One Squared Presentation: Dan Tyre - Welcome to the Inbound RevolutionLeighton Interactive
The document introduces Dan Tyre, an early employee and pioneer of inbound marketing at Hubspot. It discusses how over the past decade, there has been a fundamental shift away from traditional outbound marketing tactics like TV, email, direct mail and phone calls, which have become less effective. Instead, inbound marketing has emerged as a better approach, focusing on building relationships with potential customers by providing valuable content before they are ready to buy. The document outlines how inbound principles can be applied not just to marketing but also to sales and customer service. It concludes by stating Hubspot's mission is to make the world more inbound by empowering businesses to connect meaningfully with their audiences.
Welcome to the Inbound Revolution for Manufacturing - August 2016Dan Tyre
Overview of Inbound Marketing & Inbound Sales in the manufacturing vertical for companies that need help with lead generation, customer acquisition & embrace the philosophy of helping to show value.
Measuring the ROI of Marketing Content in the Hospitality industryDan Tyre
This document summarizes a presentation about measuring the return on investment (ROI) of marketing content in the hospitality industry. The presentation introduces the shift from interruptive traditional marketing to inbound content marketing, where the customer is in control. It discusses how companies can build different types of marketing content assets and outlines ways to measure the ROI of content marketing by tracking metrics like traffic, leads, customers, revenue, and cost of customer acquisition. The presentation provides three case studies as examples and concludes by thanking the audience and providing contact information for further discussion.
This document provides an overview of lead generation strategies for small businesses. It discusses how inbound marketing focuses on attracting and engaging website visitors through content like blogging, and converting them into leads through optimized landing pages. Traditional outbound marketing is compared to inbound marketing, which can generate 61% lower cost per lead. The presentation emphasizes that business websites should attract visitors, convert them into leads, and produce a measurable return on investment through increased leads and sales.
One Squared Presentation: Alison Schroeder - How to Tell Stories in BusinessLeighton Interactive
People would rather hear a story than your marketing pitch. This presentation given by Alison gives you step-by-step instructions on how to tell the stories your audience wants to hear.
Making Money and Meaning With Inbound MarketingDharmesh Shah
This document is a transcript of a presentation by Dharmesh Shah on inbound marketing. Some key points:
- Dharmesh discusses how he has been meaning to speak at conferences for years but was preoccupied with starting Hubspot, a company focused on inbound marketing.
- He talks about the importance of having a good domain name that has processing fluency rather than just being keyword-rich.
- Dharmesh discusses how some companies have driven thousands of views to their slideshare presentations, especially if they get featured or top placement. The best piece of content Hubspot produced got over 780,000 views.
- He talks about the need to balance brand and performance, think beyond customer lifetime value to human
This article provides tips for starting and running a successful home business, including choosing a product people need, researching competitors' pricing, accurately estimating startup costs, maintaining a dedicated work space, using in-person marketing, and depositing money daily for security. Following the tips in the article should help ensure a home business succeeds.
One Squared Presentation: Dan Tyre - Welcome to the Inbound RevolutionLeighton Interactive
The document introduces Dan Tyre, an early employee and pioneer of inbound marketing at Hubspot. It discusses how over the past decade, there has been a fundamental shift away from traditional outbound marketing tactics like TV, email, direct mail and phone calls, which have become less effective. Instead, inbound marketing has emerged as a better approach, focusing on building relationships with potential customers by providing valuable content before they are ready to buy. The document outlines how inbound principles can be applied not just to marketing but also to sales and customer service. It concludes by stating Hubspot's mission is to make the world more inbound by empowering businesses to connect meaningfully with their audiences.
Welcome to the Inbound Revolution for Manufacturing - August 2016Dan Tyre
Overview of Inbound Marketing & Inbound Sales in the manufacturing vertical for companies that need help with lead generation, customer acquisition & embrace the philosophy of helping to show value.
Measuring the ROI of Marketing Content in the Hospitality industryDan Tyre
This document summarizes a presentation about measuring the return on investment (ROI) of marketing content in the hospitality industry. The presentation introduces the shift from interruptive traditional marketing to inbound content marketing, where the customer is in control. It discusses how companies can build different types of marketing content assets and outlines ways to measure the ROI of content marketing by tracking metrics like traffic, leads, customers, revenue, and cost of customer acquisition. The presentation provides three case studies as examples and concludes by thanking the audience and providing contact information for further discussion.
