PondBuilder presents methods for pond contractors and pond retailers to become experts in the water garden industry while delivering value to the consumer\pond owner

2. Welcome & Good Day!
If a typical pond customer requires 20min for every
conversation. What amount of time and knowledge is
required from You to become the Expert?
Aaron Scarlata
Business Development Manager
(PondBuilder Blue Thumb)
Degree in Landscape Architecture (Univ. KY)
Over 13 years in Retail & Pond Construction
(Waterscape Design Group- OH)

3. Back to School because you
see value in training.
KNOWLEDGE IS THE POWER SALES REQUIRE
• Establishing a Connection
• Use and Test Knowledge
• Sell the Value of You and Your Product Line

4. Establishing a Connection
• What Your Market is Requesting
– Demand vs. Self-Interest
– Who is the Competitor or is it You?
– Who is the “Local Expert”
• How to Present Yourself
– Are you All-In or Half-way?
– Becoming Noticeable to Your Customer
– Create a Buying Atmosphere

5. Establishing a Connection
• Building a Road Map for Success
– Express Professionalism
– Join Local Community and Professional Groups
– Stay in Touch with Customers Regularly
• Regular Emails B to B and B to C
• Send Coupons to Consumers
• Host Events

6. Use and Test Knowledge
• Training Yourself and Staff
– Hosting Manufacturers and Certification Tests
– Hold monthly meetings amongst locations
– Sales & Customer Service
– Who is Your Designer: Communicating and Understanding
• Sharing Builds Loyalty
– Understanding the customer’s needs
– Are you communicating online?
– What will you provide your customer to read, review and choose

7. Use and Test Knowledge
• Hosting Seminars = Greater Creditability
– (3-5) per Year per topic of interest (Mar May Jun Sept)
– PondBuilder Can Help
• Field Test
– Create Display Gardens
– Setup Visual Tests for Staff
and Customers to view

8. Use and Test Knowledge
• On-site Visits
– Help a Homeowner or Contractor
– See Product in Action vs. Shelf or Catalog
– Gather Testimonials, Visual Aids & (OJT- On the Job Training)

9. Sell the Value of You &
Product Lines You Sell
• Capitalize on the Value of You
– All Pond Customers Want Something, So offer…
– Separate Yourself from Your Competitor
– One-Stop Shopping vs. OnlineCatalog
– Human Interaction
“Your Attitude Almost Always
Determines Your Altitude in Life”

10. Sell the Value of You &
Product Lines You Sell
• PondBuilder was created
because customers like
yourself requested a
more durable, roomier,
and easier to install
filtration system- for the rest
of the line, we just listened.
• “If You Need It, We’ve Got It” Blue Thumb makes
available over 50 other Manufacturer’s products- to You!

11. Value in “Because”
• “I switched because…”
• “I recommend because…”
• “I sell this because…”
Because Part of Becoming
the Expert is Learning Why

12. Learning Why?
PondBuilder has (3) filtration styles
1. Elite
2. Crystal
3. Serenity

13. Elite Series
• Landscape Lid
• Two Matala Mats
• Strong Octagonal Shape
• Two Spinweld Openings
• Reversible Weir
• Stainless Hardware
• 14”, 22”, 30”, & 40” Sizes

14. Elite Series Skimmer
• Easy to hide Snout
• Matala Mat Included
• Strong Mesh Net
• Natural Cover Lid
• Plumbed Over Flow
• Autofill Spinweld Option
• Two Discharge Options
• UniSeal Discharge
• 8”, 10”, & 15” Sizes

15. The Difference is in Design

16. Crystal falls pond kits
• Available in two sizes
• 8x11 and 11x16
• Four Color Packaging
• Selling Points: Includes PVC
Flex hose, check valve
assembly, and bacteria!
• Retails for $1438 - $1798

17. Serenity pond kits
• Available in two sizes
• 6x8 and 8x11
• Four Color Packaging
• Selling Points: Includes
PVC Flex hose, check
valve assembly, bacti
twist, and bacteria!
• Retails for $949 - $996

18. Pondless vs. Cascading

19. Most Popular Type & Size

20. Pre-form vs. Components
• Replace up to 90%
gravel
• H-Rated for use
beneath parking lots!
• Less labor excavating
and moving boulders
• Two sizes available
• Water Matrix come
standard in all our
Cascading Falls Kits!

21. Matrix = Flexibility in Design

22. Splash Ratio 1:1

23. Homeowner looks for
suitable & affordable

24. Contractors look for suitable
and PROFITABLE
• Includes:
• Mini Cascade Box, Mini
Pump Canyon, 1800gph
Pump, Discharge
Assembly, Liner, Underli
ner, & Small Basin
Matrix.
• Free Video Download
available of installation!
• Four Color Packaging

25. Why Design is Important

26. The Idea Starts with You

27. Protect “the heart”
• Three Sizes Available
• 1800, 2340, & 4200gph
• Four Color Packaging
• Only 17 of first 3600
pumps sold were
returned defective!
• 18 month warranty!

28. Cheap Insurance
• Installs into any of our
Elite Skimmers & Elite
Pump Canyons.
• Connects to any ½” line
or garden hose.

29. Tools of the Trade

30. Listening
Becoming the expert requires several skill sets, but the
most influential is your ability to listen to what is
needed.
Pond Contractors- Guidance, Products & Support
Home Owners- Options, Direction & Care

31. Thank You VERY MUCH
QUESTIONS &
FEEDBACK
~Aaron Scarlata