The document summarizes the results of Nielsen's 2013 Global Survey of Trust in Advertising. Some key findings:
- Recommendations from friends and family remain the most trusted form of advertising at 84%. Owned media such as branded websites is the second most trusted at 69%.
- Trust in online and mobile advertising is increasing, with growth in trust for banners ads, online video, social media ads and mobile ads.
- Latin America reports the highest levels of trust and willingness to take action across most advertising formats.
- Humorous ads resonate most globally at 47% while real-life situations resonate more in Latin America and Asia-Pacific at 57%.
"Eyes Wide Open, Wallet Half Shut" ANA PresentationOgilvy
Today’s consumers are emerging from the recession with a radically new definition of the American Dream and a renewed sense in their own resourcefulness and priorities, according to a just-released quantitative study of 1,200 consumers and qualitative research with nearly 700, conducted by Ogilvy & Mather Chicago in partnership with leading consumer insight company Communispace.
United Airlines #flight3411 case study: 7 lessons in crisis communicationsSimpliFlying
United Airlines dragged off a passenger from flight 3411. Amidst a social media storm, the airline's stock price dipped over a billion dollars before the CEO issued a proper apology. He promised to do something about it by April 30. What should United Airlines do now? And what can airlines do to prevent this crisis from happening in the future?
Women Matter 2012: Making the breakthrough, examines the gender-diversity programs of 235 large European companies. The report investigates what initiatives companies are taking, what is working well or less well, and why.
The research found that most companies are now taking gender diversity issues extremely seriously, devoting real resources to redressing the gender imbalance. But many companies also expressed frustration that their efforts do not always create the expected impact.
Across the continent, the pattern holds: Europeans are anxious about the state of their countries’ economies, and worried about the future. Russia’s invasion of Ukraine and price inflation overshadow other concerns, and consumer anxieties in turn are impacting confidence in household finances and national economies, especially among vulnerable populations.
Worried about spending more on food, transport and fuel, consumers report cutting back on less essential items. Most say they’ve changed their shopping behaviors in recent months, trading down to more affordable brands and retailers. With no relief clearly in sight, 2022 continues to prove a challenging year for the continental consumer.
"Eyes Wide Open, Wallet Half Shut" ANA PresentationOgilvy
Today’s consumers are emerging from the recession with a radically new definition of the American Dream and a renewed sense in their own resourcefulness and priorities, according to a just-released quantitative study of 1,200 consumers and qualitative research with nearly 700, conducted by Ogilvy & Mather Chicago in partnership with leading consumer insight company Communispace.
United Airlines #flight3411 case study: 7 lessons in crisis communicationsSimpliFlying
United Airlines dragged off a passenger from flight 3411. Amidst a social media storm, the airline's stock price dipped over a billion dollars before the CEO issued a proper apology. He promised to do something about it by April 30. What should United Airlines do now? And what can airlines do to prevent this crisis from happening in the future?
Women Matter 2012: Making the breakthrough, examines the gender-diversity programs of 235 large European companies. The report investigates what initiatives companies are taking, what is working well or less well, and why.
The research found that most companies are now taking gender diversity issues extremely seriously, devoting real resources to redressing the gender imbalance. But many companies also expressed frustration that their efforts do not always create the expected impact.
Across the continent, the pattern holds: Europeans are anxious about the state of their countries’ economies, and worried about the future. Russia’s invasion of Ukraine and price inflation overshadow other concerns, and consumer anxieties in turn are impacting confidence in household finances and national economies, especially among vulnerable populations.
Worried about spending more on food, transport and fuel, consumers report cutting back on less essential items. Most say they’ve changed their shopping behaviors in recent months, trading down to more affordable brands and retailers. With no relief clearly in sight, 2022 continues to prove a challenging year for the continental consumer.
Actualizamos el estudio Consumer Pulse, de Bain & Company, en el que monitoreamos los principales cambios y las tendencias en los hábitos de los consumidores en América del Sur durante la pandemia, especialmente en Colombia.
