Julie Goldman, founder and CEO of The Original Runner Company, gave a presentation about conquering long sales cycles. She discussed how collecting data on prospective clients is key to understanding their needs. Her company uses web forms integrated with their CRM to start the long sales cycle and gather this data. Regular follow-up is also important, as the money is in following up multiple times with leads to keep their interest and work towards smaller wins that lead to a sale. Marketing automation and follow-ups are critical for managing high volumes of leads and inquiries during long sales cycles.
Content strategies to engage your audiencenstaylor
social media. We will present tools and tactics to help build engaging content strategies to build a digital profile
on-line and how that influences people and search engines.
Patrick Biddescombe - Using Inbound to Source, Interview and Hire TalentINBOUND
This document outlines how to use inbound methodology to find and hire new talent. It discusses traditional recruiting no longer working and introduces passive, inbound and social recruiting. It recommends creating a talent acquisition funnel and applicant personas. Developing a culture code to identify ideal employees is also suggested. The inbound recruitment process involves top, middle and bottom of the funnel strategies like referrals, interviews and onboarding. Key takeaways include leveraging inbound recruiting, developing a candidate persona and culture code, and creating application and onboarding processes.
Content Marketing for Entrepreneurs: How to get Web Traffic, Leads and Fame o...Salma Jafri
How entrepreneurs can use authentic organic content-based marketing to attract a targeted audience and build their fame platform without spending any money on advertising or promotion.
The role of a web design company is to design and produce websites for businesses and clients. Web design can be time consuming as a lot of work goes into designing each individual page. A web design company is in charge of webpage layout, content production and graphic design. Websites are produced using HTML and web designers produce these websites using specific HMTL tags that best describe the content that will feature on that page.
This document discusses social media marketing and provides success stories of businesses that benefited from social media. It promotes a free one hour consultation for attendees and outlines the services provided, including building websites, social media training, and email marketing. It also provides tips on using LinkedIn, such as setting up a profile and business page, finding connections, joining groups, and dos and don'ts. Examples are given of local businesses that attracted new clients, sales, and deals through social media interactions.
Mike Lieberman - How To Grow the Hell Out Of Your AgencyINBOUND
The document provides 11.5 upgrades that marketing agencies can make to grow their business. It recommends hiring a new team member, committing fully to inbound marketing, and improving marketing strategy deliverables. It also suggests firing the worst client, pulsing engagements more quickly, creating a defined sales process, telling an inspiring story, focusing only on activities that generate leads, raising prices, getting intimate with key metrics, and asking for help from experts. The overall message is that agencies need to make strategic, operations, sales, financial, and process upgrades to drive sustainable growth.
The Incredible Power Of The "Like”
Reaching YOUR Hungry Market - Facebook "Fan Pages"
Connect With The People Your Customers Know And Trust & Your Business Will Explode!!!
You WILL Grow Your Business Exponentially Every Month!
Julie Goldman, founder and CEO of The Original Runner Company, gave a presentation about conquering long sales cycles. She discussed how collecting data on prospective clients is key to understanding their needs. Her company uses web forms integrated with their CRM to start the long sales cycle and gather this data. Regular follow-up is also important, as the money is in following up multiple times with leads to keep their interest and work towards smaller wins that lead to a sale. Marketing automation and follow-ups are critical for managing high volumes of leads and inquiries during long sales cycles.
Content strategies to engage your audiencenstaylor
social media. We will present tools and tactics to help build engaging content strategies to build a digital profile
on-line and how that influences people and search engines.
Patrick Biddescombe - Using Inbound to Source, Interview and Hire TalentINBOUND
This document outlines how to use inbound methodology to find and hire new talent. It discusses traditional recruiting no longer working and introduces passive, inbound and social recruiting. It recommends creating a talent acquisition funnel and applicant personas. Developing a culture code to identify ideal employees is also suggested. The inbound recruitment process involves top, middle and bottom of the funnel strategies like referrals, interviews and onboarding. Key takeaways include leveraging inbound recruiting, developing a candidate persona and culture code, and creating application and onboarding processes.
Content Marketing for Entrepreneurs: How to get Web Traffic, Leads and Fame o...Salma Jafri
How entrepreneurs can use authentic organic content-based marketing to attract a targeted audience and build their fame platform without spending any money on advertising or promotion.
The role of a web design company is to design and produce websites for businesses and clients. Web design can be time consuming as a lot of work goes into designing each individual page. A web design company is in charge of webpage layout, content production and graphic design. Websites are produced using HTML and web designers produce these websites using specific HMTL tags that best describe the content that will feature on that page.
