ITB PROJECT 1
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The document outlines a business plan presentation for a proposed healthy food business called "Taste Makes Waist". The business would operate out of Taylor's University Lakeside Campus and serve affordable healthy breakfast, lunch and tea options to students and staff. It discusses the market opportunity, competitors, management structure, financial plan, and marketing strategies. The financial plan projects profits of over RM400,000 in the first year, growing to over RM400,000 in the second and over RM430,000 in the third year. Profits would be split evenly among the five business owners.
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ITB PROJECT 1
- 1. INTRODUCTION TO BUSINESS(BUS30104) Project 1 Business plan presentation Luke Chung( Leader) CrystalChia Dana Kan Danica Gan DarrenTan
- 2. TASTE MAKES WAIST Eat healthy,live healthy FOOD ARENA COURT (Taylor’s University Lakeside Campus)
- 3. REASONS WHYYYY…….? We wantCHEAP FOOD! We wantHEALTHY ! We want DELICIOUS FOOD!
- 4. BREAKFAST ( 7am to 11am) What do we serve hmmm ? ‘’YOUTIAO’’with Soya Bean or Porridge ‘’DIM SUM’’
- 5. LUNCH (12pm to 3pm) ECONOMY RICE
- 6. Tea time ( 4pm to 5pm) ChineseHerbal Tea ChineseDeserts
- 7. Overall summary : Malaysia’s foodservice sector was valued at just under US$10 billion in 2012. Between 2008 and 2012, the market recorded a compound annual growth rate (CAGR) of 4.6% and is expected to continue expanding with a CAGR of 5.3% until 2017, reaching total sales of US$12.9 billion
- 8. Industry Background • Malaysian food service sector is rich with culture and heritage • Expected to increase with the growth of urbanization and changing in the lifestyles
- 9. Foodservice subsectors consist of • full-service restaurants, • fast food, • cafés/bars, • Street kiosks, • self-service cafeterias, • 100% home delivery/takeaway. Full-service restaurants was the dominantsubsector in 2012, representing over one-third of the total market. However, the fastest-growingsubsector was 100% home delivery/takeaway, which increased its sales by a significant CAGR of 19.9%over the 2008 to 2012 period. • The top brands in the market include Kentucky Fried Chicken (KFC), McDonald’s, Secret Recipe Cakes & Café, and Pizza Hut.
- 10. • Located at Taylor's University Lakeside Campus • Geographic location: City • TARGET CUSTOMERS: • Estimated amount to cater about 10 000 people a month. • Estimated revenue per unit per day : RM4800
- 11. Customer Background Students Lecturers Staff Background Students Lecturers INCOME RM400-600 per mth RM3K-10K per mth EDUCATION undergraduate students Masters- PhD AGE 16 - 26 28- 50 TASTE & PREFERENCES less fatty, salty healthy snack and feel full SIZE OF MARKET
- 12. COMPETITORS STRENGTHS WEAKNESSES Fast & Convenient Unhealthy Good quality of food Crowded Have value meals Poor atmosphere
- 14. legal structure: private company why? » the company is treated as a “person” - a separate entity from its owners » limited liability » relatively easy capital sourcing as the business is not large scale
- 15. roles: titles and job scopes » director (luke) » the decision-maker of the company » duty of care to customers, employees & members (even if it conflicts with their own interests) » secretary (dana) » maintain company records » file annual returns » carry out other activities ruled out by the company
- 16. roles: titles and job scopes » marketing manager (Darren) » determine market demand for the company’s services vs other competitors » identify potential customers » develop pricing strategies » oversee product development » monitor trends indicating the need for new products/services
- 17. roles: titles and job scopes » financial manager (Crystal) » devises the budget for the company » project cash flows » determine how to invest & finance projects » human resource (hr) manager (Danica) » plan, implement & evaluate employee relations and human resource policies, practices & programs
- 18. roles: mid & lower level employees » cooks (2-3) » to prepare food » kitchen helpers (3-5) » to help in food preparation » to clean dishes and utensils » waiters/janitors (3-5) » to attend to guests » to clean up tables
- 27. PORRIDGE YOU TIAO SOYA MILK RM 5 ONLY!!!
- 28. 1 VEGETABLES 1 EGG OR TOFU 1 MEAT RM 6 ONLY!!!
- 29. 2 VEGETABLES RM 4 ONLY!!!
- 30. SOUP OF THE DAY FREE SKYJUICE + RM0.50 COOLING WATER + RM1
- 31. ANY CHINESEDESSETRSFOR ONLY RM 4!!!
- 32. RM3.60 RM4.00 RM3.00 RM2.80
- 35. ETC.(Taylor’s University veryown magazine) POSTERS LEAFLETS theinkSlingers (Taylor’sUniversity very ownnewspaper)
- 36. SAMPLE TASTING FREE GIFT WITH A MINIMUM PURCHASE OF RM 20 CONTEST
- 37. Financial Plan Funding Requirement Profit Over 3 years Profit or Losses Split Forecasted Sales
- 38. Funding Requirement • Before you start a business, it is crucial to know how much money is needed for initiating your business. • Next, you require to know the amount of capital invested by owners. • Also, you need to figure out how much money is needed for you to loan from the lenders.
