Based on interviews with over 5,000 marketers, MarketingProfs published a comprehensive research report on the State of Social Media Marketing in 2010. This presentation provides highlights from the research.
Social media strategy to win elections by simplify360Social Samosa
The presentation is the hands on training for using Social Media in Politics. It is specifically targeted towards using Social Media targeting Indian Assembly Elections 2014.
Fun & Simple Ways to Incorporate New Media and Social Media into Your Wholesa...elanorafagan
This document discusses ways to incorporate new media and social media into insurance marketing plans. It provides quick facts on social media usage and trends. It then outlines various types of content that can be shared on social media platforms like Facebook, including news, events, employee profiles, surveys, contests, videos, and podcasts. The document also discusses using technologies like QR codes, audio recordings, and video to engage customers and promote the business. The overall aim is to boost website traffic, engage existing customers, attract new customers, and position the company as an authority in its niche.
This helps in choosing right social media platform for marketing
Presentation talk about Social Media and their platform. It takes insight what is going on world over , traffic and predication.
What are the trends within healthcare?
What is social media?
What are the elements of social media?
How do people use social media?
How to implement social media?
Social media is becoming increasingly important for libraries and their users. The document discusses why libraries should engage with social media, how to effectively do so, and how to collect and curate user-generated social media content as part of the library's permanent collection. It provides tips on developing a social media strategy and engaging different audiences. The document also highlights the growing role of participatory media and ensuring equal access to opportunities it provides.
Digital Content Curation as a Social Media Strategy - How to Make the Univers...Thomas Listerman
The document discusses using social media content curation as a strategy for universities. It recommends that universities 1) monitor social media for mentions using a common hashtag, 2) curate the best content that illustrates the university's brand and story, and 3) share the curated content less than creating new content. The university of San Francisco implemented this approach using #USFCA and found great engagement from prospects, students and alumni. Their curated content received more views than created content and strengthened the university's brand messaging.
Social Media Landscape for Credit UnionsMyJobMatcher
Social media is becoming increasingly important with things like word of mouth influencing purchases. Credit unions should embrace social media to [1] shape discussions about their brand, [2] help with marketing like awareness and recruiting, and [3] drive website traffic and search rankings. However, they must avoid pitfalls like rushing in without a plan, failing to engage audiences, and not measuring results. The document provides best practices like developing content and using multiple platforms like Facebook, Twitter, and LinkedIn.
The survey found that 68% of organizations use social media to reach external audiences. The most commonly used platforms are Facebook (45%), LinkedIn (34%), and Twitter (28%). Marketing (67%), HR (44%), and public relations (38%) are the most likely to engage in social media activities on behalf of organizations. While 31% of companies track employee social media use and 43% block access to platforms on work devices, larger organizations are more likely to monitor and restrict access. The majority of organizations have used social media for 1-2 years to engage external groups like customers and employees.
Social media strategy to win elections by simplify360Social Samosa
The presentation is the hands on training for using Social Media in Politics. It is specifically targeted towards using Social Media targeting Indian Assembly Elections 2014.
Fun & Simple Ways to Incorporate New Media and Social Media into Your Wholesa...elanorafagan
This document discusses ways to incorporate new media and social media into insurance marketing plans. It provides quick facts on social media usage and trends. It then outlines various types of content that can be shared on social media platforms like Facebook, including news, events, employee profiles, surveys, contests, videos, and podcasts. The document also discusses using technologies like QR codes, audio recordings, and video to engage customers and promote the business. The overall aim is to boost website traffic, engage existing customers, attract new customers, and position the company as an authority in its niche.
This helps in choosing right social media platform for marketing
Presentation talk about Social Media and their platform. It takes insight what is going on world over , traffic and predication.
What are the trends within healthcare?
What is social media?
What are the elements of social media?
How do people use social media?
How to implement social media?
Social media is becoming increasingly important for libraries and their users. The document discusses why libraries should engage with social media, how to effectively do so, and how to collect and curate user-generated social media content as part of the library's permanent collection. It provides tips on developing a social media strategy and engaging different audiences. The document also highlights the growing role of participatory media and ensuring equal access to opportunities it provides.
Digital Content Curation as a Social Media Strategy - How to Make the Univers...Thomas Listerman
The document discusses using social media content curation as a strategy for universities. It recommends that universities 1) monitor social media for mentions using a common hashtag, 2) curate the best content that illustrates the university's brand and story, and 3) share the curated content less than creating new content. The university of San Francisco implemented this approach using #USFCA and found great engagement from prospects, students and alumni. Their curated content received more views than created content and strengthened the university's brand messaging.
