This document provides tips for marketing a business in 2014. It emphasizes using mobile devices and social media for constant communication. Successful strategies include humanizing your business by focusing on customer service and relationships over just the company. The document recommends developing a detailed marketing plan that identifies goals, audiences, company platforms, assistance needed, and metrics for measuring success. Regularly updating content, adapting to customer and market changes, and having fun are also emphasized.

1. Marketing your business
in 2014

2. How Communication has
changed
• Letters &
Correspondence
• Newsprint &
Magazines

4. PEOPLE RELATE TO
PEOPLE NOT TO A
COMPANY
- ZAPPOS

5. What is happening Today
• Communication never stops
• Morning, Afternoon, Evening
• Mobile devices
• More Mobile device, iPads, etc.
• Gaming & Community Games

6. Which are you?
• Producer
• Commentator
• Gatherer
• Joiner
• Observer

8. Do you plan to fail or fail to
plan?

9. Your Plan
• What are you trying to accomplish?
• Who is your audience?
• Are your company platforms cohesive?
• Who should help?
• Can you endorse the plan with funding?
• How will the plan be measured?

10. Think big
or
go home

11. Which methods could work
for you?

13. Keep life simple

14. Keep exploring change

15. WHAT IS YOUR PLAN FOR
NEW CONTENT?
• Which is changed more:
Your home décor or retail floor?
• How often do you change your website?
• Do you change your image?
• Do you change strategies?

16. DOES YOUR CUSTOMER
CHANGE?

17. DO YOUR OPPORTUNITIES
CHANGE?

18. TAKE ADVANTAGE OF
CHANGE

19. Marketing makes “cents”

20. Your approach

21. Be yourself and build on
your difference
• On-Time Delivery
• Friendliest Customer Service
• Absolute Best Quality
• On-Going Support Even After The Sale

22. Humanize yourself

23. Do you appeal to a
millennial?
(1980-2000)

24. Marketing tomorrow - 2014

25. Indoor outdoor people
How did you spend your time as a kid,
teenager, and now,
adult?

26. Few things are as attractive
to the eye as...

27. Want to play a game?

28. Want to play a game?
• Games have progress paths.
• Games rely on feedback and reward.
• Games socially connect people.
• Games engage and build on user
experience by design.

29. A successful game comes from
the ability of the company to
blend each element into daily
strategies.

30. Mobile market shift is
happening!

31. Inbound marketing: work
smarter not harder!

32. Is life too busy to network?

33. Keep the timeline going!

34. Winter duties
• Is it the off-season, so vacation?
• Strategize and Execute.
• Setup Seminars, Training, Shows.
• Update and make changes.
• Creating Blogs, Videos, Instructions.

35. Spring duties
• Send out invites to Open Houses or
Landscape & Garden Shows.
• Post Tips online.
• Secure new customer networks.
• Engage customers with special offers.
• Emphasis your company differences.

36. Summer duties
• Inform your customers of products & services.
• Conduct games & contests for feedback.
• Speak at public functions.
• Host an array of events with shared interest.
• Create Call-To-Action

37. Fall duties
• Educate customers on seasonal timelines,
maintenance and your service.
• Point out opportunities for improvements.
• Secure winter work with early promotions.
• Offer CASH INCENTIVES, EARLY BUYS, or
PAYMENT OPTIONS to increase cash flow.

38. Spinning wheels or inert
progress?
Make a plan or create
change.

39. (7) Action steps
• Build a BrandCompany as a Team
• Capitalize on your strengths
• Implement a plan
• Go digital & social or Go bye bye…
• Engage customers (5-7 Touch Rule)
• Provide Value 1st
• Have Fun with Fun People

40. Taking control today!
• Setup team strategizing meetings quarterly.
• Hire a Designer.
• Keep great notes & photograph everything.
• Remember, People Love Your Service.
• Remain Humanized therefore Different.

41. Building awareness

42. Story telling

43. promotions

44. promotions

45. promotions

46. Setup Reasons to buy

47. Earning a customer for life
Given the opportunity, would
you rather do business with
someone you know or
someone new? Better yet,
both!

48. Accountable measurements

49. Having fun

50. THANK YOU FOR ATTENDING
CONNECT
WITH ME TODAY!
Aaron Scarlata

51. Your Feedback
is requested!

52. Marketing your business
in 2014