This document contains the slides from a presentation about using Facebook and websites for businesses. Some key points include: Facebook has over 1 billion users and is the most powerful social media platform, it allows word-of-mouth marketing and constant communication. The presentation discusses how to effectively use Facebook through things like rich content, campaigns, and being a brand ambassador. It also provides tips on common mistakes to avoid and examples of how businesses have successfully used Facebook. Website recommendations presented include keeping designs simple, mobile-friendly, and integrating social media.
Obviously Awesome: Using Context to Take your Product from What? to Wow!Influitive
April Dunford, Founder of Rocket Launch Marketing
Our customers are drowning in a sea of innovative new products they struggle to understand. We often have only seconds to answer the most fundamental questions customers have about our products: What the heck is this and why should I care? In this talk you'll learn how context can make the value of your products obvious to customers. You will learn how to build a frame of reference that puts the strengths of your offering into crisp focus in even the noisiest of markets.
Obviously Awesome: Using Context to Take your Product from What? to Wow!Influitive
April Dunford, Founder of Rocket Launch Marketing
Our customers are drowning in a sea of innovative new products they struggle to understand. We often have only seconds to answer the most fundamental questions customers have about our products: What the heck is this and why should I care? In this talk you'll learn how context can make the value of your products obvious to customers. You will learn how to build a frame of reference that puts the strengths of your offering into crisp focus in even the noisiest of markets.
Presented at the 6th Annual E-Tourism Africa Summit in Cape Town #ETAS13, on how South African Tourism is taking digital and travel forward as a national destination marketing organsation.
See the presentation via Google Hangout here: http://youtu.be/YyFGsjwoUw4
Advanced Facebook Strategies for Bars & RestaurantsBarry Chandler
Join Barry Chandler, founder of Interactive Hospitality and TheBarBlogger.com for an online training experience designed to help bar & restaurant owners attract more customers by leveraging proven strategies on Facebook.
How to layout your Facebook Page for maximum engagement and interaction
What Facebook Tabs to add to your page and why
How to collect your Facebook Fan’s email addresses as well as their “Like”
How to get customers back onto the bar and restaurant as a result of your Facebook efforts.
How to track which of your customers have visited because of Facebook
What content to post, when to post it and how often to post it.
How to “leverage” other Facebook Pages in your area and attract their fans too.
How to benefit from customers “checking-in” on Facebook at your venue.
http://www.thebarblogger.com
Delight 2013 | Delightful Content Marketing, Robert RoseDelight Summit
Robert Rose of CMI shares insights for building a delightful content marketing strategy at Delight 2013.
Originally presented at Delight 2013, Oct. 7-8, 2013. http://delight.us/conference
Social media sharing for Vietnam Youth Entrepreneur (vye) 2013Chandler Nguyen
Great Viral marketing principles from Jonah Berger together with some guidelines for social media marketing and how to measure success of your social media efforts is shared in this presentation.
Websites: Live and interactive Denver Internet Summit 2013erinusc
Live & Interactive! Your website in view presented by Raheel Gauba from Blackbaud at the Denver Internet Summit. Best practices for effective websites using live nonprofit sites.
Hack Into the Hybrid: The Whys, Hows, and Wows of Making your Course a Blende...Amy Burvall
originally presented at Kamehameha Schools' "Imagine" Conference, June 2013. I organize around the analogy: The Cafe, The Studio. and the Stage.
* Please note that the many embedded videos will not play in Slideshare, and the accompanying website url HAS BEEN CHANGED TO http://amyburvall.wix.com/presos
Mentor Presentation: How to Focus on the ConsumerDigiday
This how-to will teach attendees how to construct the consumer approach to mobile. Kayla Green of Saatchi & Saatchi will explore how participant behavior varies across screens based on the time of day, individual aspirations, the user’s location, and because of how he or she is feeling.
Water gardens historically through time include formal and naturalistic water features elements along with fish and plants. Egyptians used water for agriculture while Chinese culture used water for tranquility and balance.
Presented at the 6th Annual E-Tourism Africa Summit in Cape Town #ETAS13, on how South African Tourism is taking digital and travel forward as a national destination marketing organsation.