Social Media Landscape for Credit UnionsMyJobMatcher
Social media is becoming increasingly important with things like word of mouth influencing purchases. Credit unions should embrace social media to [1] shape discussions about their brand, [2] help with marketing like awareness and recruiting, and [3] drive website traffic and search rankings. However, they must avoid pitfalls like rushing in without a plan, failing to engage audiences, and not measuring results. The document provides best practices like developing content and using multiple platforms like Facebook, Twitter, and LinkedIn.
The survey found that 68% of organizations use social media to reach external audiences. The most commonly used platforms are Facebook (45%), LinkedIn (34%), and Twitter (28%). Marketing (67%), HR (44%), and public relations (38%) are the most likely to engage in social media activities on behalf of organizations. While 31% of companies track employee social media use and 43% block access to platforms on work devices, larger organizations are more likely to monitor and restrict access. The majority of organizations have used social media for 1-2 years to engage external groups like customers and employees.
Wave6 Srbija - predstavljanje lokalnih rezultata najveceg i najobuhvatnijeg globalnog istrazivanja na temu drustvenih medija.
Globalno sprovedenog od strane UM-a, u Srbiji realizovano od strane UniversalMedia u saradnji sa svojim digitalnim partnerom agencijom Fastbridge.
Kvalitet uzorka za istrazivanje Mediana.
Podrzan od strane IAB Srbija.
Prezentaciju mozete pronaci na htttp://www.universalmedia.rs i http://www.fastbridge.rs
The document discusses the evolution of social media marketing and challenges in measuring return on investment (ROI). It notes that while social media participation has grown, integrating it into business strategies remains immature. Most brands struggle to differentiate metrics from ROI, resulting in poor or irrelevant insights. The document recommends redefining metrics to be more specific to goals, using the right monitoring tools, and packaging findings as customer stories to demonstrate ROI to executives.
Here are some key points about Reckitt Benckiser's social media use:
- They have a careers-focused blog that is linked to from their corporate website. This helps potential job candidates learn more about the company culture and open roles.
- The blog highlights "voices from around the business" through employee profiles and stories. This personalizes the company and shows a diversity of roles and backgrounds ("someone like me").
- They leverage visual content like photos on their LinkedIn, Facebook, and YouTube channels. Visuals help engage audiences and cut through the high volume of updates on these channels.
- Reckitt Benckiser ensures all of their channels are linked together. This allows audiences to easily
How to Use Online Intelligence As Part of a Total Media StrategySocial Strategy1
"How To Use Online Intelligence As Part of a Total Media Strategy ”
The webinar explores the importance and growing influence of not only social media, but total media –including traditional publications, virtual communities, multimedia, blogs, message boards, and opinion sites–and how organizations can leverage total media intelligence to inform and track marketing programs including product development, advertising, and competitive analysis.
Sponsored by Social Strategy1 and Write2Market
The document discusses how Facebook marketing can be an effective strategy. It notes that while traditional media was once dominant, the internet and social media have emerged as new ways for information to spread globally. Facebook specifically allows for two-way communication, where people can both receive and share information. This level of interaction facilitates greater information exchange and influences in the real world. The document then lists several benefits of using Facebook for business marketing, such as low costs, sharing content, interacting with customers, raising brand awareness, and targeted advertising. It also discusses how Facebook can be a useful marketing tool in Bangladesh in particular.
Beyond the Buzzwords: Social and Mobile StrategiesMarina Dawson
Claire Kerr, Director of Digital Philanthropy at Artez Interactive, explains why despite the wildly popular examples we see profiled in the news, most charities have discovered that social media is not a top-performing single channel for fundraising! Similarly, many organizations struggle to leverage the mobile channel for meaningful fundraising results. Does this mean that “social” and “mobile” have no role in your multi-channel fundraising strategy? She examines how charities like yours are using integrated social login, multimedia storytelling, gamification, mobile web, mobile apps & more to support and enhance their efforts online.
To view the full one-hour webinar, including audio, visit: http://charityvillage.com/elearning/webinars/past-webinars/beyond-the-buzzwords-social-and-mobile-strategies.aspx.
The document discusses both the positive and negative impacts of social media. It notes that social media allows people to create and share information online, but some view it as having a negative effect on society. Both sides are discussed as the text explores how social media is used for networking, photo sharing, communicating updates, finding people with similar interests, and voicing opinions to large audiences. It also outlines benefits to businesses for promotion, advertising, and connecting with potential customers at low cost. Concerns are raised around impacts to productivity, both positive when enabling better collaboration, and negative when distracting from work.
