This document is a presentation by Amalgamation Wedding Consultants and Management Organization, a full service wedding planning company in Bangladesh. The summary includes: 1) Amalgamation provides complete wedding consulting services and aims to make weddings stress-free while highlighting Bangladeshi culture. 2) The company's target market is weddings in Bangladesh, which are growing rapidly, and it aims to develop the wedding industry through a modern approach reflecting Bangladeshi traditions. 3) Amalgamation will be financed equally through investments from its five owner-members and estimates start-up costs of 1 million BDT plus operating capital of 500,000 BDT for the first two months. 4) The presentation outlines

1. Welcome to
our
Presentation

2. Name OF Group
Members
Name ID Intake
Tousif Abdullah
Autul
10112101059 24th
Shajia Afrin 10112101072 24th
Walid Been Rahman 10112101081 24th
Farid Uddin Bhuiyan 10112101082 24th
Sheikh Sanjida Afrin 10112101084 24th

3. Our Business Name
www.amalgamation.com.bd
Contact- 01676417371,
01675311553

5. AMALGAMATION WEDDING CONSULTANTS AND MANAGEMENT
ORGANIZATION IS A FULL SERVICE COMPANY THAT PROVIDES
COMPLETE CONSULTING SERVICES FOR WEDDINGS,
ANNIVERSARIES, AND HONEYMOONS. OUR CONSULTANTS ARE
EXPERIENCED AND DEDICATED PROFESSIONALS WITH MANY
YEARS OF WEDDING PLANNING EXPERIENCE. AMALGAMATION
IS UNIQUE IN THAT WE GIVE OUR CLIENTS OUR UNDIVIDED
ATTENTION. WE LISTEN TO THEIR NEEDS AND WORK WITH
THEM TO CREATE THE EVENT OF THEIR DREAMS SO THAT
THEIR MONEY BECOMES AN INVESTMENT FOR THEM AND NOT
A WASTE FOR US. AS WE ARE A TOTALLY NEW SERVICE
PROVIDING ORGANIZATION, THE MARKET SEGMENTATION AND
OUR TARGET MARKET IS SELECTED AFTER CONSIDERING ALL
THE PEOPLE IN GENERAL AT FIRST AND THEN THEY WERE
CATEGORIZED BY MAJOR SEGMENTS. THESE SEGMENTS WILL
BE INCREASED IN THE FUTURE CONSIDERING THE MARKET
DESIRES.
Introduction

6. OBJECTIVES:
Ensure the full consultancy & management to our clients about
their wedding.
 To help our clients making their wedding stress free.
To highlight our Bangladeshi culture & tradition to the new
generation.
 To spread our culture of wedding not only in our own country but
also all over the world. So that they can pick up our cultural
wedding theme.

7. KEYS TO SUCCESS:
The keys to our success are as follows:
1. Provide service to our clients promptly and
efficiently.
2. Maintain excellent working relationships with
vendors such as caterings, florists, hair
salons and bridal shops.
3. Maintain a professional image all times at any
cost.
4. Unity among owners.
5. Our honesty towards our business.

8. SERVICE
-Wedding Venues
- Wedding Themes
- Wedding Photography & Cinematography
- Wedding Shopping Guide
- Wedding Jewelers
- Wedding Invitation Card
- Wedding Entertainment
- Wedding Music
-Wedding Mithai Sweets decoration
- Flower Decoration
- Choosing the Caterer

9. FINANCING
We estimate that our start-up costs will be Tk.10,00,000
(including legal costs, logo design, advertising, direct
mail, and related expenses).
An additional Tk.5,00,000 will be required in the bank
account as an operating capital for the first two months of
operation. The start-up costs are to be financed in equal
portions by the owners' personal funds (i.e Walid Been
Rahman, Md.Farid Uddin Bhuian, Tousif Abdullah Autul
, Sheikh Sanjida Afrin, and Shajia Afrin are investing
Tk.1,00,000 each).

10. Start Up Business
0
200,000
400,000
600,000
800,000
1,000,000
Start Up
Start Up
Figure: Estimate Cost

12. SEGMENTATION
There are many types of event organization in the
market and these are highly competitive with each
other. These markets have different types of events
to do. Here we have two types of market
segmentation
Individual market segmentation
corporative market segmentation.

