messaging
Customer/Buyer Journey Mapping
Architecture / Design
Navigation Structures
User Experience
Content Quality Assurance
Data Quality Assurance
Meta Tag Assignment
Branding
HTML Components
Program Development
Partner & Alliance
Incentive Programs
Demand Generation
Brand
Social Media
Paid
Digital Data
Product
Solutions
Budgeting & ROI Analysis
Budget Planning
Media Advertising Reporting
Performance Reporting
ROI Analysis