This document provides an overview of lead generation strategies for small businesses. It discusses how inbound marketing focuses on attracting and engaging website visitors through content like blogging, and converting them into leads through optimized landing pages. Traditional outbound marketing is compared to inbound marketing, which can generate 61% lower cost per lead. The presentation emphasizes that business websites should attract visitors, convert them into leads, and produce a measurable return on investment through increased leads and sales.
One Squared Presentation: Alison Schroeder - How to Tell Stories in BusinessLeighton Interactive
People would rather hear a story than your marketing pitch. This presentation given by Alison gives you step-by-step instructions on how to tell the stories your audience wants to hear.
Making Money and Meaning With Inbound MarketingDharmesh Shah
This document is a transcript of a presentation by Dharmesh Shah on inbound marketing. Some key points:
- Dharmesh discusses how he has been meaning to speak at conferences for years but was preoccupied with starting Hubspot, a company focused on inbound marketing.
- He talks about the importance of having a good domain name that has processing fluency rather than just being keyword-rich.
- Dharmesh discusses how some companies have driven thousands of views to their slideshare presentations, especially if they get featured or top placement. The best piece of content Hubspot produced got over 780,000 views.
- He talks about the need to balance brand and performance, think beyond customer lifetime value to human
This article provides tips for starting and running a successful home business, including choosing a product people need, researching competitors' pricing, accurately estimating startup costs, maintaining a dedicated work space, using in-person marketing, and depositing money daily for security. Following the tips in the article should help ensure a home business succeeds.
Patrick Biddescombe - Using Inbound to Source, Interview and Hire TalentINBOUND
This document outlines how to use inbound methodology to find and hire new talent. It discusses traditional recruiting no longer working and introduces passive, inbound and social recruiting. It recommends creating a talent acquisition funnel and applicant personas. Developing a culture code to identify ideal employees is also suggested. The inbound recruitment process involves top, middle and bottom of the funnel strategies like referrals, interviews and onboarding. Key takeaways include leveraging inbound recruiting, developing a candidate persona and culture code, and creating application and onboarding processes.
This document outlines 10 steps to success in direct sales: 1) Set goals and divide them into achievable blocks. 2) Make daily to-do lists and check items off as completed. 3) Maintain enthusiasm to fuel your sales. 4) Recognize that asking for business is key. 5) Expect rejections but see them as getting closer to a yes. 6) Schedule your time wisely with a roadmap. 7) Maintain a positive attitude which is 90% of success. 8) Have a dedicated home office space. 9) Get involved in contests to stimulate production. 10) Learn to intelligently manage the constant money flow of direct sales.
This document provides guidance on how businesses can regain direction and focus when they start to feel lost or overwhelmed. It recommends that businesses first identify their core values and purpose to guide decision making. Second, it suggests communicating these clearly to employees so everyone understands what the business stands for. Finally, it advises surrounding oneself with smart people who can provide an outside perspective and challenge assumptions to help stay on track. The overall message is that regaining focus starts with understanding the core of the business and ensuring alignment across it.
This document discusses how social media can be used effectively within a business context. It outlines the sales funnel process and explains that social media can help drive organic search, media relations, and increase awareness, consideration, and customer loyalty at each stage. It also discusses that the goal of any social media strategy should be to make money and increase key metrics like net profit and return on investment. Finally, it emphasizes the importance of understanding business factors like goals, timelines, inventory, and numbers in order to create social media campaigns that properly align with and support the business objectives.
7 must do steps to start-up new sponsorship -- Craig StaceyCraig Stacey
These are the things you must-do when starting a new sponsorship to insure a quick start & sustained success. This presentation was made in April of 2016 at the 33rd Annual IEG Sponsorship and Events Conference. Held in Chicago, this marketing conference was attended by over 1,500 brand and agency marketers from across the globe where we discussed how to grow partnerships through innovation.