Social media platforms are increasingly meeting a variety of consumer needs beyond just staying connected with friends. While social networks are effective at maintaining relationships, they also allow users to be creative, change opinions, promote themselves, and feel like they belong to a community. However, different social media platforms excel at fulfilling specific needs - videos sites provide entertainment, message boards facilitate opinion sharing, and blogs enable self-expression. Understanding these varied motivations is key for brands to effectively engage consumers on social media.
Pátá vlna unikátního celosvětového výzkumu, který se ze všech aspektů v tzv. sociálním médiím a moderním trendům on-line chování je na světě! Data obsahují meziroční srovnání, trendy a prognózy. Do detailu se věnují každé z více než 50 zúčastněných zemí, včetně České republiky. V současné době neexistuje systematičtější a rozsáhlejší informační zdroj v oblasti sociálních médií.
What's Next & The Buzz Report - Podcamp TorontoSean Moffitt
1. The document discusses trends in social media, word-of-mouth (WOM), and community building in Canada based on a survey of over 300 Canadian marketing leaders.
2. It finds that forms of social media like social networks, mobile marketing, and user-generated content will experience strong growth in the next few years.
3. The biggest challenges in implementing social media are the inability to measure its impact, lack of budgets, and lack of accepted standards and benchmarks.
The document discusses how information technology and social media can provide competitive advantages for businesses. It summarizes that IT allows businesses to store, retrieve, transmit and manipulate data, while social media enables interaction and sharing of information among people in virtual communities. Some key social media platforms are mentioned like Facebook, Twitter, and LinkedIn. It then discusses how IT and social media can improve productivity, transform business processes and networks, and help reach new customers and markets.
Are You in Need of A Comprehensive Social Media Strategy?Ripple6, Inc.
Marketers must find ways to manage, improve, and scale their social media strategy beyond Facebook and Twitter. Engaging with customers through social networks is becoming a vital part in any companies’ brand marketing strategy, but there are high demands of time and resources, plus difficulties measuring return on investment. In this session, you’ll learn how to create a Social Hub, around which you can better control your efforts. We’ll discuss ways to improve efficiencies in your social marketing and provide answers to numerous questions, including how to scale your social media strategy across the Internet; manage multiple social marketing efforts; and put user generated content to work for you, by building and leveraging advocates.
The document provides a social media readiness checklist to help companies develop a social media strategy and get their organization ready to engage through social technologies. It covers researching customer social behaviors and competitors' activities, developing processes for community management and crisis response, setting policies, allocating resources to key roles like community managers and social strategists, using tools for internal communication and analytics, and conducting a social readiness assessment to measure how prepared an organization is to launch social media initiatives. The goal is to help companies fully prepare and align their internal roles, processes, and stakeholders before engaging with customers through social media.
- The Evolution of B2B Social Media Channels
- Social Media Advertising and its Implications on other forms of Digital Marketing
- Evolving Technologies -Social Media Analytics, Content Curation & Targeting Influencers
- Future Trends for Social Media in the Enterprise
- Summary & Key Take-aways
This document provides an overview of social media marketing from a training session. It discusses the key areas of building social media success: using the right social media platforms for your business, tips for using social media as part of everyday business, and the four S's of social media success - strategy, social, SEO, and search. It also covers topics like different types of social media, how businesses can use social media, measuring social media performance, and using tools like Hootsuite to target audiences and schedule posts.
This document discusses how companies can reinvent themselves by becoming "wikibrands" that engage customers in an active participatory role. It argues that a premium brand is now defined by customer participation rather than just purchases. To succeed as a wikibrand, companies must embrace social business practices, have an activist customer culture, and find ways for customers to participate beyond just buying products. The document outlines six benefits of becoming a wikibrand, including increased brand advocacy, perception, support, serendipity, content, and insights. It also provides 10 factors for success, such as having the right culture, focus, language/content/outreach, incentives/motivations, rules/guidelines, and tools/platforms
Social media allows users to create and share content online, bringing value to participants. Common social media sites include Facebook, LinkedIn, YouTube, and Flickr for photo and video sharing. Most US businesses use blogs for social media, and Americans frequently interact with companies on social media sites. Consumers feel stronger connections to and better served by companies that interact on social media. Companies should use social media to solicit feedback and develop new ways for consumers to engage with their brand.