This document discusses social media marketing and provides success stories of businesses that benefited from social media. It promotes a free one hour consultation for attendees and outlines the services provided, including building websites, social media training, and email marketing. It also provides tips on using LinkedIn, such as setting up a profile and business page, finding connections, joining groups, and dos and don'ts. Examples are given of local businesses that attracted new clients, sales, and deals through social media interactions.
Mike Lieberman - How To Grow the Hell Out Of Your AgencyINBOUND
The document provides 11.5 upgrades that marketing agencies can make to grow their business. It recommends hiring a new team member, committing fully to inbound marketing, and improving marketing strategy deliverables. It also suggests firing the worst client, pulsing engagements more quickly, creating a defined sales process, telling an inspiring story, focusing only on activities that generate leads, raising prices, getting intimate with key metrics, and asking for help from experts. The overall message is that agencies need to make strategic, operations, sales, financial, and process upgrades to drive sustainable growth.
The Incredible Power Of The "Like”
Reaching YOUR Hungry Market - Facebook "Fan Pages"
Connect With The People Your Customers Know And Trust & Your Business Will Explode!!!
You WILL Grow Your Business Exponentially Every Month!
This document discusses how company culture can be leveraged as a competitive advantage to win new business. It covers four main topics: 1) Why culture is the biggest asset an agency has; 2) Why culture cannot be ignored; 3) How one company built their culture; and 4) How to leverage culture to attract more and better clients. The overall message is that developing a strong, authentic culture centered around values like innovation, relationships and effectiveness can help an agency stand out from competitors and better connect with potential clients throughout the sales process.
HubSpot's David Weinhaus gave a special presentation to the Austin HubSpot User Group on how marketing can use simple sales enablement solutions to give sales the support they need.
Clodagh Higgins - The Secrets to a Profitable Inbound Agency Retainer ModelINBOUND
The document outlines a new retainer model for inbound marketing agencies to use when working with clients. It proposes moving away from the current model of low-quality leads, pitches, and proposals to a step-by-step model where clients start with free resources like ebooks and assessments. They can then opt to try services like thought leadership, a paid assessment, or a strategy session. Further engagement involves group work, workshops, a 6-week strategy, or a 3-month pilot program. The goal is for clients to ultimately hire the agency for a 6 or 12-month full implementation, providing more profitable work and fewer problematic clients than the current model.
How Every Media Company Can Drive Revenue with Ecommerce PromotionsUpland Second Street
This document summarizes an ecommerce promotions webinar. It discusses various types of promotion models like daily deals, weekly offers, progressive discount stores, cards, theme weeks, and exclusive offers. Case studies are provided of different companies that have used these models. The webinar speakers then discuss tools for success, such as contest and sales planning. Attendees are encouraged to build a franchise around local ecommerce promotions using the right mix of models to achieve revenue goals while maintaining deal quality.
This document provides a step-by-step tutorial for listing a business in the Google Places local search listings. It explains that traditional advertising is declining while online searches are rising, making Google Places listings important. It outlines the three key places businesses appear in Google searches and focuses on free local business results. The tutorial then guides the reader through claiming an existing listing or adding a new one, filling out details, validating the listing, and optimizing the listing over time. It stresses the importance of reviews, social media profiles, and website optimization.
This document introduces a website promotion service that can help drive relevant visitors to websites. It notes that while about 30,000 new websites are created each week, 95% will never make money because their owners fail to promote them. The service promises to generate a consistent flow of visitors to clients' sites using proven marketing methods without clients having to spend weeks experimenting with different approaches. It provides an example of a client who spent $1200 a month on self-promotion but only got 414 visitors, whereas spending $549 with this service could have delivered over 40,000 potential customers.
Through digital marketing, this company promotes products and services online to reach large audiences. They offer SEO, social media optimization, link building, and brand awareness services to help businesses increase online visibility and sales. Their process involves search engine optimization, e-commerce marketing, paid advertising campaigns, website development, and social media management to drive traffic and promote products to new customers.
The document introduces Hoshaw & Associates and Weichert real estate companies, highlighting the exciting and rewarding career opportunities in real estate. Real estate is described as a lucrative and flexible career that provides continuous learning opportunities and the potential for unlimited earnings. Weichert offers new agents training, marketing support, lead generation technologies, and a team environment to help agents succeed.
How to consistanly get customers & keep them coming back for morePaula Hemmings
The document outlines an agenda for a marketing training session hosted by Kick Ass Marketing. The agenda includes defining a target audience, lead generation, sales processes, pricing, time management, and selecting key marketing activities. Attendees are encouraged to brainstorm their target audiences, sales processes, and lead generation tactics. The training also covers how to increase prices, set boundaries for personal time, and prioritize important work. Finally, participants are invited to future networking events and a discovery session.
