A survey of Orange County law firms found that in 2016, 84% used social media primarily for visibility and thought leadership. LinkedIn was used by 100% of firms, while 56% used Facebook and 67% used Twitter. The use of videos on firm websites doubled from 2015, with half of firms now posting videos. Content marketing was an important part of social media strategy for 61% of firms.
State of Social Media Marketing 2010: Hype or Real Business Impact?MarketingProfs
Major findings from the most comprehensive research study on best practices and effectiveness of social media strategies and tactics, based on responses of over 5,000 marketers.
The Mom & Dad Influence: How Parents' Online Behavior Will Impact Your Higher...Boston Interactive
The influence parents hold over the decisions high school seniors make about higher education is enormous. According to Noel-Levitz’s 2014 E-Expectations Report, 77% of high school seniors report that their parents have the most influence on their enrollment decisions.
With the 2015 enrollment only a few months away, you must take into account the needs and goals of your parent personas. In this infographic, we break down how parents’ online behavior will impact your higher ed strategy.
Watch Our Free Higher Ed Marketing Webinar On-Demand: http://hubs.ly/y0Wr430
3 reasons digital marketing executives should revisit thier social strategyBryan Rusche
A few months ago, I was Director of Marketing at a SaaS startup. Social wasn't a big part of my overall go to market strategy. Since joining Hootsuite, I dug into the latest trends and these are the three that really stuck out for me as things I didn't understand, but wish I had.
Let me know if you have questions or thoughts about anything here. I've kept it short and tight and hopefully scannable so you get value in just a few minutes. The sort of value that's a seed planted that gets you thinking about the right things.
How Social Logins can transform the way websites engage with their audience and know more about them.
A presentation by Hridja is a digital marketing professional from India.
State of Social Media Marketing 2010: Hype or Real Business Impact?MarketingProfs
Major findings from the most comprehensive research study on best practices and effectiveness of social media strategies and tactics, based on responses of over 5,000 marketers.
The Mom & Dad Influence: How Parents' Online Behavior Will Impact Your Higher...Boston Interactive
The influence parents hold over the decisions high school seniors make about higher education is enormous. According to Noel-Levitz’s 2014 E-Expectations Report, 77% of high school seniors report that their parents have the most influence on their enrollment decisions.
With the 2015 enrollment only a few months away, you must take into account the needs and goals of your parent personas. In this infographic, we break down how parents’ online behavior will impact your higher ed strategy.
Watch Our Free Higher Ed Marketing Webinar On-Demand: http://hubs.ly/y0Wr430
3 reasons digital marketing executives should revisit thier social strategyBryan Rusche
A few months ago, I was Director of Marketing at a SaaS startup. Social wasn't a big part of my overall go to market strategy. Since joining Hootsuite, I dug into the latest trends and these are the three that really stuck out for me as things I didn't understand, but wish I had.
Let me know if you have questions or thoughts about anything here. I've kept it short and tight and hopefully scannable so you get value in just a few minutes. The sort of value that's a seed planted that gets you thinking about the right things.
How Social Logins can transform the way websites engage with their audience and know more about them.
A presentation by Hridja is a digital marketing professional from India.
Latitude Insights and The Social Hatch joined forces to understand the opportunity for brands to connect, integrate, influence and engage with consumers on social media.
Importantly, ‘Always On’ goes beyond existing social media data and insights to explore the key drivers of engagement in social media.
The Public Sector: Using social to understand citizen needs and inform agency...Brandwatch
Our latest report examines the online activity of the public sector, providing meaningful benchmarks, insights and social strategies to explain the current state of social and political conversations. Specifically, the report includes:
- The Public Sector Social Index, evaluating 49 public sector agencies around the world across five important factors
- Research on the online relationship between agencies and audiences
- Sector-level and agency-level demographic analyses
- Specific use cases using sentiment and category analyses to reveal trends and diagnose crises
This presentation is based on social media research from two of our insurance-focused Monitor Services: Annuity Monitor and Life Insurance Monitor. The reports analyze the current social media initiatives and promotions undertaken by leading insurers covered by Corporate Insight.