Global consumers want similar things when it comes to personal data. In this slideshow, we explore the sentiments about data privacy expressed by people across countries, industries, and data types.
For more information, please check out the BCG report, "The Trust Advantage" (http://on.bcg.com/1gr9j5P) and visit the "Big Data and Beyond" section of bcg.perspectives (http://on.bcg.com/1g7tpgc).
Japanese consumers’ behaviors and finances are gradually recovering to normal, though their responses indicate a slight increase in pessimism. The long-lasting impact of COVID-19 is prolonging Japanese consumers’ intent to stay conservative about spending across categories. In a further sign of cautiousness, the trend of shrinking pessimism over the past few years reversed for the first time. Meanwhile, people’s demand for travel is rising, considering the next seasonal vacations.
A glimpse into the world of Gen Z - an 8 page Gen Z Manifesto that summarizes the upcoming book, The Gen Z Effect: The Six Forces Shaping the Future of Business, available 11/11/14 at bookstores everywhere. Written by Dan Keldsen and Thomas Koulopoulos.
Who is Gen Z? What makes them tick? What is an accident of birth, and a purposeful decision?
Are YOU Gen Z?
Governments have made good progress in delivering digital services, but many are still overwhelmed by complexity and slowed by bureaucratic skepticism and lack of skills. Users – accustomed to innovation in such sectors as retailing, media, and financial services – wish their governments would get on with it: http://on.bcg.com/1jESqYx.
Nielsen Global New Product Innovation Report- June 2015Aidelisa Gutierrez
Innovation matters. It can drive profitability and growth, helping
companies succeed even during tough economic times. Nielsen’s
Breakthrough Innovation research found that the top innovations
launched in the U.S. generate more than $50 million revenue their first
year; in fact, the 2015 winners generated, on average, more than twice
this amount, $119 million. In Europe, the top innovations produce
upwards of £/€10 million in their launch year. Innovation also helps
companies stay relevant to shoppers, and it can build long-term loyalty
Digital 2023 Saudi Arabia (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Saudi Arabia in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Saudi Arabia, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Myanmar (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Myanmar in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Myanmar, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Future of asthma care a global expert view - summary - august 2021Future Agenda
Future of Asthma Care in 2030
Often hidden by many, asthma is a set of chronic conditions that will, some believe, impact around 1bn of us by the end of the decade. It will see new diagnostics, new treatments as well as gain new social and economic perspectives in many nations. As part of a global Open Foresight programme to bring together an informed outlook for all to use, this is a draft synthesis based on dialogue with 100 experts worldwide. At a time when lung health is front of mind for many, this is an important topic for our future health.
We are keen to understand your view on this. What do you agree with, what is missing and what may need an alternative perspective? Please do share any comments and feedback to douglas.jones@futureagenda.org and we will include everything in the final report that will made available later this year.
Tips for the Food sector: To keep up with this constantly shifting consumer behavior, look for early signs by using Google Trends to see how demand for certain food products or delivery services is changing to meet people’s needs.
Tips for Travel marketers: Our APAC travel recovery itinerary revealed that people have local trips and safety in mind, so marketers should seek to provide safety information upfront and present local product offerings and fun activities.
Tips for keeping people entertained: Though some people who signed up for a new entertainment source might stay, there’s also a higher likelihood of churn when their trial period ends. If you saw an increase in people signing up for your online products and services, focus on retention to keep them coming back, especially if you offered a free trial during the pandemic.
Tips for merchants: Make sure you integrate digital payment options for your consumers. Digital payments are expected to see a continued boost post-COVID-19, and trust in e-Wallets will likely increase.
Although there is still some instability, the internet sector in SEA is set to emerge stronger than ever in a post-COVID-19 world. The digital economy remains a bright spot in a very challenging economic environment, and e-Commerce remains a key driver of growth. The biggest takeaway for brands and marketers is the need to focus on people and their changing habits online, as well as keeping up with changing trends, as we continue to understand what our new normal will look like in the future.
You can now download the presentation directly from Slideshare.