Humanizing Entrepreneurship -- A proposal for The Goa Project, 2014.Gokul Nath Sridhar
We are all asked to build products that people would pay for. Nothing wrong with that; but today, too much focus is being given to the 'paying' part and too less to the 'people' part. As entrepreneurs, lets remember that we started up to make people's lives better, first, and make money, next.
This document contains tweets and advice from Dharmesh Shah on the topics of inbound marketing, SEO, social media, and content marketing. Some key points include:
- Inbound marketing is pulling people in through content and conversion, while outbound marketing pushes marketing out through tactics like cold calling.
- SEO factors like relevant keywords, page titles, and backlinks are important to get found online and rank well in search engines.
- Social media can help spread great content but building followers takes time and automation often hurts brands.
- The best inbound marketing creates an experience people love through useful, shareable content and fast, clean websites.
This document outlines 10 steps to success in direct sales. It recommends setting goals and dividing them into achievable blocks. It also suggests making daily to-do lists, having a positive enthusiastic attitude, asking for business proactively, expecting rejections but seeing them as getting closer to a yes, scheduling time wisely, maintaining a positive attitude about sales, having a dedicated home office space, participating in contests to stimulate production, and learning to manage money intelligently from direct sales income.
Marketing Strategies from the Denver Digital SummitAndrea Fryrear
The document summarizes key marketing strategies and takeaways from sessions at the Denver Digital Summit. Some of the main points include focusing on removing barriers for customers rather than just promoting benefits; considering how to continue surprising long-term customers; thinking about potential partnerships to encourage product use; and the importance of tying marketing analytics to revenue. Content marketing, email marketing best practices, and social media trends were also addressed.
Affiliate marketing is recommended for those with small startup capital or wanting to earn extra income because it has low costs to get started and allows flexibility to work full-time elsewhere. Though income may not be substantial for 3-6 months, affiliate marketing involves promoting other companies' products through blogs and websites for a commission, requiring minimal costs and responsibilities beyond marketing efforts to drive traffic. Success comes from choosing topics of interest, creating valuable content, using email and social media to build an audience, and applying consistent learning and effort over time.
TRACKFARE - the foundations you must have in place to obtain sales successmruddle
This is the recent presentation that James White, CEO of InTouch, gave at Business in Oxford 2017 on Thursday 11th of May 2017. It covers off our TRACKFARE model for converting Prospects into Customers
Why not take our Conversion Test and see how your fare, by going to www.TRACKFACE.co.uk
Content marketing is a new way of marketing through creating valuable content to attract customers and generate business opportunities. It has become a common marketing strategy used by marketers to expand their business quickly. While traditional marketing methods were inefficient, content marketing allows marketers to be more effective by publishing helpful content on various platforms. Creating quality content is important for attracting traffic and customers, while also supporting marketing strategies through social media posts. Content marketing is proven to cost less and generate more leads than traditional outbound marketing methods if the content is strategically created and distributed.
The document discusses how email marketing can help scale a business but cautions that a business needs to be ready before investing in it. It recommends first focusing on building solid traffic, sales, and conversions through landing pages and ads before investing in retention strategies like email marketing. Once traffic is established on the website, it's time to use email marketing to retain customers and help the business start growing in a cost-effective way.
This document provides advice and guidance for running a small business as an owner of a Perfectly Posh kit. It discusses key concepts like developing a mission statement and big hairy audacious goal (BHAG) to guide the business. It also covers topics like marketing, setting goals, and evaluating strategies that are working versus those that need to stop or start. The overall message is that business owners should commit to their mission and vision, even on tough days, in order to build a successful enterprise.
More leads and sales using Life Cycle MarketingDon Bishop
This document discusses how to plug up the "black holes" in a business using automated lifecycle marketing. It outlines how to capture leads, nurture prospects through education, generate repeat customers and referrals, all through automated follow-up. The key takeaways are to stop missing prospects, ignore warmest prospects, lose touch with customers, and forget to ask for referrals by implementing a plan for lead capture, prospect nurturing, repeat business, and referrals generation - all done automatically through lifecycle marketing and follow-up.
#StartupLife: Scaling Fast With a Micro Team | Growth Festival 2021Joelle Irvine
How do you ramp up fast with a conservative budget and small team? How do you balance expectations of fast ROI and attracting, reaching, and selling to the right audience?
