2009
Marketing
Equation’s annual Marketing Industry Trends survey was created to monitor how
the world of Marketing is evolving with the changing consumer/media landscape.
The 2009 study is unique in that we opened up survey development to the
Marketing Community—and did so by leveraging a Web 2.0 strategy of
“crowdsourcing” the survey questions directly from marketers. Christina Kerley
(“CK”) engaged the marketing community to create questions and submit topics on
what they wanted to know through posts on the leading industry marketing blog
MarketingProfs Daily Fix and her own Marketing Blog.
To the best of our knowledge, it’s the first time a trends survey of this size
has been constructed by and for the community it’s targeting.
The New Conversation:Taking Social Media from Talk to Actionthrillerking
Conventional marketing wisdom long
held that a dissatisfied customer tells
ten people. But…in the new age of
social media, he or she has the tools
to tell ten million.”
Gaining and Maintaining a Competitive Advantage with SOCIAL MEDIA (WSI - Cyprus)WSI (Cyprus)
You keep hearing about social media and how it's spreading like wildfire. But as a business
person with a crazy schedule - saddled with the added stress of rocky economic times and a
shrinking marketing budget - you need to know: Is there any real business value to social media,
or is it mostly buzz? And if there's value, how on earth will I have time to learn it and use it
effectively?
2009
Marketing
Equation’s annual Marketing Industry Trends survey was created to monitor how
the world of Marketing is evolving with the changing consumer/media landscape.
The 2009 study is unique in that we opened up survey development to the
Marketing Community—and did so by leveraging a Web 2.0 strategy of
“crowdsourcing” the survey questions directly from marketers. Christina Kerley
(“CK”) engaged the marketing community to create questions and submit topics on
what they wanted to know through posts on the leading industry marketing blog
MarketingProfs Daily Fix and her own Marketing Blog.
To the best of our knowledge, it’s the first time a trends survey of this size
has been constructed by and for the community it’s targeting.
The New Conversation:Taking Social Media from Talk to Actionthrillerking
Conventional marketing wisdom long
held that a dissatisfied customer tells
ten people. But…in the new age of
social media, he or she has the tools
to tell ten million.”
Gaining and Maintaining a Competitive Advantage with SOCIAL MEDIA (WSI - Cyprus)WSI (Cyprus)
You keep hearing about social media and how it's spreading like wildfire. But as a business
person with a crazy schedule - saddled with the added stress of rocky economic times and a
shrinking marketing budget - you need to know: Is there any real business value to social media,
or is it mostly buzz? And if there's value, how on earth will I have time to learn it and use it
effectively?
Social Media Trends for the CPG Industry: GMA Survey ConclusionsRob Birgfeld
GMA's CPG Social Media Survey
• Respondent companies in general seem to still be grasping what, how, and who to get involved in social media
• Monitoring and Measuring social media is still a big question mark among CPG companies
• While the opportunity for ROI exists, most companies have yet to experience ROI
What Are 7 Steps Every Social Strategist Must Take To Help Their Organization...Dr. William J. Ward
Whitepaper from Spreadfast here: The 7 Whiteboard Sessions Every Social Strategist Needs To Have
- Understanding your social customer
- Adopting social companywide
- Developing workflows and processes
- Maximizing content
- Creating meaningful engagement
- Integrating social with other channels
- Proving social ROI
Communications Strategy in the Era of AccountabilityDeola Kayode
This covers the evolving need for marketing communications to deliver on both ubsines and advertising objectives and how to approach this today when brand owners are demanding more
Leveraging social media in the enterprise context requires holistic enterprise architecture, IT and information management strategy, as well as alignment with corporate marketing objectives and planning.
In his new book, Steven advises companies to become conversation companies. A conversation company is a very consumer oriented company, relying on the power of people and using social media as a perfect partner. The Conversation Company invests in 4 C's to optimize its conversation potential: customer experience, conversation management, content, collaboration. This report gives an update to which extent companies are investing in these 4 dimensions.
Updated - Has PR Been Slow to Adapt to New Media?Erica Myers
This presentation was designed to address the issues PR practitioners and their clients are facing within new media. I've added a bit more information for 2010.
Social Media Influencers of 2010. A recently launched social media influencers report y Fresh Networks tests how effective nine of the leading social media monitoring tools are at identifying influencers.
Planning an Effective Social Media Strategy for Your Next EventTypeset
Social media is a natural fit for nearly every facet of event planning but, all too often, an ad-hoc approach reduces its effectiveness. A sound strategy for managing all social media activity increases attendance, enhances the conference experience for delegates, and improves the overall return on the event. Incorporating a case study from a major USA conference, this presentation addresses the need for a comprehensive social media strategy using several different tools including LinkedIn, Facebook and Twitter. Designed for people with experience in social networking, the session will include practical advice, hints, tips and traps to help you manage your next conference from promotion right through to wrap-up.
Social Media Trends for the CPG Industry: GMA Survey ConclusionsRob Birgfeld
GMA's CPG Social Media Survey
• Respondent companies in general seem to still be grasping what, how, and who to get involved in social media
• Monitoring and Measuring social media is still a big question mark among CPG companies
• While the opportunity for ROI exists, most companies have yet to experience ROI
What Are 7 Steps Every Social Strategist Must Take To Help Their Organization...Dr. William J. Ward
Whitepaper from Spreadfast here: The 7 Whiteboard Sessions Every Social Strategist Needs To Have
- Understanding your social customer
- Adopting social companywide
- Developing workflows and processes
- Maximizing content
- Creating meaningful engagement
- Integrating social with other channels
- Proving social ROI
Communications Strategy in the Era of AccountabilityDeola Kayode
This covers the evolving need for marketing communications to deliver on both ubsines and advertising objectives and how to approach this today when brand owners are demanding more
Leveraging social media in the enterprise context requires holistic enterprise architecture, IT and information management strategy, as well as alignment with corporate marketing objectives and planning.