*Disclaimer this is just my imaginary example of a Comms Plan for the Puma work and not the actual strategy that was created by Droga5 for Puma. I had nothing to do with that plan and am just a fan of their work.
What is Comms Planning? is a presentation that provides a clear answer of the role of the Comms Planner within an Advertising Agency. I use the example of the Puma Social campaign to prove the point.
Digital 2023 Global Overview Report (Summary Version) (January 2023) v02DataReportal
All the latest stats, insights, and trends you need to make sense of how the world uses the internet, mobile devices, social media, and ecommerce in January 2023. For more reports, including the latest global trends and in-depth local data for more than 240 countries and territories around the world, visit https://datareportal.com
Actualizamos el estudio Consumer Pulse, de Bain & Company, en el que monitoreamos los principales cambios y las tendencias en los hábitos de los consumidores en América del Sur durante la pandemia, especialmente en Argentina.
Digital 2023 Cambodia (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Cambodia in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Cambodia, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Is your marketing creating an ‘Expectation Debt’, and are your competitors now responsible for your customer's experience?
Customer Experience has taken great leaps forward as brands embrace the truth that good customer experience costs less than bad customer experience. However, for most businesses customer trust is eroded as expectations of experience fail to match the reality, forcing them to face their own ‘negative experience equity’.
Actualizamos el estudio Consumer Pulse, de Bain & Company, en el que monitoreamos los principales cambios y las tendencias en los hábitos de los consumidores en América del Sur durante la pandemia, especialmente en Colombia.
Global consumers want similar things when it comes to personal data. In this slideshow, we explore the sentiments about data privacy expressed by people across countries, industries, and data types.
For more information, please check out the BCG report, "The Trust Advantage" (http://on.bcg.com/1gr9j5P) and visit the "Big Data and Beyond" section of bcg.perspectives (http://on.bcg.com/1g7tpgc).
Japanese consumers’ behaviors and finances are gradually recovering to normal, though their responses indicate a slight increase in pessimism. The long-lasting impact of COVID-19 is prolonging Japanese consumers’ intent to stay conservative about spending across categories. In a further sign of cautiousness, the trend of shrinking pessimism over the past few years reversed for the first time. Meanwhile, people’s demand for travel is rising, considering the next seasonal vacations.
A glimpse into the world of Gen Z - an 8 page Gen Z Manifesto that summarizes the upcoming book, The Gen Z Effect: The Six Forces Shaping the Future of Business, available 11/11/14 at bookstores everywhere. Written by Dan Keldsen and Thomas Koulopoulos.
Who is Gen Z? What makes them tick? What is an accident of birth, and a purposeful decision?
Are YOU Gen Z?
Governments have made good progress in delivering digital services, but many are still overwhelmed by complexity and slowed by bureaucratic skepticism and lack of skills. Users – accustomed to innovation in such sectors as retailing, media, and financial services – wish their governments would get on with it: http://on.bcg.com/1jESqYx.
Nielsen Global New Product Innovation Report- June 2015Aidelisa Gutierrez
Innovation matters. It can drive profitability and growth, helping
companies succeed even during tough economic times. Nielsen’s
Breakthrough Innovation research found that the top innovations
launched in the U.S. generate more than $50 million revenue their first
year; in fact, the 2015 winners generated, on average, more than twice
this amount, $119 million. In Europe, the top innovations produce
upwards of £/€10 million in their launch year. Innovation also helps
companies stay relevant to shoppers, and it can build long-term loyalty
Digital 2023 Saudi Arabia (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Saudi Arabia in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Saudi Arabia, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Myanmar (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Myanmar in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Myanmar, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Future of asthma care a global expert view - summary - august 2021Future Agenda
Future of Asthma Care in 2030
Often hidden by many, asthma is a set of chronic conditions that will, some believe, impact around 1bn of us by the end of the decade. It will see new diagnostics, new treatments as well as gain new social and economic perspectives in many nations. As part of a global Open Foresight programme to bring together an informed outlook for all to use, this is a draft synthesis based on dialogue with 100 experts worldwide. At a time when lung health is front of mind for many, this is an important topic for our future health.