Joelle Irvine, the Head of Growth and Marketing at Billdr, shares her experiences and learnings from her first year at the home renovation marketplace, where they have grown from one to three cities – and two countries – in six months.
Key takeaways:
• How to prioritize short vs. long-term goals
• How to balance brand awareness and conversion efforts
• How to make data-driven decisions and when to experiment
Presented at the Growth Festival, hosted by Digital Ethos on October 1, 2021.
The document discusses how inbound marketing has become essential for businesses to attract customers through helpful, relevant content rather than interruptive ads. It outlines how buyers now want more control over their purchasing process, doing research online before engaging with sales. The key aspects of inbound that businesses need to adopt are providing free, helpful content; focus on building long-term relationships by nurturing leads with valuable information before they are ready to buy; and consultative sales processes that listen to buyers' specific needs and provide options.
At HubSpot for Startups, our mission is to help startups grow. We want to change the way entrepreneurs execute inbound marketing and sales.
We work and align closely with the Accelerators, Incubators, Entrepreneurial Organizations and early stage VC companies to educate their startups and help them execute on growth-centric marketing and sales strategy.
HubSpot is a software platform to help you generate leads, close deals, and manage your pipeline. HubSpot offers a growth stack of products for customer relationship management, marketing, and sales: powerful alone, and even better when used together. HubSpot’s free CRM aligns sales and marketing with ease, HubSpot Marketing helps you grow your traffic and convert more visitors into customers, and HubSpot Sales helps you skyrocket your productivity and close more leads with less work.
This is a crash course for marketing and sales best practices as an early stage startup. Learn how to attract visitors, convert leads, and close customers with the INBOUND methodology.
This class is geared toward Impact Hub Makers who seek to find more information about Inbound Marketing, and how to implement it in their local Impact Hub. The class was led by Itai Boublil, the Head of global marketing for Impact Hub Company.
Patrick Biddescombe - Using Inbound to Source, Interview and Hire TalentINBOUND
This document outlines how to use inbound methodology to find and hire new talent. It discusses traditional recruiting no longer working and introduces passive, inbound and social recruiting. It recommends creating a talent acquisition funnel and applicant personas. Developing a culture code to identify ideal employees is also suggested. The inbound recruitment process involves top, middle and bottom of the funnel strategies like referrals, interviews and onboarding. Key takeaways include leveraging inbound recruiting, developing a candidate persona and culture code, and creating application and onboarding processes.
This document outlines 10 steps to success in direct sales: 1) Set goals and divide them into achievable blocks. 2) Make daily to-do lists and check items off as completed. 3) Maintain enthusiasm to fuel your sales. 4) Recognize that asking for business is key. 5) Expect rejections but see them as getting closer to a yes. 6) Schedule your time wisely with a roadmap. 7) Maintain a positive attitude which is 90% of success. 8) Have a dedicated home office space. 9) Get involved in contests to stimulate production. 10) Learn to intelligently manage the constant money flow of direct sales.
This document provides guidance on how businesses can regain direction and focus when they start to feel lost or overwhelmed. It recommends that businesses first identify their core values and purpose to guide decision making. Second, it suggests communicating these clearly to employees so everyone understands what the business stands for. Finally, it advises surrounding oneself with smart people who can provide an outside perspective and challenge assumptions to help stay on track. The overall message is that regaining focus starts with understanding the core of the business and ensuring alignment across it.
This document discusses how social media can be used effectively within a business context. It outlines the sales funnel process and explains that social media can help drive organic search, media relations, and increase awareness, consideration, and customer loyalty at each stage. It also discusses that the goal of any social media strategy should be to make money and increase key metrics like net profit and return on investment. Finally, it emphasizes the importance of understanding business factors like goals, timelines, inventory, and numbers in order to create social media campaigns that properly align with and support the business objectives.
7 must do steps to start-up new sponsorship -- Craig StaceyCraig Stacey
These are the things you must-do when starting a new sponsorship to insure a quick start & sustained success. This presentation was made in April of 2016 at the 33rd Annual IEG Sponsorship and Events Conference. Held in Chicago, this marketing conference was attended by over 1,500 brand and agency marketers from across the globe where we discussed how to grow partnerships through innovation.