In his new book, Steven advises companies to become conversation companies. A conversation company is a very consumer oriented company, relying on the power of people and using social media as a perfect partner. The Conversation Company invests in 4 C's to optimize its conversation potential: customer experience, conversation management, content, collaboration. This report gives an update to which extent companies are investing in these 4 dimensions.
Updated - Has PR Been Slow to Adapt to New Media?Erica Myers
This presentation was designed to address the issues PR practitioners and their clients are facing within new media. I've added a bit more information for 2010.
Social Media Influencers of 2010. A recently launched social media influencers report y Fresh Networks tests how effective nine of the leading social media monitoring tools are at identifying influencers.
Planning an Effective Social Media Strategy for Your Next EventTypeset
Social media is a natural fit for nearly every facet of event planning but, all too often, an ad-hoc approach reduces its effectiveness. A sound strategy for managing all social media activity increases attendance, enhances the conference experience for delegates, and improves the overall return on the event. Incorporating a case study from a major USA conference, this presentation addresses the need for a comprehensive social media strategy using several different tools including LinkedIn, Facebook and Twitter. Designed for people with experience in social networking, the session will include practical advice, hints, tips and traps to help you manage your next conference from promotion right through to wrap-up.
Planning an Effective Social Media Strategy for Your Next Event - AIME 2012Mining Oil and Gas Jobs
Social media is a natural fit for nearly every facet of event planning but, all too often, an ad-hoc approach reduces its effectiveness. A sound strategy for managing all social media activity increases attendance, enhances the conference experience for delegates, and improves the overall return on the event. Incorporating a case study from a major USA conference, this presentation addresses the need for a comprehensive social media strategy using several different tools including LinkedIn, Facebook and Twitter. Designed for people with experience in social networking, the session will include practical advice, hints, tips and traps to help you manage your next conference from promotion right through to wrap-up.
Harvard Business Review - The New Conversation Taking Social Media from Talk ...Alex Gonçalves
Em Julho de 2010 a Harvard Business Review Analytic Services fez a pesquisa: "The New Conversation Taking Social Media from Talk to Action", onde entrevistou entrevistou 2.100 assinantes da revista Harvard Business Review.
A pesquisa obviamente é sobre mídias sociais e o comportamento do internauta.
São dados bastante relevantes. Espero que tenha um bom estudo!
The State of Social Media Marketing 2010: Hype or Real Business Impact?MarketingProfs
This presentation covers some of the major myths of social media marketing as well as social media marketing benchmarks and stats from MarketingProfs research report The State of Social Media Marketing.
State of Social Media Marketing 2010: Hype or Real Business Impact?MarketingProfs
Major findings from the most comprehensive research study on best practices and effectiveness of social media strategies and tactics, based on responses of over 5,000 marketers.
How Leading Brands are Unleashing the Power of Social MediaBrian Cavoli
New Research by TNS Media Intelligence/Cymfony reveals how marketers around the world view the importance of social media and the barriers they face to successful implementation
Panelists Janet Wenzel, Social Media Manager, Consumer Division at Dell; Shawn O’Keefe, Interactive Programming, South by Southwest (SXSW); Brett Andrews, Vice President of Business Development, Pluck; Katie Cook, Marketing Communications Manager, Austin Convention & Visitors Bureau; and Stephen Nold, Advon Technologies, present how the Hospitality industry could and should harness the power of social media solutions.
Learn how Dell has designed an experiential marketing campaign designed to go to their customers and participate on their terms. See how SXSW continues to enhance community interactions. Hear real examples of shows and suppliers who are combining new media and traditional media efforts to extend and connect with growing digital communities.
We’ll cover: • Strategic Social Media Fundamentals • The Great Marketing Shift • How to Harness the Power • Myths and Hype on Social Media • The Impact on the Hospitality Industry • Tangible Success Examples
Taking Social Media From Talk To ActionAppLeap Inc.
Conventional marketing wisdom long
held that a dissatisfied customer tells
ten people. But…in the new age of
social media, he or she has the tools
to tell ten million.
Cision Study: Gig Economy Media Reporting Disconnected from Worker RealityCision
Media coverage of America’s independent workers leans more positively than the conversation that actual workers have on social media, a new media analysis by Cision has found. The analysis found that while the media discusses growth in the independent workforce and its benefits for employers, workers discuss the difficulty in finding work, fears about their retirement and even loneliness.
To learn more about Cision software, visit Cision.com.
Start preparing now for 2017!
Brands looking to make an impact in 2017 must begin preparing now…or risk getting left behind. With information on key dates and events, as well as insights on media outlets’ deadlines and pitching preferences, brands can better plan, create and target their content marketing.
Join Cision’s Senior Manager, Content Marketing Annemaria Nicholson and MarketingProfs’ Senior Program Manager Kerry O’Shea Gorgone and find out how to:
- Better plan outreach initiatives with a centralized content plan
- Maximize engagement through strategic content distribution
- Avoid legal pitfalls and what you can do with your content
- Increase online discoverability through content promotion
Don’t get left behind – start preparing for 2017 now.