The State of Social Media Marketing 2010: Hype or Real Business Impact?MarketingProfs
This presentation covers some of the major myths of social media marketing as well as social media marketing benchmarks and stats from MarketingProfs research report The State of Social Media Marketing.
The document summarizes a meeting about transforming the City's Geospatial Competency Centre (GCC). It discusses establishing the GCC to be the central point of contact for geospatial services, consolidating existing mapping services, and establishing governance structures. A multi-year transformation process is outlined to improve data integration, policies, tools, and service delivery through stakeholder engagement and organizational changes.
Social media has become an important tool for businesses. Over half of the world's population is under 30 and uses social media platforms like Facebook, Twitter, YouTube, and others on a regular basis. For businesses, it is important to establish goals for social media use, select relevant platforms, engage customers through regular posting and interactions, and monitor conversations to both understand customers and manage brand reputation. While social media allows for greater customer reach and feedback, it also means companies have less control over messaging and bad publicity can now spread more widely online.
Wave6 Srbija - predstavljanje lokalnih rezultata najveceg i najobuhvatnijeg globalnog istrazivanja na temu drustvenih medija.
Globalno sprovedenog od strane UM-a, u Srbiji realizovano od strane UniversalMedia u saradnji sa svojim digitalnim partnerom agencijom Fastbridge.
Kvalitet uzorka za istrazivanje Mediana.
Podrzan od strane IAB Srbija.
Prezentaciju mozete pronaci na htttp://www.universalmedia.rs i http://www.fastbridge.rs
The document discusses the evolution of social media marketing and challenges in measuring return on investment (ROI). It notes that while social media participation has grown, integrating it into business strategies remains immature. Most brands struggle to differentiate metrics from ROI, resulting in poor or irrelevant insights. The document recommends redefining metrics to be more specific to goals, using the right monitoring tools, and packaging findings as customer stories to demonstrate ROI to executives.
Here are some key points about Reckitt Benckiser's social media use:
- They have a careers-focused blog that is linked to from their corporate website. This helps potential job candidates learn more about the company culture and open roles.
- The blog highlights "voices from around the business" through employee profiles and stories. This personalizes the company and shows a diversity of roles and backgrounds ("someone like me").
- They leverage visual content like photos on their LinkedIn, Facebook, and YouTube channels. Visuals help engage audiences and cut through the high volume of updates on these channels.
- Reckitt Benckiser ensures all of their channels are linked together. This allows audiences to easily
How to Use Online Intelligence As Part of a Total Media StrategySocial Strategy1
"How To Use Online Intelligence As Part of a Total Media Strategy ”
The webinar explores the importance and growing influence of not only social media, but total media –including traditional publications, virtual communities, multimedia, blogs, message boards, and opinion sites–and how organizations can leverage total media intelligence to inform and track marketing programs including product development, advertising, and competitive analysis.
Sponsored by Social Strategy1 and Write2Market
The document discusses how Facebook marketing can be an effective strategy. It notes that while traditional media was once dominant, the internet and social media have emerged as new ways for information to spread globally. Facebook specifically allows for two-way communication, where people can both receive and share information. This level of interaction facilitates greater information exchange and influences in the real world. The document then lists several benefits of using Facebook for business marketing, such as low costs, sharing content, interacting with customers, raising brand awareness, and targeted advertising. It also discusses how Facebook can be a useful marketing tool in Bangladesh in particular.
Beyond the Buzzwords: Social and Mobile StrategiesMarina Dawson
Claire Kerr, Director of Digital Philanthropy at Artez Interactive, explains why despite the wildly popular examples we see profiled in the news, most charities have discovered that social media is not a top-performing single channel for fundraising! Similarly, many organizations struggle to leverage the mobile channel for meaningful fundraising results. Does this mean that “social” and “mobile” have no role in your multi-channel fundraising strategy? She examines how charities like yours are using integrated social login, multimedia storytelling, gamification, mobile web, mobile apps & more to support and enhance their efforts online.
To view the full one-hour webinar, including audio, visit: http://charityvillage.com/elearning/webinars/past-webinars/beyond-the-buzzwords-social-and-mobile-strategies.aspx.
The document discusses both the positive and negative impacts of social media. It notes that social media allows people to create and share information online, but some view it as having a negative effect on society. Both sides are discussed as the text explores how social media is used for networking, photo sharing, communicating updates, finding people with similar interests, and voicing opinions to large audiences. It also outlines benefits to businesses for promotion, advertising, and connecting with potential customers at low cost. Concerns are raised around impacts to productivity, both positive when enabling better collaboration, and negative when distracting from work.