We are keen to understand your view on this. What do you agree with, what is missing and what may need an alternative perspective? Please do share any comments and feedback to douglas.jones@futureagenda.org and we will include everything in the final report that will made available later this year.
Tips for the Food sector: To keep up with this constantly shifting consumer behavior, look for early signs by using Google Trends to see how demand for certain food products or delivery services is changing to meet people’s needs.
Tips for Travel marketers: Our APAC travel recovery itinerary revealed that people have local trips and safety in mind, so marketers should seek to provide safety information upfront and present local product offerings and fun activities.
Tips for keeping people entertained: Though some people who signed up for a new entertainment source might stay, there’s also a higher likelihood of churn when their trial period ends. If you saw an increase in people signing up for your online products and services, focus on retention to keep them coming back, especially if you offered a free trial during the pandemic.
Tips for merchants: Make sure you integrate digital payment options for your consumers. Digital payments are expected to see a continued boost post-COVID-19, and trust in e-Wallets will likely increase.
Although there is still some instability, the internet sector in SEA is set to emerge stronger than ever in a post-COVID-19 world. The digital economy remains a bright spot in a very challenging economic environment, and e-Commerce remains a key driver of growth. The biggest takeaway for brands and marketers is the need to focus on people and their changing habits online, as well as keeping up with changing trends, as we continue to understand what our new normal will look like in the future.
You can now download the presentation directly from Slideshare.
*Disclaimer this is just my imaginary example of a Comms Plan for the Puma work and not the actual strategy that was created by Droga5 for Puma. I had nothing to do with that plan and am just a fan of their work.
What is Comms Planning? is a presentation that provides a clear answer of the role of the Comms Planner within an Advertising Agency. I use the example of the Puma Social campaign to prove the point.
Digital 2023 Global Overview Report (Summary Version) (January 2023) v02DataReportal
All the latest stats, insights, and trends you need to make sense of how the world uses the internet, mobile devices, social media, and ecommerce in January 2023. For more reports, including the latest global trends and in-depth local data for more than 240 countries and territories around the world, visit https://datareportal.com
Actualizamos el estudio Consumer Pulse, de Bain & Company, en el que monitoreamos los principales cambios y las tendencias en los hábitos de los consumidores en América del Sur durante la pandemia, especialmente en Argentina.
Digital 2023 Cambodia (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Cambodia in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Cambodia, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Is your marketing creating an ‘Expectation Debt’, and are your competitors now responsible for your customer's experience?
Customer Experience has taken great leaps forward as brands embrace the truth that good customer experience costs less than bad customer experience. However, for most businesses customer trust is eroded as expectations of experience fail to match the reality, forcing them to face their own ‘negative experience equity’.
Engaging with Digital Consumers: They’re ready, are you?Infosys
Infosys, a global leader in business consulting and technology solutions, has unveiled the first major study that scrutinizes an ever-widening data gap between digital consumers and the retail, banking, and healthcare companies that serve them.
The results of the study are a call to action for global corporations to leverage the latest data mining technologies. Harnessing Big Data 2.0 will have enormous business opportunities in tomorrow’s marketplace.
Pesquisa Influenciadores Digitais - Parte 1FSB Digital
Pesquisa realizada pela FSB Digital e o Instituto FSB Pesquisa com 46 dos 300 maiores anunciantes do Brasil para identificar como as empresas se posicionam e se relacionam no meio digital revela que as empresas têm destinado, em média, 18,8% de sua verba de comunicação aos meios digitais e que quem mais recebe investimentos são as redes sociais, seguido pelos sites e portais das próprias marcas.
Content & Influencer Marketing - Insights for 2016Social Beat
Content & Influencer Marketing - Insights for 2016 - A presentation done by our Co-Founder Vikas Chawla at the #DinnerAtDeccan event organised on 12th Dec 2015 at Hotel Deccan Plaza, Chennai along with Food Bloggers from across Chennai. Do visit http://www.influencer.in and https://www.twitter.com/SpotInfluencer for more details
I share ideas for what Spotify (my favorite app) could be doing better as far as new product features and partnerships along with demographic data (see appendix). This deck is for fun and relates to personal opinions as a user along with real data. Enjoy it!