Take your business to the next level with our website design service in Albury. Tell Media is a renowned Web Design company with a team of creative designers. Visit here: https://bit.ly/2XV6UbD
Agent Quest Best Possible Advice for Launching Your Real Estate Career from T...Royal LePage Wolstencroft
You are about to embark on an AGENT QUEST! You’ve chosen an AWESOME industry and I personally welcome you and wish you endless success as YOU choose to define that. Enclosed in this free ezine is THE BEST ADVICE from some of Real Estate’s TOP industry leaders from all over North America; different markets; different roles and different brands but you’ll notice some similar themes and decades of experience and wisdom. It is my personal mission to empower newer agents and my hope is that the wisdom shared here will help streamline your business and move you forward seamlessly!
Calgary google partners event with adster creativeDavid Forster
This document outlines Adster Creative's 6 step process for digital marketing success. The steps include: 1) Defining customer goals, 2) Developing an analysis and strategy, 3) Implementing and optimizing campaigns, 4) Ongoing online promotion, 5) Analyzing results and refining efforts, and 6) Providing consulting and mentoring. An example case study is provided of working with a renovation company to generate leads through paid search and an optimized website and online presence. The value of professional assistance is emphasized for developing an effective strategy, implementation, ongoing optimization, measurement, and long-term growth.
This presentation shares the tools all websites need to engage, intrigue, educate, inform, interact and close sales on any website. Do you have these 10 tools? How many sales are you missing because you don\'t have all the website tools you should have?
socialbutterfly is a an independently owned company that aims to provide affordable and simple digital marketing solutions to small women owned businesses and startups in Dubai. Our goal is to build entrepreneur dreams by following our own. We believe your success is our success which is why our motto is "I am because you are".
The document discusses strategies for generating new customers and prospects. It covers topics like cold calling, referrals, networking, and the sales cycle. Various tools and strategies are presented for each stage of the marketing funnel, from awareness to conversion. Key recommendations include asking for referrals, using social media and content marketing, and focusing on providing exceptional customer service at every stage.
The Secrets of Net Negative Churn: Customer Advocacysaastr
Nick Mehta (CEO, Gainsight) moderates this panel with Catherine Blackmore (GVP Customer Success, Oracle Marketing Cloud), Maria Pergolino (Senior VP Marketing, Apttus), and Emilia D'Anzica (VP Customer Engagement, WalkMe) on how to turn customers into advocates and why having a referenceable customer is more important than just making a sale.
We had an awesome HubSpot Users Group event on the 18th. Two awesome presentations about email marketing and marketing automation. Enjoy the decks and put some of this to good use in your business.
This document discusses how company culture can be leveraged as a competitive advantage to win new business. It covers four main topics: 1) Why culture is the biggest asset an agency has; 2) Why culture cannot be ignored; 3) How one company built their culture; and 4) How to leverage culture to attract more and better clients. The overall message is that developing a strong, authentic culture centered around values like innovation, relationships and effectiveness can help an agency stand out from competitors and better connect with potential clients throughout the sales process.
HubSpot's David Weinhaus gave a special presentation to the Austin HubSpot User Group on how marketing can use simple sales enablement solutions to give sales the support they need.
Clodagh Higgins - The Secrets to a Profitable Inbound Agency Retainer ModelINBOUND
The document outlines a new retainer model for inbound marketing agencies to use when working with clients. It proposes moving away from the current model of low-quality leads, pitches, and proposals to a step-by-step model where clients start with free resources like ebooks and assessments. They can then opt to try services like thought leadership, a paid assessment, or a strategy session. Further engagement involves group work, workshops, a 6-week strategy, or a 3-month pilot program. The goal is for clients to ultimately hire the agency for a 6 or 12-month full implementation, providing more profitable work and fewer problematic clients than the current model.
How Every Media Company Can Drive Revenue with Ecommerce PromotionsUpland Second Street
This document summarizes an ecommerce promotions webinar. It discusses various types of promotion models like daily deals, weekly offers, progressive discount stores, cards, theme weeks, and exclusive offers. Case studies are provided of different companies that have used these models. The webinar speakers then discuss tools for success, such as contest and sales planning. Attendees are encouraged to build a franchise around local ecommerce promotions using the right mix of models to achieve revenue goals while maintaining deal quality.
This document provides a step-by-step tutorial for listing a business in the Google Places local search listings. It explains that traditional advertising is declining while online searches are rising, making Google Places listings important. It outlines the three key places businesses appear in Google searches and focuses on free local business results. The tutorial then guides the reader through claiming an existing listing or adding a new one, filling out details, validating the listing, and optimizing the listing over time. It stresses the importance of reviews, social media profiles, and website optimization.