Inside, we highlight key social media findings and trends across the insurance industry and offer tips for insurers looking to bolster their social presence.
Social media is an effective channel for law firms during client discovery and procurement.
Download the full guidebook: http://bit.ly/1nniOHC
A company blog, Twitter, and LinkedIn to share your industry expertise and relevant news to target business executives will draw web traffic, increase SEO and build awareness of your capabilities.
To engage decision makers, law firm marketers need to plan for social to become a peer-to-peer discussion. Sharing industry expertise and relevant news will draw more attention and engagement than an immediate pitch.
We organized this guide we share ways you can drive decision makers to take action and engage your firm.
The 15 slides include step buy step tools for Social Media Listening, Content Strategy, Distribution Funnels and Social Media Management.
Social Strategy1
We help law firms grow with our proprietary social listening technology, content marketing and managed services.
Using our proprietary technology, Social Strategy1 scrapes the entire web to collect, categorize, and analyze verbatim, online comments, conversations, and themes and measure their impact on consumer, constituent or target audience opinions.
To understand how social impacts their financial decision making, LinkedIn teamed up with Cogent Research and found that relevant content is key to driving action among this valuable group.
Digital Marketing in Canada 2013: Infographic ACaroline Wilson
A summary of the 2013 Digital Marketing in Canada Report.
Vireo Research conducted a survey in partnership with Digital Giants, among 340 Canadian professionals, from both B2B and B2C companies. See the full report in our presentations folder on Slideshare.
India Social Media Report Edition 2 by Blogworks in assoc with NM Incite (A N...India Social
India Social Media Report, Edition 2, is compiled from responses of 444 brands/ organisations and Agencies, who participated in a detailed online survey conducted in November 2010, to understand the nature and level of social media usage by businesses and brands in India. The report presents actionable insights on social media trends and spends for brands and organisations. Copies can be ordered by writing to report@blogworks.in.
This study, which has reached the third annual edition, analyzes the responses of 270 representatives of companies from various industries in Romania regarding their marketing approach through social networks and the impact this type of marketing currently has upon their performance and business operations. The present study is based on a questionnaire conducted between 3 –20 November 2015. The report analyzes the responses of the 270 respondents from the local business environment. The report used for global comparative data is the “2015 Social Media Marketing Industry Report –How Marketers Are Using Social Media to Grow Their Businesses”.
This is my location recce for my media A2 coursework, here i have looked at the locations in my film and wrote out the pro's and con's of filming there and whether it is safe.
Latitude Insights and The Social Hatch joined forces to understand the opportunity for brands to connect, integrate, influence and engage with consumers on social media.
Importantly, ‘Always On’ goes beyond existing social media data and insights to explore the key drivers of engagement in social media.
The Public Sector: Using social to understand citizen needs and inform agency...Brandwatch
Our latest report examines the online activity of the public sector, providing meaningful benchmarks, insights and social strategies to explain the current state of social and political conversations. Specifically, the report includes:
- The Public Sector Social Index, evaluating 49 public sector agencies around the world across five important factors
- Research on the online relationship between agencies and audiences
- Sector-level and agency-level demographic analyses
- Specific use cases using sentiment and category analyses to reveal trends and diagnose crises
This presentation is based on social media research from two of our insurance-focused Monitor Services: Annuity Monitor and Life Insurance Monitor. The reports analyze the current social media initiatives and promotions undertaken by leading insurers covered by Corporate Insight.
Inside, we highlight key social media findings and trends across the insurance industry and offer tips for insurers looking to bolster their social presence.
Social media is an effective channel for law firms during client discovery and procurement.
Download the full guidebook: http://bit.ly/1nniOHC
A company blog, Twitter, and LinkedIn to share your industry expertise and relevant news to target business executives will draw web traffic, increase SEO and build awareness of your capabilities.
To engage decision makers, law firm marketers need to plan for social to become a peer-to-peer discussion. Sharing industry expertise and relevant news will draw more attention and engagement than an immediate pitch.
We organized this guide we share ways you can drive decision makers to take action and engage your firm.
