This document discusses social selling in real estate. It begins by noting that customers now do most of their research online before contacting a seller. It then discusses that social selling is about attracting buyers through valuable content rather than direct advertising. The document provides tips for social selling, including researching to provide relevant content, building relationships through social media, and using social platforms like Google Alerts, Twitter, and Pinterest to find and share content. It stresses using hashtags and asking questions to engage others. The document concludes by suggesting agents evaluate their brand messaging and online presence, and offers coaching services to help improve social selling strategies.

4. • Being available when a prospective buyer is
ready to buy.
• We buy from people we like, we trust and we
feel are competent.

5. • 100 years ago there was the phone curmudgeon.
• In the 90’s there was the email curmudgeon.
• Last week I met a social selling curmudgeon:
– “I don’t have time for all this social media c#^* I am
trying to run a business!”
• Like the phone curmudgeon and the email
curmudgeon before him, he will eventually
realize the power of social media as a marketing
tool - but at what cost?

6. • Customers don’t want to be advertised to.
• Customers don’t want to be sold.
• The decision-making process is not made in the
presence of a sales person or influenced by an offer, it is
made on line through research, reviews, references and
made with a solution in mind.
• For most businesses 60% of the buying decision is made
before the first contact is initiated by the buyer.
• In real estate that % is even higher – 92% start the
search for a home (or realtor to sell their home) on line.

7. • Social selling is about attracting (pulling) buyers not
pushing a product or service.
• Social selling is about providing value, delivering
worthwhile content, answering questions, and being
a resource to make the buying process simpler.
• Social selling is not about presenting an offer or
giving a discount, or “come in today and today
only”.

8. • RESEARCH to be RELEVANT – creating and/or
curating content
• Build RELATIONSHIPS – grow your audience with
meaningful connections
• Drive REVENUE – by becoming the resource for
solving problems, simplifying the real estate
transaction process, answering questions
• Promote your BRAND – Image, actions and message

10. • Google Alerts
• Twitter Lists – it is a great search engine for
content and content creators!
• Pinterest – great pics!
• Scoop-it – I will send you a link. Awesome tool!
• Content Gems – another great source where you
create the topics
• Houzz – all things home services!

11. • Quotes
• Use hashtags to create and find great content:
#awesomerealtor #imarkethomes #isellhomes
• Share your favorite websites for home information – like
Houzz, Pinterest pages you have created or liked. . .
• “A day in the life” complete with pictures and your thoughts
throughout the day
• Ask – simple basic questions, for advice, fill in the __________
posts, (the best way to engage a conversation is to ask a
question, isn’t it?)
• Share up-to-date mortgage information, real estate market
fluctuations, home service or design ideas, to show your
relevancy and depth as a resource

12. • Your website – think about blogging!
• Create video of your thoughts and ideas about the industry –
think about vlogging!
• LinkedIn – how linked are you?
• Facebook business page (or some call it your fan page)
• Twitter- do you tweet?
• Google + - for SEO
• YouTube – get your own media channel!
• Pinterest – it is about the pictures ladies!
• HootSuite – $10/month brings it all together, with great
analytics!
• Instagram – have phone will photograph!

13. ● Image ● Message ● Actions
Ask yourself:
• What do you need to grow your business?
• Branding: consistent look, establish a brand message, logo?
• Marketing: more clients, more leads, active engaging social media, establish
my presence and expertise in a niche
• Image management: does personal reflect professional, how well do I
communicate my brand message, improve communication skills
• Skill development: use technology better, become a true real estate expert
and resource for my clients, increase computing skills
• Coaching: identify the right goals for my business, create and follow a
business plan, identify strengths and weaknesses, grow my referral network,
change the habits that hold me back

15. • Rent my brain – 2½ hours $229 includes a detailed analysis of your digital
footprint, before the meeting
• A remake of your current website for SEO and visual impact
• “Boost Your Business” Fast Start Program by
www.CindyBishopWorldwide.com
• Begin with an audit of where you are today - $197

17. Thank you for attending!
Be successful - social selling!