This document introduces a website promotion service that can help drive relevant visitors to websites. It notes that while about 30,000 new websites are created each week, 95% will never make money because their owners fail to promote them. The service promises to generate a consistent flow of visitors to clients' sites using proven marketing methods without clients having to spend weeks experimenting with different approaches. It provides an example of a client who spent $1200 a month on self-promotion but only got 414 visitors, whereas spending $549 with this service could have delivered over 40,000 potential customers.
Through digital marketing, this company promotes products and services online to reach large audiences. They offer SEO, social media optimization, link building, and brand awareness services to help businesses increase online visibility and sales. Their process involves search engine optimization, e-commerce marketing, paid advertising campaigns, website development, and social media management to drive traffic and promote products to new customers.
The document introduces Hoshaw & Associates and Weichert real estate companies, highlighting the exciting and rewarding career opportunities in real estate. Real estate is described as a lucrative and flexible career that provides continuous learning opportunities and the potential for unlimited earnings. Weichert offers new agents training, marketing support, lead generation technologies, and a team environment to help agents succeed.
How to consistanly get customers & keep them coming back for morePaula Hemmings
The document outlines an agenda for a marketing training session hosted by Kick Ass Marketing. The agenda includes defining a target audience, lead generation, sales processes, pricing, time management, and selecting key marketing activities. Attendees are encouraged to brainstorm their target audiences, sales processes, and lead generation tactics. The training also covers how to increase prices, set boundaries for personal time, and prioritize important work. Finally, participants are invited to future networking events and a discovery session.
Take your business to the next level with our website design service in Albury. Tell Media is a renowned Web Design company with a team of creative designers. Visit here: https://bit.ly/2XV6UbD
Agent Quest Best Possible Advice for Launching Your Real Estate Career from T...Royal LePage Wolstencroft
You are about to embark on an AGENT QUEST! You’ve chosen an AWESOME industry and I personally welcome you and wish you endless success as YOU choose to define that. Enclosed in this free ezine is THE BEST ADVICE from some of Real Estate’s TOP industry leaders from all over North America; different markets; different roles and different brands but you’ll notice some similar themes and decades of experience and wisdom. It is my personal mission to empower newer agents and my hope is that the wisdom shared here will help streamline your business and move you forward seamlessly!
Calgary google partners event with adster creativeDavid Forster
This document outlines Adster Creative's 6 step process for digital marketing success. The steps include: 1) Defining customer goals, 2) Developing an analysis and strategy, 3) Implementing and optimizing campaigns, 4) Ongoing online promotion, 5) Analyzing results and refining efforts, and 6) Providing consulting and mentoring. An example case study is provided of working with a renovation company to generate leads through paid search and an optimized website and online presence. The value of professional assistance is emphasized for developing an effective strategy, implementation, ongoing optimization, measurement, and long-term growth.
This presentation shares the tools all websites need to engage, intrigue, educate, inform, interact and close sales on any website. Do you have these 10 tools? How many sales are you missing because you don\'t have all the website tools you should have?
socialbutterfly is a an independently owned company that aims to provide affordable and simple digital marketing solutions to small women owned businesses and startups in Dubai. Our goal is to build entrepreneur dreams by following our own. We believe your success is our success which is why our motto is "I am because you are".
The document discusses strategies for generating new customers and prospects. It covers topics like cold calling, referrals, networking, and the sales cycle. Various tools and strategies are presented for each stage of the marketing funnel, from awareness to conversion. Key recommendations include asking for referrals, using social media and content marketing, and focusing on providing exceptional customer service at every stage.
The Secrets of Net Negative Churn: Customer Advocacysaastr
Nick Mehta (CEO, Gainsight) moderates this panel with Catherine Blackmore (GVP Customer Success, Oracle Marketing Cloud), Maria Pergolino (Senior VP Marketing, Apttus), and Emilia D'Anzica (VP Customer Engagement, WalkMe) on how to turn customers into advocates and why having a referenceable customer is more important than just making a sale.
We had an awesome HubSpot Users Group event on the 18th. Two awesome presentations about email marketing and marketing automation. Enjoy the decks and put some of this to good use in your business.
According to Gartner 65% of the the CRM implementation fail to deliver a ROI. More than 80% claim CRMs don't help them sell. It is time for a paradigm shift.
Derby HUG Inbound Sales workshop June 2016Emma Jones
June's Derby HubSpot User Group covered how to implement a more consultative sales & marketing approach which aligns with how prospects research and buy. Presentations covered how to implement an inbound sales process, and achieve sales and marketing alignment for smoother sales cycles and better qualified leads.