Международная исследовательская компания Nielsen делится результатами своего глобального исследования о доверие разным видам рекламы Nielsen Global Survey of Trust in Advertising. Так, онлайн-отзывам других пользователей доверяет 68% респонентов. На сегодняшний день, это один из наиболее эффективных инструментов рекламы, этой информации доверяют наряду с рекомендациями друзей и брендированным веб-сайтом.
Whether it’s advertising via old standbys like TV, newspapers and radio or newer media like mobile and online, earning consumer trust is the holy grail of a successful campaign, according to Nielsen’s latest Trust In Advertising report. The good news for advertisers is that consumers around the globe are more trusting now than they were several years ago. In fact, the study reveals that trust in online advertising is increasing, as is trust in ads on TV, radio and movie screens.
Word-of-mouth recommendations from friends and family, often referred to as earned advertising, are still the most influential, as 84 percent of global respondents across 58 countries to the Nielsen online survey said this source was the most trustworthy. Trust in advertising on branded websites increased 9 percentage points to 69 percent in 2013 as the second most trusted format in 2013, a jump from fourth-place ranking in 2007. Sixty-eight percent of survey respondents indicated that they trust consumer opinions posted online, which ranked third in 2013, up 7 percentage points from 2007.
“While TV remains the front-running format for the delivery of marketing messages based on ad spend, consumers globally are also looking to online media to get information about brands,” said Randall Beard, global head, Advertiser Solutions at Nielsen. “On the flipside, earned advertising channels have empowered consumers to advocate for their favorite brands, something that shouldn’t go unnoticed by brand advertisers.”
Global Trust in Advertising Report by NielsenVictor Kong
Reaching your audience is an important component of any ad campaign, but what good is ad reach if it doesn’t resonate with the audience? A recent Nielsen global online survey discussed the trust levels across earned, owned and paid advertising formats, but effective campaigns require more than identifying the right channel for reaching consumers. It’s also about delivering the right message.
Nielsen Consumer Neuroscience research shows that highly successful ads score well on three dimensions: attention, conversion to long-term memory and emotional engagement. So how can marketers ensure that their ads stand out on these factors? In Nielsen’s latest Global Trust in Advertising Survey, we asked 30,000 online consumers which advertising themes are most impactful. The findings shine light on the types of messages they most enjoy—and not surprisingly, they often differ by region and generation.
Courtesy of Nielsen
This research continues Ad Standards’ probing into consumer perceptions about advertising. This year, in addition to general views on advertising and perceptions of truth and accuracy of advertising across media types, we examined Canadians’ perspectives on digital advertising, and compared Millennials to the general population.
For the full report and past studies, go to: http://adstandards.com/en/ASCLibrary/consumerResearch.aspx
Industry Pulse: Consumer Attention in Digital AdvertisingUndertone
For digital advertising, attention is the metric that now matters most. Find out how this is causing shifting budgets and changing success metrics, as well as the role of viewability.
Native advertising, which some marketers, publishers and readers
see as little different than the old “advertorial” concept, is still nascent
enough that it’s difficult for many to define—and has different definitions
depending on who you ask. To help you stay on top of the latest trends in
native advertising, eMarketer has curated a roundup of some of our latest
coverage, including statistics, insights and interviews.
According to Forrester, consumers trust expert opinions 6x more than advertising when deciding what product to buy. But earned media is impossible to control and difficult to scale. Until now. Read this research paper from inPowered and Marketing Evolution to understand how major brand marketers are leveraging their earned media, written by trusted category experts, to drive serious lifts in brand favorability, advocacy, and purchase intent and achieve ROI 7-14x campaign investment levels.
Keynote presentation from Kantar Media CEO Andy Brown at asi 2017Kantar
Take a look through the key points from Kantar Media's DIMENSION 2017 study identifying the challenges - and opportunities faced by today's media industry.
