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Blue Thumb Pond & Fountain Expo 2014

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View all you missed from Blue Thumb Pond & Fountain Expo 2014. Present & Future of Social Media - Jeff DeHaven (digital marketing director) Marketing Discussion - Aaron Scarlata (business development) Small Changes That Can Lead to BIG Improvements - Kip Northrup (owner)

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#BlueThumbExpo
You’ve know us as… Collection VasesFountain
We are simply.. with two core product lines:
convenience & accessible
LIVE DEMO
Get the app Available Today October 15
New & improved website
Better online shopping
New way to find us: • bluethumbponds.com • shopbluethumb.com
Experience live Digital Booth
#BlueThumbExpo
Where social stands • Rapid changes to posting • Features value varies • Platform layouts • The new traditional media
Organic reach
Power of tagging
Text-only post
Link posts
Offers • Digital coupon • Shared to a wide audience • Lower cost than mail
 -$1,700 direct
 -$60 FB
Engagement
Pinterest • Digital bulletin board • Over 70 million active users • 80% of content is repost • 68% female • Discovery site
How we can help… • Social Media Training • Page Re-Design • Website Build • Marketing Materials • FREE Social Media Analysis Pondstoreand more The SUMMER SPECIALS ARE HERESUMMER SPECIALS ARE HERE FREEPOND CONSULTATION *A $50 VALUE 10%15% offoff JULY SPECIAL HELP FIGHT ALGAE ALL algae control products for GARDEN PONDS ALL algae control products for EARTH PONDS JULY SPECIAL Offer expires 7.31.14. 10% off YOUR ENTIRE PURCHASE Get you Fall/Winter products early & ALL PLANTS buy one get one FREE! FREE4”KoiSTANDARD SAT. JUNE 14th Coupon valid Saturday, June 14th 2014 only. Applies only to Fathers who are present. NO exceptions. $10 minimum purchase P CHECK OUT AUGUST OFFER! OUR SERVICES SPECIAL SPECIAL • LED Lighting for Landscaping & Decks • Lighting Maintenance • Porous Pave • Pond & Waterfall Design • Consultations Your LOCAL Source for JUNE FATHER’S DAY SPECIAL Offer expires 8.31.14. Must present coupon. Offer expires 9.30.14. 4293 Crosby Rd. Flint, MI | 810-736-9198 | thepondstoreandmore.com LANDSCAPE & WATER FEATURES • Pond Maintenance • Landscape Bed Maintenance • Spring & Fall Landscape Clean Ups • Pond Netting & Aeration Equipment • Spring Pond Openings/Cleanings • Fall Pond Closings
Questions?
Reach me anytime! • Jeff DeHaven • 989.430.3009 • jeff@bluethumbdigital.com • facebook.com/jeffdehaven • @jeffdehaven
#BlueThumbExpo
Marketing Discussion Aaron Scarlata - Business Development
#BlueThumbExpo
KIP NORTHRUP - BLUE THUMB OWNER SMALL CHANGES THAT CAN LEAD TO
 BIGIMPROVEMENTS
Recession leads to BIG improvements
Things have improved, we’re in a better place. Retail Sales are up There are plenty of installations to go around Overall things are better
Now is the time to make small changes that will impact your business.
How many of you have heard of the hit show The Profit?
Go record it, new season starts Oct. 14
People, Product and Process…
Fine tuning these three areas… Look at areas you excelled this year Highlights from last 365 days What areas are growing? Focus on categories that are gaining momentum
What did you see today for 2015?
Employee Change Not pulling weight Not saying fire that person, just making minor change Is one of your staff kicking ass?
How about products Product mix you’re offering: Stale? New? Installers: Home shows Marketing & promoting products Integrated (IE: fairy gardens) MAP protected: Better margins
Website How current is website? Mobile friendly? Invest one day in past project photos Clients are seeing you & your competitors online Consider package pricing??? Prequalify!
Small Changes from Blue Thumb Focus on improving equipment & supplies Looking at weaknesses Overhaul the entire PondBuilder line? Lighting… Pinterest & Houzz resource Adding in an APP
SMALL CHANGES THAT CAN LEAD TO BIG IMPROVEMENTS
#BlueThumbExpo