Continuous Improvement - MEDDIC high impact solution overviewsteve ammann
Summary of Continuous Improvements MEDDIC solution. Our workshops teach the MEDDIC qualification process and we provide a free mobile enabled app to facilitate engagement and inspection.
Liverpool HubSpot User Group Slides from our March event. Topics include:
"How & What to Consider for a Successful
Inbound Campaign"
"A Tactical Approach to Attracting Strangers on Social Media"
"Turn your website into a converting machine"
The summary provides an overview of a social selling breakfast event including:
- The agenda for the breakfast from 8:00-9:00 including introductions to social selling, a demonstration of social selling in action, and a customer success and Q&A session.
- Information on how the buyer's journey has changed with more self-informed buyers due to increased access to information online.
- Challenges reps face including missing critical stakeholders, lacking credibility with buyers, and low engagement during the buyer's journey.
- LinkedIn's mission to connect professionals globally and how its tools like Sales Navigator can help sellers target, understand, and engage prospects through social media for better sales outcomes.
iSEEit Opportunity Manager on salesforce.comRizan Flenner
iSEEit is the #1 Opportunity Management app for complex B2B sales. It will allow sales teams to better qualify and drive your deals to closure and give sales manager the visibility and insight to deliver on an accurate forecast. iSEEit is available as native salesforce app.
iSEEit is a new sales platform that aims to help sales professionals spend more time selling by reducing administrative tasks. It provides a comprehensive suite of tools in one application, including contact management, pipeline management, task tracking, deal management, forecasting, and playbooks. The platform is mobile, cloud-based, and integrates with other systems. It uses automation and guidance from best practices to help salespeople improve performance and productivity.
TDC2016POA | Trilha Growth Hacking - Técnicas de Inbound Marketing Para Inici...tdc-globalcode
O documento fornece dicas sobre técnicas de inbound marketing para iniciantes, incluindo produzir conteúdo de qualidade focado em um nicho específico, estudar a concorrência, entender as intenções de busca dos usuários e construir links para outros sites através de agregação de conteúdo e disseminação em mídias sociais.
The Challenger ™ Sale – How to take control of the sales processDennis Stoutjesdijk
The Challenger ™ Sale – How to take control of the sales process - CEB
The classic relationship building approach to solution selling has become obsolete. To be successful today, sales reps need to provide valuable new insights to their customers and they must challenge them with new perspectives. CEB’s Challenger Sale approach shows you how to open up new opportunities, create organisational capability and successfully take control of the sales process with the right stakeholders.
The document discusses rethinking business development strategies using LinkedIn. It notes that 75% of business change initiatives fail and relationships are important as decision makers change roles frequently. It promotes using LinkedIn to build professional brands, find the right people through targeted searches and introductions, and engage with prospects by following companies and commenting on others' posts. The document provides tips for salespeople to get started leveraging LinkedIn for stronger business relationships and insights.
Inside Sales Virtual Summit - Access all of the live sessions here: http://www.insidesales.com/summit/register-2
Matt Dixon - Author of the Challenger Sales & Executive Director, Sales & Service Practice at CEB
LinkedIn Profile: www.linkedin.com/pub/matt-dixon/1/17a/8b2
The Challenger Sale Twitter: https://twitter.com/CEB_Challenger
Matt Dixon's Twitter: https://twitter.com/matthewxdixon
Purchase The Challenger Sale here: http://www.amazon.com/dp/1591844355/?tag=googhydr-20&hvadid=12861934284&hvpos=1t2&hvexid=&hvnetw=g&hvrand=13918257381288675219&hvpone=19.26&hvptwo=&hvqmt=b&hvdev=c&ref=pd_sl_4ltsmqgotn_b
Try InsideSales.com free for 10 days: PowerDialer™ — #1 Power Dialer Software for B2B Sales - http://www.insidesales.com/outbound_power_dialer.php
This document provides an overview of LinkedIn Sales Navigator and how it can help sales professionals overcome common challenges by allowing them to target the right buyers and companies, understand what buyers value, and engage buyers with personalized outreach. Specifically, it notes that Sales Navigator gives users advanced search and lead recommendations to find the right people faster. It also allows users to keep track of leads and research prospects from any device. Further, users can engage with their network and reach prospects directly with personalized messages and sales content. The document concludes by stating that Sales Navigator helps users sell smarter by targeting the right accounts, understanding buyers, and engaging buyers.
50 Best Motivational Quotes to Ignite Your Sales DriveHubSpot
This document contains 50 motivational quotes to ignite sales drive. Some of the quotes encourage acting with courage and conviction, never giving up, focusing on goals and continuous improvement, and having a positive attitude and sense of mission. The quotes are attributed to historical figures, authors, and business leaders and aim to provide inspiration to salespeople.