The 15 slides include step buy step tools for Social Media Listening, Content Strategy, Distribution Funnels and Social Media Management.
Social Strategy1
We help law firms grow with our proprietary social listening technology, content marketing and managed services.
Using our proprietary technology, Social Strategy1 scrapes the entire web to collect, categorize, and analyze verbatim, online comments, conversations, and themes and measure their impact on consumer, constituent or target audience opinions.
To understand how social impacts their financial decision making, LinkedIn teamed up with Cogent Research and found that relevant content is key to driving action among this valuable group.
Digital Marketing in Canada 2013: Infographic ACaroline Wilson
A summary of the 2013 Digital Marketing in Canada Report.
Vireo Research conducted a survey in partnership with Digital Giants, among 340 Canadian professionals, from both B2B and B2C companies. See the full report in our presentations folder on Slideshare.
India Social Media Report Edition 2 by Blogworks in assoc with NM Incite (A N...India Social
India Social Media Report, Edition 2, is compiled from responses of 444 brands/ organisations and Agencies, who participated in a detailed online survey conducted in November 2010, to understand the nature and level of social media usage by businesses and brands in India. The report presents actionable insights on social media trends and spends for brands and organisations. Copies can be ordered by writing to report@blogworks.in.
This study, which has reached the third annual edition, analyzes the responses of 270 representatives of companies from various industries in Romania regarding their marketing approach through social networks and the impact this type of marketing currently has upon their performance and business operations. The present study is based on a questionnaire conducted between 3 –20 November 2015. The report analyzes the responses of the 270 respondents from the local business environment. The report used for global comparative data is the “2015 Social Media Marketing Industry Report –How Marketers Are Using Social Media to Grow Their Businesses”.
This is my location recce for my media A2 coursework, here i have looked at the locations in my film and wrote out the pro's and con's of filming there and whether it is safe.
Презентация доклада Максима Дроздова, менеджера проектов компании "ИСС Арт" "Контроль над распределенной командой".
Вебинар "Управление удаленной командой разработчиков".
Aggregation and Awareness or How to Reduce the Amount of your FrontEnd Code ...ISS Art, LLC
The presentation describes the mechanism of object aggregation. This approach helps to control the process for destruction of object. The components of this mechanism are aggregating properties and collections. The patterns of simple object refreshing, simple interruption, mass destruction object and destruction of the object driver are presented on slides.
Управление удаленной командой тестировщиковISS Art, LLC
Презентация доклада Константина Фирсанова, руководителя отдела контроля качества разработок компании "ИСС Арт" "Управление удаленной командой тестировщиков".
Вебинар "Управление удаленной командой разработчиков"
Is your brand welcome in social media? [research]Headstream
We commissioned in-depth, independent research into whether brands are welcome in social media, and how keen audiences are to accept and interact with them in these spaces.
State of Social 2018 by Buffer and Social Media WeekRUBEN LICERA
Produced by Buffer and Social Media Week, this 41-slide presentation is the data collected from more than 1,700 social media marketers.
This presentation can help us marketers, of all business sizes, on how we can maximise social media marketing for our businesses from the insights gathered from the experts of the field.
The content of the deck details 5 key areas of social media marketing:
1. Social media platforms (Which social media platforms are businesses using?).
2. Social media content and strategy (What types of content are businesses sharing? )
3. Social media advertising (How are businesses using social media ads? )
4. Social media effectiveness (How is social media helping businesses overall?)
5. About the data (A full breakdown of who took the survey).
A presentation about social media given at Comms Week Cal State Fullerton CA to PR students. Information on social media and why PR students need to learn social media as part of their PR course.
Social Media for the Equipment Finance CompanySuzanne Henry
A presentation on how an equipment finance and leasing company may use social media and social networking for marketing and communications purposes. Findings from original grant research conducted in summer 2010 are included.
In the Internet age, word-of-mouth is more potent than ever before. How can you leverage the power of social media to spread and strengthen your practice’s brand?