The New Kid on the Block is Back: Why Earned Media is Back in the Driver’s Seat Cision
Learn more about the cloud here: http://bit.ly/2g0cdlU
Marketers must adapt to the changing consumer – when, where and how they consume content – or they will be left behind. Earned media is essential to your communications program success!
Join Cision’s Senior Vice President of Marketing, Ken Wincko and Sodexo’s Vice President of Public Relations, Steve Cox as they discuss how you can utilize earned media to enhance your marketing and communications programs and drive organizational growth.
Ken and Steve will show you how to:
- Uncover key trends and emerging topics to create an effective
content strategy
- Enhance your results by applying the power of earned media,
integrated with paid and owned
- Improve the measurability of your programs and deliver true
business ROI
Back-to-school shopping spend is anticipated to surpass $825 million this year. Do you understand how parents and students use mobile and digital to research, plan and purchase education necessities?
Cision’s Caitlin Jamali and Michelle Vangel share findings from our study of social discussion among various shopper personas. Join us to learn how digital affects shopper behaviors and what drives them to make a purchase.
Find out how you can:
-Capture back-to-school shopping wallet share
-Understand purchase motivations based on shopper
personas
-Better drive purchase decisions with relevant messaging and
content
Advanced Analytics: Are your campaigns effective?Cision
Most communicators know the importance of measurement, but few know how to do it correctly. Do you?
Cision PR Edition helps you prove the value of your communication by giving you a 360-degree view of your campaigns through easy-to-understand reporting and advanced analytics.
Join Cision’s Shawn Dooley for a free webinar to learn how to report on the impact of your campaigns. Shawn will show you how to:
- Measure your impact through competitive analysis
- Better understand your brand with performance metrics
- Create targeted communication with key message analysis
- Showcase your efforts through illustrated reports
Are Your Grassroots Efforts Generating Enough Buzz?Cision
With so much noise online today, competition for your audience’s attention is fierce. So how can you make your grassroots message heard?
You need to fortify your communication using the right tools and technology.
Join public affairs campaign strategist Mike Panetta of Beekeeper Group and Cision’s Mark Reilly to learn how to cut through the clutter and take advantage of mobile applications, social media and other tools to reach your target audience.
They’ll show you how to:
-Motivate your audience with compelling calls to action
-Recruit and educate activists by engaging them online
-Mobilize your supporters to take action in the real world
It doesn’t matter if your pitch is well-written and your story is exciting. If you aren’t meeting the reporter’s and publication’s needs, you won’t get coverage.
But how can you make your pitch stand out from the 38,000 emails top-tier reporters receive every year? Use editorial calendars to target your pitching efforts.
Cision’s Anna Marevska will give you an in-depth look at how editorial calendars can shape your media relations strategy and improve its effectiveness.
Anna will show you how to:
- Uncover opportunities by searching editorial calendars
- Target key media outlets based on scheduling information
- Plan ahead with access to lead times and deadlines
- Connect with media contacts at the right time
Your audience doesn’t trust brand messaging. So how can you truly engage with them?
Social media provides a conduit to engage with trustworthy influencers who can relay your brand messages, reach your target audience and make your story resonate.
Join Cision’s Natalia Dykyj and Stacey Miller to learn how to use social media to build mutually-beneficial relationships with the influencers your audience trusts.
They’ll show you how to:
- Grow closer to your audience by targeting key influencers
- Identify relevant contacts using the right tools
- Build rapport with social media best practices
- Get on influencers’ radars by engaging across mediums
How to Monitor Anything Social: 2016 Federal Budget AnalysisCision
100,000 Canadians is a Huge Sample Size …
In 2015 we monitored social media mentions about the federal budget release and found that 100,000 Canadians engaged in the conversation. We’re doing it again this year to find out what they think about Prime Minister Justin Trudeau’s debut budget. Join us to learn how to monitor events like this yourself in real time and pull actionable insights your team needs.
Register today to find out:
-Why social media makes a great focus group
-How to collect and scrub social data for insights analysis
-How news media impacts a social conversation
-What makes the difference between a viral comment and a
dud
How to Launch an Enterprise-Wide Content StrategyCision
Is your organization providing valuable resources – or are you committing “random acts of content?”
If different teams across your enterprise business are creating content without any central coordination, you’re not only wasting time and energy – you’re confusing customers, perpetuating inefficiencies and leaving money on the table.
So how can you create quality content that meets each department’s needs while supporting the organization’s core message and strategic goals?
Join Bernie Borges, CEO of Find and Convert; Carlos Abler, leader of content marketing and strategy at 3M, and Cision’s Caitlin Jamali to learn how to create a central content strategy for your entire enterprise organization.
See how you can:
- Become effective at content delivery organization-wide by learning the keys to success
- Further content excellence through change management
- Reach the right audience by understanding and collaborating to meet their needs
- Influence audience behavior with creative content that offers a solution
To keep customers coming back for more, you need to provide a variety of engaging content through your blog, social channels, press releases and more. View Jeff Barrett's "Convert More Customers With Video + Social" webinar presented by Cision and Social Fresh Conference.
In this transformative election year, you need to do more than just get people to read your PAC communication.
You need to convince them why your PAC is important, not just for your organization but for them as a member or employee. But how?
The answer is strong, strategic communication.
Turn your annual solicitations into targeted outreach with tips and best practices from noted PAC consultant Amie Adams. Amie will teach you how to create effective messaging that drives engagement and ultimately increases donations to your PAC.