See the presentation via Google Hangout here: http://youtu.be/YyFGsjwoUw4
Advanced Facebook Strategies for Bars & RestaurantsBarry Chandler
Join Barry Chandler, founder of Interactive Hospitality and TheBarBlogger.com for an online training experience designed to help bar & restaurant owners attract more customers by leveraging proven strategies on Facebook.
How to layout your Facebook Page for maximum engagement and interaction
What Facebook Tabs to add to your page and why
How to collect your Facebook Fan’s email addresses as well as their “Like”
How to get customers back onto the bar and restaurant as a result of your Facebook efforts.
How to track which of your customers have visited because of Facebook
What content to post, when to post it and how often to post it.
How to “leverage” other Facebook Pages in your area and attract their fans too.
How to benefit from customers “checking-in” on Facebook at your venue.
http://www.thebarblogger.com
Delight 2013 | Delightful Content Marketing, Robert RoseDelight Summit
Robert Rose of CMI shares insights for building a delightful content marketing strategy at Delight 2013.
Originally presented at Delight 2013, Oct. 7-8, 2013. http://delight.us/conference
Social media sharing for Vietnam Youth Entrepreneur (vye) 2013Chandler Nguyen
Great Viral marketing principles from Jonah Berger together with some guidelines for social media marketing and how to measure success of your social media efforts is shared in this presentation.
Websites: Live and interactive Denver Internet Summit 2013erinusc
Live & Interactive! Your website in view presented by Raheel Gauba from Blackbaud at the Denver Internet Summit. Best practices for effective websites using live nonprofit sites.
Hack Into the Hybrid: The Whys, Hows, and Wows of Making your Course a Blende...Amy Burvall
originally presented at Kamehameha Schools' "Imagine" Conference, June 2013. I organize around the analogy: The Cafe, The Studio. and the Stage.
* Please note that the many embedded videos will not play in Slideshare, and the accompanying website url HAS BEEN CHANGED TO http://amyburvall.wix.com/presos
Mentor Presentation: How to Focus on the ConsumerDigiday
This how-to will teach attendees how to construct the consumer approach to mobile. Kayla Green of Saatchi & Saatchi will explore how participant behavior varies across screens based on the time of day, individual aspirations, the user’s location, and because of how he or she is feeling.
Similar to Website/Social Media Program Blue Thumb Pond Expo (20)
Water gardens historically through time include formal and naturalistic water features elements along with fish and plants. Egyptians used water for agriculture while Chinese culture used water for tranquility and balance.
Social media is something you can not escape, but some may questions why social media matters? In this educational and highly engaging presentation, Jeff DeHaven will take you through a series of examples and statistics that outline the power of using social media to it's full potential.
The World Wide Web can be a daunting task, with countless social media platforms to stay on top of, mobile/responsive websites to consider and not to mention adding phone apps into the mix.
Jeff DeHaven with Blue Thumb Digital, renowned digital marketer, will explore the reason why being online can not only help you be found, but be your lowest cost communication platform. Join Jeff and the Bay Area Chamber for this highly visual and interactive session that will set you on the right path to gaining the full online benefits.
Social Media Marketing: Steps To Success Blue Thumb
Deciding where to focus your social media energy can be a confusing process, especially when resources are limited. While it's important to keep up with the latest trends and technologies to stay relevant, it's even more important to remain strategic and calculated when opening new channels. Having a presence on every social media site and platform does not necessarily equal success. In this session, learn the steps and questions necessary to make the best social media decisions and innovative ways to engage your audience.
Live Local Midland - Jeff DeHaven BLUE THUMBBlue Thumb
Jeff DeHaven, digital marketing director at Blue Thumb shares his knowledge, best practice, tips and tricks to maximize your time and exposure on social media.
Find out more at www.bluethumbdigital.com.
How Social Media Made Me Who I Am & How You Can Do The SameBlue Thumb
Jeff started his career in social media, 12 years later he still can't get enough. In this presentation you'll learn how you can create a living assisting organizations with this power tool. For more information about Blue Thumb visit www.bluethumbdigital.com.