Social media platforms are increasingly meeting a variety of consumer needs beyond just staying connected with friends. While social networks are effective at maintaining relationships, they also allow users to be creative, change opinions, promote themselves, and feel like they belong to a community. However, different social media platforms excel at fulfilling specific needs - videos sites provide entertainment, message boards facilitate opinion sharing, and blogs enable self-expression. Understanding these varied motivations is key for brands to effectively engage consumers on social media.
Pátá vlna unikátního celosvětového výzkumu, který se ze všech aspektů v tzv. sociálním médiím a moderním trendům on-line chování je na světě! Data obsahují meziroční srovnání, trendy a prognózy. Do detailu se věnují každé z více než 50 zúčastněných zemí, včetně České republiky. V současné době neexistuje systematičtější a rozsáhlejší informační zdroj v oblasti sociálních médií.
What's Next & The Buzz Report - Podcamp TorontoSean Moffitt
1. The document discusses trends in social media, word-of-mouth (WOM), and community building in Canada based on a survey of over 300 Canadian marketing leaders.
2. It finds that forms of social media like social networks, mobile marketing, and user-generated content will experience strong growth in the next few years.
3. The biggest challenges in implementing social media are the inability to measure its impact, lack of budgets, and lack of accepted standards and benchmarks.
The document discusses how information technology and social media can provide competitive advantages for businesses. It summarizes that IT allows businesses to store, retrieve, transmit and manipulate data, while social media enables interaction and sharing of information among people in virtual communities. Some key social media platforms are mentioned like Facebook, Twitter, and LinkedIn. It then discusses how IT and social media can improve productivity, transform business processes and networks, and help reach new customers and markets.
Are You in Need of A Comprehensive Social Media Strategy?Ripple6, Inc.
Marketers must find ways to manage, improve, and scale their social media strategy beyond Facebook and Twitter. Engaging with customers through social networks is becoming a vital part in any companies’ brand marketing strategy, but there are high demands of time and resources, plus difficulties measuring return on investment. In this session, you’ll learn how to create a Social Hub, around which you can better control your efforts. We’ll discuss ways to improve efficiencies in your social marketing and provide answers to numerous questions, including how to scale your social media strategy across the Internet; manage multiple social marketing efforts; and put user generated content to work for you, by building and leveraging advocates.
The document provides a social media readiness checklist to help companies develop a social media strategy and get their organization ready to engage through social technologies. It covers researching customer social behaviors and competitors' activities, developing processes for community management and crisis response, setting policies, allocating resources to key roles like community managers and social strategists, using tools for internal communication and analytics, and conducting a social readiness assessment to measure how prepared an organization is to launch social media initiatives. The goal is to help companies fully prepare and align their internal roles, processes, and stakeholders before engaging with customers through social media.
- The Evolution of B2B Social Media Channels
- Social Media Advertising and its Implications on other forms of Digital Marketing
- Evolving Technologies -Social Media Analytics, Content Curation & Targeting Influencers
- Future Trends for Social Media in the Enterprise
- Summary & Key Take-aways
This document provides an overview of social media marketing from a training session. It discusses the key areas of building social media success: using the right social media platforms for your business, tips for using social media as part of everyday business, and the four S's of social media success - strategy, social, SEO, and search. It also covers topics like different types of social media, how businesses can use social media, measuring social media performance, and using tools like Hootsuite to target audiences and schedule posts.
This document discusses how companies can reinvent themselves by becoming "wikibrands" that engage customers in an active participatory role. It argues that a premium brand is now defined by customer participation rather than just purchases. To succeed as a wikibrand, companies must embrace social business practices, have an activist customer culture, and find ways for customers to participate beyond just buying products. The document outlines six benefits of becoming a wikibrand, including increased brand advocacy, perception, support, serendipity, content, and insights. It also provides 10 factors for success, such as having the right culture, focus, language/content/outreach, incentives/motivations, rules/guidelines, and tools/platforms
Social media allows users to create and share content online, bringing value to participants. Common social media sites include Facebook, LinkedIn, YouTube, and Flickr for photo and video sharing. Most US businesses use blogs for social media, and Americans frequently interact with companies on social media sites. Consumers feel stronger connections to and better served by companies that interact on social media. Companies should use social media to solicit feedback and develop new ways for consumers to engage with their brand.