Humanizing Entrepreneurship -- A proposal for The Goa Project, 2014.Gokul Nath Sridhar
We are all asked to build products that people would pay for. Nothing wrong with that; but today, too much focus is being given to the 'paying' part and too less to the 'people' part. As entrepreneurs, lets remember that we started up to make people's lives better, first, and make money, next.
This document contains tweets and advice from Dharmesh Shah on the topics of inbound marketing, SEO, social media, and content marketing. Some key points include:
- Inbound marketing is pulling people in through content and conversion, while outbound marketing pushes marketing out through tactics like cold calling.
- SEO factors like relevant keywords, page titles, and backlinks are important to get found online and rank well in search engines.
- Social media can help spread great content but building followers takes time and automation often hurts brands.
- The best inbound marketing creates an experience people love through useful, shareable content and fast, clean websites.
This document outlines 10 steps to success in direct sales. It recommends setting goals and dividing them into achievable blocks. It also suggests making daily to-do lists, having a positive enthusiastic attitude, asking for business proactively, expecting rejections but seeing them as getting closer to a yes, scheduling time wisely, maintaining a positive attitude about sales, having a dedicated home office space, participating in contests to stimulate production, and learning to manage money intelligently from direct sales income.
Marketing Strategies from the Denver Digital SummitAndrea Fryrear
The document summarizes key marketing strategies and takeaways from sessions at the Denver Digital Summit. Some of the main points include focusing on removing barriers for customers rather than just promoting benefits; considering how to continue surprising long-term customers; thinking about potential partnerships to encourage product use; and the importance of tying marketing analytics to revenue. Content marketing, email marketing best practices, and social media trends were also addressed.
Affiliate marketing is recommended for those with small startup capital or wanting to earn extra income because it has low costs to get started and allows flexibility to work full-time elsewhere. Though income may not be substantial for 3-6 months, affiliate marketing involves promoting other companies' products through blogs and websites for a commission, requiring minimal costs and responsibilities beyond marketing efforts to drive traffic. Success comes from choosing topics of interest, creating valuable content, using email and social media to build an audience, and applying consistent learning and effort over time.
TRACKFARE - the foundations you must have in place to obtain sales successmruddle
This is the recent presentation that James White, CEO of InTouch, gave at Business in Oxford 2017 on Thursday 11th of May 2017. It covers off our TRACKFARE model for converting Prospects into Customers
Why not take our Conversion Test and see how your fare, by going to www.TRACKFACE.co.uk
Content marketing is a new way of marketing through creating valuable content to attract customers and generate business opportunities. It has become a common marketing strategy used by marketers to expand their business quickly. While traditional marketing methods were inefficient, content marketing allows marketers to be more effective by publishing helpful content on various platforms. Creating quality content is important for attracting traffic and customers, while also supporting marketing strategies through social media posts. Content marketing is proven to cost less and generate more leads than traditional outbound marketing methods if the content is strategically created and distributed.
The document discusses how email marketing can help scale a business but cautions that a business needs to be ready before investing in it. It recommends first focusing on building solid traffic, sales, and conversions through landing pages and ads before investing in retention strategies like email marketing. Once traffic is established on the website, it's time to use email marketing to retain customers and help the business start growing in a cost-effective way.
This document provides advice and guidance for running a small business as an owner of a Perfectly Posh kit. It discusses key concepts like developing a mission statement and big hairy audacious goal (BHAG) to guide the business. It also covers topics like marketing, setting goals, and evaluating strategies that are working versus those that need to stop or start. The overall message is that business owners should commit to their mission and vision, even on tough days, in order to build a successful enterprise.
More leads and sales using Life Cycle MarketingDon Bishop
This document discusses how to plug up the "black holes" in a business using automated lifecycle marketing. It outlines how to capture leads, nurture prospects through education, generate repeat customers and referrals, all through automated follow-up. The key takeaways are to stop missing prospects, ignore warmest prospects, lose touch with customers, and forget to ask for referrals by implementing a plan for lead capture, prospect nurturing, repeat business, and referrals generation - all done automatically through lifecycle marketing and follow-up.