See how you can:
- Ensure your message resonates with email solicitation best
practices
- Capture your audience’s attention using visual
communication
- Add context to your message by relating to the 2016
elections
- Get specific tips and see examples of successful messages
Are your pitches getting the silent treatment?
Avoid the cold shoulder and become an indispensable source by adhering to the new rules of media pitching.
At his webinar acclaimed pitching coach Michael Smart will provide today’s top pitching tips, including word-for-word examples of pitches that landed top-tier coverage.
Michael will show you how to:
- Plug holes in your media list that you didn’t know existed
- Warm up cold emails through influencer outreach on social
- Flesh out pitches with a novel approach to using HARO
queries
Sway coverage decisions by adding in the new factor that’s currently costing you placements
Big data—that ever-expanding universe of digital influencers and exploding number of social media conversations—can be a big brand-building opportunity for PR professionals, but only if you have the know-how and technology to use it to your advantage.
Join Cision’s Heidi Sullivan and Dave Lundstrom for a complimentary webinar that explores the basics of big data and how to leverage it to positively impact your brand.
With the Nevada caucus approaching, learn how Former Secretary of State Hillary Clinton and Senator Bernie Sanders stack up nationally and in the Silver State. Find out which topics each candidate leads on and learn more about their policies on issues like the economy, immigration and healthcare.
How 10 Minutes Using Cision led to a 5 Minute Segment on NBC's "Today"Cision
Rafe Gomez, owner of VC Inc. Marketing, will share how he used Cision influencer search to get one his clients a segment on NBC’s “Today.”
● Target the right influencers and earn more placements
● Expand your reach by building relationships with influencers
● Grab journalists’ attention with standout media pitches
● Gain media coverage using pitching best practices
6 Steps to Developing a Content-First Marketing StrategyCision
Does your content impact the bottom line?
If your content doesn’t provide value, your target audience won’t buy.
In this webinar, Content Marketing Institute founder Joe Pulizzi will discuss how to develop content that builds an audience, influences customers and drives sales.
Joe will show you how to:
-Develop a “content-first” business model in six steps
- Attract a loyal audience by creating valuable content
- Convert followers and subscribers into customers
- Deliver impactful communication through paid, earned,
shared and owned media
Could Your Brand Handle A Shark Attack? Prepare For Crises Lurking Beneath Yo...Cision
If you don’t have the right resources, your brand can’t defend itself. So how can you quickly and confidently take control of a developing crisis?
Learn how Visit North Carolina’s Scott Peacock used crisis communication best practices and Cision Global Insights to keep the state’s tourism afloat during a crisis-filled summer.
View our free, on-demand webinar at http://www.cision.com/us/resources/webinars-events/can-your-brand-handle-a-crisis/.
Do you resolve to drive better content marketing results in the new year?
You will need a killer content plan.
Get help creating your plan from Gini Dietrich, CEO of Arment Dietrich and author of Spin Sucks. Find out how to create strong content that positions your brand as a leader in its industry.
In the webinar, Gini will teach you how to:
Develop a comprehensive content plan from A to Z
- Choose the right types of content for an effective plan
- Drive results through content distribution
- Earn mindshare and valuable links using media relations
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
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Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Discover the innovative and creative projects that highlight my journey throu...
Path to Influence: A Study of SMBs and social media
1. Path to Influence:
An Industry Study of SMBs and Social Media
A study on how SMBs are using social media
2. Table of Contents
I. Summary of Key Statistics
II. Study Methodology
III. Setting the Stage
a. Study Demographics
b. Perceptions of Social Media
c. Paths to Social Media Influence
IV. Current Use
a) Push vs. Pull
b) Where SMBs Engage
c) Is Social Media Working?
V. People, Budgets and Tools
VI. Measures and Metrics
VII. Barriers to Social Media
VIII. The Future Outlook
IX. Conclusions
3. Summary of Key Statistics
o Social media is helpful: 87% of SMBs say social media has been somewhat helpful or helped a great deal; 10% said it
had no effect.
o Perception of influence varies: 40% of SMBs prefer a smaller but highly engaged audience; 27% would prefer a huge
following with little engagement.
o Healthy share of marketing efforts: 77% of SMBs indicate social media accounts for 25% or more of their total marketing
efforts.
o Sharing is common use: The most common use of social media is to share information 91%; only 46% see social media
as a place to handle customer service issues.
o Facebook ubiquity: Facebook is the most commonly used social media platform with 73% reporting they currently use it.
o Google+ has potential: Just 7% of SMBs plan to use Facebook in the future; more SMBs plan to use Google+, Instagram
and Pintrest than any other social media site.
o “Free” is a barrier: The perception that social media is “free” is the most prominent barrier to SMBs use of social media.
o Doubling up on duties: 73% of SMBs have added social media to the existing duties of a marketing person.
o Average spend: SMBs use a median of three different software tools to manage social media and
spend $845 per month.
o Spending set to rise: 84% of SMBs plan to increase their use of social media at least a little in the future.
4. Study Methodology
Vocus teamed with Duct Tape Marketing to commission a survey 400 decision makers at small- and
medium-sized business (SMBs) and organizations. The survey was conducted from July 18th to July
28th by an independent third-party research firm and has a confidence interval of +/- 4.9%.
