This document provides lessons learned from Makabayan's 2010 electoral campaign that utilized online campaigning. Some key points include: 1) An online campaign can be an effective way to promote your message and funnel supporters back to your website. 2) It is important to find your niche and consistently deliver a clear message. 3) Managing an online campaign is like making popcorn - it allows you to quickly spread your message to many people while keeping production and engagement easy.

1. MAKABAYAN
online
Lessons from the
2010 electoral
campaign
ren guray|makabayan secretariat

2. Machinery
Coalition Members

3. Election 2010 marked
our serious effort to
utilize the internet for
campaigning.
Notes for
and by the
harassed

4. Makabayan Lessons
• Online campaign is effective
• Funnel content back to your website
• Why Obama doesn’t work
• Finding a niche; your message
• Have a dedicated team, duo or person
• Be consistent with the message
• Think POPCORN

5. Popcorn?!
Yes, new media is like
poppin’ corn!

6. Online media
1. Quick cooking
2. It pops everywhere
3. Full of air
4. Appetizing
5. Easy and convenient
6. Has a lot of flavors to choose
from
7. Everyone knows how to make
it,but only a few will make a
business out of it

7. Tips for people’s organizations
• You are not UG. Make yourself
easy to contact.
• Show your faces. Personalize.
• Tell us what you do. Exactly.
• Connect then INTERACT

8. more
Tips for people’s organizations
• Give freebies. Bawal magdamot.
• Patrons will come from overseas.
Appeal to them.
• Know your online audience. Talk
to them.

9. T-shirts, pins,
tarpaulin, posters,
flyers, campaigns

10. Do NOT get lost!

11. Focus on a few
tools instead

12. Choose your
battles
.
Do not engage trolls.
Breed attack dogs.
Have a counterprop plan.

13. Don’t take yourself
too seriously...
Bawal ang masyadong “agit”.
Internet is a place to recruit
not alienate.
It is not the actual venue for
concrete actions.

14. MARAMING
SALAMAT