Robert Bernstein is an innovative IT professional with over 20 years of experience in sales and marketing roles within the data storage industry. He has a proven track record of growing sales territories, developing new markets and maintaining strong customer relationships. His resume highlights roles at Sphere 3D, Drobo, LaCie and other companies where he consistently exceeded sales goals and grew business with major resellers like PC Connection, SHI, and CDW.

1. Robert A. Bernstein
17 Merlin Street
Framingham, MA 01701
508-494-2872
rbernstein11@verizon.net
Summary
Innovative IT professional with outstanding record of success developing new markets and contacts
while maintaining strong long-term relationships with existing customers. Motivated self-starter with
excellent time-management skills and the ability to contribute substantially with minimal supervision,
and establish excellent working relationships with clients, sales staff, and end-user customers.
Extremely skilled and experienced in planning and managing diverse sales and marketing activities
including growing a sales territory, accurate forecasting and pipeline management, quota attainment,
developing and giving sales presentations, sales negotiations and deal closing.
Work Experience
Sphere 3D/Overland Storage/Tandberg Data, San Jose, CA. Data Storage And Virtualization
Manufacturer
Northeast Channel Manager, DMR East and Canada. April 2012 – January 2016
§ Directed all aspects of company business at PC Connection (including MoreDirect), SHI and
B&H Photo Video, including day-to-day product calls and deal registrations, from inception
through close, utilizing SalesForce Customer Relationship Management software.
§ Developed quarterly business plans and marketing activities with Product Managers including
product showcases, trainings and launches, as well as web site maintenance.
§ Made weekly on-site visits to PC Connection offices to assist Technical Sales Specialists and
Account Managers qualify and close storage opportunities. Participated in end-user customer
conference calls to identify customer needs and recommend solutions to solve storage
challenges.
§ Instrumental in driving 61% sales growth year-over-year at PC Connection in the Storage
category including NAS (Network Attached Storage), SAN (Storage Area Network), and Tape
Backup.
§ Grew SHI sales 56% year-over-year through Advanced Solution Group, Account Manager, and
end-user customer engagement.
Drobo, Inc./Data Robotics, San Jose, CA. Data Storage Manufacturer
Channel Manager, U.S. and Canada. 2008 to 2012
§ Managed strategic national accounts for Eastern US and Canada including CDW,
PC Connection, Micro Center, B&H Photo, Tiger Direct, J&R Computer, and Adorama.
§ Contributed 8.5% in sales to company worldwide sales goal in 2011.
§ Coordinated all product marketing and sales promotion activities in print and on websites.
§ Monitored product inventory levels and coordinated purchases through distributors to assure
consistent supply.
§ Conducted on-site visits to reseller partners throughout the U.S. and Canada, trained sales staff
and met with buyers and high-level executives to facilitate business growth.

2. Robert A. Bernstein, page 2
rbernstein11@verizon.net
§ At national trade shows, represented company and prospected for new business.
Business Development Manager, Eastern U.S. and Eastern Canada. 2007-2008
§ Created and developed sales channel for company with Value-Added Resellers and Direct-
Market Reseller partners in the US and Canada.
§ Leveraged prior industry relationships to develop sales channel for company products.
LaCie, Ltd., Hillsboro, OR. Data Storage Integrator
National Accounts Manager, 2002 – 2007
§ Responsible for five outside sales representatives, accompanying them on quarterly customer
visits and assisting with business development, customer challenges, and large opportunity
bids.
§ Assisted territory managers with attaining and exceeding sales goals, and mentoring the team
to become more effective sales professionals.
New England Regional Accounts Manager, 1999 – 2002
§ Managed catalog advertising and web sites for key accounts including PC Connection, Tech
Depot, and Staples, as well as over 30 regional Value-Added Resellers.
§ Grew Strategic Account sales more than 25% year over year.
PrimeSource, Inc., Hingham, MA. Graphic Arts and Pre-Press Reseller
Sales Manager, Systems Group, New England Region, 1998 – 1999
§ Managed sales activities of workstations, calibrated displays and imagesetters to printing,
publishing, and graphic arts customers throughout New England.
§ Worked jointly with Supply Representatives to service existing accounts and develop new
business for both hardware and printing supplies.
Micro Plus, Inc., Marlborough, MA. Manufacturers Representatives
Product Specialist/Graphic Arts and Pre-Press Products, 1996 – 1998
§ Was primary point of contact with manufacturers such as Umax, SuperMac, and DayStar.
§ Expanded dealer base and managed MDF (market development funds) and co-op advertising at
accounts including PC Connection and Staples.
§ Represented national manufacturers at industry trade-shows such as MacWorld Expo and
Seybold Seminars.
§ Created marketing materials for both resellers and in-house use.
Spirit Technologies/Spin Peripherals, Marlborough, MA. Data Storage Integrator
Eastern Region Accounts Manager, 1995 – 1996
§ Managed over 70 reseller accounts, 6 Manufacturers Representative firms, and 2 OEM (original
equipment manufacturer) accounts
Education
University of Connecticut, Storrs, CT. Bachelor of Science, Business Administration
Sandler Sales Institute President’s Club