[Kantar Media Reactions 2023] Báo cáo thị trường kênh truyền thông quảng cáo ...Chng83
🔍 Báo cáo tập trung vào những thách thức mà ngành quảng cáo tại Việt Nam phải đối mặt. Ngành quảng cáo Việt Nam đang phải đối mặt với nhiều thách thức trong bối cảnh nền kinh tế và chính trị phức tạp, điều đó đã tác động đến quảng cáo và sự thay đổi trong hành vi tiêu dùng.
📊 Báo cáo cũng đề cập đến tình hình kinh tế, với tốc độ phục hồi chậm và dự báo tăng trưởng GDP thực tế trong tương lai. Kinh tế Việt Nam đang phục hồi chậm sau đại dịch COVID-19, với dự báo tăng trưởng GDP thực tế chỉ đạt 6,5-7% trong năm 2024. Điều này sẽ ảnh hưởng đến chi tiêu tiêu dùng và nhu cầu quảng cáo của doanh nghiệp.
Cuối cùng, báo cáo cũng tập trung vào các xu hướng công nghệ tiên tiến như trí tuệ nhân tạo AI, công nghệ tăng cường quyền riêng tư (Privacy-Enhancing Technologies - PETs). Sự phát triển của công nghệ mới đang làm thay đổi cách thức quảng cáo. Các nhà quảng cáo cần bắt kịp xu hướng công nghệ mới để tạo ra các chiến dịch quảng cáo hiệu quả hơn.
Native Advertising. It's one of the biggest buzzwords in digital advertising. Despite there being no clear definition as to what constitutes native, marketers are buying into its appeal. But just how much do digital media planners and buyers leverage native for their clients?
TripleLift teamed with The Industry Index by DMR to gauge the thoughts and opinions of the digital media community on the topic of native advertising. We surveyed 100 agency executives from around the country representing some of the biggest media buying agencies including Starcom MediaVest, MED, Carat, Mediacom, UM, Spark, Mindshare, among others. This is what they had to say about native.
Similar to Global trust in advertising report, Nielsen 2013 (20)
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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2. BELIEVABILIT Y
IS KEY IN
ADVERTISING
EFFECTIVENESS
RECOMMENDATIONS FROM FRIENDS AND
FAMILY REMAIN MOST CREDIBLE
TRUST INCREASES ACROSS NEARLY ALL MEDIA;
TRUST IN NEWSPAPER ADS DECLINES
OWNED MEDIA MOVES TO SECOND MOST
TRUSTED MEDIA GLOBALLY
ONLINE AND MOBILE ADS INCREASE
IN CREDIBILITY
REGIONS REPORTING HIGHEST LEVELS OF TRUST ALSO
MOST WILLING TO TAKE ACTION ON ADVERTISEMENTS
HUMOROUS ADS RESONATE AMONG AUDIENCES
AROUND THE WORLD
2
GLOBAL TRUST IN ADVERTISING AND BRAND MESSAGES
4. TRUST IN
TRADITIONAL
ADVERTISING
STILL STRONG
Ads on television, in newspapers and in magazines continue to
be among the most trusted forms of paid advertising. Trust in
television ads increased from 56 percent in 2007 to 62 percent
in 2013. Six-in-10 respondents trusted ads in magazines, a rise
of 4 percentage points from 2007. Newspaper ads were the only
format to decline—61 percent of respondents found newspaper
ads credible, down from 63 percent in 2007. Although global ad
spend grew only a marginal 1.9 percent in the first quarter of 2013,
traditional paid media continues to own the majority share of
spend, with TV in the top spot owning 59 percent, according to
Nielsen’s most recent Global AdView Pulse Report.
Ads on radio (57%) and before movies (56%) both gained
consumer trust as well, reporting increases of 3 and 18 percentage
points, respectively, since 2007. Brand sponsorships (61%)
increased 12 percentage points from 2007. Trust in billboards and
outdoor advertising (57%), TV program product placements (55%)
and editorial content such as newspaper articles (67%), an earned
form of traditional advertising, were not included in Nielsen’s
2007 survey.
