Major findings from the most comprehensive research study on best practices and effectiveness of social media strategies and tactics, based on responses of over 5,000 marketers.

1. The State of Social Media Marketing 2010: Hype or Real Business Impact? Roy Young, President MarketingProfs

22. THANK YOU! Myth #6: Success Requires a Company Culture of Openness 34% 45% Uses consumer feedback productively to improve the offering 28% 48% Encourages collaboration between marketing and others 27% 47% Value open, honest dialogue about marketing 28% 55% Quick to adopt new media technology Disagree Agree Company Cultural Attribute Have Had Success Creating an Online Community Around a Brand

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