HubSpot ofrece una suite completa de productos para marketing, ventas y gestión de clientes. Estas herramientas son poderosas en sí mismas pero mucho más cuando se usan en conjunto. Pruébalas gratis en: https://www.hubspot.es/products/crm
The document outlines five proven strategies for sales growth based on interviews with 120 sales leaders. The strategies are: 1) Find growth opportunities before competitors through analyzing data on markets and customers. 2) Sell through multiple channels tailored to different customer needs. 3) Use sales operations and technology to optimize the sales process and support the sales team. 4) Focus on developing sales talent and culture. 5) Provide leadership to drive organizational commitment to sales growth. Implementing these strategies can help companies significantly outperform their peers in revenue and profit growth.
How to Become a Thought Leader in Your NicheLeslie Samuel
Are bloggers thought leaders? Here are some tips on how you can become one. Provide great value, put awesome content out there on a regular basis, and help others.
This document provides tips and strategies for small businesses to effectively reach their target markets through marketing communications. It recommends starting with defining the business's unique selling point and target audience. A variety of free and low-cost marketing tools are described, including social media, email marketing, public relations, networking and awards entries. The document stresses the importance of having a clear marketing plan with defined goals and metrics to measure success.
The document provides information about scaling a sales team from three speakers. Grace Mason discusses how to attract and hire top sales reps in a competitive market, including resume review, digging deeper into a candidate's background, understanding the market, selling the opportunity to candidates, clearly defining profiles and processes. Dhruv Markandey covers creating an effective onboarding plan to get new reps ramped up faster through personalized, scalable and structured programs. Terry Kelman discusses streamlining sales processes for revenue impact at different stages of a company's growth, including how sales approaches change from early adoption to revenue explosions.
Nezar Kadhem and Tomas Paulauskas prepared this PPT document to help Startup Weekend Bahrain participants on how to present a final pitch. Scroll through this presentation to learn how to convince a judging panel of venture capitalists, angel investors, and business professionals to pick your idea as the potential business success story. Participants can use this framework to present their validation, execution, and an easy to understand business model.
This document describes various recruitment services offered by Discover Retail including:
- Candidate mapping services to identify potential candidates within competitors.
- Advertising services to attract candidates through expertly written job postings on various sites and social media.
- Flexible recruitment packages from individual candidate searches to full store staffing.
- Specialized services for senior executive hiring including dedicated headhunting and assessment.
- Options focus on saving clients time and providing quality candidates through flexible recruitment solutions.
How To Make More Money With Creative, Customer-Focused Content Marketing NewsCred
The document discusses how to create effective customer-focused content marketing. It recommends making customers the heroes of content by focusing on addressing their needs, challenges, and successes through case studies, blog posts, and customer videos. Data-driven insights should be used to reach the right customers at the right time. Content should be created by talking to customers and iterating based on what resonates, like a case study that generated significant leads and meetings. The overall goal is to build lasting customer relationships that increase retention and profits.
While it seems like some of the most successful content campaigns and marketing efforts are the result of creative geniuses, the truth is that coming up with great content really has nothing to do with traditional creativity.
In fact, the more "creative" our content is, the less helpful it can be for our audiences. That's because creating great content isn't actually an art – it's a science. And there's a specific process for how brands can engage and attract more customers. This lighthearted and entertaining session will reveal exactly what that formula is and how you can use it every single day.
What you'll learn:
-Understand what actually makes "great content"
-Check whether or not you and your teams are creating the right content for your organisation and your audiences
-Discover ways to get content into alignment with your goals, plus get teams on the same page
-Get reusable and strategic frameworks for content marketing success
About the presenter
Anna Hrach
Anna Hrach is a speaker, marketing strategist, and content expert who tackles her clients’ toughest marketing problems with fearlessness and tenacity. She was named one of the 50 Most Influential Women in Content Marketing of 2017. For more than a decade, she’s developed super-smart content strategies for companies ranging from up-and-coming startups to Fortune 500s. Her experience spans a range of industries, including pharmaceuticals, beauty, healthcare, hospitality, insurance, consumer packaged goods, banking, and education. She’s also helped build content departments at three different advertising agencies.
7 Lead Nurturing Secrets To Turn Strangers Into CustomersAutopilot
Watch the webinar replay: http://flightschool.autopilothq.com/video/lead-nurturing-secrets-webinar/
Try Autopilot free for 30 days: https://autopilothq.com/free-trial.html
Are you missing out on the 30-50% of leads who aren't ready to buy when they first come into contact with your business? Three quarters of these inquiries will become sales ready within 12 to 18 months, but how do they go from stranger to customer?
