The document provides a business plan summary for a proposed Khmer restaurant called The Khmer House. The summary includes: - An executive summary that outlines the restaurant's vision, mission, goals and key factors for success such as location and quality food at affordable prices. - Details on the restaurant's proposed products and services, including various Khmer dishes, and on its market analysis and business strategies such as a SWOT analysis and competitor research. - An overview of the restaurant's management and organization structure, including different roles and responsibilities. - A financial plan with sales and expense forecasts, income statements, and balance sheets projecting the restaurant will become profitable within three years.

1. Paññāsāstra University of Cambodia
Commitment to Excellence
Subject: Fundamental of Global Business Management
Topic: The Khmer House
Lecturer: Dy ChhunsongGroup Members:
Ms. Bosba Satya Sothea
Ms. Seang Sovannaly
Mr. Ek Sereyroth
Mr. Chhan Saochhang
Ms. Huy Sreyla
Mr. Hour Vannak

2. Content
1. Executive Summary
Vision, Mission, Goal
Key to success
Start-up Summary
Business Location
2. Products and Services
3. Market Analysis and Business Strategies
SWOT Analysis
Competitor Analysis
Promotion and Advertising
4. Management and Organization
Team Building and Daily operation
5. Financial Plan
Sale Forecast
Income Statement
 Balance Sheet

3. 1. Executive Summary
• The Khmer House is a restaurant for serving many kind of Khmer
foods which is focusing on healthy, nutritious and delicious dishes in
the town.
• The Khmer House is serve the best quality food that can actually fulfill
your satisfaction of consumption. We serves customers with best
services by our friendly co-workers to make you feel like home.
• The market is very competitive at the moment, but The Khmer House
still can have an opportunity to compete with other competitors.

4.  Vision
• We want to see The Khmer House become more famous and certify by
all the different types of customers for long term existence of Khmer
foods.
• The taste, quality and the appreciation of food is what The Khmer
House want to offering for customers.
• Most importantly, we expect to make a good number of profits and keep
it increasing every year.

5.  Mission
• The Khmer House is the restaurant where provides the best service and
delicious foods to our valuable customers.
• The Khmer House commits to serve food with quality without using
the ingredients or vegetables that are inserted with chemicals.
• The menu receipt includes reasonable price that is very affordable for
all type of customers.

6.  Goals
 Gathering at least 1,000 customers to our restaurant for the first year
 Providing customers to satisfy with the quality of foods and services
 Build up a good relationship with customers and using some
marketing strategies to attract them to come back again
 Expend the number of customers every year
 Earning a great number of profits from the third year of revenue in
order to support the debt and future development.

7. Key of Success
 Location of the restaurant is to establish in the public place.
 Keep the environment clean and fresh in the restaurant.
 Offer the food with best quality, good service, and, affordable price.
 Repeat business by encourage customers to come back again.
 Update all the equipment yearly and improve management system.

8.  Start up Summary
Noted: Our Shareholder consists of 6 members by sharing the capital $70,000 per each.
Total: $420,000
No Description Quality Price per unit Amount
1 Rent restaurant 6 months $ 4,000.00 $ 24,000.00
2 Computers 1 $ 800.00 $ 800.00
3 Interior design $ 5,000.00 $ 5,000.00
4 Ingredients $ 800.00 $ 800.00
5 Kitchen Supplies $ 30,000.00 $ 30,000.00
6 Advertising and Website $ 1,500.00 $ 1,500.00
7 Uniforms $ 1,000.00 $1,000.00
8 Insurance $ 2,000.00 $ 2,000.00
9 Furniture $ 30,000.00 $ 30,000.00
10 Hiring Staff (2) $ 4,000.00 $240,000.00
Total $ 349,000.00

9.  Business Location
 The Khmer House is located in Long Beach City in California State.

10.  Long Beach is the 36th most populous city in the United States.
 The 6th most populous in California which is stand in the 2nd rank of
6 million population.

11. 2. Products and Services
 The best foods of The Khmer House, and other more.
 The service is good and fast in order to fulfill the customer’s needed.

12. 3. Market Analysis
Internal Factor
Strength
• Foods without contained any
chemical.
• Good environment and fast service.
• Staff is friendly and hard-working.
• Located in the central area.
Weakness
• The owner is fresh starter.
• The capital is limited.
• The price of rent flat is high.
• No delivery
External Factor
Opportunity
• Expand more branches
• Economic growth and demand.
• Daily and basic need of foods
• Get into the market opportunity
Threat
• Competitor is very challenge.
• Unpredictable of economic crisis
• Unstable of political system

13.  Around 90 restaurant in Long Beach including:
 Khmer (11)
 Thai (32)
 Vietnam (36)
 Others
 Top Khmer Restaurants:
1. Monorom Cambodia
2. Phnom Penh Noodle Shack
3. Cyclo Noodles
4. Sophy’s Fine Thai & Cambodia
5. Hak Heang Restaurant
6. Kim Sun Kitchen
7. Dara Resturant
8. Pka Roam Tek Roam
9. Cambodian Town Food
10. Little La Lune
3. Market Analysis (cont)