STBA How To Asses and Improve Your Social Media MarketingBlue Thumb
Today every company is utilizing social media. At the same time, most companies are disappointed with their results. In this fun and interactive session, Jeff DeHaven, digital marketing director at Blue Thumb, will reveal the most important practices missed by most businesses. You'll walk away with ideas for immediate action you can take to make an impact with your social media platforms.
View all you missed from Blue Thumb Pond & Fountain Expo 2014.
Present & Future of Social Media - Jeff DeHaven (digital marketing director)
Marketing Discussion - Aaron Scarlata (business development)
Small Changes That Can Lead to BIG Improvements - Kip Northrup (owner)
How to Assess and Improve Your Social Media Marketing Blue Thumb
Social media has been around for over a decade. There is no telling what it will do next, but one thing is for sure it's not going anywhere anytime soon. Are you struggling to get the results you desire? During this highly visual and engaging talk you'll learn about the latest changes, how to improve your current social media presence and ways to better maximize your time & efforts.
Is Social Media Prominent In Your Business?Blue Thumb
Social media isn't a fad, it's a fundamental shift in the way we communicate.
Are you willing to do what it takes to make social media work for your business?
If social media is not a top priority, your business may not exist in 5 years. Come get your questions answered and find the most beneficial tips and tools to compete in this fast moving digital media.
Jeff DeHaven, Digital Marketing Director of Blue Thumb shares from his 11 years of social media experience.
Looking forward to the event, thanks for giving me the opportunity to talk to your members.
Social Media never stops evolving. Companies and organizations need to have the right strategies that benefit company goals.
Learn about the latest changes and the best tools and tips for doing social media in your organization.
Now more than ever, social media leaves no room for error. Each and every piece of content must be organized strategically to gain visibility.
Jeff DeHaven Digital Marketing Director of Blue Thumb shares all that he has learned over the past 10 years about the benefits of social media.
Online Training by Blue Thumb Distributing Jan. Session 1
You have been invited today to learn more about and discuss options you and your customers have for water features & some tools to help you
1. ESTIMATE
2. RESEARCH
3. PREPARE
For your water feature projects this upcoming pond season!
In spring 2012 Kasco Marine and Blue Thumb Distributing offered a webinar on Earthen Pond Care and Pond Aeration.
Stroll through the slides to learn more about pond biology, using surface and bottom aeration as well as sales tips to increase your business in selling these types of services.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
5. FACEBOOK STATS
Most powerful social platform to date (1.15 billion users)
751 million monthly mobile active users
Friday, October 11, 13
6. FACEBOOK STATS
Most powerful social platform to date (1.15 billion users)
751 million monthly mobile active users
Has the most customization options & features
Friday, October 11, 13
7. FACEBOOK STATS
Most powerful social platform to date (1.15 billion users)
751 million monthly mobile active users
Has the most customization options & features
Has the largest demographic
Friday, October 11, 13
8. FACEBOOK STATS
Most powerful social platform to date (1.15 billion users)
751 million monthly mobile active users
Has the most customization options & features
Has the largest demographic
Sustained 9 years on top
Friday, October 11, 13
9. FACEBOOK STATS
Most powerful social platform to date (1.15 billion users)
751 million monthly mobile active users
Has the most customization options & features
Has the largest demographic
Sustained 9 years on top
Must used platform overall within Great Lakes Bay Region
Friday, October 11, 13
12. WHAT IS FACEBOOK?
Word of mouth (just online)
90% of today’s buyers trust peer recommendations
Friday, October 11, 13
13. WHAT IS FACEBOOK?
Word of mouth (just online)
90% of today’s buyers trust peer recommendations
Constant communication tool 24/7
Friday, October 11, 13
14. WHAT IS FACEBOOK?
Word of mouth (just online)
90% of today’s buyers trust peer recommendations
Constant communication tool 24/7
Fundamental of how we share what matters most
Friday, October 11, 13
15. WHAT IS FACEBOOK?
Word of mouth (just online)