#StartupLife: Scaling Fast With a Micro Team | Growth Festival 2021Joelle Irvine
How do you ramp up fast with a conservative budget and small team? How do you balance expectations of fast ROI and attracting, reaching, and selling to the right audience?
Joelle Irvine, the Head of Growth and Marketing at Billdr, shares her experiences and learnings from her first year at the home renovation marketplace, where they have grown from one to three cities – and two countries – in six months.
Key takeaways:
• How to prioritize short vs. long-term goals
• How to balance brand awareness and conversion efforts
• How to make data-driven decisions and when to experiment
Presented at the Growth Festival, hosted by Digital Ethos on October 1, 2021.
The document discusses how inbound marketing has become essential for businesses to attract customers through helpful, relevant content rather than interruptive ads. It outlines how buyers now want more control over their purchasing process, doing research online before engaging with sales. The key aspects of inbound that businesses need to adopt are providing free, helpful content; focus on building long-term relationships by nurturing leads with valuable information before they are ready to buy; and consultative sales processes that listen to buyers' specific needs and provide options.
At HubSpot for Startups, our mission is to help startups grow. We want to change the way entrepreneurs execute inbound marketing and sales.
We work and align closely with the Accelerators, Incubators, Entrepreneurial Organizations and early stage VC companies to educate their startups and help them execute on growth-centric marketing and sales strategy.
HubSpot is a software platform to help you generate leads, close deals, and manage your pipeline. HubSpot offers a growth stack of products for customer relationship management, marketing, and sales: powerful alone, and even better when used together. HubSpot’s free CRM aligns sales and marketing with ease, HubSpot Marketing helps you grow your traffic and convert more visitors into customers, and HubSpot Sales helps you skyrocket your productivity and close more leads with less work.
This is a crash course for marketing and sales best practices as an early stage startup. Learn how to attract visitors, convert leads, and close customers with the INBOUND methodology.
This class is geared toward Impact Hub Makers who seek to find more information about Inbound Marketing, and how to implement it in their local Impact Hub. The class was led by Itai Boublil, the Head of global marketing for Impact Hub Company.
Grow with HubSpot - Hong Kong - August 2016Ryan Bonnici
This document summarizes a presentation on attracting website visitors through content marketing. It discusses creating content for specific buyer personas, deciding what types of content to create based on their goals at different stages of the buyer journey. It also covers optimizing content through testing headlines, writing compelling copy, and leveraging the curiosity gap. The presentation emphasizes listening to customers to generate new content ideas and optimizing existing blog posts and other content.
Grow with HubSpot Melbourne - 19 May 2016 - Inbound Marketing MasterclassRyan Bonnici
There’s no doubt that you have ambitious growth plans for your business this year, but is your digital marketing strategy set up to propel you towards meeting (and hopefully exceeding) those goals?
Join us and learn how to use inbound marketing to grow your business online. In half a day, you’ll learn how to create a robust inbound strategy to attract, convert, close and delight your prospective customers.
http://offers.hubspot.com/grow-with-hubspot-melbourne
This document discusses how businesses can grow using HubSpot's inbound methodology. It describes how HubSpot helps businesses attract the right visitors, convert leads and close customers so they become promoters. The document outlines HubSpot's all-in-one platform for marketing, sales, and customer relationship management. It explains how HubSpot can help marketing teams track return on investment for their spending, connect digital and offline customer data, and automate lead nurturing.
Inbound Marketing Fundamentals for SuccessSarah Bedrick
The document summarizes an inbound marketing event discussing fundamentals. It covers defining inbound marketing as customer-centric rather than marketer-centric. It emphasizes the importance of fundamentals like buyer personas, understanding the buyer's journey, and creating relevant content. Buyer personas are described as representations of ideal customers to focus marketing efforts. The buyer's journey is the research process customers go through before purchasing. Content should be tailored to buyer personas and their stage in the buyer's journey.
The document summarizes the evolution of marketing from different eras:
- The Product Era focused on advertising product attributes to consumers.
- The Consumer Era shifted to understanding consumers' desires and seducing target audiences.