Lead nurturing is the process of building a relationship with prospective buyers with the goal of earning their business when they are ready to make a purchase. But what does a successful lead nurturing strategy actually look like?
Join Autopilot’s CEO Mike Sharkey, CMO Guy Marion, and Director of Marketing Sander Zaydman for a secret-packed webinar where you’ll discover exactly how to execute a lead nurturing strategy that turns strangers into customers.
In this webinar, you’ll learn:
-What “The Nurture Machine” is and why it’s important for your business
-Quick win strategies for reactivating a stagnant email list
-How to create a “lead magnet” to grow your database
-Best practices for timing and structuring your lead nurturing communications
-The key performance indicators to track what’s working and what’s not
Start Up Sales - Launching New Ventures - Columbia Business SchoolJeremy Seltzer
Start up Sales from Columbia Business School's Launching New Ventures course. Generating leads, sales pipeline, increasing close rates, tips and tricks.
This document provides advice and perspectives on start-up sales from Jeremy M. Seltzer. It discusses getting meetings with potential customers, pitching the company and solution, following up after meetings, and getting deals to the signature stage. Tips are provided for each stage of the sales cycle, from using tools like Slack and Salesforce to guide prospects through multiple meetings. Common challenges like negotiating legal agreements and setting pricing are also addressed. The goal is to help start-up salespeople effectively manage opportunities and move them towards closed deals.
How to master candidate sourcing and nurturingLever Inc.
How to master candidate sourcing and nurturing, including steps to building a successful strategy, tricks for finding emails addresses, questions to ask your hiring manager before you kick off a search, tips for sourcing on LinkedIn, and real sourcing email examples.
Expert Tactics to Accelerate your Sales OnePageCRM
''How these two tactics generated $millions in B2B sales''. An expert webinar on inbound and outbound prospecting. Presented by VP of Growth at OnePageCRM, Alan O'Rourke and special guest Neil Patel, founder of Crazy Egg, Kissmetrics & Quicksprout.
Courtney Boyd Myers is an expert in marketing and PR for startups. She has worked with several startups and is a member of advisory groups. The document provides an agenda and overview of key topics in startup marketing and PR, including setting vision, mission and values, messaging, building an audience, tools, social media, content marketing, press, and getting media coverage. The presentation emphasizes the importance of having a strong product and messaging before embarking on marketing and PR efforts.
The document outlines an agenda for a digital marketing workshop covering topics such as digital strategies, buyer personas, lead magnets, landing pages, and email marketing. The workshop is led by Franklin Adam and includes discussions of case studies, templates, and tools to help attendees improve their digital marketing. The document provides guidance on developing an effective content marketing and lead generation strategy using tactics like email nurturing sequences and autoresponders.
On March 23, 2017, Ian Shields from HireVue put on an awesome workshop about HubSpot workflows. Check out his deck, check out his eBook he created, and check out our website for event recaps and more http://slc.hubspotusergroups.com/
Masters of Marketing -- How to Create Awesome Emails That Won't Get DeletedDarmini Kara
In the October 15, 2015, Masters of Marketing webinar, AgencyBuzz Coordinator Heather Galloway discussed the fundamentals of creating marketing emails for your insurance agency that your readers will actually read.
On October 24th, 2017 - The Salt Lake City HubSpot Users Group had an awesome session with Dan Tyre from HubSpot, and Darin "Doc" Berntson from Bernco Media discussing Inbound Success planning for businesses in 2017 as well as recapping the Inbound 2017 event in Boston
Is content marketing a priority for you this year? Not sure where to really start when it comes to building a content marketing strategy? Join our content strategist who talks through the initial steps you need to take when planning a content marketing strategy and why personas are so important.
We take a look at:
- What personas are and why you should use them
- Finding out who your personas are and how to write them
- How personas benefit the success of your content marketing campaign.
On September 27, 2018, Jeffrey Russo from HubSpot came in to town and gave our crowd of over 100 people a great recap of what was announced at Inbound 2018 just a few short weeks earlier.
This months event we had two great presentations. One from David Malmborg all about GTM, and one from Cameron Evans on HubSpot email. Also, Brandon Carter touched on some GDPR information you need to be aware of.
For this months SLCHUG event, we were lucky to have Elise Beck, product marketing manager from HubSpot in to speak about email marketing. It was a great session. Enjoy the deck!
This workshop featured Cameron and Mike from SolutionReach, and they discussed the HubSpot COS/CMS website platform, along with some additional HubSpot tips and tricks.