Respondents were screened with the following criteria:
o Must be a corporation, non-profit or government agency
o Annual revenues between $5 million and $50 million
o No more than 1,000 employees
o Have a role in marketing decisions
o Organization must have an existing web presence
5. Table of Contents
I. Summary of Key Statistics
II. Study Methodology
III. Setting the Stage
a. Study Demographics
b. Perceptions of Social Media
c. Paths to Social Media Influence
IV. Current Use
a) Push vs. Pull
b) Where SMBs Engage
c) Is Social Media Working?
V. People, Budgets and Tools
VI. Measures and Metrics
VII. Barriers to Social Media
VIII. The Future Outlook
IX. Conclusions
6.
7. Study Demographics
Survey goals
The goal of this survey was to answer the following general
questions:
32%
41%
• What social media sites/tools are businesses using?
• What activities are businesses engaging in via social
media?
• What steps have businesses taken to manage social
media use?
• How do businesses measure success with social
media? 28%
• What challenges are businesses facing when it comes
to using social media?
You are the sole decision-maker
More than one decision-maker but you have the final say
You make recommendations but are not involved in the final
decision
8. Perceptions of Social Media
Most SMBs feel social media has helped their organizations. A clear majority believe social media has been
somewhat either helpful or somewhat helpful. Those that say social media is not helpful also say they’ve
invested little effort. Social media is hard work and you get out of it what you put into it.
Social Media has helped to increase our annual sales, as we have more
capability to reach out to more potential customers. Social media also gives us
How Helpful has insight on our customers demands and requirements.
Social Media Been?
It has allowed us to promote our products to people we may not have been
HELPED a able to reach normally and allowed us to let others know when we have last
great deal 29%
minute deals and events going on that would not have been worth the time
without these outlets .
HELPED
somewhat 58%
We have used Facebook to reach out to our members. We try to keep up with
our postings, but at present, we do not have a dedicated staff member for
that job. We have had good results with the interaction we have had so far.
No Effect 10%
Limited use of social media and so far very limited positive results.
HURT 0%
9. Paths to Social Media Influence
Approach to Building Influence
A perennial question in social media: does the size of a
following matter? The fascination with a large following is
a hard spell to shake.
7%
While a majority of SMBs favor an approach of quality over
quantity, including a plurality who prefer very engaged
followers, nearly a third prioritize the number of followers
over their level of engagement.
27% 40%
Another third is split down the middle. These differences
can result in very different approaches to social media use.
27%
We don’t need a huge following, but we want a We don’t mind a smaller base of followers or
large number of followers or fans on social fans on social media but they should be
media who might occasionally respond to calls people who regularly engage with our
to action or promote our organization to others. organization through social media, respond to
most calls to action, and proactively post or share
information about our organization with others.
We want a very large number of followers or Not sure.
fans on social media but don’t mind if there is
little or no on-going interaction or further
promotion of the organization.
10. Paths to Social Media Influence
The larger a business is, the more inclined it is
Organizational Characteristics
to believe that a larger following is better. This
likely reflects the challenge of scale – as a $5 mil. to less
business grows and is challenged to keep up than $15 mil. 46% 35% 13%
with the volume in terms of support, service and
marketing. $15 mil. to less
than $20 mil. 51% 28% 13%
Smaller organizations, perhaps because of the
$20 mil. to less
more intimate relationships with customers are
than $30 mil. 32% 26% 34%
more concerned with engaging their audience.
B2B organizations, and those that market to the $30 mil. + 39% 24% 34%
government, tend to favor a smaller more highly
engaged audience. B2B marketers know that Smaller base of people who regularly engage.
businesses are made up of people, the sales Medium following who might occasionally respond
cycles tend to be longer, the deals larger, and
relationships with people are critical to those Very large number/don’t mind if there is little
sales. interaction.
B2C organizations are split between the desire B2C 35% 24% 38%
for large social media followings and
engagement.
B2B 42% 23% 27%
B2G 42% 35% 17%
11. Paths to Social Media Influence
An amazing result of this study is the a cross tab analysis shows those who are aiming to build a large but unengaged
base are most likely to feel that social media is helpful. In fact more than half said “very helpful.” Those SMBs focused
one engagement are inclined to believe social media has been “somewhat helpful.” Forty percent of SMBs in the B2C
category, which is the segment most focused on building a large but unengaged following, are most likely to find social
media very helpful.
Very Helpful Somewhat Helpful No difference
Path to Influence
Small/engaged base 19% 68% 11%
Medium/somewhat engaged base 21% 64% 15%
Large/unengaged base 55% 41% 2%
12. Table of Contents
I. Summary of Key Statistics
II. Study Methodology
III. Setting the Stage
a. Study Demographics
b. Perceptions of Social Media
c. Paths to Social Media Influence
IV. Current Use
a) Push vs. Pull
b) Where SMBs Engage
c) Is Social Media Working?
V. People, Budgets and Tools
VI. Measures and Metrics
VII. Barriers to Social Media
VIII. The Future Outlook
IX. Conclusions
13. Current Use: Push vs. Pull
Social media accounts for a substantial share of SMB’s marketing activities – the mean
average was 32% or about one-third of SMB efforts. Interestingly enough, the larger the
organization, the greater the role of social media in the marketing mix.