“While TV remains the front-running format for the delivery of
marketing messages based on ad spend, consumers globally are
also looking to online media to get information about brands,”
noted Beard. “On the flipside, earned advertising channels have
empowered consumers to advocate for their favorite brands,
something that shouldn’t go unnoticed by brand advertisers.”
4
GLOBAL TRUST IN ADVERTISING AND BRAND MESSAGES
6. TO WHAT EXTENT DO YOU TRUST THE
FOLLOWING FORMS OF ADVERTISING?
GLOBAL AVERAGE - PERCENT COMPLETELY/SOMEWHAT TRUST
FORM OF ADVERTISING
2013
2007
DIFFERENCE 2013
VS. 2007
Recommendations from people I know
84%
78%
6%
Branded websites
69%
60%
9%
Consumer opinions posted online
68%
61%
7%
Editorial content such as newspaper articles
67%
*
*
Ads on TV
62%
56%
6%
Brand sponsorships
61%
49%
12%
Ads in newspapers
61%
63%
-2%
Ads in magazines
60%
56%
4%
Billboards and other outdoor advertising
57%
*
*
Ads on radio
57%
54%
3%
Emails I signed up for
56%
49%
7%
Ads before movies
56%
38%
18%
TV program product placements
55%
*
*
Ads served in search engine results
48%
34%
14%
Online video ads
48%
*
*
Ads on social networks
48%
*
*
Display ads on mobile devices
45%
*
*
Online banner ads
42%
26%
16%
Text ads on mobile phones
37%
18%
19%
Source: Nielsen Global Survey of Trust in Advertising, Q3 2007 and Q1 2013
*Not included in the Nielsen 2007 Global Survey
6
GLOBAL TRUST IN ADVERTISING AND BRAND MESSAGES
8. TO WHAT EXTENT DO YOU TAKE ACTION ON
THE FOLLOWING FORMS OF ADVERTISING?
GLOBAL AVERAGE - PERCENT ALWAYS/SOMETIMES TAKE ACTION
TAKE ACTION
TRUST
DIFFERENCE
ACTION VS. TRUST
Recommendations from people I know
84%
84%
--
Consumer opinions posted online
70%
68%
2%
Ads on TV
68%
62%
6%
Branded websites
67%
69%
-2%
Ads in newspapers
65%
61%
4%
Emails I signed up for
65%
56%
9%
Editorial content such as newspaper articles
64%
67%
-3%
Ads in magazines
62%
60%
2%
Brand sponsorships
60%
61%
-1%
TV program product placements
58%
55%
3%
Billboards and other outdoor advertising
57%
57%
--
Ads served in search engine results
57%
48%
9%
Ads on radio
55%
57%
-2%
Ads on social networks
55%
48%
7%
Ads before movies
53%
56%
-3%
Online video ads
52%
48%
4%
Online banner ads
50%
42%
8%
Display ads on mobile devices
49%
45%
4%
Text ads on mobile phones
45%
37%
8%
FORM OF ADVERTISING
Source: Nielsen Global Survey of Trust in Advertising, Q1 2013
8
GLOBAL TRUST IN ADVERTISING AND BRAND MESSAGES
10. TO WHAT EXTENT DO YOU TRUST/TAKE ACTION ON
THE FOLLOWING FORMS OF ADVERTISING?