13. INDIVIDUAL
MARKET
SEGMENTATION
In the individual market segmentation
we have birthday
parties, wedding, honeymoons, receptio
ns, and anniversary.

14. CORPORATE MARKET
SEGMENTATION
In corporate market segmentation there are many
different types of events. They organize different
types of concert, work shop, official meeting
arrangement, convocation, traveling
management, festival etc.

15. TARGET MARKET
All the above of these market or
events, we select our target to organize
wedding management, because in
Bangladesh the wedding ceremony is
rapidly growing rather than all other
festivals or occasions, but there are few
lacking of wedding management
organizations. In that case, we decide to
launch new business organizations on
wedding management and hope to reach
the goal within a short time and also
develop the Bangladeshi traditional
wedding management system through a
modern way that should our reflect
culture and also create a positive effect
on it.

17. FEES AND PACKAGES
We also offer our vendors some packages for
each event like:
 Platinum Package – This package’s budget
here starts from Tk. 10,00,000 and more. Here we
will provide the clients - Wedding
Venues, Wedding Themes, Wedding Photography
& Cinematography, Wedding Mithai Sweets, Dala
& Flower Decoration, Wedding Music, Wedding
Shopping Guide, Wedding Jewelers, Wedding
Invitation Card, and Wedding
Entertainment, Choosing the Caterer.

18.  Gold Package – In this package we offer Wedding
Venues, Wedding Photography & Cinematography, Wedding
Mithai Sweets, Dala & Flower Decoration, Wedding
Music, Wedding Jewelers and Wedding
Entertainment, Choosing the Caterer and the budget here
starts from Tk.7,00,000.
FEES AND PACKAGES

19.  Silver Package – In this package we offer Wedding
Venues, Wedding Photography & Cinematography, Wedding
Mithai Sweets, Dala & Flower Decoration, Choosing the
Caterer and the budget here starts from Tk.3,00,000.
FEES AND PACKAGES

21. STRUCTURE OF MANAGEMENT

22. PROMOTION
The company's promotional sales strategy will be based on the
following elements:
 Advertising in the Facebook
Placing advertisements in the local press, including The
Prothom Alo, The Daily Star and The Independent, The
Bangladesh Protidin etc.
Developing affiliate relationships with other service providers
(florists, hair stylists, caterers) that would receive a percentage
of sales to the referred customers.
Word of mouth referrals - generating sales leads in the local
community through customer referrals.
 Seasonal discount offers.
Offering limited time package up gradation.
 We will also promote our business through our
official web site.

23. Our Official Website

25. SWOT ANALYSIS
Strengths
We have an
experienced
team with high
motivation level
We use an
online event
management
solution
We streamline
your
administrative
workload
We have
effective event
promotion tools
Weakness
Lack of funds
Inexperienced
event team
Lack of media
and corporate
contacts etc.
Manual data
entry
Opportunities
Less
competition
Support from
the local
authorities,
Modern
infrastructure
Threats
Strong
competition
Bad weather
Backdated
infrastructure

26. MARKET ANALYSIS
Porter’s five models:
Competitive Rivalry is low for this sector because of different
strategies by different organizations and low exit barriers in the
market.
 Threat of new entrants is high because of low entry barriers.
 Threat of substitutes is still low because this business has not
been enormously in style yet in Bangladesh.
 Bargaining power of suppliers is low because there are a lot of
suppliers in the market.
 Buyer’s bargaining power is low because, there are only a few
professional event management consultants.

27. CONCLUSION
The fast pace of the world we live in leaves little time for extra
things we would like to do, like plan events, parties, and social
get-togethers. Occasions fills the need by being available to
take on the burden of planning so that people can spend time
on more important things, like family and friends. So they
need a helping hand which will be given to them by
“Amalgamation Wedding Consultants and Management
Organization”. It is their money and our commitment; together
we will create magic where each moment will be magical.
Because we believe what others can do good, we can do it
better and what others can do better we can do it the best and
obviously in a cost effective way.