The State of Social Media Marketing 2010: Hype or Real Business Impact?MarketingProfs
This presentation covers some of the major myths of social media marketing as well as social media marketing benchmarks and stats from MarketingProfs research report The State of Social Media Marketing.
The document summarizes a meeting about transforming the City's Geospatial Competency Centre (GCC). It discusses establishing the GCC to be the central point of contact for geospatial services, consolidating existing mapping services, and establishing governance structures. A multi-year transformation process is outlined to improve data integration, policies, tools, and service delivery through stakeholder engagement and organizational changes.
Social media has become an important tool for businesses. Over half of the world's population is under 30 and uses social media platforms like Facebook, Twitter, YouTube, and others on a regular basis. For businesses, it is important to establish goals for social media use, select relevant platforms, engage customers through regular posting and interactions, and monitor conversations to both understand customers and manage brand reputation. While social media allows for greater customer reach and feedback, it also means companies have less control over messaging and bad publicity can now spread more widely online.
This document provides an overview of social media and strategies for using social media for brand building. It discusses choosing social media platforms like Twitter, Facebook, blogs and video sites. It recommends establishing an online presence through a "home base" like a blog and connecting on other sites. The document also provides tips for creating content, posting consistently, connecting with others in your industry and being involved in conversations to build your brand through social media.
Dispelling Myths And Fears Of Using Social Media In BusinessBrian Link
Social Media has great buzz and a lot of people are talking about it but many businesses haven’t quite embraced it yet. Come learn about using Social Media in a business context, discuss the reasons why companies are hesitant to adopt and some best practices you can apply in your organization today.
This document summarizes 7 myths of social media marketing in 2010. It finds that marketing departments were not specifically hiring social media specialists, that social media requires budgeting staff time rather than just media spend, and that social media is used across demographics rather than just younger users. Additionally, larger Twitter networks are not necessarily more valuable, B2B uses social media similarly to B2C, and corporate culture and free analytics alone are not enough for success. The document is based on a survey of over 5,000 marketing professionals regarding their social media practices.
State of Social Media Marketing 2010: Hype or Real Business Impact?MarketingProfs
Major findings from the most comprehensive research study on best practices and effectiveness of social media strategies and tactics, based on responses of over 5,000 marketers.
This document discusses social media marketing. It defines social media as interactive websites that allow users to engage with each other by sharing content. Examples of social media mentioned include social networking sites, blogs, microblogs, social bookmarking, and social news sites. Commonly used social networks like Facebook and LinkedIn are analyzed. The document also explores how marketers can use social media for objectives like brand building, awareness, and lead generation. Examples of effective social media use by companies on Facebook and Twitter are provided.
Organizations successfully leveraging social media are seeing benefits for sales, marketing, and customer service. Yet most organizations are struggling to define a business strategy that makes the most of these opportunities. This storyboard will help you:
* Identify achievable social media opportunities
* Evaluate the risks of social media versus the benefits
* Understand IT’s role in the deployment and maintenance of a social media project
Social media continues to grow at a breakneck pace, and businesses need to get on board or they will be left behind. This storyboard, complete with real-world case studies of social media at work, will help you build a foundation for the successful integration of social media into your CRM strategy.
Social media usage continues to grow rapidly. 73% of online adults now use social media, with the highest usage rates among 18-29 year olds at 90%. The most popular sites are Facebook with over 1 billion users, Twitter with 560 million registrants, and Google+ with 400 million users. Marketers are now integrating social data with other customer data to deliver more personalized and relevant experiences across multiple channels. Video, especially short-form micro-videos, is also becoming increasingly important on social media.
Social media usage continues to grow rapidly. 73% of online adults now use social media, with the highest usage rates among 18-29 year olds at 90%. The most popular sites are Facebook with over 1 billion users, Twitter with 560 million registrants, and Google+ with 400 million users. Marketers are now integrating social data with other customer data to deliver more personalized messaging. Key 2014 trends include a focus on video content, the rise of micro-videos on platforms like Vine and Instagram, and more data-driven marketing across social media and other channels.
Customer Engagement is now becoming a widely used term within Marketing, but what does it actually mean? This presentation aims to clarify what customer engagement is and reinforce the importance of cross-channel collaboration. It focuses on identifying the challenges faced by organisations striving to achieve this level of engagement and how they can be addressed.