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Blue Thumb Pond & Fountain Expo 2014

  • 2. You’ve know us as… Collection VasesFountain
  • 3.
  • 4. We are simply.. with two core product lines:
  • 7. Get the app Available Today October 15
  • 8. New & improved website
  • 10. New way to find us: • bluethumbponds.com • shopbluethumb.com
  • 13.
  • 14.
  • 15. Where social stands • Rapid changes to posting • Features value varies • Platform layouts • The new traditional media
  • 20. Offers • Digital coupon • Shared to a wide audience • Lower cost than mail
 -$1,700 direct
 -$60 FB
  • 22.
  • 23. Pinterest • Digital bulletin board • Over 70 million active users • 80% of content is repost • 68% female • Discovery site
  • 24. How we can help… • Social Media Training • Page Re-Design • Website Build • Marketing Materials • FREE Social Media Analysis Pondstoreand more The SUMMER SPECIALS ARE HERESUMMER SPECIALS ARE HERE FREEPOND CONSULTATION *A $50 VALUE 10%15% offoff JULY SPECIAL HELP FIGHT ALGAE ALL algae control products for GARDEN PONDS ALL algae control products for EARTH PONDS JULY SPECIAL Offer expires 7.31.14. 10% off YOUR ENTIRE PURCHASE Get you Fall/Winter products early & ALL PLANTS buy one get one FREE! FREE4”KoiSTANDARD SAT. JUNE 14th Coupon valid Saturday, June 14th 2014 only. Applies only to Fathers who are present. NO exceptions. $10 minimum purchase P CHECK OUT AUGUST OFFER! OUR SERVICES SPECIAL SPECIAL • LED Lighting for Landscaping & Decks • Lighting Maintenance • Porous Pave • Pond & Waterfall Design • Consultations Your LOCAL Source for JUNE FATHER’S DAY SPECIAL Offer expires 8.31.14. Must present coupon. Offer expires 9.30.14. 4293 Crosby Rd. Flint, MI | 810-736-9198 | thepondstoreandmore.com LANDSCAPE & WATER FEATURES • Pond Maintenance • Landscape Bed Maintenance • Spring & Fall Landscape Clean Ups • Pond Netting & Aeration Equipment • Spring Pond Openings/Cleanings • Fall Pond Closings
  • 26. Reach me anytime! • Jeff DeHaven • 989.430.3009 • jeff@bluethumbdigital.com • facebook.com/jeffdehaven • @jeffdehaven
  • 28. Marketing Discussion Aaron Scarlata - Business Development
  • 29.
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  • 43. KIP NORTHRUP - BLUE THUMB OWNER SMALL CHANGES THAT CAN LEAD TO
 BIGIMPROVEMENTS
  • 44. Recession leads to BIG improvements
  • 45. Things have improved, we’re in a better place. Retail Sales are up There are plenty of installations to go around Overall things are better
  • 46. Now is the time to make small changes that will impact your business.
  • 47. How many of you have heard of the hit show The Profit?
  • 48. Go record it, new season starts Oct. 14
  • 49. People, Product and Process…
  • 50. Fine tuning these three areas… Look at areas you excelled this year Highlights from last 365 days What areas are growing? Focus on categories that are gaining momentum
  • 51. What did you see today for 2015?
  • 52. Employee Change Not pulling weight Not saying fire that person, just making minor change Is one of your staff kicking ass?
  • 53. How about products Product mix you’re offering: Stale? New? Installers: Home shows Marketing & promoting products Integrated (IE: fairy gardens) MAP protected: Better margins
  • 54. Website How current is website? Mobile friendly? Invest one day in past project photos Clients are seeing you & your competitors online Consider package pricing??? Prequalify!
  • 55. Small Changes from Blue Thumb Focus on improving equipment & supplies Looking at weaknesses Overhaul the entire PondBuilder line? Lighting… Pinterest & Houzz resource Adding in an APP
  • 56. SMALL CHANGES THAT CAN LEAD TO BIG IMPROVEMENTS