- The Relationship Era prioritizes human connection, storytelling, and two-way conversations on social media to build relationships over push marketing.
- Today's marketers must use various "pillars" like content, social media, email and SEO together as part of a complete marketing strategy to attract and convert customers.
Grow with HubSpot - Auckland - July 2016Ryan Bonnici
Join local marketers in your area for Grow with HubSpot, an event series that will teach you how to use inbound marketing to help your business achieve remarkable growth.
Grow with HubSpot - Sydney - June 2016Ryan Bonnici
The document appears to be a summary of a marketing event hosted by HubSpot. It includes an agenda for presentations on attracting website visitors through content, converting visitors to leads, and turning leads into customers. There are also presentations from HubSpot customers and partners, as well as a fireside chat with the HubSpot CMO. The event promotes HubSpot's inbound marketing approach and software platform to help companies attract, convert, and close customers through content and personalised experiences.
Knowing when is the right time to invest in growth, what should be the team size and structure can be overwhelming. I am sharing a few pieces of advice in this presentation that I hope you will find useful to build your first growth team.
“What’s your exit strategy?” “Come back when you have revenue.” “Are you lean?” “What’s the business model?”
Raising capital is less about the answers to such questions and instead, having the passion for and ambition to not take no for an answer, networking, networking, networking, creating excitement and engagement, and knowing your audience (no, not your customers: the investors). When you know your market and the stage in which you find yourself, there are a common set of expectations for your business such that raising capital is as simple as ensuring you’ve met those expectations, knowing how to tell your story, and recognizing that no two VCs think nor angel investors alike. Let’s talk about how to do that and how to get ready for the different expectations of different investor communities.
To get the talking points and details from the presentation, visit http://seobrien.com/what-it-takes-raise-money
Marketing + PR for Startups: for General Assembly London October 2014Courtney Myers
Courtney Boyd Myers is the founder of audience.io and 3460 Miles. The document provides an agenda for her talk on marketing and PR for startups. The talk covers topics like messaging, content marketing, social media best practices, email marketing, press, and more. Courtney provides advice and examples for each topic to help startups improve their marketing and PR efforts.
Courtney Boyd Myers is an expert in marketing and PR for startups. She has worked with several startups and is a member of advisory groups. The document provides an agenda and overview of key topics in startup marketing and PR, including setting vision, mission and values, messaging, building an audience, tools, social media, content marketing, press, and getting media coverage. The presentation emphasizes the importance of having a strong product and messaging before embarking on marketing and PR efforts.
1) The document provides background information on Tony Hsieh and Zappos. It discusses Tony's early career founding Venture Frogs and investing in Zappos in 1999.
2) It summarizes key aspects of Zappos' business including being focused on outstanding customer service with policies like free shipping and returns. Zappos prioritizes building a strong company culture.
3) The document emphasizes that Zappos' goal is to deliver happiness to both customers and employees through great customer service, strong company culture and values, and having a higher purpose beyond just making money.
The document discusses strategies for optimizing content marketing. It covers creating buyer personas to inform content strategy, optimizing content for searchability and shareability, distributing content through various social media channels and measuring performance. The key takeaways are to distribute content across multiple channels, create buyer personas, optimize for search and sharing, and always measure content performance.
Tony Hsieh founded Zappos in 1999 and has since grown it into a major online shoe and clothing retailer known for its excellent customer service. Some key points:
- Zappos has over 1,000 brands and 900,000 unique products in its warehouse. It prioritizes fast, free shipping and returns with a 365-day return policy.
- The company has over 1,400 employees and focuses heavily on building a strong company culture through its 10 core values like delivering wow through service.
- Zappos prides itself on excellent customer service and has high repeat customer rates, with over 75% of purchases coming from returning customers who spend more on average than new customers.
Similar to The Changing Face of Business Growth (20)
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
15. THEN
• Advertisers had all the control.
• Consumers were bombarded
with ads & pamphlets trying
to sell them many products.
• This is the main way they
learned about products and
made buying decisions.
16. NOW
• The buyer is in control
and has much more power.
• They have all the tools at
their disposal to do their
own research.
• They’re able to make
their own decision on your
product / service without you.