Social media provides businesses with unprecedented opportunities to engage with customers and build their brands. However, many B2B companies believe social media is only for personal use or consumer businesses. This document aims to dispel common myths about social media's relevance for B2B and provides best practices for effective usage. It explains that social media allows businesses to share content and opinions with a mainstream audience. While listening is important initially, businesses can use platforms like blogs, forums, LinkedIn, Facebook and Twitter to engage customers, gain new leads and drive traffic. Success requires having a clear objective, measuring relevant metrics, and following basic rules like responding to customers and avoiding angry or irrelevant posts.
This document discusses social media marketing and e-commerce. It defines social media marketing as using social media platforms to positively influence consumers towards purchasing products or services. It lists many popular social media platforms and discusses trends in social media marketing from 2017 to 2019, including the rise of live streaming videos and dark social. The document also defines e-commerce as the sale of physical goods through digital channels and lists the leading e-commerce categories. It emphasizes that both online and offline efforts are important for e-commerce success and outlines skills needed for successful social media marketers.
This document discusses which social media channels are effective for reaching technology buyers. It finds that:
1) Many tech buyers are using social media, especially LinkedIn, blogs, and YouTube, though they use each channel differently.
2) The best channels for tech marketers vary by region, with Latin America showing high Twitter usage for example.
3) LinkedIn and blogs are particularly effective lead generation tools when used strategically through content and networking.
4) While audiences are on multiple platforms, each channel requires unique content and strategies to be effective.
Social media has become a major force in business and marketing. It allows companies to advertise to the billions of people who use social media platforms like Facebook, Instagram, Twitter, and YouTube. Over 4.48 billion people worldwide use social media. As more people spend more time on social media, it has become crucial for companies to have a social media presence and strategy. Social media has also created many new jobs, such as social media managers who run brand accounts and leverage social platforms for advertising. It has become a primary source of information for many and an important tool in sports marketing as well.
The document summarizes key findings from a survey on business use of social media. It finds that while social media is currently used most for marketing and PR, businesses are increasingly looking to use it for lead generation and customer engagement. Smaller businesses use social media more than larger ones for external communications. Internal use is higher for large businesses. LinkedIn, Facebook, Twitter and blogs are the most commonly used platforms. Looking ahead, blogs and customer contact functions are seen as top priorities. The shift reflects a move from general communications to customer interaction and sales.
Engaging Through Community: Using Social Media for Wellness and Benefits Comm...SHPS
This document discusses using social media for benefits communication and wellness programs. It provides case studies of companies like Intuit, Pitney Bowes, Whole Foods, and IBM that have successfully used social media for annual enrollment, benefits management, wellness programs, and fostering a culture of collaboration. It outlines 5 steps to get started with social media, including surveying employees, inventorying assets, choosing a hub, creating an editorial plan, and staffing. Key tools discussed are internal blogs, microblogs, wikis, video, podcasting, and enabling rating and sharing.
Social media encompasses platforms like Facebook, Twitter, and LinkedIn that allow users to share information with groups. It provides companies direct access to customers and opportunities to understand their interests. One quarter of the world's population uses social media daily. Facebook has over 1.3 billion users while Snapchat and Instagram are growing quickly. Companies use social media for goals like targeting new customers, generating leads, and building brand awareness. Popular trends include paid promotions, video posts, using multiple platforms, and image-based content. Strong social media presences are important as most customers research online and many are active bloggers. Common social media strategies include focusing on specific goals, experimenting creatively, championing social media use, or transforming organizations.
Fed ex / Ketchum Social Media Study Findings ReportMauricio Godoy
Findings and insights from the 2010 FedEx/Ketchum Social Media Benchmarking Study—a comprehensive exploration of how social media impacts today’s communications landscape. This document reflects the input of leaders from over 60 top global organizations across most major industries.
Gaining and Maintaining a Competitive Advantage with SOCIAL MEDIA (WSI - Cyprus)WSI (Cyprus)
You keep hearing about social media and how it's spreading like wildfire. But as a business
person with a crazy schedule - saddled with the added stress of rocky economic times and a
shrinking marketing budget - you need to know: Is there any real business value to social media,
or is it mostly buzz? And if there's value, how on earth will I have time to learn it and use it
effectively?
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https://www.oeconsulting.com.sg/training-presentations]
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Microsoft’s Digital Transformation Framework
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Forrester’s Digital Transformation Framework
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Gartner’s Digital Transformation Framework
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Social Media Marketing 2010: Hype or Real? By Roy Young
1. The State of Social Media
Marketing 2010:
Hype or Real Business Impact?