Share of Marketing Mean
$5 million to less than $15
24%
million
43% $15 million to less than $20
27%
million
$20 million to less than $30
34%
million
15% $30 million + 35%
15%
B2C 38%
4% 4% B2B 30%
B2G 30%
0% 1-25% 26-50% 51-75% 76-100%
14. Current Use: Push vs. Pull
Start spreading the news, because that’s the number one activity for SMBs on social media. Social media is seen in large
part as another channel for communication. This finding was nearly uniform across B2B, B2C and B2G organizations. B2C
businesses, interestingly enough, especially given some of this segment’s tendency to prefer large unengaged
followings, participated in a more varied list of activities through social media, including pull methods. While businesses
use it to solicit customer feedback, most (less than 50%) do not see it as a mechanism for handling customer service
issues.
Does your organization use social media to…? B2C B2B B2G
Share news about your organization 91% 91% 90% 89%
Share news about new products or… 90% 93% 92% 95%
Promote content we have posted… 81% 87% 78% 79%
Increase or optimize your presence… 70% 75% 74% 79%
Advertise sales or special… 69% 77% 68% 70%
Hold contests 43% 54% 41% 36%
Solicit feedback from customers… 75% 81% 75% 75%
Monitor mentions of your… 67% 72% 69% 79%
Organize in-person events 60% 65% 58% 63%
Organize online events 56% 66% 53% 61%
Handle customer service issues 46% 59% 48% 52%
15. Current Use: Push vs. Pull
But it’s not all push. Most SMBs are using social media to interact and engage with customers or
clients in some way. This is in addition to seeing their social media audience as a marketing list.
This is true for B2B and B2G organizations, as well as B2C.
Does your organization use social media to…?
B2C B2B B2G
Build marketing lists of
customers/clients reachable through 74% 79% 78% 84%
social media
Engage in one-on-one dialogue with
customers/clients by directing 61% 70% 63% 61%
messages or comments to them or…
Contact customers/clients in
conjunction with a CRM (customer 57% 68% 59% 70%
relationship management) system
Follow a customer’s/client’s account
on a social media site 52% 55% 60% 63%
Discuss, investigate, or resolve
customer service issues 51% 64% 49% 54%
16. Current Use: Where SMBs engage
As Facebook approaches one billion users, there’s Current and Past Use of Social Media Sites
little surprise it tops the chart as the most often Currently Use Used in Past
used social media platform. LinkedIn, which is Facebook 73% 9%
publically trade, Twitter and YouTube also likely LinkedIn 61% 13%
candidates for ranking high given their ubiquity in
the social space. Twitter 55% 11%
YouTube 47% 14%
Google+ 44% 9%
Google+ stands out as in the fifth spot, first
because this suggests is it more commonly used Blogger 22% 10%
then the public criticism of the platform might Pinterest 20% 10%
suggest. That Google also owns YouTube should MySpace 20% 19%
not be underrated, especially since Google has
WordPress 19% 12%
actively worked on integrations. For example that
video chats conducted in Google Hangouts can be Foursquare 19% 13%
broadcast live on a YouTube channel. Flickr 19% 12%
Instagram 15% 10%
MySpace sees nearly as many SMBs currently Vimeo 11% 11%
using the platform as have used it in the past. Tumblr 13%
11%
Though the network is a shell of it’s former self, it
Meetup 10% 11%
still has a strong base in music and arts.
StumbleUpon 9% 9%
Posterous 9% 7%
Pintrest of course has enjoyed a dramatic rise –
and equally dramatic headlines of late. Delicious 9% 8%
FourSquare, because of it’s geo-location “check in” Reddit 9% 11%
capability is more suited to brick-and-mortar Digg 8% 13%
companies. Quora 7% 9%
17. Current Use: Is Social Media Working?
The top three social platforms – Facebook, LinkedIn and Twitter – also see the highest ratings in terms of helpfulness.
More than half of SMBs say they are using these top three sites. However, there are two notable sites that stand out
Google+ which 47% of SMBs say they use, and StumbleUpon, where 9% of SMBs say they are using also receive
notably outstanding marks in terms of effectiveness.
Use vs. Helpfulness
60%
Google+
50% Facebook
Flickr
40% Twitter
Helpfulness
StumbleUpon
(% rated 5)
WordPress
YouTube LinkedIn
30% Blogger
Pinterest
20% MySpace
Foursquare
10%
Instagram
0%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Current Use
18. Table of Contents
I. Summary of Key Statistics
II. Study Methodology
III. Setting the Stage
a. Study Demographics
b. Perceptions of Social Media
c. Paths to Social Media Influence
IV. Current Use
a) Push vs. Pull
b) Where SMBs Engage
c) Is Social Media Working?
V. People, Budgets and Tools
VI. Measures and Metrics
VII. Barriers to Social Media
VIII. The Future Outlook
IX. Conclusions
19. People, Budgets and Tools
On average SMBs are using three different software tools to manage their social media efforts – though 28% use four
or more tools. The median monthly investment on software tools is $845 per month. It’s also noteworthy that 28% say
they are not using any software tools and another 22% rely on consultants, who are perhaps more likely to have
already invested in software tools for social media management. As we’ll see on the next page, the most common
step businesses take to manage social media is simply to add it to the list of existing duties of marketing employees.
Median: 3 tools
Median: $845
# of Software/Online
Tools Used Monthly Spending on
Software or an online
Social Media Management
tool that you pay for 36% Tools
34%
44%
Free software or online
26% 32%
tool 36%
24%
16%
Do not use any
12% 12%
software or online
tools to manage social 28%
media communications
We have hired outside
consultants to help
with social media and I 22% 1 2-3 4-5 6+ Not sure
<$1000 $1000+ Not sure
am not aware of what
tools they may or…
20. People, Budgets and Tools
What Additional Steps has Your Organization Taken?
