Dave.Kennedy Resume.2010
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Dave Kennedy has over 15 years of experience in marketing, business development, and project management. He has a proven track record of developing strategies to improve business processes, manage projects under tight deadlines and budgets, collaborate across departments, generate leads, expand businesses, increase customer satisfaction, build effective teams, and solve problems. He currently works as a Data Operations Manager where he oversees data initiatives and provides consulting and administration for a Salesforce platform.
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- 1. 755 14th Ave. Apt. 506 831-588-5738- Cell Phone Santa Cruz CA 95062 Dave.Kennedy@inbox.com Dave Kennedy A marketing professional with extensive experience leading, planning, managing Summary and executing a broad range of initiatives in fast-paced start-up environments. Major strengths in developing business process improvement initiatives, managing multiple projects under tight deadlines and within budget, departmental collaboration, lead generation, business expansion, customer satisfaction, team building, leadership, and problem solving. Experien Sept 2008 – Present Pipeline (www.pipelinenow.com) Campbell, CA ce Data Operations Manager o Oversee all data centric company initiatives o Provide SFDC Consulting and Administration o Build and manage the Internal Sales & Marketing Database o Develop business processes that allow full collaboration of Lead Generation, Marketing, & Sales Teams within a centralized CRM Platform o Create blueprints for SFDC / CRM evolution, sales process flow charts, system documentation, training presentations, user guides, and knowledge transfer documents o Provide sets of recommendations and best practices to optimize lead conversion and streamline process o Enforce high user adoption and end user applications efficiencies o Analyze Sales and Marketing efforts through reports and dashboards, and conduct business process review sessions with the applicable business owners June 2006 - Present Pipeline (www.pipelinenow.com) Campbell, CA Account Manager o Build and fostered strong client relationships o Adopt client goals, focus on proper campaign setup, provide consistent communication, set accurate expectations, & deliver on what is promised o Focus on database management, information tracking, profiling, ROI and sales pipeline o Provide strategic marketing recommendations based on years of experience in the industry, working with various clients within various industries o Form strategic partnerships with vendors to ensure quality and correct order completion o Coordinate, manage, and execute direct mail, email, telemarketing, corporate brochure, logo design, identity collateral, product packaging, trade show displays, and partner programs campaigns Dec 05 – June 06 International Aquatic Trades Santa Cruz, CA Director of Sales o Managed and directed sales and account management team o Developed strategic marketing plans to expand sales areas for product distribution, resulting in a 62% increase in new account sales o Implemented CRM and drove total sales up 17% o Automated operations to increase productivity o Maintained accurate inventory records on all current accounts Educatio 2006 C.S.U. Monterey Bay Monterey, CA n Bachelors Degree in Business Management Emphasis in Entrepreneurship