This document summarizes an agenda for a meeting of the SLC HUG (Salt Lake City HubSpot User Group). The agenda includes introductions, presentations on using meetings and lead flows in CRM and HubSpot, aligning marketing and sales efforts, and a Q&A session. It provides details on upcoming workshops and events for the user group and encourages volunteers. It also shares results of a poll on improving future meetings and announces prize incentives for attendance.
This is the slide deck from our February 25, 2016 Salt Lake HubSpot User Group Event. We have an awesome group of people who came out to hear from two very smart folks:
First up we had Bryant Garvin talk about CRO and Mobile Web Design. Then we wrapped up with Luke Summerfield from HubSpot introducing the concept of Growth-Driven Design.
We had a great gathering of enthusiastic HubSpotters. In this presentation, we discussed two of the new HubSpot add-ons (Ads and Reporting). Our friends at Lendio discussed Zapier and how awesome it is to work with inside of HubSpot. And finally we discussed Marketing Automation and lead scoring. Take a look at the deck, and join is at an upcoming event!
On Tuesday, August 11 2015 we held a great inbound marketing event.
We had two presentations.
#1 Buyer Personas - What are they and why are they important? from Leah Hoyland from HubSpot
#2 Utilize Email To Generate and Nurture Leads/Potential Customers by Darren Faber w/ Foxtail Marketing
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
9. #SLCHUG
Our Goals For SLCHUG
• Education
– Inbound in general
– Some HubSpot specific
• Who is this for?
– HubSpot Customers, Partners & Prospects
– Anyone who wants to sharpen Inbound skills
10. #SLCHUG
Our Goals For SLCHUG
• Frequency
– Minimum 4 times a year
– Is there a demand for more?
• These events are for you
– We are not here to sell anyone
– This is a learning environment
– Let’s be “inbound” and be helpful to each other
11. #SLCHUG
May 26, 2016 - New Digs
The Inbound Organization
in 2016
Like Our New Digs?
59. 4 KillerTools for Sales Mastery
AWilcox@IncorporateMassage.com @AmeliaWilcox
60. ✤ Onsite corporate massage programs
and events
✤ Launched in 24 states in last 17
months
✤ Grew Admin team from 4 to 14
✤ Grew MT team from 18 to 250
✤ Growing at rate of 233%
AWilcox@IncorporateMassage.com @AmeliaWilcox
61. Since I Found Hubspot…
Revenue
Website Traffic
Customers
AWilcox@IncorporateMassage.com @AmeliaWilcox
62. How DoYou Scale Uber Fast and Not Die?
AWilcox@IncorporateMassage.com @AmeliaWilcox
63. EmailTemplates
✤ Template for every instance
✤ Maintain company voice/tone
✤ Include links to blog content
AWilcox@IncorporateMassage.com @AmeliaWilcox
67. Least ExpensiveWay to Increase Revenue?
Sell To Your Existing Customers
AWilcox@IncorporateMassage.com @AmeliaWilcox
68. Work-flowing
Tasking
✤ Property Based Workflows can’t be
triggered by Deal Property, only
Contact Property.
✤ We use “Recent Deal Close Date”.
✤ We select the actual date of service
to be the “Recent Deal Close Date”.
AWilcox@IncorporateMassage.com @AmeliaWilcox
69. ✤ Get feedback on massage therapists
✤ Find ways to improve our services
✤ Increase our Google and Yelp
reviews
✤ Increase revenue from existing
client base
Work-flowing
Tasking
AWilcox@IncorporateMassage.com @AmeliaWilcox
71. Meet Steph
✤ Bad a** drummer with 3 kids
✤ Works 30 hours a week
✤ 643 leads in her pipeline
AWilcox@IncorporateMassage.com @AmeliaWilcox
72. Sequences
✤ Mini CRM workflows
✤ Manually enroll people
✤ Unenrolled when reply
✤ Automate templated emails
✤ Automate tasking
AWilcox@IncorporateMassage.com @AmeliaWilcox
73. Sequences
✤ Automate email follow up for leads
who submit forms
✤ Touch base with leads to resell
✤ Coming soon: reason-specific
sequences
AWilcox@IncorporateMassage.com @AmeliaWilcox
75. Deal Properties
✤ Entire Sales team on the same page
of what info to collect.
✤ Everyone knows where to find the
information they need, and quickly!
✤ Eliminates most errors, less
confusion between departments.
AWilcox@IncorporateMassage.com @AmeliaWilcox
76. #4: Build Deal Properties to Reduce Errors
AWilcox@IncorporateMassage.com @AmeliaWilcox
77. The Nuggets
✤ Build Email Templates to Scale
Sales Process
✤ Automate Tasking with Workflows
✤ Create Sequences to Reduce
Followup
✤ Build Deal Properties to Reduce
Errors
AWilcox@IncorporateMassage.com @AmeliaWilcox