1. Conducted by
2016 was the Tipping Point
4th Annual Survey of Social Media Trends of Orange County Law Firms
2. Analysis of Social Media Trends in 2016
EXECUTIVE SUMMARY
There’s no denying that social media usage surpassed the tipping point this year. 84% of responding firms selected
visibility raising as the number one reason for engaging in social media. Thought leadership is another important
reason to engage. Only 17% of firms do not actively post fresh content on their website or social media platforms.
We saw a significant rise in the number of videos posted on firm websites; this year over half of firms are using
videos up from 34% last year who were using videos or planned to incorporate them. There is also a wider variety
in the types of videos firms are posting.
44% of firms are now blogging, 100% are using LinkedIn, 56% are on Facebook, and a surprising 67% of firms
are posting on Twitter. You can find a complete review of the survey details on our blog: http://emconsults.org/
extremely-opinionated/
LinkedIn engagement – firms use LinkedIn to:
56% Connect with new contacts
38% Regularly post updates on their status bar
43% Comment on their connections’ posts
31% Participate in LinkedIn groups
81% Learn about individuals
61% of responding firms tell us that Content Marketing is
an integral part of their firm’s social media strategy.
This involves producing and distributing snack-
size content that is valuable and enriching to their
audience(s). Content marketing increases brand
awareness, demonstrates a firm’s expertise, boosts
a firm’s internet search results, and can increase a
firm’s relevance in an industry or vertical market.
55% use various social media outlets such as LinkedIn,
Facebook, Blogs or Twitter to add fresh client-
focused content.
33% use a content marketing strategy as part of their
recruiting efforts.
In 2013 responding firms’ biggest interest in LinkedIn was learning more
about it. In 2015, 80% were using it. This year 100% of responding
firms use LinkedIn.
88% of responding firms’ attorneys have their own LinkedIn
profiles but 44% of those attorneys’ profiles are not
optimized.
83% of all responding firms have a firm LinkedIn profile.
3. 39% of responding firms Tweet three times a week
or more frequently while 28% do not engage
on Twitter. 28% have individual attorneys
Tweeting multiple times weekly or more often.
67% have a firm Facebook page
33% do not have a Facebook page
55% post regularly
22% have individual attorneys who engage clients and
business contacts on Facebook.
33% of responding firms do not blog nor do they plan to do so. But 11% are developing a blogging
program. Of the 56% of firms that do blog:
This year about half of responding firms have at least one video on
their website. They use videos for a variety of purposes including:
11% Partner bios
33% Showing firm culture and expertise
39% Displaying depth of knowledge in
the vertical markets
11% Discussing projects or
specific areas of expertise
16% Promoting charitable or
community involvement
5% Recruiting efforts
Video usage: In 2015, 65%
of law firms did not have any
videos on their websites nor did
they have plans to make them.
33% blog weekly or more often
5% blog quarterly
5% blog monthly
11% blog every week or two
4. ABOUT THE SURVEY
The survey was conducted online during November and December of 2016. There
were significant increases from 2015 in the use of various social media platforms.
The trend over the past four years clearly demonstrates more and more law firms
are successfully utilizing social media to increase business and to stay relevant in
this changing marketplace. We might consider the possibility that responding firms
area generally more active in social media.
EM CONSULTING
Merry is a founding partner of EM Consulting, formerly Extreme Marketing, and a
leader in professional services marketing and business development solutions. With
over 20 years of experience she provides clients with tools to grow relationships
and to successfully identify, court and convert targets into clients. In addition to
proven business development and revenue generating programs, Merry designs
and implements social media programs, brand development, websites and client
satisfaction programs all targeted to generate new business.
Merry has been an active member of the Legal Marketing Association (LMA) serving as national Vice President and Co-
Chair of the international LMA conference. She is a frequent national speaker and author and has published articles in
numerous national periodicals such as the National Law Journal, Corporate Legal Times, ABA Journal, Strategies, AmLaw
Alert, Law Firm Governance, and Marketing for Lawyers. In 2012, Merry was inducted into the prestigious College of
Law Practice Management.
EMconsults.org
2222 Martin, Suite 255, Irvine, CA 92612
Phone: 949-260-9200 • Fax: 949-260-0940
Merry Neitlich
merry@EMconsults.org