Added social media mgmt to the duties of someone/people involved
in marketing
73%
Looked at how similar organizations use social media 72%
Added social media mgmt to the duties of someone involved in
managing your organization
64%
Attended a FREE presentationon social media best practices 54%
Hired a new employee with experience or expertise in using social
media
49%
Created an internal social media team 49%
Hired staff specifically to manage social media 43%
Hired an outside consultant or agency to advise you 42%
Received training from company who provides your organization
with a paid software tool for managing social media
41%
Attended a PAID presentation on social media best practices for
organizations like yours'
38%
21. Table of Contents
I. Summary of Key Statistics
II. Study Methodology
III. Setting the Stage
a. Study Demographics
b. Perceptions of Social Media
c. Paths to Social Media Influence
IV. Current Use
a) Push vs. Pull
b) Where SMBs Engage
c) Is Social Media Working?
V. People, Budgets and Tools
VI. Measures and Metrics
VII. Barriers to Social Media
VIII. The Future Outlook
IX. Conclusions
22. Measures and Metrics
The metrics SMBs use to measure their social media efforts are varied. Across the board, SMBs are focused on
tangible results, such as increased web traffic and new customers gained from social media efforts, rather than
simply the number of social shares (i.e. “likes”) and size of their following. The larger the company, the more likely it
is to conduct more complex data analysis such as demographics and conversations.
Metrics Used for Social Media
Increased traffic to your organization’s website from social media… 76%
Number of new customers/clients who mention hearing about your… 70%
Number of “Likes”, followers, etc. 67%
Number of people following those who “Like” or follow your… 63%
Increase in revenue or sales following implementation of new social… 60%
Number of comments/posts mentioning, tagging, or hash-tagging your… 57%
Average number of comments, shares, posts or other interaction… 57%
More or higher priority links in search engine results 56%
Number of comments/posts mentioning your organization compared to… 51%
Number of shares, retweets, etc. 51%
Demographic make-up of your followers 49%
Increase in foot-traffic to a brick-and-mortar location following… 48%
Number of conversions 42%
23. Measures and Metrics
This chart compares current use to the usefulness of the metric and reinforces SMBs focus on desired outcomes.
Metrics such as sales and increased foot traffic score high among SMBs in terms of usefulness but are not as
widely adopted because of the challenge of tying sales directly to social media efforts.
Metric Use vs. Usefulness
45%
Increase in foot traffic
Increase in revenue/sales
40%
# of new customers mentioning social media
Usefulness
(% rated 5)
35%
Increased traffic to website
30% # of comments/posts
# of conversions compared to competitors # of comments/ posts
mentioning org. # of LIkes
25%
# of shares/retweets
Secondary audience size
Avg. # of interactions w/
20% follower
40% 45% 50% 55% 60% 65% 70% 75% 80%
Current Use
24. Table of Contents
I. Summary of Key Statistics
II. Study Methodology
III. Setting the Stage
a. Study Demographics
b. Perceptions of Social Media
c. Paths to Social Media Influence
IV. Current Use
a) Push vs. Pull
b) Where SMBs Engage
c) Is Social Media Working?
V. People, Budgets and Tools
VI. Measures and Metrics
VII. Barriers to Social Media
VIII. The Future Outlook
IX. Conclusions
25. Barriers to Social Media Success
A third of SMBs consider at least one of these issues a major problem for their organizations. While only 36% of SMBs
rated one of these issue as a 5 – a major problem – 75% rate at least one as a 4 or a 5. This indicates while none of
the barriers listed is a single major problem across all SMBs, the accumulation of many secondary problems can lead to
frustration. It’s noteworthy that the highest rated barrier is the perception that social media is “free” when in fact it
requires a substantial investment of time, and in many cases budget.
Barriers to Social Media Use
Rated 5, Major Problem Rated 4
People think of social media as “free” but really it costs a great… 12% 43%
Unhappy customers/clients can publicly voice complaints 11% 37%
We don’t have the right expertise in-house 10% 30%
We can’t control who we reach or target to the audience we… 10% 29%
So many social media options/ difficult to know which are the… 10% 33%
Using social media makes problems or negative incidents more… 10% 34%
The person/people who have final say do not see the value of… 9% 26%
Gives us less control over our brand image 8% 26%
The person/people who have final say will not allot sufficient… 8% 28%
Different sites have their own programming language, so we need… 8% 28%
Our message gets lost or distorted 8% 24%
Using social media for quite a while but haven’t been able to grow… 7% 20%
Don’t know what content is best 6% 23%
26. Barriers to Social Media Success
SMBs on barriers to social media success in their own words…
Coordinating a total business "look" or feel between all the different media. It would be nice not to
have to reinvent the wheel each time we create a new outlet. Would also be nice if all venues could
be somehow "linked" so each social media outlet is not a separate entity.
Mostly the challenge is building an audience that is consistently engaging. We know how many
followers we have, but it seems like only 10% or so are actually interacting with the content.
It has been good in allowing us to connect with some people but it has been difficult to turn those
connections etc. into more work or expanding our clientele directly through the social media. It seems
to help in showing off our work but it is difficult to gauge how effective it is at generating new leads
The challenge has been how to deal with unhappy customers and negative posts about company
services. We try and keep communication to have excellent customer service and provide constant
feedback.
A person in management who does not believe in it or understand it, the amount of time it takes, having
marketing employees to manage, generating content for the social media sites, knowing if/when to spend
money on social media ventures.