Roy Young, President
MarketingProfs
2. State of Social Media Marketing
• 5,168 marketing and business
professionals responded to a general
survey on marketing practices
– 64% (3,285) indicated that social media is one of their
job responsibilities
3. Agenda: Highlights from the Research
1. Usage and Effectiveness Benchmarks
2. 7 Myths of Social Media Marketing Practice
5. • Of marketers
surveyed, 48% have
employers with an
active corporate
Facebook account
• And 43% have
employers with an
active corporate
Twitter account.
13
6. • Content Sellers
(Entertainment,
Publishing, Software,
etc.) are industries
most likely to
participate in public
social networks
• Highly regulated
industries are least
likely to participate,
including Pharma,
Insurance,
Telecomm,
Government and
Financial Services.
7. • Most industries favor
Facebook over
Twitter
• Online retailers most
likely to use Twitter
and Facebook
• Tech and Biotech
favor Twitter
13.8
8. • Bars show additive
share of usage for
each medium by
organization type.
• Similar usage
patterns for all
organization types,
with Non-Profits
being above
average in use of
each of the major
social networks
65.1
9. • The larger the
company, the
more
restrictive the
management
of social
media usage
• Combining
green, yellow
and orange
(the bottom 3
slices), we
find 50% of
large
companies
with very tight
controls on
usage vs.
only 17% of
small
companies.
66 (2)
10. • “Earned” means
media not directly paid
for
• Surprisingly similar
usage rates among
B2B and B2C
organizations.
• Email to house list is
the most commonly
used form of earned
media.
• As for social media,
public online
communities are used
by over a third of
companies; blogs by
about a third; and
videos for viral use by
about a fourth of all
companies
12.1
12. • Monitoring for real-
time PR problems the
most effective Twitter
tactic
• B2C seeing slightly
better, and different,
results than B2B
18.2
13. • Many ways to use
Facebook
• Most marketers
hoping to drive traffic
to corporate
sites/materials from
Facebook
19
14. • Driving traffic less
likely to be
successful than other
tactics
• Most tactics enjoy
similar success rates
whether B2B or B2C
19.2
15. • Driving traffic less
likely to be
successful than other
tactics
• Most tactics enjoy
similar success rates
whether B2B or B2C
19.2
16. • For B2B, YouTube is
an effective home for
expensive TV ads
• Reaching out to
individuals rarely very
effective on YouTube
20.2
17. 7 Myths of Social Media Marketing Practice:
1. Marketing departments are hiring social media specialists
2. Social Media communications is free
3. Social Media is just for the kids
4. The bigger the Twitter network the better
5. B2B is totally different from B2C
6. Corporate culture constrains usage and effectiveness
7. Free analytics software is all you need for measurement
18. Myth #1:
Marketing
departments
are actually
NOT hiring
social media
specialists
• 61% are folks
doing this work in
addition to their
defined role
• And 32% have
social media
responsibilities as
just part of their
job.
19. Myth #2: Social media
marketing is NOT
free. Budget for
social media in terms
of staff time, not
media spend and
Myth #3: Social Media
is NOT just for the
kids.
• High-level executives are
more likely to be active in
social media than not
active, making that time
more costly.
• Young staff may not have
the experience to be
leaders in social spaces.
1.1
20. Myth #4: Large
Twitter
networks are
NOT
necessarily
more valuable
than smaller
networks
• Majority of Twitter
users have far
fewer than 1,000
followers
• Raising the
question “is quality
or quantity more
important when it
comes to Twitter
followers?”
14.6
21. Myth #5: B2B is NOT
significantly
different from B2C
social media
marketing.
• Surprisingly similar
usage rates of “earned
media” among B2B and
B2C organizations.
• Email to house list is the
most commonly used
form of earned media.
• As for social media,
public online
communities are used by
over a third of
companies; blogs by
about a third; and videos
for viral use by about a
fourth of all companies
12.1
22. Myth #6:
Success Requires a Company Culture of Openness
Have Had Success Creating an Online Community Around a Brand
Company Cultural Attribute Agree Disagree
Quick to adopt new media technology 55% 28%
Value open, honest dialogue about marketing 47% 27%
THANK YOU!
Encourages collaboration between marketing
48% 28%
and others
Uses consumer feedback productively to 45% 34%
improve the offering
23. Myth #7: free
analytics
software is
NOT alone
enough.
• Nearly every
measurement
option is mostly
“helpful” (blue and
orange sections of
bar)
• Traditional web
analytics tools
score higher than
new social media
monitoring tools for
robust
measurement
39