- 39. Money to Start 'Taste·Makes·Waist' RM 50,000 Rental Fee: RM 3,000 per month 6-month Deposit: RM 18,000 Utility Fee: RM2,000 per month Salary for workers: RM 2,700 - chef (3) RM 1,200 - waiter (5) RM 1,300 - kitchen helper (5) Other expenses likes insurances, emergency matter and etc Kitchen Equipment: RM 10,000 Ingredients: RM 1,500 per weeks
- 40. The Amount of Capital Invested by Owners Taste . Makes. Waist Chung How Cyong RM10,000 Danica Gan RM10,000 Darren Tan RM10,000 Crystal Chia RM10,000 Dana Kan RM10,000 Contributes 20% of company investments. Contributes 20% of company investments. Contributes 20% of company investments. Contributes 20% of company investments. Contributes 20% of company investments.
- 41. Loans from the Lenders • Industrial Hire Purchase - Financing to upgrade or buy machinery and equipment as part of expanding your business capacity without incurring high upfront payment thus freeing up funds for other uses. • Term Loan - Term loan is for a specific amount that has a specified repayment schedule and a floating interest rate. It is useful for acquiring assets such as land, buildings and vehicles.
- 42. Forecasted Sales • Calculate the unit sales, average revenue per unit and average cost per unit. • Depends on how many tables do you have? How many meals will you serve on everyday when the place is almost full? • In Taylor's food court, we have roughly 40 tables. • The arrangement of tables are 1X1 (5 sets), 2X1(10 sets) and 3x1 (5 sets).
- 43. - If the place is full with customers, it would be 80 people overall. So, we roughly calculate that for breakfast session the number of customers is 300. The estimate number of customers for lunch session is 450, while 150 for teatime. - The total average revenue per unit per day is roughly RM4800 while the total average cost per unit per day is RM3240. Main Dish Unit Sales (Qty) Average Revenue per Unit (RM) Average Cost per Unit (RM) Breakfast (7-11am) [Porridge+Youtiao+ Soya Milk] 300 5.00 3.40 Lunch (12-3pm) [Chap Fun, Aka Mixed Rice] 450 6.00 4.00 Teatime (4-5pm) [Chinese TongShui] 150 4.00 2.80
- 44. The Profit Figure Over the Next 3 Years ofitExpensesvenue PrRe • To calculate the profit of the company, we need to figure out the amount of revenue and expenses as:
- 45. Profit over the Day (RM) 4,800- 3,240= 1,560 Profit over the Week (RM) 1,560 X 5 days= 7,800 Profit over the Month (RM) 7,800 X 4 weeks= 31,200 Profit over the 1st Year (RM) 31,200 X 12 months= 374,400 Profit over the 2nd Year (RM) 374,400 X 108%= 404352 Profit over the 3rd Year (RM) 374,400 X 115%= 430,560 Yearly Profit - Expenses = Exact Profit Eg: RM374,400 - RM170,600 = RM203,800
- 46. The Split of Profit and Loses among the Owners • Since 5 of the owners invest the same amount of capital in this restaurant, so the exact yearly profit is splitted or distributed evenly. • The owners get the same profit whereby the yearly profit is divided by 5, therefore each of the owner will then receive RM40,760. • They share all the loses equally.
- 47. CONCLUSION
- 48. We provide AFFORDABLE PRICE. We help students to SAVE money. We serve HEALTHY yet HYGIENE RECIPE. We also serve VARITIES of foods. We provide COMFORTABLE dining area. We RESTOCK FRESH .
- 49. • TARGET OF MARKET • FEMALE – (18-23YEARS OLD) • MALE – PROVIDE ECONOMY RICE, LARGE PORTION MANAGEMENT SKILL - GIVES BONUS TWICE IN A YEAR - OFFERS HOLIDAYS - PLAN A VACATION FOR ALL OF THE STAFFS - GIVES TRAINING FOR THE STAFF BEFORE START WORKING - CONSIDERABLE WORKING DURATION FINANCIAL PLANNING - GO FOR FINANCE TRAINING TO GAIN KNOWLEDGE AND EXPERIENCE - SEEK HELP AND ADVICES FROM PROFESSIONAL ACCOUNTANT COMPETITORS -ASPRESSO -TEMPTATION -CHATIME
- 50. References • Business Loan for SME. (n.d.). • 8 Tips for Starting a Successful Café in Malaysia. (2014, September 26). • Restaurants For Sale in Malaysia. (n.d.). • Boundless. “Overview of the Role of Financial Manager.” Boundless Finance. Boundless, 21 Jul. 2015. • Human Resources Manager Job Description Sample | Monster.com. (n.d.). • "Marketing Manager" Job Description - Part 1. (n.d.).