Today every company is utilizing social media. At the same time, most companies are disappointed with their results. In this fun and interactive session, Jeff DeHaven, digital marketing director at Blue Thumb, will reveal the most important practices missed by most businesses. You'll walk away with ideas for immediate action you can take to make an impact with your social media platforms.

1. WELCOME,
WE LL BEGIN SHORTLY! ,

2. CONTENT MARKETING
PRACTICES THAT MOST
BUSINESSES IGNORE,
BUT SHOULDN T
Jeff DeHaven - Digital Marketing Director
#bluethumb
SOCIAL MEDIA
bluethumbdigital.com
,

3. A LITTLE ABOUT ME. . .
#bluethumb
• Now 30-years old
• Saginaw resident/Midland native
• Married to a beautiful teacher
• 5-year old princess
• 1-year old dachshund named “Mac”
• Digital marketing director @ Blue Thumb
• President of #SMCGLB & VP of #SMAMi
• Wedding sponsored via social media
• Addicted to Starbucks, Red Bull, Verizon & Apple

4. #bluethumb
• What is Content Marketing?
• How to create it?
• How we ignore it?
• Q&A
• Ways to reach me
OUR TALK

5. CONTENT MARKETING
Marketing technique of creating and
distributing valuable, relevant and
#bluethumb
consistent content to attract
and acquire a clearly defined audience
with the objective of driving
profitable customer action.
“
”

6. CONTENT GETS OUT
#bluethumb
• What is our largest distributor?
• SOCIAL MEDIA
• 10x12 = 120 unique pieces of content
• Interaction drives the reach

7. YOU HAVE TO CUSTMIZE
#bluethumb

8. #bluethumb
SAMPLE OF FB ADS

9. #bluethumb
WHEN CREATING
• Think about your uniqueness
• What will get reaction(s) from audience
• Visually get your message across
• The power of the story
• Natural imagery

10. #bluethumb
VISUAL MESSAGE

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ATTENTION SPAN

12. HOW TO CREATE CONTENT
#bluethumb

13. ATTENTION GRABBER
#bluethumb

14. #bluethumb
HELPFUL TIPS

15. NATURAL IMAGINRY
#bluethumb

16. #bluethumb
ANNOUCEMENTS

17. #bluethumb
TEASERS

18. #bluethumb
LINK POST

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THEN & NOW

20. #bluethumb
UPDATE WEBSITE

21. #bluethumb
SOLUTION

22. #bluethumb
HOW WE IGNORE IT

23. #bluethumb
TAGGING

24. #bluethumb
HASHTAG

25. #bluethumb
FACEBOOK OFFERS
• 727 page fans
• Over 286 shares
• Over 1,792 claims
• TOTAL REACH: 73,248
• Only $60 bucks

26. #bluethumb
FACEBOOK EVENTS
• 567 attending
• Reached to over 617
• Over 1,000 kids show
• Takes literally 4 mins.
• TOTALLY FREE!

27. CREATE CAMPAIGNS
#bluethumb

28. MAKING IT A BIG DEAL
#bluethumb

29. HOW WE LOOK AT SOCIAL
#bluethumb

30. #bluethumb
RECAP
• Implement what we’ve discussed NOW!
• Get your team involved
• Take or ask for photos
• Write short postings
• Complete/update page
• Monitor your page
• Find YOUR uniqueness & blow it up
• Stay in the known

31. #bluethumb
• mashable.com
RESOURCES
• socialmediaexaminar.com
• jonloomer.com
• socialpros.podbean.com
• hashtagify.com
• smcgreatlakes.com

32. #bluethumb
QUESTIONS?

33. REACH ME ANYTIME!
Jeff DeHaven
jeff@bluethumbdigital.com
bluethumbdigital.com
989.430.3009
facebook.com/jeffdehaven
@jeffdehaven