Social media is growing rapidly and can drive customer engagement if used properly. Some key points: - Social media usage is increasing dramatically, with billions of users on sites like LinkedIn, Twitter, and Facebook. - Younger customers in particular engage heavily on social media and it influences their purchasing decisions. - Companies should create and share engaging content on social media to build communities and get found online by potential customers. - Listening to customers and engaging with them on social media is important to build loyalty and show you care. - Done right, social media can result in increased sales, faster crisis response, and lower customer acquisition costs through organic reach.