PERCENT SOMEWHAT/COMPLETELY TRUST AND ALWAYS/SOMETIMES TAKE ACTION
ASIAPACIFIC
EUROPE
MIDDLE EAST/
AFRICA
LATIN
AMERICA
NORTH
AMERICA
TRUST
85%
80%
84%
87%
82%
TAKE ACTION
88%
79%
85%
85%
79%
TRUST
77%
53%
74%
74%
62%
TAKE ACTION
75%
51%
72%
79%
56%
TRUST
73%
63%
67%
61%
68%
TAKE ACTION
75%
63%
70%
74%
60%
TRUST
70%
55%
72%
77%
67%
TAKE ACTION
69%
54%
69%
78%
56%
TRUST
68%
42%
71%
73%
57%
TAKE ACTION
68%
43%
69%
75%
49%
TRUST
67%
46%
67%
75%
61%
TAKE ACTION
73%
55%
72%
80%
65%
TRUST
65%
46%
69%
75%
63%
TAKE ACTION
69%
50%
73%
77%
60%
TRUST
65%
44%
66%
72%
62%
TAKE ACTION
67%
48%
69%
76%
56%
RECOMMENDATIONS FROM PEOPLE I KNOW
BRANDED WEBSITES
CONSUMER OPINIONS POSTED ONLINE
EDITORIAL CONTENT, SUCH AS
NEWSPAPER ARTICLES
BRAND SPONSORSHIPS
ADS ON TV
ADS IN NEWSPAPERS
ADS IN MAGAZINES
ADS IN RADIO
TRUST
59%
44%
61%
74%
58%
TAKE ACTION
57%
44%
62%
75%
51%
Continued on pg 11
10
GLOBAL TRUST IN ADVERTISING AND BRAND MESSAGES
12. WORLDWIDE
RESONANCE: ADS
THAT MAKE THE
GREATEST IMPACT
As advertisers aim to stand out in today’s fragmented media
landscape, the advertising medium is only part of the formula
for reaching consumers. Creating a memorable brand identity by
resonating with consumers is just as important, and some messages
resonate more than others.
Forty-seven percent of global respondents agreed that humorous ads
resonated most. Regionally, survey respondents in North America,
Europe, Middle East and Africa indicated that ads that made them
laugh were most appealing. In Latin America and the Asia-Pacific
region, however, 57 percent of survey respondents indicated that
ads featuring real-world situations resonated most. Other ad
characteristics that resonated globally included real-life situations
(46%), family-oriented and health-themed (both 38%) advertisements.
“For advertisers, it’s vital that consumers make a memorable and
meaningful connection with both the message and brand,” says Beard.
“Regardless of the ad delivery format, be it print, billboard, TV or
online, effectively reaching consumers is predicated upon having a
message that favorably impacts consumers when making a purchase
decision. These favorable decisions are a key metric of marketing ROI.
Recent Nielsen research has found that although regional nuances in
preference do exist, comedic relief, relatable situations, and those that
focus on family and health themes speak to the hearts and minds of
consumers around the world.”
12
GLOBAL TRUST IN ADVERTISING AND BRAND MESSAGES
14. COUNTRIES INCLUDED IN THIS STUDY
MARKET
INTERNET
PENETRATION
MARKET
INTERNET
PENETRATION
Argentina
66%
Malaysia
61%
Australia
89%
Mexico
37%
Austria
80%
Netherlands
93%
Belgium
81%
New Zealand
88%
Brazil
46%
Norway
97%
Bulgaria
51%
Pakistan
15%
Canada
83%
Peru
37%
Chile
59%
Philippines
32%
China
40%
Poland
65%
Colombia
60%
Portugal
55%
Croatia
71%
Romania
44%
Czech Republic
73%
Russia
48%
Denmark
90%
Saudi Arabia
49%
Egypt
36%
Singapore
75%
Estonia
78%
Slovakia
79%
Finland
89%
South Africa
17%
France
80%
South Korea
83%
Germany
83%
Spain
67%
Greece
53%
Sweden
93%
Hong Kong
75%
Switzerland
82%
Hungary
65%
Taiwan
75%
India
11%
Thailand
30%
Indonesia
22%
Turkey
46%
Ireland
77%
United Arab Emirates
71%
Israel
70%
United Kingdom
84%
Italy
58%
Ukraine
34%
Japan
80%
United States
78%
Latvia
72%
Venezuela
41%
Lithuania
65%
Vietnam
34%
Source: Internet World Stats, June 30, 2012
14
GLOBAL TRUST IN ADVERTISING AND BRAND MESSAGES