14. 4. Business Strategies
Advertising
 Poster: photo of products
 Social Media: web page, facebook page, instagram, line
 Peer to peer: one mouth to another mouth
Promotion
 Offering Discount: for any special holiday day
 Membership: discount card for 20%
 Buy and free: purchase 2 items free 1 item

15. 5. Management and Organization
 Building team consist of 8 members:
 General Manager 1 position (overall works)
 Kitchen Manager 1 position (main cooking)
 Marketing Manager 1 position (attract more customer)
 Finance Manager 1 position (income and expense)
 Chef 2 positions (assistant preparing)
 Waiter/Waitress 2 positions (serve customers)
Noted: Six members are shareholder and two staffs is hired.

16.  Working Hours:
 9am-9pm (Mon-Sun)
 Internal Regulation:
 Be honest and faithful
 Be responsible for work
 Be friendly and politely
 Be punctual and respect the time
 Good communicator
 National Holiday:
 Follow the constitution of the state
 Extra Bonus:
 Hard working
 Be punctual
 Be faithful
 Good manner
5. Management and Organization (cont)
 Internal Regulation

17. 6. Financial Plan
Sale Forecast
Items 2017 2018 2019 2020 2021
Drink $148000.00 $144000.00 $172800.00 $207360.00 $500000.00
Food $152000.00 $192000.00 $230400.00 $276480.00 $700000.00
Total $300000.00 $336000.00 $403200.00 $483840.00 $1200000.00

18.  Income Statement
2017 2018 2019 2020 2021
Sales $ 300,000.00 $ 336000.00 $ 403200.00 $ 483840.00 $ 1200000.00
Expenses
Operating
Expense
Production Manager $ 36000.00 $ 75600.00 $ 83160.00 $ 91476.00 $ 100623.60
Service/Order $ 12000.00 $ 23000.00 $ 45000.00 $ 89000.00 $ 177000.00
Security Guard and Cleaner $ 31000.00 $ 34100.00 $ 37510.00 $ 41261.00 $ 45387.10
Utility Expense $ 12000.00 $ 12600.00 $ 13230.00 $ 13891.50 $ 14586.08
Rental Expense $ 48000.00 $ 92000.00 $ 180000.00 $ 356000.00 $ 708000.00
Marketing Expense $ 12000.00 $ 12600.00 $ 13230.00 $ 13851.50 $ 14586.08
Supplies Expense $ 12000.00 $ 12600.00 $ 13230.00 $ 13891.50 $ 14586.08
Other Expenses $ 6000.00 $ 6300.00 $ 6615.00 $ 6945.75 $ 7293.04
Total Operation Expense $ 169000.00 $ 268800.00 $ 391975.00 $ 626317.25 $ 1082061.98
$ 131000.00 $ 67200.00 $ 11225.00 -$ 142477.25 $ 117938.02
$ 10000.00 $ 10000.00 $ 10000.00 $ 10000.00 $ 10000.00
$ 121000.00 $ 57200.00 $ 1225.00 -$ 152477.25 $ 107938.02
$ 24200.00 $ 11440.00 $ 245.00 -$ 30495.45 $ 21587.60
EBITDA $ 96800.00 $ 45760.00 $ 980.00 -$ 121981.80 $ 86350.42
Net Income $ 96800.00 $ 142560.00 $ 143540.00 $ 21558.20 $ 107908.62

19.  Balance Sheet
2017 2018 2019 2020 2021
Asset
Current Asset
Cash $147850.00 $300410.00 $453950.00 $485508.00 $603416.82
Prepaid Rent $24000.00 $24000.00 $24000.00 $24000.00 $24000.00
Total Current Asset $171850.00 $324410.00 $477950.00 $509508.00 $627416.82
Fixed Asset
Computers $0.00 -$800.00 -$1600.00 -$2400.00 -$3200.00
Tables -$140.00 -$280.00 -$420.00 -$560.00 -$700.00
Chairs -$160.00 -$320.00 -$480.00 -$640.00 -$800.00
Air Conditioner -$500.00 -$1000.00 -$1500.00 -$2000.00 -$2500.00
Bakery Cabinet -$5000.00 -$10000.00 -$15000.00 -$20000.00 -$25000.00
-$5800.00 -$12400.00 -$19000.00 -$25600.00
Total Fixed Asset $166050.00 $312010.00 $458950.00 $483908.00 $627416.82
Total Asset
Liability $0.00 $0.00 $0.00 $0.00 $0.00
Total Liability
Equity $ 15450.00 $ 15450.00 $ 15450.00 $ 15450.00 $ 15450.00
Capital $ 150600.00 $ 296560.00 $ 443500.00 $ 468458.00 $ 611966.82
Retained Earnings

20.  References List
• www.yelp.com
• www.cambodia-hotels.com
• www.bplans.com

21. Thank you!