90% of today’s buyers trust peer recommendations
Constant communication tool 24/7
Fundamental of how we share what matters most
Real time new source
Friday, October 11, 13
16. WHAT IS FACEBOOK?
Word of mouth (just online)
90% of today’s buyers trust peer recommendations
Constant communication tool 24/7
Fundamental of how we share what matters most
Real time new source
Customer service tool
Friday, October 11, 13
18. HOW IT WORKS
It’s all about friends interacting
Friday, October 11, 13
19. HOW IT WORKS
It’s all about friends interacting
Brands are able to engage like never before
Friday, October 11, 13
20. HOW IT WORKS
It’s all about friends interacting
Brands are able to engage like never before
Reach your exact audience
Friday, October 11, 13
21. HOW IT WORKS
It’s all about friends interacting
Brands are able to engage like never before
Reach your exact audience
Top of mind awareness
Friday, October 11, 13
22. HOW IT WORKS
It’s all about friends interacting
Brands are able to engage like never before
Reach your exact audience
Top of mind awareness
Conversation are happening
Friday, October 11, 13
23. HOW IT WORKS
It’s all about friends interacting
Brands are able to engage like never before
Reach your exact audience
Top of mind awareness
Conversation are happening
EdgeRank Algorithm
Friday, October 11, 13
30. EFFECTIVENESS
Against Facebook policy to use personal page for business
Rich content
Visual post
Creating campaigns to reach goals
Friday, October 11, 13
31. EFFECTIVENESS
Against Facebook policy to use personal page for business
Rich content
Visual post
Creating campaigns to reach goals
Brand ambassadors
Friday, October 11, 13
32. EFFECTIVENESS
Against Facebook policy to use personal page for business
Rich content
Visual post
Creating campaigns to reach goals
Brand ambassadors
Passionate content creator
Friday, October 11, 13
33. EFFECTIVENESS
Against Facebook policy to use personal page for business
Rich content
Visual post
Creating campaigns to reach goals
Brand ambassadors
Passionate content creator
Friday, October 11, 13
50. POSSIBILITIES
Had wedding sponsored in
summer of 2012 using social
Build excitement
Created an unmatched value
Saved over $15,000
Friday, October 11, 13
73. WEB RULES
FLASH is out
Simplistic
Visually impactful
Friday, October 11, 13
74. WEB RULES
FLASH is out
Simplistic
Visually impactful
Short right to the point text
Friday, October 11, 13
75. WEB RULES
FLASH is out
Simplistic
Visually impactful
Short right to the point text
Easy to navigate & find information
Friday, October 11, 13
76. WEB RULES
FLASH is out
Simplistic
Visually impactful
Short right to the point text
Easy to navigate & find information
Social integration
Friday, October 11, 13
77. WEB RULES
FLASH is out
Simplistic
Visually impactful
Short right to the point text
Easy to navigate & find information
Social integration
Site must be mobile friendly
Friday, October 11, 13
82. TEXT POLL
Send a text to 22333
When was the last time you’ve
updated your website?
Friday, October 11, 13
83. TEXT POLL
Send a text to 22333
When was the last time you’ve
updated your website?
Last 30 days - 883621
Friday, October 11, 13
84. TEXT POLL
Send a text to 22333
When was the last time you’ve
updated your website?
Last 30 days - 883621
This year - 883622
Friday, October 11, 13
85. TEXT POLL
Send a text to 22333
When was the last time you’ve
updated your website?
Last 30 days - 883621
This year - 883622
No idea - 883623
Friday, October 11, 13
105. VISIT DIGITAL BOOTH
Get your exclusive foam thumb
Get your questions answered by the pros
Friday, October 11, 13
106. VISIT DIGITAL BOOTH
Get your exclusive foam thumb
Get your questions answered by the pros
FREE website & Facebook analysis
Friday, October 11, 13
107. VISIT DIGITAL BOOTH
Get your exclusive foam thumb
Get your questions answered by the pros
FREE website & Facebook analysis
Learn about the different pricing options
Friday, October 11, 13
108. VISIT DIGITAL BOOTH
Get your exclusive foam thumb
Get your questions answered by the pros
FREE website & Facebook analysis
Learn about the different pricing options
Sign up for the program TODAY!
Friday, October 11, 13
109. VISIT DIGITAL BOOTH
Get your exclusive foam thumb
Get your questions answered by the pros
FREE website & Facebook analysis
Learn about the different pricing options
Sign up for the program TODAY!
Enter to WIN free upgrade or redesign
Friday, October 11, 13