27. Table of Contents
I. Summary of Key Statistics
II. Study Methodology
III. Setting the Stage
a. Study Demographics
b. Perceptions of Social Media
c. Paths to Social Media Influence
IV. Current Use
a) Push vs. Pull
b) Where SMBs Engage
c) Is Social Media Working?
V. People, Budgets and Tools
VI. Measures and Metrics
VII. Barriers to Social Media
VIII. The Future Outlook
IX. Conclusions
28. The Future Outlook
Overall 84% of SMBs plan to increase their spend on
Helped Helped
social media – the pie chart below breaks this number great deal somewhat No diff.
out between what percentage plan to spend a lot, and Increase use of social
what percentage plan to spend a little. Not surprisingly, 78% 29% 8%
media A LOT
as the grid to the right indicates, 78% SMBs that said Increase use of social
17% 57% 41%
social media has helped a great deal, plan to increase media A LITTLE
their spending a lot. Keep social media use
5% 14% 44%
about the same
Decrease use of social
- 0% 3%
media A LITTLE
Decrease use of social
- - -
media A LOT
Future Plans for Social Media
1% 1% Increase use of social
media A LOT Future Plans Fall into two Categories
14% Increase use of social
media A LITTLE Just MORE: Resource Allotment
39% • Use more sites • Hire more help
Keep social media use • Share more • Spend more time
about the same • Engage more • Increase investment
Decrease use of social
45% media A LITTLE
Not sure
29. The Future Outlook
Social Media Sites Planning to Use in Next Year
Google+ and photo sharing sites Instagram
and Pinterest top the charts as the social Google+ 14%
platforms SMBs plan to invest. That Instagram 14%
Instagram is an area for growth is good
news for Facebook, which with the Pinterest 13%
exception of MySpace, has the lowest Reddit 12%
projection of growth. Tumblr 12%
Foursquare 11%
Flickr 11%
Blogger 11%
Twitter 11%
Vimeo 10%
Meetup 10%
StumbleUpon 10%
Quora 9%
YouTube 9%
LinkedIn 9%
Digg 9%
Posterous 8%
Delicious 8%
WordPress 7%
Facebook 7%
MySpace 5%
30. Table of Contents
I. Summary of Key Statistics
II. Study Methodology
III. Setting the Stage
a. Study Demographics
b. Perceptions of Social Media
c. Paths to Social Media Influence
IV. Current Use
a) Push vs. Pull
b) Where SMBs Engage
c) Is Social Media Working?
V. People, Budgets and Tools
VI. Measures and Metrics
VII. Barriers to Social Media
VIII. The Future Outlook
IX. Conclusions
31. Conclusions
o The challenges and the realities of social media
• SMBs that found social media helpful are the most aware of the challenges associated with its use.
• Top challenge with social media: it isn’t really “free” when it comes to time and effort
o What you give is what you get
• SMBs that see little or no benefit from social media also haven’t devoted much effort.
• Those that see no gains give up easily.
• SMBs that put in the effort, get results and plan to expand their use of social media.
o SMBs are divergent on their path to social media influence
• Those seeking only a large online presence without engagement find social media the most helpful.
• The capability to engage just a small fraction of their community is a concern cited by many place
and emphasis on engagement.
o Challenges with social media vary but frustration adds up
• Most don’t say any are “major” problems, but the vast majority see at least one of the tested
barriers as a moderate problem.
• Many small problems can add to major frustration when insufficient resources are devoted to social
media to begin with.
o SMBs are using many metrics to measure results but are most focused on tangibles
• SMBs are tracking many different metrics.
• SMBs are focused on how many new customers they are earning
• Sales tied specifically to social media use was a key metric SMBs are measuring
32. About Authors
John Jantsch is a marketing consultant, award winning social media publisher
and bestselling author Duct Tape Marketing and The Referral Engine. He is the
creator of the Duct Tape Marketing System and Duct Tape Marketing Consulting
Network that trains and licenses small business marketing consultants around
the world. His blog was chosen as a Forbes favorite for marketing and small
business and his podcast, a top ten marketing show on iTunes, was called a
“must listen” by Fast Company magazine. He is the featured marketing
contributor to American Express OPENForum and is a popular presenter of
workshop and webinars for organizations such as American
Express, Intuit, Verizon, HP, and Citrix. His practical take on small business is
often cited as a resource in publications such as the Wall St. Journal, New York
Times, and CNNMoney.
Frank Strong is director of PR for Vocus, which also owns
PRWeb, iContact, Help-A-Reporter-Out and North Social. He's worked in PR for
13 years and cut his teeth in the agency world, while working for firms large and
small. He specialized in technology and the VC-backed start-up community. He's
served for nearly 20 years in the reserve components of the military and has
deployed twice. He holds a BA in communications from Worcester State, an MA
in public communication from American University and an MBA from Marymount
University.
33. About Vocus
Vocus is a leading provider of cloud marketing software that helps businesses reach and
influence buyers across social networks, online and through media. Vocus provides an
integrated suite that combines social marketing, search marketing, email marketing and
publicity into a comprehensive solution to help businesses attract, engage and retain
customers. Vocus software is used by more than 120,000 organizations worldwide and is
available in seven languages. Vocus is based in Beltsville, MD with offices in North
America, Europe and Asia. For further information, please visit http://www.vocus.com or call
(800) 345-5572.
Visit the Vocus blog: www.vocus.com/blog
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